Book : Book Yourself Solid The Fastest, Easiest, And Most...

-Titulo Original : Book Yourself Solid The Fastest, Easiest, And Most Reliable System For Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling

-Fabricante :

Wiley

-Descripcion Original:

Kick off the cycle of success with serious self-promotion that worksBook Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of busy as the equivalent of successful-but thats not always the case. The key lies in what youre busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills-you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field-and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. Build a solid foundation for a stellar public imageEnhance your reputation for trust and credibilityPerfect your pitch and pricing to attract higher-caliber clientsAdopt the six core strategies that will keep you booked solidSpending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term. From the Inside Flap Praise for Book Yourself SolidLead generation and conversion is the heart of any marketing enterprise, and Michael Ports ingenious and practical system is among the best Ive seen. Read this book and transform your business! - Michael E. Gerber, founder of E-Myth Worldwide and author of The E-MythDo your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, its just what you need if youre stuck and youd rather invest in your future (by doing the right kind of work) than complain about it later. - Seth Godin, author of Permission Marketing and Purple CowGoing out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, youll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if youre tired of thinking small. - Daniel H. Pink, author of A Whole New Mind and Free Agent NationIf youre even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before youre even finished reading the book, youll be inspired to take action! -Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of NetworkingThe Secrets to Promoting Yourself to SuccessPeople want your services because youre good at what you do-and with Book Yourself Solid, you can master a proven strategy for purposeful growth that will maximize the potential of your business. This extensively updated and expanded Third Edition puts you at the cutting edge of customer relationship management with the latest strategies, techniques, and soft skills for retaining and attracting clients. Discover why more than a million business owners stay booked solid by using: Step-by-step techniques for developing your personal brand by controlling the narrative, keeping a selective client list, and earning