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Book : Leadership Is An Art - Depree, Max
-Titulo Original : Leadership Is An Art-Fabricante : Currency-Descripcion Original: In what has become a bible for the business world, the successful former CEO of Herman Miller, Inc., explores how executives and managers can learn the leadership skills that build a better, more profitable organization.Leadership Is an Art has long been a must-read not only within the business community but also in professions ranging from academia to medical practices, to the political arena. First published in 1989, the book has sold more than 800,000 copies in hardcover and paperback. This revised edition brings Max De Pree’s timeless words and practical philosophy to a new generation of readers. De Pree looks at leadership as a kind of stewardship, stressing the importance of building relationships, initiating ideas, and creating a lasting value system within an organization. Rather than focusing on the “hows” of corporate life, he explains the “whys.” He shows that the first responsibility of a leader is to define reality and the last is to say thank you. Along the way, the artful leader must: * Stimulate effectiveness by enabling others to reach both their personal potential and their institutional potential * Take a role in developing, expressing, and defending civility and values* Nurture new leaders and ensure the continuation of the corporate cultureLeadership Is an Art offers a proven design for achieving success by developing the generous spirit within all of us. Now more than ever, it provides the insights and guidelines leaders in every field need. Review “This is a wonderful book. It captures Max’s spirit-and he’s a truly exceptional person. But it also says more about leadership in clearer, more elegant, and more convincing language than many of the much longer books that have been published on the subject.”-Peter F. Drucker“His opus is as worthy as scripture.”-New York Times Book Review“Like the elegant furniture his company makes, De Pree’s book provides a valuable lesson in grace, style, and the elements of success.”-Time “Leadership Is an Art is one of the best books I have ever read in my life on the subject of leadership and business management philosophy.”-Sam Walton“Perhaps we should banish all of our management books except Max De Pree’s recent gem, Leadership Is an Art. The successful Herman Miller, Inc., chairman . . . . writes only about trust, grace, spirit, and love . . . . such concerns are the essence of organizations, small or large.”-Inc. magazine About the Author MAX DE PREE is chairman emeritus of Herman Miller, Inc., the primary innovator in the furniture business for sixty years and regularly included as one of Fortune’s 25 Most Admired Companies in the United States. The author of the bestselling Leadership Jazz,as well as Leading Without Power, Called to Serve,and Dear Zoe,De Pree has been mentoring emerging leaders in both the profit and non-profit sectors for more than twenty years, and was elected by Fortune magazine to the National Business Hall of Fame... -
Precio: $79,339.00
Book : Side Hustle From Idea To Income In 27 Days -...
-Titulo Original : Side Hustle From Idea To Income In 27 Days-Fabricante : Currency-Descripcion Original: The author of the New York Times Bestseller THE $100 STARTUP shows how to launch a profitable side hustle in just 27 days.For some people, the thought of quitting their day job to pursue the entrepreneurial life is exhilarating. For many others, it’s terrifying. After all, a stable job that delivers a regular paycheck is a blessing. And not everyone has the means or the desire to take on the risks and responsibilities of working for themselves. But what if we could quickly and easily create an additional stream of income without giving up the security of a full-time job? Enter the side hustle.Chris Gullibeau is no stranger to this world, having launched more than a dozen side hustles over his career. Here, he offers a step-by-step guide that takes you from idea to income in just 27 days. Designed for the busy and impatient, this detailed roadmap will show you how to select, launch, refine, and make money from your side hustle in under a month. You’ll learn how to: * Brainstorm, borrow, and steal to build an arsenal of great side hustle ideas (day 3) * Apply “Tinder for Side Hustle” logic to pick the best idea at any time (day 6) * Learn, gather, or create everything you need to launch; then set up a real life way to get paid (days 13-14) * Start raking in the money by channeling your inner Girl Scout (day 18) * Master the art of deals, discounts, and special offers (day 21) * Raise your game: improve, expand, or make more money off your hustle (days 24-26)A side hustle is more than just another stream of income, it’s also the new job security. When you receive paychecks from different sources, it allows you to take more chances in your “regular” career. More income means more options. More options equals freedom. You don’t need entrepreneurial experience to launch a profitable side hustle. You don’t have to have an MBA, or know how to code, or be an expert marketer. You don’t need employees or investors. With Chris as a guide, anyone can make more money, pursue a passion, and enjoy greater security - without quitting their day job. Review “A Side Hustle isn’t about making a few extra bucks selling lemonade to your neighbors. Chris Guillebeau has created a step-by-step methodology for imagining, building, and launching side projects that can earn real, serious cash. In my years investing on Shark Tank, I’ve seen firsthand how side hustles can take off and grow into some major profits. Whether you want to supplement your pay check, or jumpstart a full-fledged business, Guillebeau will show you how to get your hustle going in just 27 days flat.” - Daymond John, star of ABC’s Emmy Award winning business show Shark Tank “The essential guide for anyone who wants to create more freedom, opportunity, and security by launching a profitable side hustle” On his popular podcast, Chris often says, “Inspiration is good, but inspiration combined with action is so much better,” and Side Hustle provides both. It’s packed with practical tips and strategies-illustrated by compelling stories of real-life hustles-that will inspire readers to start their side hustles now. “- Gretchen Rubin, bestselling author of The Four Tendencies and The Happiness Project Chris Guillebeau is back with another book that will teach you not just how to earn more, but ultimately how to live better. He says we can all benefit from a side hustle, work you we do in addition to our day job. And he shows us how to make it happen. In fact, if you follow Chriss guidance, you can establish your own side hustle in just 5 week. What’s stopping you?” - Daniel H. Pink, bestselling author of Drive and To Sell is Human “Theres a great temptation to assume that side hustles are just for special people, like artists, dreamers, and 17-year-old computer geniuses. But Guillebeau deftly proves everyone can (and should) have a side hustle. More than that, he shows you how. He is living proof that this book works, and so are th... -
Precio: $82,759.00
Book : Hacking Growth How Todays Fastest-growing Companies..
