-Titulo Original : The Master Swing Trader Tools And Techniques To Profit From Outstanding Short-term Trading Opportunities-Fabricante : McGraw Hill-Descripcion Original: From the Back Cover Powerful Strategies to Slip Between Day Traders and Long-Term Investors--and Grab Hidden Trading Profits! Located in the gray area between the lightning-fast day trader and the endlessly patient buy-and-hold investor, the modern swing trader executes intermediate positions that offer highly lucrative results with less volatility. The Master Swing Trader contains a wealth of practical insights and information for using this powerful trading method to profit from short-term price moves often missed by other market participants. After beginning with a detailed background on Pattern Cycle applications and the trend-range axis, The Master Swing Trader presents: * Dozens of specific trading strategies and setups that include precise reward, risk, and stop-loss considerations * Concrete tips, tactics, and workflows to make informed choices at each stage of short-term trade evolution * The 7 Bells - unique tools to uncover high-probability short-term trading prospects With more than 200 charts and dozens of proprietary setups that illustrate both classic and highly original short-term tactics, The Master Swing Trader doesnt leave your trading profits to chance. Coldly analytical and backed by real-time trading results, this proven course for short-term traders will help you improve your bottom line, lessen your risks--and increase your confidence in building solid profits in todays volatile markets! Biased news stories spun by insiders to manipulate options prices...Questionable stocks pushed by analysts so their trading departments can unload bloated inventories ... Quick-trigger day traders chasing the latest chat room buzz ... Todays top market players understand that our efficient markets are actually highly inefficient, driven by insiders with hidden agendas and an irrational pack mentality that has little to do with underlying value. Fortunately, this constant imbalance generates repeated, high-probability trade setups--and Alan Farleys The Master Swing Trader reveals how you can find and profit from these difficult-to-spot opportunities before they disappear. Farleys innovative system is based on Pattern Cycles--shifting market stages that repeat in an orderly, predictable process through all price charts and time frames. These classic Pattern Cycles: * Describe the machine language within market opportunity * Reveal the origin of the trade setup * Explain how to capitalize on inefficiency through every bull and bear phase * Show exactly where to uncover consistent profit opportunities * Offer natural methods to shift tactics quickly as conditions change * Predict the impact of the emotional crowd on trend, range, and price development The Master Swing Trader will help you apply Pattern Cycles to your advantage, over and over again. By encompassing virtually all market action, and revealing how price moves in a highly predictable manner, its powerful tools will give you the edge you need to take other peoples money before they take yours. In todays lightning-fast markets, open information makes profit opportunities decidedly more difficult to spot and capitalize upon--with the investing herd becoming far more skilled at spotting inefficiencies and closing them up quickly. The Master Swing Trader will teach you to recognize these trade setups one step ahead of the crowd, dive in for solid profits, and close out your position before the majority has even caught on. Pattern Cycles are not easy or automatic; they require concentration, discipline, and skilled execution. But the payoff of these classic strategies is virtually unlimited. Turn to page 1 of The Master Swing Trader now, and open a new world of trading possibilities and profits--the world of the master swing trader! Swing trading is gaining popularity as a powerful method to increase returns and potentially lower risks by profiting from short-term price moves. The Master Swing Trader explains how tr...

-Titulo Original : Statistics For The Utterly Confused, 2nd Edition-Fabricante : McGraw Hill-Descripcion Original: Statistics for the Utterly Confused, Second Edition When it comes to understanding statistics, even good students can be confused. Perfect for students in any introductory non-calculus-based statistics course, and equally useful to professionals working in the world, Statistics for the Utterly Confused is your ticket to success. Statistical concepts are explained step-by-step and applied to such diverse fields as business, economics, finance, and more.The message of Statistics for the Utterly Confused is simple: you dont have to be confused anymore. Updated and expanded to give you the latest changes in the field, this up-to-the-minute edition includes many new examples of Excel output, the most widely used of all statistics programs; a new chapter on Analysis of Variance (ANOVA); and 200 additions to the 700 self-testing questions and answers. The expert authors Web site also gives you tons of fresh examples, practice problems, and strategies--so you can go from utterly confused to totally prepared in no time! Inside, youll discover how to:Grasp the meaning of everyday statistical concepts Find out whats probable and what isnt Read, understand, and solve statistics problems Improve your scores on exams Use your skills in any field From the Publisher Lloyd R. Jaisingh, PhD, is Professor of Mathematics at Morehead State University, Morehead, Kentucky. He has published numerous books and articles on elementary statistics and technology in the classroom. From the Back Cover Statistics for the Utterly Confused, Second Edition When it comes to understanding statistics, even good students can be confused. Perfect for students in any introductory non-calculus-based statistics course, and equally useful to professionals working in the world, Statistics for the Utterly Confused is your ticket to success. Statistical concepts are explained step-by-step and applied to such diverse fields as business, economics, finance, and more.The message of Statistics for the Utterly Confused is simple: you dont have to be confused anymore. Updated and expanded to give you the latest changes in the field, this up-to-the-minute edition includes many new examples of Excel output, the most widely used of all statistics programs; a new chapter on Analysis of Variance (ANOVA); and 200 additions to the 700 self-testing questions and answers. The expert authors Web site also gives you tons of fresh examples, practice problems, and strategies--so you can go from utterly confused to totally prepared in no time! Inside, youll discover how to: Grasp the meaning of everyday statistical concepts Find out whats probable and what isnt Read, understand, and solve statistics problems Improve your scores on exams Use your skills in any field About the Author Lloyd R. Jaisingh, PhD, is Professor of Mathematics at Morehead State University, Morehead, Kentucky. He has published numerous books and articles on elementary statistics and technology in the classroom...

-Titulo Original : Predictable Prospecting How To Radically Increase Your B2b Sales Pipeline-Fabricante : McGraw Hill-Descripcion Original: The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.)If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline whether you’re a sales or marketing executive, team leader, or sales representative.Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:* Identify the prospects with the greatest potential* Clearly articulate your company’s competitive position* Implement account-based sales development using ideal account profiles* Refine your lead targeting strategy with an ideal prospect profile* Start a conversation with people you don’t know* Land meetings through targeted campaigns* Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges.* Define, manage, and optimize sales development performance metrics* Generate predictable revenueYou’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets and generate more revenue than ever. That’s the power of Predictable Prospecting. From the Publisher Marylou Tyler is the bestselling coauthor of Predictable Revenue: Turn Your Business into a Sales Machine with the $100 Million Best Practices of Salesforce . A successful trainer and consultant, she advises Fortune 1,000 companies on how to improve the sales process, specifically the assembly, activation, and optimization of the outreach sales channel the most consistent, predictable, and scalable model for generating new business opportunities. Jeremey Donovan is the author of the international bestseller How to Deliver a TED Talk. He is Head of Sales Strategy at Gerson Lehrman Group (GLG). Previously, Donovan was Chief Marketing Officer of American Management Association International. Prior to joining AMA, he served as Group Vice President of Marketing at Gartner Inc., the world’s leading information technology research and advisory company. From the Back Cover Most of what has been written for salespeople about prospecting and pipeline management does nothing to improve their sales results. Either its too theoretical, which makes it complex and impractical or, even worse, its too simple to help in the real world. This is the Goldilocks of prospecting books. It walks a just-right balance, with useful cases and examples.--Neil Rackham, bestselling author of SPIN SellingProspecting is the most important work in sales. Its also the one activity that virtually all salespeople and sales organizations struggle to do consistently. In Predictable Prospecting youll learn how to streamline your prospecting activities into an effective selling system that works! If youre ready to make more money and accelerate your sales productivity, then this book is essential reading. --Jeb Blount, CEO of Sales Gravy, Inc., and author of Fanatical Prospecting and People Buy YouMarylou is one of the finest and brightest minds I know when it comes to upping the game. She makes outbound prospecting far more productive, predictable, and profitable. Her latest thinking is not only worthwhile reading, its a MUST if your bus...

