Book : No Filter The Inside Story Of - Frier, Sarah

-Titulo Original : No Filter The Inside Story Of

-Fabricante :

Simon & Schuster

-Descripcion Original:

Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how became the most culturally defining app of the decade.“The most enrapturing book about Silicon Valley drama since Hatching Twitter” (Fortune), No Filter “pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how has shaped our lives, whether you use the app or not” (The New York Times). In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called , with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught ’s attention: Mark Zuckerberg bought the company for a historic $1 billion when had only thirteen employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain ’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting ’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as was about to reach a billion users, ’s CEO Mark Zuckerberg-once supportive of the founders’ autonomy-began to feel threatened by ’s success. Frier draws on unprecedented access-from the founders of , as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide-to show how has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. “Deeply reported and beautifully written” (Nick Bilton, Vanity Fair), No Filter examines how ’s dominance acts as a lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention. Review Happily-this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of how that place works....The book manages to be cleareyed and objective about the founders and their many flaws, without sensationalizing or oversimplifying-a hard balance to strike in tech coverage right now....we need a book like this to explain what it is I’m tapping on all day. I spend hours staring at the screen, and now I have a better sense of who’s staring back. -New York Times No Filter is a vibrant play-by-play of how reached that level of influence through the business of manufacturing coolness....Friers version of that story is rich with details, based on hundreds of interviews including sit-downs with the apps co-founders Kevin Systrom and Mike Krieger. Armed with their perspective, Frier is able to draw a line between each decision the founders made and the cultural consequences....The irresistible drama of No Filter plays out between the founders and CEO Mark Zuckerberg. -NPR Deeply sourced....Frier delivers a compelling tale of jealousy.... The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of itself, from the photo app known for its artsy filters to the creator of creators. -Financ