-Titulo Original : Hacking Growth How Todays Fastest-growing Companies Drive Breakout Success-Fabricante : Currency-Descripcion Original: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and spaghetti-on-the-wall approaches with more consistent, replicable, cost-effective, and data-driven results. Review “In an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly.” -Eric Ries, bestselling author of The Lean Startup “It used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth.” -Nir Eyal, bestselling author of Hooked “Ellis and Brown have accomplished what we’ve been talking about for twelve years, which is to compile and organize an accurate view into the inner workings of an emerging discipline. Their wisdom (plus the anecdotes and stories) have rarely been discussed outside of a small circle of people, and they give real insight into how digital growth hacking is done at the highest levels. As all companies become digital, this is a must-read for anyone in business.” -James Currier, managing partner, NFX Guild “There is nothing more important for any business than attracting users and customers to your products. The tools to do this in today’s online-driven world are very different from the past. Hacking Growth will teach you how to think like a marketer of tomorrow. You will learn how to do deep data analysis, and how to think about de... -
Precio: $98,629.00Expira: 09/08/2022
Book : Why Nations Fail The Origins Of Power, Prosperity,...
-Titulo Original : Why Nations Fail The Origins Of Power, Prosperity, And Poverty-Fabricante : Currency-Descripcion Original: Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine? Is it culture, the weather, geography? Perhaps ignorance of what the right policies are? Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence? Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities. The economic success thus spurred was sustained because the government became accountable and responsive to citizens and the great mass of people. Sadly, the people of the north have endured decades of famine, political repression, and very different economic institutions-with no end in sight. The differences between the Koreas is due to the politics that created these completely different institutional trajectories. Based on fifteen years of original research Acemoglu and Robinson marshall extraordinary historical evidence from the Roman Empire, the Mayan city-states, medieval Venice, the Soviet Union, Latin America, England, Europe, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, including: - China has built an authoritarian growth machine. Will it continue to grow at such high speed and overwhelm the West? - Are America’s best days behind it? Are we moving from a virtuous circle in which efforts by elites to aggrandize power are resisted to a vicious one that enriches and empowers a small minority? - What is the most effective way to help move billions of people from the rut of poverty to prosperity? More philanthropy from the wealthy nations of the West? Or learning the hard-won lessons of Acemoglu and Robinson’s breakthrough ideas on the interplay between inclusive political and economic institutions? Why Nations Fail will change the way you look at-and understand-the world. Review Guest Reviewer: Charles C. Mann on Why Nations Fail Charles C. Mann, a correspondent for The Atlantic, Science, and Wired, has written for Fortune, The New York Times, Smithsonian, Technology Review, Vanity Fair, and The Washington Post, as well as for the TV network HBO and the series Law & Order. A three-time National Magazine Award finalist, he is the recipient of writing awards from the American Bar Association, the American Institute of Physics, the Alfred P. Sloan Foundation, and the Lannan Foundation. His 1491 won the National Academies Communication Award for the best book of the year. He lives in Amherst, Massachusetts.A few years ago, while I was researching a book on the history of globalization, I suddenly realized that I was seeing the same two names on a lot of the smartest stuff I was reading. The names belonged to two economists, Daron Acemoglu and James Robinson. Much of their work focused on a single question: Why are poor places poor, and is there something we can do about it?This is one of the most important questions imaginable in economics-indeed, in the world today. It is also one of the most politically fraught. In working on my book, I read numerous attempts by economists, historians and other researchers to explain why most of North America and Europe is wealthy and why most of Asia, Africa and Latin Amer...
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Precio: $57,819.00
Book : Rise And Grind Outperform, Outwork, And Outhustle...
-Titulo Original : Rise And Grind Outperform, Outwork, And Outhustle Your Way To A More Successful And Rewarding Life-Fabricante : Currency-Descripcion Original: New York Times bestselling author of The Power of Broke and Shark on ABCs hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise & Grind their way the top.Daymond John knows what it means to push yourself hard--and he also knows how spectacularly a killer work ethic can pay off. As a young man, he founded a modest line of clothing on a $40 budget by hand-sewing hats between his shifts at Red Lobster. Today, his brand FUBU has over $6 billion in sales. Convenient though it might be to believe that you can shortcut your way to the top, says John, the truth is that if you want to get and stay ahead, you need to put in the work. You need to out-think, out-hustle, and out-perform everyone around you. Youve got to rise and grind every day. In the anticipated follow-up to the bestselling The Power of Broke, Daymond takes an up close look at the hard-charging routines and winning secrets of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields. Along the way, he also reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success. About the Author DAYMOND JOHN is CEO and founder of FUBU, a celebrated global lifestyle brand with over $6 billion in sales. He is one of the countrys most visible and respected entrepreneurs as one of the stars of ABC series Shark Tank. He is the author of the instant New York Times bestseller The Power of Broke, as well as the bestsellers Display of Power and The Brand Within. Daymond has received over 35 awards, including Brandweek Marketer of the Year and Ernst & Youngs New York Entrepreneur of the Year Award. He is CEO of The Shark Group, a premiere consulting firm whose clients range from Fortune 500 companies to new media businesses to celebrities. President Obama appointed Daymond a Presidential Ambassador for Global Entrepreneurship, a position focused on promoting entrepreneurship around the world. Excerpt. © Reprinted by permission. All rights reserved. OneAll RiseMy thing is to push, to reach, to grind. I get up-before the sun, some mornings-and start grinding at my goals, hard. I go to sleep-stupid-late, most nights-still grinding. Because when I hear people say there isn’t time enough in the day to do everything they need to do, it gets me hot, and not in a good way. Time enough? Yeah, I get that it sometimes feels like there aren’t enough hours in the day, but the feeling only hits me when I’m not using those hours wisely. When I’m not efficient, organized, on it. But if I’m on top of my game, in tireless pursuit, there’s always time. And if it starts looking like the clock is about to run out on me, I’ll work even harder.I’m burning the midnight oil.The early bird catches the worm.Early to bed and early to rise makes a man healthy, wealthy, and wise.You’ve heard all the expressions-probably got a few of your own to get you up and at ’em in the morning. Here’s one that inspired me, when I was just getting started: It’s time to make the donuts. Do you remember that Dunkin’ Donuts ad campaign? That was like a rallying cry to me and my boys! If you ask me, they should still be using those ads, but now we’re supposed to be “runnin’ on Dunkin’,” so those days are gone. Still, I’ve done some work with the company over the years, which seems fitting because it reaches all the way back to what got me up and runnin’ when I was a kid.(Hey, bet you didn’t know-those spots were named one of the five best commercial campaigns of the 1980s by the Television Bureau of Advertising, so obviously they made an impression on lots of people, not just on me.)I’ll tell you, when those time to make the donuts ads first hit, they got me thinking. I’d see that guy with the mustache, Fred the Baker, getting up at some rid... -
Precio: $67,749.00
Book : The Ceo Next Door The 4 Behaviors That Transform...