-Titulo Original : Marketing Management A Strategic Decision-making Approach-Fabricante : McGraw Hill-Descripcion Original: The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. About the Author John W. Mullins John Mullins is Associate Professor of Management Practice at London Business School, where he heads the entrepreneurship group. He earned his MBA at the Stanford Graduate School of Business and, considerably later in life, his PhD in marketing from the University of Minnesota. An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth firms, including two ventures he founded, one of which he took public. Since becoming a business school professor in 1992, John has published more than 30 articles in a variety of outlets, including Harvard Business Review, the Journal of Product Innovation Management, and the Journal of Business Venturing. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is also co-author of Marketing Management: A Strategic Decision-Making Approach, 5th edition. His recent trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, is the definitive work on the assessment and shaping of market opportunities.Orville C. Walker, Jr. Orville C. Walker, Jr. is Professor Emeritus in the University of Minnesota’s Carlson School of Management, where he served until recently as the James D. Watkins Professor of Marketing and Director of the PhD Program. He holds a Master’s degree in social psychology from the Ohio State University and a PhD in marketing from the University of Wisconsin-Madison. Orville is the co-author of three books and has published more than 50 research articles in scholarly and business journals. He has won several awards for his research, including the O’Dell award from the Journal of Marketing Research, the Maynard award from the Journal of Marketing, and a lifetime achievement award from the Sales Management Interest Group of the American Marketing Association. Orville has been a consultant to a number of business firms and not-for-profit organisations, and he has taught in executive development programs around the world, including programs in Poland, Switzerland, Scotland and Hong Kong. Perhaps his biggest business challenge, however, is attempting to turn a profit as the owner-manager of a small vineyard in western Wisconsin...

-Titulo Original : Multiplication And Division Ages 9-14 (practice Makes Perfect Series)-Fabricante : McGraw Hill-Descripcion Original: Helpful instruction and plenty of practice for your child to understand the basics of multiplication and divisionUnderstanding multiplying and dividing is essential for your child to do math problems with confidence. Practice Makes Perfect: Multiplication and Division gives your child bite-sized explanations of the subjects, with engaging exercises that keep her or him motivated and excited to learn. They can practice the problems they find challenging, polish skills they’ve mastered, and stretch themselves to explore skills they have not yet attempted. This book features exercises that increase in difficulty as your child proceeds through it. This book is appropriate for a 4th grade student working above his or her grade level, or as a great review and practice for a struggling 5th or 6th grader. About the Author Judy Muschla has authored dozens of successful teacher resource guides for Scholastic Professional and Jossey-Bass (Wiley). She taught mathematics in South River, New Jersey for over twenty-five years, at both the middle and high school levels. She has conducted mathematics workshops for teachers and parents, and has been a member of the state Standards Review Panel for the Mathematics Core Curriculum Content Standards in New Jersey. She lives in Jackson, NJ. For more info, see garyrobertmuschla ...

-Titulo Original : Wooden On Leadership How To Create A Winning Organization-Fabricante : McGraw Hill-Descripcion Original: From the Publisher Author Profiles John Wooden (1910-2010), guided the UCLA Bruins to ten NCAA basketball championships over a 12-year period, including four perfect seasons and an 88-game winning streak. He was named ESPN’s “Greatest Coach of the 20th Century” and voted “#1 Coach of All Time” by The Sporting News. Sports Illustrated said it best when they said: “There’s never been a finer man in American sports than John Wooden, or a finer coach.” In 2003 John Wooden was awarded the Presidential Medal of Freedom. Steve Jamison is Americas foremost author and authority on the life and philosophy of John Wooden. Mr. Jamison is a consultant to the UCLA Anderson Scool of Business’ John Wooden Global Leadership Program. He has collaborated with Coach Wooden on an award-winning PBS presentation as well as several books, including the classic book on teaching and mentoring, Wooden: A Lifetime of Observations and Reflections. A Wall Street Journal BestsellerA compelling look inside the mind and powerful leadership methods of America’s coaching legend, John Wooden Team spirit, loyalty, enthusiasm, determination. . . . Acquire and keep these traits and success should follow.--Coach John Wooden John Wooden’s goal in 41 years of coaching never changed; namely, to get maximum effort and peak performance from each of his players in the manner that best served the team. Wooden on Leadership explains step-by-step how he pursued and accomplished this goal. Focusing on Wooden’s 12 Lessons in Leadership and his acclaimed Pyramid of Success, it outlines the mental, emotional, and physical qualities essential to building a winning organization, and shows you how to develop the skill, confidence, and competitive fire to “be at your best when your best is needed”--and teach your organization to do the same.Praise for Wooden on Leadership:“What an all-encompassing Pyramid of Success for leadership! Coach Wooden’s moral authority and brilliant definition of success encompass all of life. How I admire his life’s work and concept of what it really means to win!”--Stephen R. Covey, author, The 7 Habits of Highly Successful People and The 8th Habit: From Effectiveness to Greatness“Wooden On Leadership offers valuable lessons no matter what your endeavor. Competitive Greatness is our goal and that of any successful organization. Coach Wooden’s Pyramid of Success is where it all starts.” --Jim Sinegal, president & CEO, Costco From the Back Cover A compelling look inside the mind and powerful leadership methods of America’s coaching legend, John Wooden Praise for Wooden on Leadership:“What an all-encompassing Pyramid of Success for leadership! Coach Wooden’s moral authority and brilliant definition of success encompass all of life. How I admire his life’s work and concept of what it really means to win!”--Stephen R. Covey, author, The 7 Habits of Highly Successful People and The 8th Habit: From Effectiveness to Greatness“Wooden On Leadership offers valuable lessons no matter what your endeavor. Competitive Greatness is our goal and that of any successful organization. Coach Wooden’s Pyramid of Success is where it all starts.”--Jim Sinegal, president & CEO, Costco John Wooden’s goal in 41 years of coaching never changed; namely, to get maximum effort and peak performance from each of his players in the manner that best served the team. Wooden on Leadership explains step-by-step how he pursued and accomplished this goal. Focusing on Wooden’s 12 Lessons in Leadership and his acclaimed Pyramid of Success, it outlines the mental, emotional, and physical qualities essential to building a winning organization, and shows you how to develop the skill, confidence, and competitive fire to “be at your best when your best is needed”--and teach your organization to do the same. Though he was better at it than almost anyone in American history, building a sports dynasty was never a goal for UCLA head coach John Wooden. ...

