Book : Ogilvy On Advertising - Ogilvy, David

-Titulo Original : Ogilvy On Advertising

-Fabricante :

Vintage

-Descripcion Original:

A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: * How to get a job in advertising * How to choose an agency for your product * The secrets behind advertising that works * How to write successful copy-and get people to read it * Eighteen miracles of research * What advertising can do for charities And much, much more. From the Inside Flap A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. 223 photos. From the Back Cover A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. 223 photos. About the Author David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.