-Titulo Original : The Ceo Next Door The 4 Behaviors That Transform Ordinary People Into World-class Leaders-Fabricante : Currency-Descripcion Original: NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER * Winner of CMI Management Book of the Year 2019Based on an in-depth analysis of over 2,600 leaders drawn from a database of more than 17,000 CEOs and C-suite executives, as well 13,000 hours of interviews, and two decades of experience advising CEOs and executive boards, Elena L. Botelho and Kim R. Powell overturn the myths about what it takes to get to the top and succeed. Their groundbreaking research was the featured cover story in the May-June 2017 issue of Harvard Business Review. It reveals the common attributes and counterintuitive choices that set apart successful CEOs-lessons that we can apply to our own careers. Much of what we hear about who gets to the top, and how, is wrong. Those who become chief executives set their sights on the C-suite at an early age. In fact, over 70 percent of the CEOs didn’t have designs on the corner office until later in their careers. You must graduate from an elite college. In fact, only 7 percent of CEOs in the dataset are Ivy League graduates--and 8 percent didnt graduate from college at all. To become a CEO you need a flawless resume. The reality: 45 percent of CEO candidates had at least one major career blowup. What those who reach the top do share are four key behaviors that anyone can master: they are decisive; they are reliable, delivering what they promised when the promise it, without exception; they adapt boldly, and they engage with stakeholders without shying away from conflict. Based on this breakthrough study of the most successful people in business, Botelho and Powell offer career advice for everyone who aspires to get ahead. Based on research insights illustrated by real life stories from CEOs and boardrooms, they tell us how to: - Fast-track our career by deploying the career catapults used by those who get to the top quickly - Overcome the hidden handicaps to getting the job we want. - Avoid the 5 hazards that most commonly derail those promoted into a new role. For everyone who aspires to rise up through the organization and achieve their full potential, The CEO Next Door is an essential guide. Review “What does it take to succeed at the top? Botelho and Powell offer the answer - and it’s not what you think. Drawing on a remarkable analysis of thousands of current and potential CEOs, they find that the best of the best share some common traits. They may not all come from fancy schools, but they do know how to make smart decisions, adapt to changed circumstances, and work honestly and directly with customers and employees. Whether you’re running a large organization, or simply have your eye on the corner office, this book should be your guide.” - Daniel H. Pink, author of WHEN and DRIVE Well-researched, practical and eye-opening...Botelho and Powell effectively demystify the path to becoming more successful. Instead of one CEO trying to impart knowledge about how to get ahead, Botehlo and Powell change the game by providing you practical wisdom distilled from 2,600 leaders about what really causes people to achieve their potential. The CEO Next Door is like having 2,600 mentors take you under their wing. - Shawn Achor, New York Times bestselling author of The Happiness Advantage and Big Potential “The CEO Next Door is the go-to guide for every aspiring professional for how to play and win at the very top of their game. Botelho and Powell weave together cutting edge leadership research with practical advice and inspiring stories to create a useful and credible roadmap.” - Marshall Goldsmith, #1 Leadership Thinker,author of the New York Times bestsellers Triggers, and What Got You Here Won’t Get You There “Whether youre at the beginning, middle, or later stages of your career, The CEO Next Door offers practical, actionable advice to not just accelerate your path to the top, but also make you better at every step of the way. An indispensable guide for any... -
Precio: $53,879.00
Book : The Servant Leader How To Build A Creative Team,...
