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-Titulo Original : Accidental Genius Revolutionize Your Thinking Through Private Writing
-Fabricante :
Berrett-Koehler Publishers
-Descripcion Original:
When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems and generate ideas for books, articles, and blog posts. Freewriting is deceptively simple: start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won’t be able to keep up with your output-you’ll generate breakthrough ideas and solutions that you couldn’t have created any other way. Levy shares his six secrets to freewriting as well as fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower-seven of which are new to this edition. Also new to this edition: an extensive section on how to refine your raw freewriting into something you can share with the world. Review “I’ve been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn’t work without these ideas”. -David Meerman Scott, author of The New Rules of Marketing & PR “Whether you have writer’s block, face a tight deadline, or just dont know how to get across all those wonderful ideas rambling around in the back of your head, Mark Levy has the solution for you.” -B. Joseph Pine II, coauthor of The Experience Economy and Authenticity “Mark Levy is a horse whisperer for writers and business thinkers.” -Debbie Weil, author of The Corporate Blogging Book About the Author Mark Levy is the founder of the marketing strategy firm Levy Innovation. He has written for the New York Times, has authored or cocreated five books, and has taught writing at Rutgers University. Excerpt. © Reprinted by permission. All rights reserved. Secret #1: Try Easy Robert Kriegel, business consultant and “mental coach” for world-class athletes, tells a story in one of his books that has critical implications for you in your quest to lead a better life through writing. Kriegel was training a sizable group of sprinters who were battling for the last spots in the Olympic trials. During a practice run, Kriegel found his runners to be “tense and tight”-victims, apparently, of “a bad case of the Gotta’s.” Conventional wisdom would have dictated that these highly skilled athletes train harder, but Kriegel had another idea. He asked them to run again, only this time they were to relax their efforts and run at about nine-tenths their normal intensity. Of this second attempt, Kriegel writes: The results were amazing! To everyone’s surprise, each ran faster the second time, when they were trying “easy.” And one runner’s time set an unofficial world record. Fine for running, but does that idea hold for any pursuit? Kriegel continues: “The same is true elsewhere: Trying easy will help you in any area of your life. Conventional Wisdom tells us we have to give no less than 110 percent to keep ahead. Yet conversely, I have found that giving 90 percent is usually more effective.” For freewriting, too, Kriegel’s “easy” notion hits the nail on its relaxed head. Rather than approach your writing with your teeth gritted, demanding instant, virtuoso solutions from yourself, loosen up and ease into your best 90 percent effort. Here’s how: Begin your writing by reminding yourself to try easy. I liken this to the prep work of a baseball player stepping into the batter’s box. The player adjusts his batting glove and cup, spits, kicks at the dirt, stares at the barrel of his bat, and eases into a few practice swings. These rituals accomplish two things: They allow the hitter to set up the mechanics o
-Fabricante :
Berrett-Koehler Publishers
-Descripcion Original:
When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems and generate ideas for books, articles, and blog posts. Freewriting is deceptively simple: start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won’t be able to keep up with your output-you’ll generate breakthrough ideas and solutions that you couldn’t have created any other way. Levy shares his six secrets to freewriting as well as fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower-seven of which are new to this edition. Also new to this edition: an extensive section on how to refine your raw freewriting into something you can share with the world. Review “I’ve been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn’t work without these ideas”. -David Meerman Scott, author of The New Rules of Marketing & PR “Whether you have writer’s block, face a tight deadline, or just dont know how to get across all those wonderful ideas rambling around in the back of your head, Mark Levy has the solution for you.” -B. Joseph Pine II, coauthor of The Experience Economy and Authenticity “Mark Levy is a horse whisperer for writers and business thinkers.” -Debbie Weil, author of The Corporate Blogging Book About the Author Mark Levy is the founder of the marketing strategy firm Levy Innovation. He has written for the New York Times, has authored or cocreated five books, and has taught writing at Rutgers University. Excerpt. © Reprinted by permission. All rights reserved. Secret #1: Try Easy Robert Kriegel, business consultant and “mental coach” for world-class athletes, tells a story in one of his books that has critical implications for you in your quest to lead a better life through writing. Kriegel was training a sizable group of sprinters who were battling for the last spots in the Olympic trials. During a practice run, Kriegel found his runners to be “tense and tight”-victims, apparently, of “a bad case of the Gotta’s.” Conventional wisdom would have dictated that these highly skilled athletes train harder, but Kriegel had another idea. He asked them to run again, only this time they were to relax their efforts and run at about nine-tenths their normal intensity. Of this second attempt, Kriegel writes: The results were amazing! To everyone’s surprise, each ran faster the second time, when they were trying “easy.” And one runner’s time set an unofficial world record. Fine for running, but does that idea hold for any pursuit? Kriegel continues: “The same is true elsewhere: Trying easy will help you in any area of your life. Conventional Wisdom tells us we have to give no less than 110 percent to keep ahead. Yet conversely, I have found that giving 90 percent is usually more effective.” For freewriting, too, Kriegel’s “easy” notion hits the nail on its relaxed head. Rather than approach your writing with your teeth gritted, demanding instant, virtuoso solutions from yourself, loosen up and ease into your best 90 percent effort. Here’s how: Begin your writing by reminding yourself to try easy. I liken this to the prep work of a baseball player stepping into the batter’s box. The player adjusts his batting glove and cup, spits, kicks at the dirt, stares at the barrel of his bat, and eases into a few practice swings. These rituals accomplish two things: They allow the hitter to set up the mechanics o
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