-Titulo Original : The Lombardi Rules 26 Lessons From Vince Lombardi--the Worlds Greatest Coach (the Mcgraw-hill Professional Education Series)-Fabricante : McGraw Hill-Descripcion Original: Vince Lombardi - loved by some, feared by others, but respected by all - was first and foremost a winner. One of the greatest sports coach of his time, Lombardi was also a thoughtful man with uncommon passion. This work examines many of his celebrated quotes to reveal the bedrock principles behind his legendary success. From the Publisher Vince Lombardi Jr. is a writer and popular professional speaker. An attorney, he has served in the Minnesota legislature and has held executive positions with the Seattle Seahawks, the NFL Management Council, and the United States Football League. From the Back Cover The Lombardi RulesVince Lombardi--loved by some, feared by others, but respected by all--was first and foremost a winner. The greatest sports coach of his time, perhaps of all time, Lombardi was also a thoughtful man with uncommon passion, a motivator with uncompromising values, and a leader with unprecedented wisdom and authority.More than three decades since Lombardis untimely passing, his words continue to resonate. In The Lombardi Rules, Vince Lombardi Jr. examines many of his fathers most celebrated quotes to reveal the bedrock principles behind his legendary success. This concise yet comprehensive book is packed with proven insights and techniques that are especially valuable in todays hard-fought business arena, including:Ask yourself tough questions Play to your strengths Work harder than anybody Be prepared to sacrifice Be mentally tough Know your stuff Demand autonomy Act, dont react Keep it simple Focus on fundamentals Chase perfection Run to win Vince Lombardis uncanny ability to motivate others, along with his insatiable drive for victory, made him the standard against which leaders in very field are measured. The Lombardi Rules provides an insiders look at Lombardis extraordinary methods, and shows you how to adapt and adopt those methods for leadership success in your own career. About the Author Vince Lombardi Jr. is a writer and popular professional speaker. An attorney, he has served in the Minnesota legislature and has held executive positions with the Seattle Seahawks, the NFL Management Council, and the United States Football League...

-Titulo Original : They Call Me Coach-Fabricante : McGraw Hill-Descripcion Original: The legendary coach talks about his life, his players, and his winning philosophies in this bestselling autobiographyJohn Woodens dedication and inspiration made him Americas winningest coach. His beliefs in hard work and preparedness brought the UCLA Bruins an unparalleled 10 NCAA basketball championships. Now in this bestselling autobiography--with a Foreword by Hall-of-Famer Bill Walton--the college basketball legend reflects on his record-breaking career, his life behind the scenes, and how his top players went on to shape and change the NBA.From the everyday basics to important life lessons (Its not how tall you are, but how tall you play), Wooden shares his worldly wisdom on and off the court to offer a personal history of an unforgettable time in college basketball, answering the most-asked questions about his life, his career, and the players who made his teams unbeatable.They Call Me Coach is grass-roots Americana, a story bigger than basketball. One of those rare sports books that is must reading for everyone.--Chicago TribuneWhat Knute Rockne was to football, Connie Mack to baseball, and Wilbur and Orville Wright to flying, John Wooden is to basketball. This book captures the full flavor of the man, the philosophies that work in life, and the philosophies that work on the court. I commend it to people who want to succeed at either--or both.--Los Angeles Times From the Publisher John Wooden (1910-2010), guided the UCLA Bruins to ten NCAA basketball championships over a 12-year period, including four perfect seasons and an 88-game winning streak. He was named ESPN’s “Greatest Coach of the 20th Century” and voted “#1 Coach of All Time” by The Sporting News. Sports Illustrated said it best when they said: “There’s never been a finer man in American sports than John Wooden, or a finer coach.” In 2003 John Wooden was awarded the Presidential Medal of Freedom. From the Back Cover The classic autobiography of UCLA basketballs legendary coachThey Call Me Coach is grass-roots Americana, a story bigger than basketball. One of those rare sports books that is must reading for everyone.--Chicago TribuneFor 27 years, John Wooden led the UCLA basketball team to unsurpassed victories and records. His dedication and inspiration made him Americas winningest coach. In this classic bestselling autobiography--updated with a new foreword by Hall-of-Famer Bill Walton--the college basketball legend reflects on his record-breaking career, his life behind the scenes, and how his top players went on to shape and change the NBA. From the everyday basics to important life lessons (Its not how tall you are, but how tall you play), Wooden shares his worldly wisdom on and off the court to offer a personal history of an unforgettable time in college basketball, answering the most-asked questions about his life, his career, and the players who made his teams unbeatable.What Knute Rockne was to football, Connie Mack to baseball, and Wilbur and Orville Wright to flying, John Wooden is to basketball. This book captures the full flavor of the man, the philosophies that work in life, and the philosophies that work on the court. I commend it to people who want to succeed at either--or both.--Los Angeles Times About the Author John Wooden (1910-2010), guided the UCLA Bruins to ten NCAA basketball championships over a 12-year period, including four perfect seasons and an 88-game winning streak. He was named ESPN’s “Greatest Coach of the 20th Century” and voted “#1 Coach of All Time” by The Sporting News. Sports Illustrated said it best when they said: “There’s never been a finer man in American sports than John Wooden, or a finer coach.” In 2003 John Wooden was awarded the Presidential Medal of Freedom...

-Titulo Original : How To Retire Happy, Fourth Edition The 12 Most Important Decisions You Must Make Before You Retire-Fabricante : McGraw Hill-Descripcion Original: The Washington Post and New York Times Business Bestseller“Everyone in the workforce today should read this book!” HORACE B. DEETS, FORMER EXECUTIVE DIRECTOR, AARP“Want excellent insights on retirement planning from a professional who’s actually experienced retirement himself? You’ll get just that from Stan Hinden’s book.” STEVE VERNON, COLUMNIST “Provides the most important information you’ll need before and during your retirement.” MICHELLE SINGLETARY, THE WASHINGTON POSTAward-winning Washington Post retirement columnist Stan Hinden’s bestselling How to Retire Happy, Fourth Edition, helps you make the right decisions to ensure a happy, healthful retirement. It delivers all the expert advice you need in an easy-to-understand step-by-step style. How to Retire Happy includes everything that has made previous editions the go-to guides for retirees and near-retirees, plus: Brand-new material on health insurance and the prescription drug plan The facts about Medicare Part A (hospital), Part B (tests, doctors, preventive care), and Part D (prescription drugs)The author’s personal experiences with the realities of long-term Alzheimer’s careFully updated material on Social Security strategies How to handle the financial realities of the post-meltdown economyNew resources you can turn to for extra advice From the Publisher Stan Hinden was a Washington Post financial reporter for 20 years. From 1996 to 2003 he wrote the Post’s “Retirement Journal” column, for which he was nominated for a Pulitzer Prize in Commentary in 1998. Currently he writes the “Social Security Mailbox” column for the AARP website aarp.org/Bulletin. He resides in the Washington, D.C., area. About the Author Stan Hinden was a Washington Post financial reporter for 20 years. From 1996 to 2003 he wrote the Post’s “Retirement Journal” column, for which he was nominated for a Pulitzer Prize in Commentary in 1998. Currently he writes the “Social Security Mailbox” column for the AARP website aarp.org/Bulletin. He resides in the Washington, D.C., area...