-Titulo Original : The Servant Leader How To Build A Creative Team, Develop Great Morale, And Improve Bottom-line Performance-Fabricante : Currency-Descripcion Original: A Practical Guide to Using the Principles of Servant Leadership Leadership is a calling. And servant leadership-the idea that managing with respect, honesty, love, and spirituality empowers employees-helps individuals answer that calling. Bestselling author and former Fortune 500 executive James A. Autry reveals the servant leader’s tools, a set of skills and ideals that will transform the way business is done. It helps leaders nurture the needs and goals of those who look to them for leadership. The result is a more productive, successful, and happier organization, and a more meaningful life for the leader. Autry reveals how to remain true to the servant leadership model when handling day-to-day and long-term management situations, including how to: *Provide guidance during conflict and crisis *Assure your continued growth and progress as a leader *Train managers in the principles of servant leadership *Transform a company with morale problems into a great place to work Practiced by one-third of the companies on Fortune’s “100 Best Companies to Work For” list, servant leadership is a thriving philosophy. Ultimately, Autry explores how it can be a valuable, refreshing, and rewarding approach to leading others in business life. Review This is an awesome book. James Autrys gift is that he brings lofty ideals down to earth with general illustrations that make them easy to understand and apply. I highly recommend it! -Jack Canfield, coauthor, Chicken Soup for the Soul at Work.The Servant Leader illuminates a clear path to personal, spiritual, and material actualization, which, in return, creates an infinite circle of prosperity. -Tom Gould, retired chairman and CEO, Younkers, Inc.Quite simply, this is an extraordinary book. It is a classic already and the first truly great leadership book of the new century. -John Noble, director, Greenleaf Center, UKThe Servant Leader is really the best field guide Ive seen for helping managers transform themselves into true leaders. -Doug Greene, CEO, New Hope GroupServant leadership is a bold step toward a necessary redefinition of business as an arena of caring and not a mere instrument for producing profit. -Sam Keen, author, Hymns to an Unknown God and Fire in the Belly From the Inside Flap A Practical Guide to Using the Principles of Servant Leadership Leadership is a calling. And servant leadership--the idea that managing with respect, honesty, love, and spirituality empowers employees--helps individuals answer that calling. Bestselling author and former Fortune 500 executive James A. Autry reveals the servant leaders tools, a set of skills and ideals that will transform the way business is done. It helps leaders nurture the needs and goals of those who look to them for leadership. The result is a more productive, successful, and happier organization, and a more meaningful life for the leader. Autry reveals how to remain true to the servant leadership model when handling day-to-day and long-term management situations, including how to: -Provide guidance during conflict and crisis -Assure your continued growth and progress as a leader -Train managers in the principles of servant leadership -Transform a company with morale problems into a great place to work Practiced by one-third of the companies on Fortunes 100 Best Companies to Work For list, servant leadership is a thriving philosophy. Ultimately, Autry explores how it can be a valuable, refreshing, and rewarding approach to leading others in business life. When I first read Jims work, I was thrilled. Finally, someone had clearly and con-cisely articulated these principles in a way that people can quickly adopt into their lives.--from the foreword by Howard Behar, retired president, Starbucks This is an awesome book. James Autrys gift is that he brings lofty ideals down to earth with general illustrations that make them easy to understand and apply. I highly recommend it... -
Precio: $76,619.00
Book : The Wall Street Journal Complete Money And Investing.
-Titulo Original : The Wall Street Journal Complete Money And Investing Guidebook (wall Street Journal Guidebooks)-Fabricante : Currency-Descripcion Original: Unravel the Mysteries of the Financial Markets-the Language, the Players, and the Strategies for Success Understanding money and investing has never been more important than it is today, as many of us are called upon to manage our own retirement planning, college savings funds, and health-care costs. Up-to-date and expertly written, The Wall Street Journal Complete Money and Investing Guidebook provides investors with a simple-but not simplistic-grounding in the world of finance. It breaks down the basics of how money and investing work, explaining:* What must-have information you need to invest in stocks, bonds, and mutual funds * How to see through the inscrutable theories and arcane jargon of financial insiders and advisers * What market players, investing strategies, and money and investing history you should know* Why individual investors should pay attention to the economy Written in a clear, engaging style by Dave Kansas, one of America’s top business journalists and editor of The Wall Street Journal Money & Investing section, this straightforward book is full of helpful charts, graphs, and illustrations and is an essential source for novice and experienced investors alike. Get your financial life in order with help from The Wall Street Journal.Look for:* The Wall Street Journal Complete Personal Finance Guidebook * The Wall Street Journal Personal Finance Workbook* The Wall Street Journal Complete Real Estate Investing Guidebook From Publishers Weekly Neither a hands-on investment manual nor a basic introduction to investing, Kansass book straddles the divide between those two extremes, but has trouble finding a comfortable spot. Kansas tries too hard to reach casual readers, as when he compares the New York Stock Exchange to a lemonade stand or a trading specialist to a traffic cop, two simple analogies that give way to a stream of jargon and technical details that may overwhelm readers unfamiliar with big finance. Luckily, Kansas never strays far from the wry humor he uses to enliven the finer points. For example, in a discussion of the high risks of venture capital, Kansas writes, Venture capital is a lot as its name applies, though one is tempted to place ad before venture. The book isnt afraid to wade into controversies such as Henry Blodgetts questionable stock recommendations, and at its best it feels as though an experienced financial journalist is gossiping with the reader over drinks. As its title suggests, this book is a primer, providing backgrounds on every major type of investment or financial activity, with a pleasing economy of style that incorporates sidebars for people seeking more in-depth information on how to read stock listings or the history of the Dow Jones Industrial Average. The ideal reader of this book isnt a total financial novice, but readers with an at least cursory understanding of trading, investments and economics will find Kansas book a rewarding read.Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. About the Author Dave Kansas is editor of The Wall Street Journal’s Money & Investing section and the author of The Street Guide to Smart Investing in the Internet Era. He lives in New York City. Excerpt. © Reprinted by permission. All rights reserved. CHAPTER 1 Stocks Many people have heard of the New York Stock Exchange; maybe some have even seen footage of people scurrying around in strangely colored jackets. But just what are all those people doing at the NYSE, and what does it mean to you as an investor? First, we should take a step back. Buying and selling stocks involve financial markets. And markets sound more complex than they are. In fact, many of us start learning about markets from a very early age. As kids, many of us set up lemonade stands. We had a product we wanted to sell, and we went looking for buyers. We needed information to set prices. What were the kids ...
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Precio: $55,629.00
Book : The Startup Way How Modern Companies Use...
