Book : In The Plex How Google Thinks, Works, And Shapes Our.

-Titulo Original : In The Plex How Google Thinks, Works, And Shapes Our Lives

-Fabricante :

Simon & Schuster

-Descripcion Original:

“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students-Larry Page and Sergey Brin-has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy-and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal). Review [Steven Levy] spent much of the past three years playing anthropologist at one of the Internets most interesting villages and set of inhabitants -- the Googleplex and the tribue of Googlers who inhabit it. . . . A deep dive into Googles culture, history and technology. --Mike Swift, San Jose Mercury NewsAlmost nothing can stop a remarkable idea executed well at the right time, as Steven Levys brisk-but-detailed history of Google, In the Plex, convincingly proves. . . . makes obsolete previous books on the company. --Jack Shafer, The San Francisco Chronicle An instructive primer on how the minds behind the worlds most influential internet company function. --Richard Waters, The Wall Street Journal Dense, driven examination of the pioneering search engine that changed the face of the Internet. Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the companys genesis from a feisty start-up to a market-dominating giant. The author capably describes Googles founders, Stanford grads Larry Page and Sergey Brin, as sharp, user-focused and steadfastly intent on organizing all the worlds information. Levy traces how Googles intricately developed, intrepid beginnings and gradual ascent over a competitive marketplace birthed an advertising-fueled money machine (especially following its IPO in 2004), and he follows the expansion and operation of the companys liberal work campus (Googleplex) and its distinctively selective hiring process (Page still signs off on every new hire). The author was afforded an opportunity to observe the companys operations, development, culture and advertising model from within the infrastructure for two years with full managerial cooperation. From there, he performed hundreds of interviews with past and current employees and discovered the type of creative disorganization that can either make or break a business. Though clearly in awe of Googles crowning significance, Levy evenhandedly notes the companys more glaring deficiencies, like the 2004 cyber-attack that forced the removal of the search engine from mainland China, a decision vehemently unsupported by co-founder Brin. Though the author offers plenty of well-known information, its h