-Titulo Original : The Toyota Way To Continuous Improvement Linking Strategy And Operational Excellence To Achieve Superior Performance-Fabricante : McGraw Hill-Descripcion Original: About the Author Jeffrey K. Liker, the author of the bestselling The Toyota Way, is professor of Industrial and Operations Engineering and cofounder and cofounder and President of The Toyota Way Academy. With nine Shingo Prizes for research excellence his work has appeared in The Harvard Business Review, Sloan Management Review, and other leading publications. James K. Franz learned lean as a Toyota Production Engineer in Japan, and has more than 22 years of manufacturing experience. Building upon the international bestselling Toyota Way series of books by Jeffrey Liker, The Toyota Way to Continuous Improvement looks critically at lean deployments and identifies the root causes of why most of them fail. The book is organized into three major sections outlining:Why it is critical to go beyond implementing lean tools and, instead, build a culture of continuous improvement that connects operational excellence to business strategy Case studies from seven unique industries written from the perspective of the sensei (teacher) who led the lean transformation Lessons about transforming your own vision of an ideal organization into reality Section One: Using the Plan-Do-Check-Adjust (PDCA) methodology, Liker and Franz contrast true PDCA thinking to that of the popular, superficial approach of copying lean solutions. They describe the importance of developing people and show how the Toyota Way principles support and drive continuous improvement. Explaining how lean systems and processes start with a purpose that provides a true north direction for all activities, they wrap up this section by examining the glaring differences between building a system of people, processes, and problem- solving that is truly lean versus that of simply trying to lean out a process.Section Two: This section brings together seven case studies as told by the sensei who led the transformation efforts. The companies range from traditional manufacturers, overhaul and maintenance of submarines, nuclear fuel rod production, health care providers, pathology labs, and product development. Each of these industries is different but the approaches used were remarkably similar.Section Three: Beginning with a composite story describing a company in its early days of lean implementation, this section describes what went right and wrong during the initial implementation efforts. The authors bring to light some of the difficulties the sensei faces, such as bureaucracies, closed-minded mechanical thinking, and the challenges of developing lean coaches who can facilitate real change. They address the question: Which is better, slow and deep organic deployment or fast and broad mechanistic deployment? The answer may surprise you. The book ends with a discussion on how to make continuous improvement a way of life at your company and the role of leadership in any lean transformation.The Toyota Way to Continuous Improvement is required reading for anyone seeking to transcend his or her tools-based approach and truly embrace a culture of continuous improvement. From the Publisher Jeffrey K. Liker, author of the bestselling The Toyota Way, is professor of industrial and operations engineering at the University of Michigan. His most recent book, Toyota Under Fire, chronicles Toyota’s response to the recession and recall crisis. James K. Franz has more than 24 years of manufacturing experience and learned “lean” as a Toyota production engineer in the United States and Japan. He has worked for and consulted with various organizations, including Ford, Bosch, the U.S. Air Force, Exxon Mobil, AMCOR, Hertz, and Applied Materials. He also teaches for the University of Michigan’s Center for Professional Development’s Lean Certification course. Excerpt. © Reprinted by permission. All rights reserved. THE TOYOTA WAY to CONTINUOUS IMPROVEMENTLINKING STRATEGY AND OPERATIONAL EXCELLENCE TO ACHIEVE SUPERIOR PERFORMANCEBy JEFFREY K. LIKER...

-Titulo Original : What To Eat If You Have Cancer (revised) Healing Foods That Boost Your Immune System-Fabricante : McGraw Hill-Descripcion Original: About the Author McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideMaureen Keane, M.S., C.N., is a certified nutritionist and a cancer-treatment survivor. She is a member of the American Dietetic Association and the author of more than thirteen books on health and nutrition.Daniella Chace, M.S., C.N., is a medical nutrition author, whole foods expert, and the author of more than 20 books on nutrition. Her columns appear monthly in Women and Cancer magazine and through cancerconsultants and the American Cancer Society online. Fuel your body to fight cancerCancer and cancer treatment take a toll on your body, but you can help make cancer treatment more effective and reduce its unpleasant side effects with good nutrition. What to Eat if You Have Cancer presents the best foods to fight cancer and suggests ways to keep your body strong--knowledge you need to take control of your health. A vital resource for cancer patients, this revised edition contains new recipes, new menus, and the latest research on cancer and nutrition. With the help of What to Eat if You Have Cancer, you will learnThe foods to eat and the foods to avoid in your fight with cancer The proper use of supplements in nutrition therapy How to create personalized meal plans to complement different types and phases of treatment From the Publisher Maureen Keane, M.S., C.N., is a certified nutritionist and a cancer-treatment survivor. She is a member of the American Dietetic Association and the author of more than thirteen books on health and nutrition.Daniella Chace, M.S., C.N., is a medical nutrition author, whole foods expert, and the author of more than 20 books on nutrition. Her columns appear monthly in Women and Cancer magazine and through cancerconsultants and the American Cancer Society online. From the Back Cover Fuel your body to fight cancerCancer and cancer treatment take a toll on your body, but you can help make cancer treatment more effective and reduce its unpleasant side effects with good nutrition. What to Eat if You Have Cancer presents the best foods to fight cancer and suggests ways to keep your body strong--knowledge you need to take control of your health. A vital resource for cancer patients, this revised edition contains new recipes, new menus, and the latest research on cancer and nutrition. With the help of What to Eat if You Have Cancer, you will learnThe foods to eat and the foods to avoid in your fight with cancer The proper use of supplements in nutrition therapy How to create personalized meal plans to complement different types and phases of treatmen...

-Titulo Original : Digital Leader 5 Simple Keys To Success And Influence-Fabricante : McGraw Hill-Descripcion Original: Digital Leaders are Made Not BornFail forward, fail fast, fail better is a winning concept from Qualmans latest book, Digital Leader. -- Tony Hsieh, New York Times bestselling author and CEO of Zappos , Inc.People with a passion for something can be infectious. Its obvious that Erik Qualmans passion is social media. -- Dan Heath, New York Times bestselling author of Made to Stick and SwitchQualman is to social media what Deming is to quality and Drucker to management. -- Scott Galloway, professor, Stern School of Business, NYUErik Qualman is a Digital Dale Carnegie. -- Todd Young, CEO, ProspXAbout the Book:Digital footprints are what we post about ourselves. Digital shadows are what others upload about us. Collectively, they have changed the world forever. As leaders and future leaders we need to adapt to this new world. -- from Digital LeaderDigital leaders are made, not born--you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before--anywhere at any time. And everything you do, fail to do, and wish you didnt do is documented forever in the digital universe.Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your digital legacy.Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to todays digitally open world--and you need to start today. Qualman breaks the process down into five powerful truths you can use to establish your leadership stamp:Simple: success is the result of simplification and focus True: be true to your passion Act: nothing happens without action--take the first step Map: goals and visions are needed to get where you want to be People: success doesnt happen aloneBasing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best. From the Publisher Erik Qualman is the author of Socialnomics, an AMA “Book of the Year” finalist. PC Magazine ranked socialnomics as a Top 10 Social Media Blog. For the past 18 years Qualman has helped grow the digital capabilities of Cadillac, EarthLink, EF Education, , Travelzoo, AT&T, and others. He has keynoted alongside Al Gore, Julie Andrews, Alan Mulally, Tony Hawk, Sarah Palin, and prime ministers. He sits on the Advisory Boards of Manumatix and Bazaarvoice. He lives in Boston and is an MBA Professor at the Hult International School of Business. From the Back Cover In todays digital world, you have greater individual power to become a leader, influence others, and determine your ultimate stamp on life.In Digital Leader, Erik Qualman, one of todays most respected social media experts, provides invaluable lessons drawn from a wide variety of sources--from the British Institute of Psychiatry and Forrest Gump to Harvard Business Review and Dr. Suess--to provide digital-leadership best practices.Practical, profound, and a remarkably enjoyable read, Digital Leader is a 21st century manifesto for leveraging technology to become a better leader and help your employees, family, and friends reach their full potential. About the Author Erik Qualman is the author of Socialnomics, an AMA “Book of the Year” finalist. PC Magazine ranked socialnomics as a Top 10 Social Media Blog. For the past 18 years Qualman has helped grow the digital capabilities of Cadillac, EarthLink, EF Education, , Travelzoo, AT&T, and others. He has keynoted alongside Al Gore, Julie Andrews, Alan Mulally, Tony Hawk, Sarah Palin, and prime ministers. He sits on the Advisory Boards of Manu...