-Titulo Original : The Startup Way How Modern Companies Use Entrepreneurial Management To Transform Culture And Drive Long-term Growth-Fabricante : Currency-Descripcion Original: Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and , and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead. Review “Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.” -Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, co-author of Scaling Up Excellence, author of The Asshole Survival Guide.Startups are experiments -- some are successful, some arent, but theyre the best way to bring new ideas to market. So how can a big company become more startup-like... or revive the focus and spirit that birthed it in the first place? Building on his revolutionary lean startup work, but applied to big companies, Ries book shows you how. -Marc Andreessen, co-founder and partner at Andreessen Horowitz“I have witnessed firsthand how Eric Ries weaves the impact of lean start up methods with speed and scale into a big company. The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow.” -Beth Comstock, vice chair of GE“Any leader looking to be on the cutting edge needs to ponder the lessons in this important book. Eric Ries demonstrates once again that the best ideas are both fresh and common sense once presented. An essential blueprint for modern companies-from large corporations to family businesses or nonprofits-for decades to come.” -Lawrence Summers, University Charles W. Eliot professor and former U.S. Treasury Secretary“Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds-not just startups-can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission critical reading.” -Reid Hoffman, co-founder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup of You“Organizations are normally where entrepreneurship goes to die, but Eric Ries has the master plan for breathing new life into them. This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change.” -Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl SandbergMy research has focused on what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that. --Clay Christensen, Kim B. Clark... -
Precio: $155,099.00
Book : Shaping The Future Of The Fourth Industrial...
-Titulo Original : Shaping The Future Of The Fourth Industrial Revolution-Fabricante : Currency-Descripcion Original: World Economic Forum Founder and Executive Chairman Klaus Schwab offers a practical companion and field guide to his previous book, The Fourth Industrial Revolution.Today, technology is changing everything--how we relate to one another, the way we work, how our economies and goverments function, and even what it means to be human. One need not look hard to see how the incredible advances in artificial intelligence, cryptocurrencies, biotechnologies, and the internet of things are transforming society in unprecedented ways. But the Fourth Industrial Revolution is just beginning, says Schwab. And at a time of such tremendous uncertainty and such rapid change, he argues its our actions as individuals and leaders that will determine the trajectory our future will take. We all have a responsibility - as citizens, businesses, and institutions - to work with the current of progress, not against it, to build a future that is ethical, inclusive, sustainable and prosperous. Drawing on contributions from 200 top experts in fields ranging from machine learning to geoengineering to nanotechnology, to data ethics, Schwab equips readers with the practical tools to leverage the technologies of the future to leave the world better, safer, and more resilient than we found it. About the Author Professor Klaus Schwab is Founder and Executive Chairman of the World Economic Forum, the International Organization for Public-Private Cooperation. In 1998, he created the Schwab Foundation for Social Entrepreneurship. Schwab holds doctorates in economics (summa cum laude) from the University of Fribourg and in engineering from the Swiss Federal Institute of Technology, and a Master in Public Administration from the Kennedy School of Government at Harvard University. He has received numerous international and national honors... -
Precio: $67,139.00
Book : Dark Pools The Rise Of The Machine Traders And The...
-Titulo Original : Dark Pools The Rise Of The Machine Traders And The Rigging Of The U.s. Stock Market-Fabricante : Currency-Descripcion Original: A news-breaking account of the global stock markets subterranean battles, Dark Pools portrays the rise of the bots--artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans whove created them.In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named Island where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables. By then, the market that Levine had sought to fix had turned upside down, birthing secretive exchanges called dark pools and a new species of trading machines that could think, and that seemed, ominously, to be slipping the control of their human masters. Dark Pools is the fascinating story of how global markets have been hijacked by trading robots--many so self-directed that humans cant predict what theyll do next. Review Far more comprehensive and persuasive [than even Michael Lewis Flashboys]. --James Stewart, New York Times Book Review An excellent history of the early electronic traders - Michael Lewis“Scott Patterson’s Dark Pools is about the most important financial issue no one talks about-how high-frequency traders have rigged the market.” --Mark Cuban “Remarkable…even long-time participants in electronic markets will learn a lot from this book.”--Forbes “Richly reported…an invaluable piece of timely journalism that should be read by regulators and anyone with a cent in the stock market...You will never look at the opening bell in the same way.”--Financial Times“An engaging narrative…DARK POOLS is easily the most entertaining and accessible book to cover the new world of stock trading.”--Fortune “An education in how markets work, packaged in a thriller worthy of Michael Crichton…. Dark Pools is one of those rare books that is a great summer beach read and a useful trading manual.”--Minyanville “Very enjoyable….a good story of how innovators destroy the old guard.”--BusinessInsider “Dark Pools relays an epic tangle of hacktivists, old-school floor exchanges and traders - all wrestling to game the machines…The stories engage from chapter to chapter, bringing the reader from the outside in.”--Seeking Alpha“An entertaining account of the key battles in the “algo wars” and the colorful math geeks who fight them-some of whom are now fighting to rein in the monsters they created. Dark Pools is an alarming account.”--Canadian Business“Dark Pools is a must read for all serious investors. Patterson’s methodically researchedbook exposes the core problems in today’s securities market…His findings should serve as a blueprint for the SEC.”--Blair Hull, founder of Hull Trading and Ketchum Trading About the Author SCOTT PATTERSON is a staff reporter at the Wall Street Journal, covering financial regulation from the nations capital. Excerpt. © Reprinted by permission. All rights reserved. Chapter OneTrading MachinesA rising winter sun cast pale golden light into the otherwise dark and quiet office in downtown Stamford, Connecticut. Haim Bodek, the founder of Trading Machines LLC, squinted at the light through red-thatched eyes and returned his gaze to a stack of five flat-screens on his desk. The only sound in the room was the low hum of dozens of Dell computer towers and several Alienware Area-51 gaming computers.The sound of the Machine.It was December 2009. Bodek hadn’t been up all night swilling fine wines and schmoozing with deep-pocketed clients at four-star restaurants in Manhattan. He didn’t need to. His firm traded for its own account, and Bodek answered only to himself and to a few wealthy partners who’d bankrolled the firm.He wouldn’t ha... -
