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-Titulo Original : Eat Their Lunch Winning Customers Away From Your Competition
-Fabricante :
Portfolio
-Descripcion Original:
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide Youll Ever Need and The Lost Art of Closing.Like it or not, sales is often a zero-sum game: Your win is someone elses loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry thats only growing by 3 percent?Its not easy for any salesperson to execute a competitive displacement--or, in other words, eat their lunch. You might think this requires a bloodthirsty whatever it takes attitude, but thats the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution.understanding the different priorities for everyone in your prospects organization, from the CEO to the accountants, and addressing their various concerns.developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.Your competitors may be tough, but with the strategies youll discover in this book, youll soon be eating their lunch. Review Praise for Eat Their Lunch“Consider this a playbook for how to break into your competitor’s house and steal his prized possession.” -JEFF SHORE, president of Shore Consulting and author of Be Bold and Win the Sale“Just beating the competition is no longer acceptable. It’s about putting them in their place-second place-and keeping them there. Eating Their Lunch is direct, on point, and on the money. Your money.” -JEFFREY GITOMER, author of The Little Red Book of Selling and The Sales Manifesto“Iannarino takes a deep and much-needed dive into territory we don’t like to admit exists: crowded, competitive, and challenging marketplaces. If youare reading this, that likely describes your world, so do yourself a favor and read this book.” -ANDREA WALTZ, coauthor of Go for No!“A deep, rich dive on selling to multiple stakeholders along with the practicalmechanics for displacing your competitors.” -VICTOR ANTONIO, founder of Sellinger Group“With buyers chasing price and brands focused on experience, Eat Their Lunch delivers a practical, step-by-step playbook to win business from your competition in a modern-day sales arena. If you are serious about dominating your own market, this is not only a ‘must read’ but also a ‘must do.’” -PHIL M. JONES, author of Exactly What to Say and Exactly How to Sell About the Author ANTHONY IANNARINO is an international speaker, sales leader, and the author of The Only Sales Guide Youll Ever Need and The Lost Art of Closing. His acclaimed blog draws an average of 50,000 readers every month. He leads a high-performing sales team, speaks to sales organizations nationwide, and teaches part time at Capital Universitys Capital School of Management and Leadership. He lives with his family in Westerville, Ohio. Excerpt. © Reprinted by permission. All rights reserved. Chapter 1 You Are the Value Proposition If you are going to displace your competitor (i.e., eat their lunch), youll have to make it worth your dream clients time, energy, and money to change. Youll also have to compel them to change. Right now you may be infected with the belief that you simply need to wait for some negative event to cause your dream client to change. You may believe that your competitor must fail and fail badly, disrupting your prospective clients business before they will seriously cons
-Fabricante :
Portfolio
-Descripcion Original:
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide Youll Ever Need and The Lost Art of Closing.Like it or not, sales is often a zero-sum game: Your win is someone elses loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry thats only growing by 3 percent?Its not easy for any salesperson to execute a competitive displacement--or, in other words, eat their lunch. You might think this requires a bloodthirsty whatever it takes attitude, but thats the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution.understanding the different priorities for everyone in your prospects organization, from the CEO to the accountants, and addressing their various concerns.developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.Your competitors may be tough, but with the strategies youll discover in this book, youll soon be eating their lunch. Review Praise for Eat Their Lunch“Consider this a playbook for how to break into your competitor’s house and steal his prized possession.” -JEFF SHORE, president of Shore Consulting and author of Be Bold and Win the Sale“Just beating the competition is no longer acceptable. It’s about putting them in their place-second place-and keeping them there. Eating Their Lunch is direct, on point, and on the money. Your money.” -JEFFREY GITOMER, author of The Little Red Book of Selling and The Sales Manifesto“Iannarino takes a deep and much-needed dive into territory we don’t like to admit exists: crowded, competitive, and challenging marketplaces. If youare reading this, that likely describes your world, so do yourself a favor and read this book.” -ANDREA WALTZ, coauthor of Go for No!“A deep, rich dive on selling to multiple stakeholders along with the practicalmechanics for displacing your competitors.” -VICTOR ANTONIO, founder of Sellinger Group“With buyers chasing price and brands focused on experience, Eat Their Lunch delivers a practical, step-by-step playbook to win business from your competition in a modern-day sales arena. If you are serious about dominating your own market, this is not only a ‘must read’ but also a ‘must do.’” -PHIL M. JONES, author of Exactly What to Say and Exactly How to Sell About the Author ANTHONY IANNARINO is an international speaker, sales leader, and the author of The Only Sales Guide Youll Ever Need and The Lost Art of Closing. His acclaimed blog draws an average of 50,000 readers every month. He leads a high-performing sales team, speaks to sales organizations nationwide, and teaches part time at Capital Universitys Capital School of Management and Leadership. He lives with his family in Westerville, Ohio. Excerpt. © Reprinted by permission. All rights reserved. Chapter 1 You Are the Value Proposition If you are going to displace your competitor (i.e., eat their lunch), youll have to make it worth your dream clients time, energy, and money to change. Youll also have to compel them to change. Right now you may be infected with the belief that you simply need to wait for some negative event to cause your dream client to change. You may believe that your competitor must fail and fail badly, disrupting your prospective clients business before they will seriously cons
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