-Titulo Original : Adaptive Space How Gm And Other Companies Are Positively Disrupting Themselves And Transforming Into Agile Organizations-Fabricante : McGraw Hill-Descripcion Original: Lack of Agility is the kiss of death. Position your company to succeed in world of change.To edge out the competition in today’s disruptive environment, you need to ensure that your company is agile that it can respond to change instantly and effectively. Because fast and furious change is the only thing you can count on in business today.Network expert Michael Arena helped enable GM’s legendary turnaround. In these pages, he explains how you can transform your own company through the concept of adaptive space. Based on hundreds of interviews and the author’s own groundbreaking study of dozens of organizations spanning a variety of industries, Adaptive Space shows how to position your company for today and for the future by enabling creativity, innovation, and novel ideas to flow freely among teams, across departments, and throughout the company. Using GM as the main case study along with the stories of other highly adaptive organizations, like Apple, Amazon, Disney, and Gore Arena provides a model you can follow to reinvent your company. It’s about inspiring employees to explore new ideas, empowering the most creative people and teams to spread their ideas across the organization, and operationalizing the entrepreneurial spirit so adaptability is set in stone. Hesitation is a killer in today’s business landscape. With Adaptive Space, you have everything you need to confront disruption with smart, confident actions and seize the valuable opportunities that come with change. From the Publisher Michael J. Arena, Ph.D., Chief Talent Officer for GM, has helped enable the companys ongoing transformation. He is the winner of the 2017 Walker Prize from People Strategy, and his work has been cited in the Wall Street Journal, Harvard Business Review, Business Insider, Sloan Management Review and Chief Executive Magazine. Mr. Arena has also served as a visiting scientist at MIT. He teaches at Penn and is a coach in the Stanford dSchool. adaptivespace From the Back Cover Adaptability has never been more critical, and this book takes a practical look at what it takes to build that capability in your organization.--Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg I have known, and coached, for years that relationships are essential to organizational success. Adaptive Space will help you elevate this understanding to a whole new level by masterfully articulating how specific network connections facilitate innovation and agility. This book is an essential read for anyone whos business is facing disruption. --Keith Ferrazzi, New York Times #1 bestselling author of Whos Got Your Back and Never Eat AloneAdaptive Space is the best book Ive read about what it takes for big organizations to innovate as a way of life. Michael Arena blends rigorous research, success and failure stories, and his experience as a senior executive to show how to build companies where people uncover and weave together the best ideas, challenge conventional thinking and methods, and develop promising innovations in focused and energized teams. Even better than that, Arena shows how companies can keep releasing new and better offerings into the marketplace--rather than developing promising innovations that are crushed by dysfunctional people and internal politics.--Robert Sutton, Stanford Professor and author of bestsellers including Scaling Up Excellence and Good Boss, Bad BossPerfectly stated by Michael Arena, In todays rapidly changing environment, lack of agility is the kiss of death. Adaptive Space gives real insight into how mammoth companies such as General Motors were able to disrupt their strategy paradigm to thrive in a rapidly changing marketplace. His insights are based on extensive research, as well as real-life, roll-up-your-sleeves work experiences. A great read for leaders looking to disrupt and innovate.--Melissa Howel...

-Titulo Original : Disrupting Class, Expanded Edition How Disruptive Innovation Will Change The Way The World Learns-Fabricante : McGraw Hill-Descripcion Original: From the Publisher Clayton M. Christensen is one of the world’s top experts on innovation and growth. He is Kim B. Clark Professor of Business Administration at the Harvard Business School. Christensen is cofounder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Clayton Christensen Institute, a nonprofit think tank. His bestselling books include The Innovator’s Dilemma, The Innovator’s Solution, and The Innovator’s Prescription. Michael B. Horn was named one of the 100 most important people in the creation and advancement in the use of technology in education by Tech & Learning magazine. He is cofounder of the Clayton Christensen Institute for Disruptive Innovation, a nonprofit think tank, and serves as a principal consultant for Entangled Solutions, which offers innovation services to higher education institutions. He is the coauthor of the bestseller Blended: Using Disruptive Innovation to Improve Schools. Curtis Johnson has extensive experience working in education as a teacher, a college professor, and a well-respected consultant. He is a managing partner of Education Evolving, a project of the Center for Policy Studies, which originated the concept of charter schools. Johnson was chief of staff to former governor Arne Carlson of Minnesota. He is the coauthor of three books that explore how metropolitan regions have to adapt to new realities to be successful places. THE BOOK THAT’S CHANGING THE FUTURE OF EDUCATION“A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.” Jim Collins, bestselling author of Good to Great“A terrific read; it must become a blueprint for educational transformation.” Joel Klein, former Chancellor of the New York City Department of EducationStudies in neuroscience reveal that the way we learn doesn’t always match up with the way we are taught. To stay competitive academically, economically, and technologically we need to apply the proven principles of disruptive innovation to our educational system. Disrupting Class will show you how to:* Help more students succeed through customized learning * Meet the demand for new technology, especially computers, in student-centric classrooms* Use disruptive innovation to circumvent roadblocks that have stood in the way of reform* Compete in the global classroom-and help students get ahead in the global marketFilled with fresh and surprising ideas, outside-the-box strategies, and straight-A success stories, Disrupting Class will make you rethink your understanding of intelligence, reevaluate your current school program, and reinvigorate your commitment to learning. The future is now. Class is in session. About the Author Clayton M. Christensen is one of the world’s top experts on innovation and growth. He is Kim B. Clark Professor of Business Administration at the Harvard Business School. Christensen is cofounder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Clayton Christensen Institute, a nonprofit think tank. His bestselling books include The Innovator’s Dilemma, The Innovator’s Solution, and The Innovator’s Prescription. Michael B. Horn was named one of the 100 most important people in the creation and advancement in the use of technology in education by Tech & Learning magazine. He is cofounder of the Clayton Christensen Institute for Disruptive Innovation, a nonprofit think tank, and serves as a principal consultant for Entangled Solutions, which offers innovation services to higher education institutions. He is the coauthor of the bestseller Blended: Using Disruptive Innovation to Improve Schools. Curtis Johnson has extensive experience working in education as a teacher, a college professor, and a well-respected consultant. He is a managing partner of Education Evolving, a project of the Center for Policy Studies, which originated the concept of charter schools. Johnson was chief of staff t...