Precio: $60,429.00
Book : The Soulful Art Of Persuasion The 11 Habits That Will
-Titulo Original : The Soulful Art Of Persuasion The 11 Habits That Will Make Anyone A Master Influencer-Fabricante : Currency-Descripcion Original: WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER * The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Review “Nobody knows more about the art of selling ideas than Jason Harris. This book is a peek inside the mind that some of the biggest companies in the world rely on to launch their products. And now anyone can apply these principles. Read it.”-Ryan Holiday, New York Times bestselling author of The Obstacle Is the Way and Ego Is the Enemy “I’ve seen firsthand how the successful application of these tools can be truly transformative. These habit-forming lessons flat-out work, and this book will be your new secret weapon.”-John Foley, founder and CEO of Peloton “Harris’ book is the modern-day version of Carnegie’s How to Win Friends and Influence People. Powerful and provocative.”-Thales S. Teixeira, professor, marketing unit, Harvard Business School “The Soulful Art of Persuasion isn’t about winning. It is focused on building relationships, blending appreciation and collaboration to ensure success. It’s a business book about Karma, and as you give, you will receive.”-Dave Stever, CMO, Ben & Jerry’s “Whether youre running a major company, a startup, or just your own side hustle, this book will provide you with powerful lessons and modern tools to sharpen your approach.”-Jason Feifer, editor in chief, Entrepreneur magazine “Jason Harris . . . expertly lays out tangible, positive actions that anyone can take to uncover their authentic self, influence others, and achieve their goals.”-Lewis Howe, New York Times bestselling author and founder, School of Greatness “There are books that help you in your profession and there are books that help you become a better person. The Soulful Art of Persuasion will help you get better in your profession as a side effect of becoming a better person. Thats the beauty of this book.”-Aubrey Marcus, founder/CEO, Onnit, and New York Times bestselling author of Own the Day, Own Your Life “The habits and engaging storytelling in these pages provide a perfect framework for anyone who wants to build meaningful relationships in all facets of life, from the personal to the political.”-Zeppa Kreager, chief of staff, Biden for President “Jason Harris is a Jedi in the art of using soulful persuasion to put some good into the world. This book is required reading for anyone who wants to be a Purpose-driven leader.”-Afdhel Aziz, founder and chief purpose officer, Conspiracy of Love, and co-author of Good Is the New Cool: Market Like You Give a Damn “As our world drowns in tweets, posts, and 24-hour news cycles, the art of persuasion has never been harder, yet more important. Fortunately, Jason Harris has given us the playbook to build the character, empathy and engagement needed to skillfully win over others in this new media wo...
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Precio: $55,829.00
Book : Presence Human Purpose And The Field Of The Future -.
-Titulo Original : Presence Human Purpose And The Field Of The Future-Fabricante : Currency-Descripcion Original: Presence is an intimate look at the development of a new theory about change and learning. In wide-ranging conversations held over a year and a half, organizational learning pioneers Peter Senge, C. Otto Scharmer, Joseph Jaworski, and Betty Sue Flowers explored the nature of transformational change-how it arises, and the fresh possibilities it offers a world dangerously out of balance. The book introduces the idea of “presence”-a concept borrowed from the natural world that the whole is entirely present in any of its parts-to the worlds of business, education, government, and leadership. Too often, the authors found, we remain stuck in old patterns of seeing and acting. By encouraging deeper levels of learning, we create an awareness of the larger whole, leading to actions that can help to shape its evolution and our future. Drawing on the wisdom and experience of 150 scientists, social leaders, and entrepreneurs, including Brian Arthur, Rupert Sheldrake, Buckminster Fuller, Lao Tzu, and Carl Jung, Presence is both revolutionary in its exploration and hopeful in its message. This astonishing and completely original work goes on to define the capabilities that underlie our ability to see, sense, and realize new possibilities-in ourselves, in our institutions and organizations, and in society itself. Review Critical Acclaim for Presence“A remarkable book, Presence is a journey from the present to an unknown future, a journey of exploration rather than dogma, and a journey toward a vision of humanity at its highest. Like a good documentary film, Presence is a book with ‘emotional truth,’ a wonderful combination of intellectual and visceral experience.”-Robert Fritz, author of The Path of Least Resistance“At this turbulent juncture in human history, a whole new set of social innovations promises to shift humanity away from its destructive path towards a brighter planetary civilization. Presencing and its U process is one of the most profound. It provides all who want to change the world not only with profound hope, but with a systematic and effective way to birth a sustainable planetary society.”-Nicanor Perlas, recipient of the 2003 Alternative Nobel Prize and the U.N. Environmental Program Global 500 Award“If you believe, as I do, that an organization is ultimately a human community, then nothing is more important than how we sense our future and act to create it together. This is something all creative business leaders know yet have found almost impossible to talk about-until Presence.”-Rich Teerlink, CEO (retired), Harley-Davidson“Presenceis a timely and altogether important book. Drawing on a leading-edge understanding of human learning and awareness, it offers a simple but effective getaway to our capacity to become change agents of the future-in business, work, play, and relationships. Finding our presence is finding the key to creative change and to our own future.”-Ken Wilber, author of A Theory of Everything: An Integral Vision for Business, Politics, Science, and Spirituality“Presence is remarkable in at least three ways. First, the authors’ work has extraordinary emotional, as well as intellectual impact; it continued to affect me long after my initial reading. Second, I found that the insights I gleaned from the work depended on what was happening around me. I suspect I will take away different messages each time I read it. Third, the authors somehow opened me to unexpected messages and opportunities in my own life. My reading of Presence coincided with many seemingly chance encounters that in very real and specific ways have been essential to my own work, helping me find new ways to connect with colleagues, customers, and the larger community.”-Darcy Winslow, General Manager, Global Women’s Footwear, Apparel, Equipment, Nike, Inc. About the Author Peter Senge is a senior lecturer at the Massachusetts Institute of Technology, the founding chair of SoL, a renowned pioneer, ... -
Precio: $59,779.00
Book : The Wall Street Journal. Complete Real-estate...
