Book : The Behavior Gap Simple Ways To Stop Doing Dumb...

-Titulo Original : The Behavior Gap Simple Ways To Stop Doing Dumb Things With Money

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Its not that were dumb. Were wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but its not rational. -From The Behavior Gap Why do we lose money? Its easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-the behavior gap. Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.Richardss way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.Hell help you to: * Avoid the tendency to buy high and sell low; * Avoid the pitfalls of generic financial advice; * Invest all of your assets-time and energy as well as savings-more wisely; * Quit spending money and time on things that dont matter; * Identify your real financial goals; * Start meaningful conversations about money; * Simplify your financial life; * Stop losing money! Its never too late to make a fresh financial start. As Richards writes: Weve all made mistakes, but now its time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isnt to make the perfect decision about money every time, but to do the best we can and move forward. Most of the time, thats enough. Review Carl has a wicked way with a Sharpie. - Barry RitholtzCarl Richards is the anti-Jim Cramer. He doesnt pick stocks, and he doesnt shout. In wise, calm style, The Behavior Gap teaches us how to rein in the emotional saboteur within us-the voice that leads us to double-down when the market is peaking and to make a panicky exit when stocks are a bargain. Richards shows us that, when it comes to our financial security, slow and steady wins the race. - Dan Heath, coauthor of Made to Stick and SwitchAh, clarity! Carl Richards can see the mistakes that humans-being human- make again and again with money. Then with humor and an Ive-been-there nudge he sets them on the right course. - Jean Chatzky, author of Pay It DownThe Behavior Gap throws light on an important question: How can we think more clearly about money and its role in a happy life? Carl Richards shows how to shape our behavior to invest, save, and spend to foster greater happiness. - Gretchen Rubin, author of The Happiness ProjectWho says common sense is common? Smart, tactical, practical advice for anyone who has done dumb things with their money. - Seth Godin, author of We Are All WeirdCarl Richardss deceptively simple sketches in The Behavior Gap will make you laugh, change your relationship with money, and leave you the wealthier for it. This one is bound to be a classic! - William Bernstein, author of A Splendid Exchange and The InvestorsCarl has a knack for showing-gently and with charts!-that when it comes to money, most of us are idiots. Carl prods us to master money, rather than letting it master us. - Laura Vanderkam, author of All the Money in the WorldA brilliant guide to the ways we often trick ourselves into staying poor. Read this before you make your next financial decision. - Zac Bissonnette, author of Debt-Free UIf a picture is worth a thousand words, Carls sketches could change a life! He captures the essence of life and money. - Marty Kurtz, president of the Financial Planning Ass