Book : Building For Everyone Expand Your Market With Design.

-Titulo Original : Building For Everyone Expand Your Market With Design Practices From Googles Product Inclusion Team

-Fabricante :

Wiley

-Descripcion Original:

Diversity and Inclusion to build better products from the front lines at GoogleEstablishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps.This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more.Understand the research the Product Inclusion team drove to back up their practicesLearn the “ABCs of Product Inclusion” to build inclusion into your organization’s cultureLeverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities.Read case studies to see how product inclusion works across industries and learn what doesnt work.Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team. From the Inside Flap Diversity and Inclusion to build better products from the front lines at GoogleEstablishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isnt reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users core needs. The economic why has been firmly established, but what about the how? How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women, and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that ana Building For Everyone is the practical guide to following in their footsteps. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Building For Everyone will show you how to infuse your business processes with inclusive design. Youll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team. From the Back Cover PRAISE FOR BUILDING FOR EVERYONEThe work Annie Jean-Baptiste has done at Google to encourage and scale inclusive product design has been nothing short of exceptional; it is a true gift to now see this knowledge codified and broadly accessible so that everyone can design and build more inclusive products. -CARA SHORTSLEEVE, CEO of The Leadership Consortium (TLC) Applying an inclusive lens throughout product development helps companies create better products for a more diverse group of users by embedding inclusion right from the beginning. Annie an