-Titulo Original : The Wall Street Journal. Complete Real-estate Investing Guidebook (wall Street Journal Guides)-Fabricante : Currency-Descripcion Original: The conservative, thoughtful, thrifty investor’s guide to building a real-estate empire.Profitable real-estate investing opportunities exist everywhere as long as you know what to look for and understand how to make prudent deals that transform property into profits. David Crook, of The Wall Street Journal, shows how to make safe and sane investments that ensure a good night’s sleep as your real-estate portfolio grows, your properties appreciate and your income increases. The Wall Street Journal Complete Real-Estate Investing Guidebook offers the most authoritative information on:* Why real-estate investing is a great wealth-building alternative to stocks and bonds and why it’s crucial that you avoid get-rich schemes* How to get the financing and make the contacts to get started* How to start small and local, be hands-on and go step-by-step with a vacation home to rent out, a pure rental property or a small apartment building* How to find and value great properties, do the numbers and ensure you have that beautiful thing called cash flow* How the government blesses real-estate investors with tax breaks and loopholes, and how you can be one of the anointed* How to deal with the nuts-and-bolts of being a landlord and have a strife-free relationship with your tenants About the Author DAVID CROOK is the editor of The Wall Street Journal Sunday, the personal finance section that appears in more than 75 papers around the country. He was part of the original team that developed and launched the highly successful “Weekend Journal” of Friday’s Wall Street Journal. He also developed the “Home Front” and “Property Report,” the Journal’s residential and commercial real-estate sections. Excerpt. © Reprinted by permission. All rights reserved. CHAPTER 1Your Home Is an Investment Property“Land is the only thing in the world that amounts to anything . . . for ’tis the only thing in this world that lasts. . . . ’Tis the onlything worth working for, worth fighting for-worth dying for.”-Margaret MitchellYour home is a lot of things, most of them good. Your home is your castle, your refuge, your escape. It may be the physical manifestation of all your material hopes and aspirations, your piece of the American dream. It gives comfort and protection to you and your family. It may be an essential part of your retirement or college-savings plans. Your home is probably your biggest asset, and the price you could ask for it today is almost certainly higher than the price you paid for it back whenever.But your home is not an investment property.Investing in real estate isn’t the same as owning a house. If you don’t get anything else out of this book, you need to understand that-especially now that so many homeowners are trying to play the real-estate game with their homes. That’s dangerous-not because the value of your home is likely to decline (though it could), but because you are more likely to spend far more money living in your home than you will make when you sell it.Investing is investing. It’s using your money to make more money. Anything else, including most home purchases, is spending.To be considered investments, real-estate purchases must generate actual profits, either immediately in the form of income or long-term in the form of appreciation. In either case, the property must cover all its own costs and produce a reasonable return on the money you spent to buy it.You will read and hear other terms for measuring investment income-rate of return, “cap rate,” net operating income, rental roll. Each is different, but one way or another, they all come down to the most basic concept of real-estate investing: “cash flow”-real in-your-pocket-put-it-in-the-bank money that’s left over after you have covered all your business expenses. That’s something you don’t get when you just own a home. Yes, your house is a huge asset. But without cash flow, you might as well be holding on to a very big, very expens... -
Precio: $78,529.00
Book : Grit To Great How Perseverance, Passion, And Pluck...
-Titulo Original : Grit To Great How Perseverance, Passion, And Pluck Take You From Ordinary To Extraordinary-Fabricante : Currency-Descripcion Original: It is not native intelligence or natural talent that makes people excel, its old-fashioned hard work, sweat equity, and determination. In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness. We are all dazzled by the notion that there are some people who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows that we far overvalue talent and intellectual ability in our culture. The fact is, so many people get ahead--even the gifted ones--because they worked incredibly hard, put in the thousands of hours of practice and extra sweat equity, and made their own luck. And Linda and Robin should know--they are two girls from the Bronx who had no special advantages or privileges and rose up through their own hard work and relentless drive to succeed to the top of their highly competitive profession. In a book illustrated with a cornucopia of stories and the latest research on success, the authors reveal the strategies that helped them, and countless others, succeed at the highest levels in their careers and professions, and in their personal lives. They talk about the guts--the courage--necessary to take on tough challenges and not give up at the first sign of difficulty. They discuss the essential quality of resiliency. Everyone suffers setbacks in their careers and in life. The key, however, is to pick yourself up and bounce back. Drawing on the latest research in positive psychology, they discuss why optimists do better in school, work, and on the playing field--and how to reset that optimistic set point. They talk about industriousness, the notion that Malcolm Gladwell popularized with the 10,000-hour rule in his book Outliers. Creativity theorist Mihaly Csikszentmihalyi believes it takes a minimum of 10 years for ones true creative potential to be realized. And the authors explore the concept of tenacity--the quality that allows us to remain focused and avoid distraction in order to get the job done--an increasingly difficult task in todays fragmented, cluttered, high-tech, connected world.Written in the same short, concise format as The Power of Nice and leavened with the natural humor that characterizes Lindas and Robins lives--and books--Grit to Great is destined to be the book everyone in business needs. Review “You don’t need to be brilliant or incredibly talented to become hugely successful. But what you do need is to read this book. Grit to Great teaches us all how to develop our grit quotient so almost any goal is possible.” -James Patterson, bestselling author, former CEO of J. Walter Thompson“An insightful guide to achieving success in work and life, filled with real-life stories, tools and techniques that can help us all live with more passion, perseverance and resilience.” - Arianna HuffingtonYou need GRIT to get great, and this book succinctly tells you how to do it. There’s no sugar coating: Thaler and Koval tell it like it is because they’ve used grit to achieve great success themselves. I recommend it.” - Mark Sanborn, bestselling author of The Fred Factor“Grit to Great reminds us that every day is an opportunity to set new goals and challenge ourselves in different ways. With grit, no matter our age or whether we’ve accomplished prior goals, there are countless reasons to keep moving forward and enormous, often unforeseen rewards to be reaped in the process.” - Nancy Brown, CEO, American Heart Association “Don’t walk, run to get your copy of Grit to Great. It’s chock full of good sense, insights, and useful advice that can make just about anyone feel they can succeed.” - Diana Aviv, President and CEO, Independent S... -
Precio: $57,309.00
Book : Makers And Takers How Wall Street Destroyed Main...