-Titulo Original : Reach Out The Simple Strategy You Need To Expand Your Network And Increase Your Influence-Fabricante : McGraw Hill-Descripcion Original: From the Publisher Molly Beck is the founder of podcast creation site Messy Bun; creator of the lifestyle blog Smart, Pretty & Awkward; and a marketing expert who has provided digital strategies for numerous companies including Forbes, Venmo, Rice University, and Hearst. Her work has been featured in Business Insider, Parade, Refinery29, Lifehacker, The Boston Globe, and more. A practical guide to building valuable career connections through tools you already have and people you already know Success in life is more than having goals and skills. You need connections. And to get connections, you need to Reach Out fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows readers how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to:*Establish and strengthen your digital presence *Develop career goals that Reaching Out can help you obtain *Think strategically about who you have already met, who you could strengthen a relationship with, and who your current connections know*Determine who to Reach Out to and push past common networking fears to do it* Apply step-by-step instructions on how to craft email and social media messages to those you want to connect with*Optimize your efforts by managing both your time and your inbox The book features personal stories on networking from some of today’s top thought leaders. Studies, statistics, and real world examples illustrate the key concepts of Reaching Out. Whether you’re just starting out, changing jobs, or well-established and just eager to know more people, Reaching Out will help you turn career dreams into professional success by helping you connect with others who can put you on the fast track. From the Back Cover If you want to build your brand, your network and your career, you need to read Reach Out. It offers practical advice on how to connect to the right people who can make the most impact on your life.--DAN SCHAWBEL, New York Times bestselling author of Promote Yourself and Me 2.0 If old-school networking gives you hives, stop doing it. Pick up this book instead. Molly Becks Reach Out will teach you how to create a strategy for authentically connecting with friends new and old at the edges of your existing network. This is the new go-to guide for scrappy hustling doers who are ready to live an even bigger, richer life.--JENNY BLAKE, author of Pivot: The Only Move That Matters Is Your Next OneThis is basically a networking hack for shy people. If you hate schmoozing your way through rooms full of strangers (and I do) why not take smarter, better advantage of your digital networks? I wish Id had some of this specific, useful guidance--and the digital tools Molly takes full advantage of--when I was first trying to navigate my way into the publishing industry. Id still force myself to schmooze a bit, but this approach would have taken some of the pressure off.--NEHA GANDHI, Editor in Chief and COO of GirlbossThink you dont have time for networking? Molly shows how even the busiest people can build the communities that will help them achieve their dreams. Im now reaching out daily, and after you read this smart little book, you will be, too. Your life will be better for it.--LAURA VANDERKAM, author of What the Most Successful People Do Before Breakfast If an entrepreneur wants to grow her business, she must expand her network. Reach Out is your guide to connecting with the right people, in the right way, and positioning your business for the success you have always imagined.--MIKE MICHALOWICZ, author of Profit FirstThe concept of Reaching Out has been proven to transform careers, yet for many it still feels daunting. Molly Beck is about to change that with this accessible, practical guide to networking. With Reach Out, she gives readers every tool they need to b...

-Titulo Original : Management Lessons From Mayo Clinic Inside One Of The Worlds Most Admired Service Organizations-Fabricante : McGraw Hill-Descripcion Original: The leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in AmericaMayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic’s success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman:* Demonstrate how a great service brand evolves from the core values that nourish and protect it* Extrapolate instructive business lessons that apply outside healthcare* Illustrate the benefits of pooling talent and encouraging teamwork* Present a proven prescription for creating sustainable service excellenceLearn how to apply the Clinic’s winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service. From the Publisher Leonard L. Berry, PhD, is University Distinguished Professor of Marketing at Mays Business School, Texas A&M University.Kent Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic, having served as Director of Marketing from 1992 to 2006. From the Back Cover Quite possibly the most important management book to appear in more than a decade . . . essential reading for the leaders of any type of organization.--Gerald Zaltman, PhD, Joseph C. Wilson Professor of Business Administration Emeritus, Harvard Business School, and author of How Customers ThinkThis book reads like a thriller taking you into the heart of a great organization and peeling off, layer by layer, the secrets of creating incomparable performance for your customers and your partners. It should be read by everyone in business.--Philip Kotler, PhD, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern UniversityA landmark. Through deep study, respectful listening, and eloquent reporting, the authors connect service success to the very core of healthcares mission and to the very soul of the healthcare workforce.--Donald M. Berwick, MD, MPP, former Administrator, Centers for Medicare and Medicaid Services, and President Emeritus and Senior Fellow, Institute for Healthcare ImprovementThis book is an essential read for those managing labor-intensive, highly interactive service businesses, and offers thought-provoking guidance to anyone seeking to build a customer-focused culture.--George Day, PhD, Geoffrey T. Boisi Professor Emeritus, Wharton School, University of Pennsylvania An extraordinary book that provides wonderful lessons on how to build and sustain service excellence in any business organization. It also offers superb insights on how unshakable core values can drive a successful culture.--Stephen W. Brown, PhD, Edward M. Carson Chair and Professor of Marketing Emeritus, W. P. Carey School of Business, Arizona State UniversityGreat insight into how a successful service organization operates . . . offers valuable information for businesses striving for service excellence.--Colin V. Reed, Chairman and CEO, Ryman Hospitality Properties, Inc.Mayo Clinic is an amazing management story. . . . This book gives more than an inside look into one of the worlds most famed and revered brands, it provides a detailed and inspiring blueprint for what it takes for any service brand to truly achieve greatness.--Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth CollegeA must-read for organizations looking to restore service to its rightful place.--Dan J. Sanders, New York Times bestselling author of Built to ServeBerry and Seltman speak eloquently to what an organization can achieve when it has clearly defined its core mission and focuses ...

-Titulo Original : The 10 Essentials Of Forex Trading The Rules For Turning Trading Patterns Into Profit-Fabricante : McGraw Hill-Descripcion Original: Trading the Forex Market can be exciting, adventurous, and financially rewarding. It can also be disastrous for those who are unprepared for its rhythms and movements.Now, Jared F. Martinez, one of the foremost experts in currency trading, draws upon his vast knowledge and experience to deliver 10 key practices for trading in Forex. The 10 Essentials of Forex Trading shows you how to use charting methods to effectively relate market movements to trading patterns-and turn those patterns into profit.No matter your level of trading experience, you can develop the skills you need to become a consistently successful foreign currency trader-from using the right trading tools and balancing equity management to trading in buy and sell zones and identifying trends and trendlines. Youll discover what drives the Forex market and how to navigate the three stages of Forex trading: acquiring new trading rules, controlling disciplined thought, and implementing disciplined action.Martinez also prepares you to:Understand the financial game of support and resistance between Bulls & Bears Use Japanese Candlesticks to discern the sign language of the market Create an entry strategy and a consistent exit strategy Use Fibonacci as part of your trading approach Forecast sideways movement in the market-and trade it Martinez shows you how to put it all together to execute a successful trade by finding convergence and analyzing the market on multiple timeframes. Youll also learn how to gain control over your emotions-a vital part of trading on Forex-and eliminate bad habits that can prevent you from becoming a confident, competent, and profitable trader.To trade the Forex market, you must come to the trading table prepared. The 10 Essentials of Forex Trading arms you with the tools to develop a solid personal trading constitution and reap the financial outcome you desire. From the Publisher Jared F. Martinez is the founder of Market Traders Institute, Inc., the worldwide leader in Forex education with more than 10,000 clients. Martinez is the founder of the I-TradeFX Brokerage Firm and is globally renowned in all trading arenas. He is best known for trading the natural Fibonacci movements in the market that help traders turn patterns into profit. He is also a contributor to “FX Television,” Stocks and Commodities, FX Street, and Active Trader. Martinez has mentored thousands of traders, from novices to experts. From the Back Cover Follow and forecast the Forex market-and start profiting todayWith $1.5 trillion traded daily, Forex offers you a huge opportunity for tremendous profit-if you are fully prepared to analyze and ride its intense ups and downs.Now, renowned trading expert Jared Martinez has distilled his proven forecasting methods and trading strategies into a practical how-to guide for successfully trading on Forex. The 10 Essentials of Forex Trading reveals must-know methods for understanding and forecasting the market, complete with charting methods and insights that let you begin trading currencies immediately. Taking on the role of personal mentor, Martinez helps you get a handle on the technical as well as emotional aspects of trading, giving you the tools to: Develop a consistent trading strategy Successfully relate market movements to trading patterns-and trade those patterns for tremendous profit Master Fibonacci, Japanese Candlesticks, and other charting methods Learn disciplines and habits to become a better trader Analyze Forex on multiple timeframes Make the market movements work for you Protect yourself should the market not go your way-and maximize your profit if it does Authored by a man of great character, this book is not only fascinating and innovative in the financial realm, but the spirit of his mantra infuses itself throughout: Life is not about what we acquire, rather what we become.-Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From ...

