Book : Competition Demystified A Radically Simplified...

-Titulo Original : Competition Demystified A Radically Simplified Approach To Business Strategy

-Fabricante :

Portfolio

-Descripcion Original:

Bruce Greenwald, one of the nations leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. Its easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot? Review ?In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.? ?The New York Times ?Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.? ?BusinessWeek ?A truly fabulous read.? ?MarketingSherpa ?Competition Demystified is a brilliant challenge to Michael Porters Competitive Strategy.? ?Sylvia Nasar Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies ?The Toronto Globe and MailaIn the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.a aThe New York Times aCase studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.a aBusinessWeek aA truly fabulous read.a aMarketingSherpa aCompetition Demystified is a brilliant challenge to Michael Porteras Competitive Strategy,a aSylvia Nasar Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies aThe Toronto Globe and MailIn the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler. The New York Times Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case. BusinessWeek A truly fabulous read. MarketingSherpa Competition Demystified is a brilliant challenge to Michael Porters Competitive Strategy, Sylvia Nasar Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies The Toronto Globe and Mail About the Author Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.