Libro : Tribus - Godin, Seth

-Titulo Original : Tribus: Necesitamos que TU nos lideres / Tribes: We Need You to Lead Us (Marketing y ventas)

-Fabricante :

Planeta Publishing

-Descripcion Original:

El bestseller del New York Times, BusinessWeek y el Wall Street Journal que redefinio lo que significa ser un lider. Una tribu es cualquier grupo de personas, muchas o pocas, conectadas unas a otras, a un lider y a una idea. Durante millones de años el ser humano ha formado parte de tribus, bien sea por sus creencias, etnia, ideas politicas o incluso por sus gustos musicales. Forma parte de la naturaleza humana. Ahora que Internet ha eliminado las barreras geograficas, temporales y economicas, los blogs y las redes sociales estan ayudando a que las tribus crezcan y se reproduzcan. Grupos de millones de personas unidas por su aficion al iPhone, su apoyo a Obama o su preocupacion por el medio ambiente. ¿Quien va a liderar todas estas tribus? ENGLISH DESCRIPTION The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godins visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. Its human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.