-Titulo Original : Speak Like A Ceo Secrets For Commanding Attention And Getting Results (mcgraw Hill Education Business Classics)-Fabricante : McGraw Hill-Descripcion Original: Rise to the top of your industry through engaging, authentic communication in person and online Great communication is what separates leaders who make it to the top of their organizations. . What are the secrets to owning the room in every situation? You need to know how to engage your audience, tell great stories, ace media interviews, field questions with confidence, and build your brand with a strong social media presence.You can do all this and more and Speak Like a CEO will get you there. One of today’s most respected experts in leadership communication, Suzanne Bates provides the tools, insights, and practice you need to build your influence by communicating the right way at the right time every time. Bates walks you through the steps of creating a compelling message, overcoming the pressure to perform, and impressing everyone with a relaxed, comfortable, yet professional, engaging style. Don’t fall for the myth that you either have speaking talent or you don’t. Bates has proven time after time that you can master speaking in every situation if you have the tools. She demystifies the process of preparing to speak to a packed auditorium and making a team meeting productive, simplifying the complex for every audience even on Twitter and other social media platforms. This timeless guide provides everything you need to deliver a powerful, memorable message that captures the hearts and minds of your audience. From the Publisher Suzanne Bates is a pioneer in the field of strategic communication and leadership, and author of numerous books. A TV news anchor for 20 years, she led the research and development of the first science-based model and assessment of executive presence now used in 40 countries. About the Author Suzanne Bates is a pioneer in the field of strategic communication and leadership, and author of numerous books. A TV news anchor for 20 years, she led the research and development of the first science-based model and assessment of executive presence now used in 40 countries...

-Titulo Original : My Life In Advertising And Scientific Advertising-Fabricante : McGraw Hill-Descripcion Original: About the Author McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwid...

-Titulo Original : Loose-leaf Global Business Today-Fabricante : McGraw Hill-Descripcion Original: The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion, International Business, now in the 12th edition) was based in part on the incorporation of leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, our goals for the 11th edition have focused on the following:1.Incorporate new insights from scholarly research.2.Make sure the content covers all appropriate issues.3.Make sure the text is up-to-date with current events, statistics, and examples.4.Add new and insightful opening and closing cases in most chapters.5.Incorporate value-added global EDGETM features in every chapter.6.Connect every chapter to a focus on managerial implications.As part of the overall revision process, changes have been made to every chapter in the book. All statistics have been updated to incorporate the most recently available data. Currency is maintained through the integration of Connect and global EDGETM feature in every chapter. About the Author Charles W. L. Hill is the Hughes M. and Katherine Blake Professor of Strategy and International Business at the Foster School of Business, University of Washington. The Foster School has a Center for International Business Education and Research (CIBER), one of only 17 funded by the U.S. Department of Education, and is consistently ranked as a Top-25 business school. Learn more about Professor Hill at foster.uw.edu/faculty-research/directory/charles-hillA native of the United Kingdom, Professor Hill received his PhD from the University of Manchester, UK. In addition to the University of Washington, he has served on the faculties of the University of Manchester, Texas A&M University, and Michigan State University.Professor Hill has published over 50 articles in top academic journals, including the Academy of Management Journal, Academy of Management Review, Strategic Management Journal, and Organization Science. Professor Hill has also published several textbooks including International Business (McGraw Hill LLC) and Global Business Today (McGraw Hill LLC). His work is among the most widely cited in the world in international business and strategic management. Beginning in 2014, Dr. Hill partnered with Dr. Tomas Hult in a formidable co-authorship of the IB franchise of textbooks (International Business, Global Business Today). This brought together two of the most cited international business scholars in history.Professor Hill has taught in the MBA, Executive MBA, Technology Management MBA, Management, and PhD programs at the University of Washington. During his time at the University of Washington he has received over 25 awards for teaching excellence, including the Charles E. Summer Outstanding Teaching Award.Professor Hill works on a private basis with a number of organizations. His clients have included Microsoft, where he has been teaching in-house executive education courses for two decades. He has also consulted for a variety of other large companies (e.g., AT&T Wireless, Boeing, BF Goodrich, Group Health, Hexcel, Microsoft, Philips Healthcare, Philips Medical Systems, Seattle City Light, Swedish Health Services, Tacoma City Light, Thompson Financial Services, WRQ, and Wizards of the Coast). Professor Hill has also served on the advisory board of several start-up companies.For recreation, Professor Hill enjoys skiing, and competitive sailing!...

-Titulo Original : Coaching For Breakthrough Success Proven Techniques For Making Impossible Dreams Possible-Fabricante : McGraw Hill-Descripcion Original: A powerful new coaching method from Chicken Soup for the Soul co-creator Jack Canfield!“At the heart of a great coach is a firm belief that each player is a uniquely valuable individual with distinct giftedness and potential for greatness.”That’s the premise behind this brilliant empowering guide from Jack Canfield, coauthor of the 125 million-copy-selling Chicken Soup for the Soul series, and legendary global leadership development guru and CEO Dr. Peter Chee.Combining time-tested principles of exemplary coaches with the latest disruptive techniques used by the world’s top performing leaders, this step-by-step playbook shows you how to nurture in yourself and others the three essential requirements of coaching excellence:1. HEART: The Coaching Principles (TCP) unveils the secret to life impacting values, beliefs, and philosophies that permeate all aspects of great coaching.2. MIND: The Situational Coaching Model (SCM) unleashes the genius of a coach to apply the right combination of crucial paradigms in any given coaching challenge.3. ENERGY: The Achievers Coaching Techniques (ACT) equips you with proven methods that enable you to deliver breakthrough results in coaching.Coaching for Breakthrough Success is packed with stirring personal stories, life changing case studies, crucial coaching conversations, exemplary coaching questions, and ready-touse tools that equip you to achieve professional mastery in coaching.This practical manual guides you through the top 30 principles every coach needs to succeed. You’ll learn the six paradigms of Situational Coaching, the ultimate power of Achievers Coaching Techniques, and the tried-and-true secret to making impossible dreams possible.All you need to lead your team to victory is heart, mind, energy and Coaching for BreakthroughSuccess. From the Publisher Jack Canfield is known as America’s #1 Success Coach. He is the author or coauthor of more than 200 books including the 125 million-copy-selling Chicken Soup for the Soul series with Mark Victor Hansen, The Success Principles, Maximum Confidence, Tapping Into Ultimate Success, and The Power of Focus. He holds the Guinness World Record for the most books on the New York Times Best Seller List with 60 bestsellers and 11 books that went to number one. Dr. Peter Chee is the president and CEO of ITD World with more than 26 years of experience in training and developing leaders from over 80 countries. He is the Chief Mentor Coach and master trainer of Jack Canfield and John Maxwell programs, the coinventor of the Situational Coaching Model (SCM), coauthor of The Twelve Disciplines of Leadership Excellence with Brian Tracy, and the coauthor of Becoming and Effective Mentoring Leader with Dr. William Rothwell. With Angelina Cheong and Serely Alcaraz. About the Author Jack Canfield is known as America’s #1 Success Coach. He is the author or coauthor of more than 200 books including the 125 million-copy-selling Chicken Soup for the Soul series with Mark Victor Hansen, The Success Principles, Maximum Confidence, Tapping Into Ultimate Success, and The Power of Focus. He holds the Guinness World Record for the most books on the New York Times Best Seller List with 60 bestsellers and 11 books that went to number one. Dr. Peter Chee is the president and CEO of ITD World with more than 26 years of experience in training and developing leaders from over 80 countries. He is the Chief Mentor Coach and master trainer of Jack Canfield and John Maxwell programs, the coinventor of the Situational Coaching Model (SCM), coauthor of The Twelve Disciplines of Leadership Excellence with Brian Tracy, and the coauthor of Becoming and Effective Mentoring Leader with Dr. William Rothwell. With Angelina Cheong and Serely Alcaraz...

-Titulo Original : Loose Leaf For A Preface To Marketing Management-Fabricante : McGraw Hill-Descripcion Original: Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. About the Author J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking...

-Titulo Original : Understanding Wall Street, Fifth Edition (understanding Wall Street (paperback))-Fabricante : McGraw Hill-Descripcion Original: From the Publisher Jeffrey B. Little has been a registered investment analyst, serving as senior analyst at a major Wall Street firm and as a vice president of the prominent investment counsel firm, T. Rowe Price Associates. Lucien Rhodes is a respected financial journalist with several years experience as a senior analyst and portfolio manager in both commercial and investment banking. A fully revised edition of the INVESTING CLASSICFor over 30 years this comprehensive, easy-to-read guide has served well as the definitive reference for successful investing. Now in its fifth edition and completely updated, Understanding Wall Street helps investors prosper in today’s challenging economy whether you’re just beginning or among the millions soon to retire.Understanding Wall Street, Fifth Edition, has new sections and information on the issues most important to today’s investors, including:How to use the Internet as an investing tool The shift to exchange traded funds (ETFs) The link between Wall Street and Main Street The Risks and rewards of the global economy Praise for previous editions of Understanding Wall Street:“Recommended. An excellent introduction to stock market intricacies.” Booklist“A lucid guide to those downtown mysteries.” Newsday“Remarkable . . . it remains as useful as ever . . . Experience may be the best teacher, but this manual runs a close second.” American Library Book Review About the Author Jeffrey B. Little has been a registered investment analyst, serving as senior analyst at a major Wall Street firm and as a vice president of the prominent investment counsel firm, T. Rowe Price Associates. Lucien Rhodes is a respected financial journalist with several years experience as a senior analyst and portfolio manager in both commercial and investment banking. Excerpt. © Reprinted by permission. All rights reserved. UNDERSTANDING WALL STREETBy Jeffrey B. Little Lucien RhodesThe McGraw-Hill Companies, Inc.Copyright © 2010 Jeffrey B. LittleAll right reserved.ISBN: 978-0-07-163322-2ContentsChapter OneWhat Is a Share of Stock? Introduction Every business day, billions of shares of stock are bought and sold. How did these shares originate, and how are their prices determined? For shares to be traded from one person to another, a company must be created. How does it begin? Where does the money come from? In this chapter, The NewBrite Lighting Company is born and its officers confront the problems that all successful corporations must solve. Directors are elected, shares are issued, profits are reinvested in the business, and dividends are declared. In the process, the reader will see capitalism at work and will gain an appreciation for a great system that has produced the most advanced economy in the world. The NewBrite Lighting Company Johnston W. Jack Campbell, a young inventor, has just created a brighter, more efficient LED lighting fixture with a superior design. Encouraged by his family and friends, he decides to turn his hobby of improving lights into a full-time business rather than sell his patents to a large lighting company. Although Jack has savings that could be put into the venture, the amount is far short of the total capital necessary. He estimates that the total cost for the factory, machinery, and initial money required for product inventory to be approximately $2 million. These assets (the factory, machinery, inventory, and remaining capital) would be used to produce the units and maintain the new business. The more fixtures Jack can produce using these assets, the more profitable the business would be. Jack has calculated that if he could make and sell at least 100,000 units annually, it would cost about $20 to manufacture each unit. In addition, he estimates the sales and marketing expenses for each fixture to be roughly $10. Since each new lighting fixture would be sold to his customers at the competitive price of $35, his profi...

-Titulo Original : The Execution Factor The One Skill That Drives Success-Fabricante : McGraw Hill-Descripcion Original: Learn the best-kept secret of the world’s most successful entrepreneurs: EXECUTION!Kim Perell made headlines for her amazing transformative story of a startup entrepreneur to an internationally renowned CEO and prominent angel investor. From her modest beginnings at her kitchen table, she went from broke to multi-millionaire in just a few short years. Today, she has investments in over 70 startups many of which have been sold to some of the largest Fortune 500 companies. Now, in The Execution Factor, she offers indispensable wisdom as she shares her personal journey and proven program for achieving success. The Execution Factor offers a straightforward approach to success deliberately designed in a way that anyone can master. Perell flips the notion on its head that success is all about having a great idea, an advanced degree or a high IQ. Because people around the world have achieved their dreams without any of those things. Perell believes the ability to execute is the difference between success and failure. The Execution Factor is for anyone looking to transform themselves from a “dreamer” to a “doer” and will make you feel like you have a success coach by your side. Perell teaches her unique 5 traits of execution: vision, passion, action, resilience, and relationships. By the time you’ve completed the book you will have a have a blueprint to achieve your dreams in business and in life. Don’t settle for ordinary when you can have extraordinary. Master execution and change your life. From the Publisher Kim Perell is an award-winning entrepreneur, executive, angel investor, and the CEO of Amobee, a global marketing technology company with 21 offices worldwide. Amobee has been recognized as one of Fortune Magazine’s Top 10 Places to Work in Marketing & Advertising. Laid off at 23 from an internet startup, Perell began her journey as an entrepreneur from her kitchen table, becoming a multi-millionaire by the time she was 30 and selling her last company for $235 million.Perell attributes her success to her ability to execute and believes execution is what makes the difference between success and failure. She is confident that execution is a skill that can be mastered, and actively seeks to teach it to others. Her passion to help young entrepreneurs achieve success has led to her being an early stage investor in over 70 startups, 14 of which have been successfully acquired, and one that went public with a current market valuation over $3 billion. From the Back Cover Practical and must-read advice. This book is exactly what the next generation of entrepreneurs needs. -BILL SHAW, President, Entrepreneur Media The Execution Factor should be read by all entrepreneurs or anyone looking to take their career to the next level. Pay attention and take notes-this book is a blueprint for success.-JAMES BOROW, Global Director of Product Strategy, Snap, Inc. The Execution Factor is for the entrepreneur in all of us, for the person daydreaming about being their own boss while stuck at a nine to five. Kim Perell knows what it takes to execute a vision, no matter how big or small. There isn’t a better book to guide you to turning your ideas into reality.-CHRIS BURCH , CEO of Burch Creative Capital and cofounder of Tory Burch Since meeting Kim I have always been in awe of her entrepreneurial successes. This book is a great distillation of all of her years of experience and the learnings she has gathered along the way. If you’re an entrepreneur, an executive, or someone just starting their career this book is a must have. -ERIC TODA, Director of Marketing at Gap, Inc. The Execution Factor serves as your personal coach for mastering the one skill that sets successful entrepreneurs apart from others-execution. This book should be on every entrepreneur’s shelf, whether you’re starting a company or launching a side hustle in your living room.-FRAN HAUSER , former president of di...