-Titulo Original : Makers And Takers: How Wall Street Destroyed Main Street-Fabricante : Currency-Descripcion Original: Is Wall Street bad for Main Street America?A well-told exploration of why our current economy is leaving too many behind. -The New York Times In looking at the forces that shaped the 2016 presidential election, one thing is clear: much of the population believes that our economic system is rigged to enrich the privileged elites at the expense of hard-working Americans. This is a belief held equally on both sides of political spectrum, and it seems only to be gaining momentum. A key reason, says Financial Times columnist Rana Foroohar, is the fact that Wall Street is no longer supporting Main Street businesses that create the jobs for the middle and working class. She draws on in-depth reporting and interviews at the highest rungs of business and government to show how the “financialization of America”-the phenomenon by which finance and its way of thinking have come to dominate every corner of business-is threatening the American Dream. Now updated with new material explaining how our corrupted financial system propelled Donald Trump to power, Makers and Takers explores the confluence of forces that has led American businesses to favor balance-sheet engineering over the actual kind, greed over growth, and short-term profits over putting people to work. From the cozy relationship between Wall Street and Washington, to a tax code designed to benefit wealthy individuals and corporations, to forty years of bad policy decisions, she shows why so many Americans have lost trust in the system, and why it matters urgently to us all. Through colorful stories of both “Takers,” those stifling job creation while lining their own pockets, and “Makers,” businesses serving the real economy, Foroohar shows how we can reverse these trends for a better path forward. Review Voted one of the Best Books of 2016 by the Financial Times and one of the best books of the year by Bloomberg BusinessWeek. A masterly account of the disproportionate power that the financial sector exercises in the economy and the disastrous consequences this has for society as a whole. -Forbes A credible explanation for the rise of economic populism in the 2016 U.S. presidential race. Anyone seeking to truly understand the resonance of the anti-Wall Street vitriol of Bernie Sanders and Donald Trump could do worse than to start here. -Fortune “Foroohar demystifies the decline in America’s economic prominence, showing that the competitive threats came not from the outside-migration or China-but from within our borders. She explains how finance has permeated every aspect of our economic and political life, and how those who caused the financial crisis wound up benefiting from it.” -Joseph E. Stiglitz, Nobel laureate in economics and former head of the Council of Economic Advisors “A fast-paced, exciting, and well-researched tale that brings alive the shady dealings that have been part of the recent rise of finance (the takers). Wall Street has prospered beyond measure by consuming far too much of the value created by the real economy (the makers). Readers will be shocked by the shenanigans that are revealed, and then eager to help fix what has been so badly broken. It’s up to us-all of us.” -John C. Bogle, founder and former CEO, Vanguard “In this well-written, refreshing, and provocative book, Rana Foroohar analyzes how Wall Street went from an enabler of prosperity to a headwind to growth and a contributor to inequality. This engaging analysis identifies five key policy areas that will rightly be the subject of debate and, hopefully, some political action. This is a must-read for those looking to better understand how, why, and when financial engineering went too far, and what to do about it. -Mohamed A. El-Erian, chief economic adviser, Allianz; former CEO, PIMCO “From the leading edge of business journalism, Rana Foroohar has produced a powerful book about how financial manipulation has spread beyond the financ...
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Precio: $57,059.00
Book : The 9 Steps To Financial Freedom Practical And...
-Titulo Original : The 9 Steps To Financial Freedom Practical And Spiritual Steps So You Can Stop Worrying-Fabricante : Currency-Descripcion Original: Suze Orman has transformed the concept of personal finance for millions by teaching us how to gain control of our money -- so that money does not control us. She goes beyond the nuts and bolts of managing money to explore the psychological, even spiritual power money has in our lives. The 9 Steps to Financial Freedom is the first personal finance book that gives you not only the knowledge of how to handle money, but also the will to break through all the barriers that hold you back. Combining real-life recommendations with the motivation to overcome financial anxieties, Suze Orman offers the keys to providing for yourself and your family, including: * seeing how your past holds the key to your financial future * facing your fears and creating new truths * trusting yourself more than you trust others * being open to receiving all that you are meant to have * understanding the lessons of the money cycle The 9 Steps to Financial Freedom is useful advice and inspiration from the leading voice in personal finance. As Orman shows, managing money is far more than a matter of balancing your checkbook or picking the right investments. Its about redefining financial freedom -- and realizing that you are worth far more than your money. About the Author SUZE ORMAN is a two-time Emmy Award-winning television host and the author of nine consecutive New York Times bestsellers. Orman was named by Time Magazine as one of the most influential people in the world today. A powerful motivational speaker, Suze hosts the award winning Suze Orman Show on CNBC, Americas Money Class on OWN and Financial Essentials on QVC. A contributor to O the Oprah Magazine and the Costco Connection, Suze Orman is a force of nature and a one woman financial advice powerhouse. Excerpt. © Reprinted by permission. All rights reserved. What do you want from your money? College tuition for your kids? A bigger house and a new car? Security when you retire? Wouldnt it be great simply to have enough money so you dont have to worry?The enough money part of that equation is easy. By the time you finish this book you will understand everything you need to know about managing and protecting your money and making it grow. The so you dont have to worry part is much more complex. It actually has nothing to do with how much money you have or how little. You can balance your checkbook until youre blue in the face, you can move money every day between your mutual funds, you can double your life insurance, you can buy lottery tickets--and none of it will do you any good until you get beyond the worry and fear. The fear of money, the fear of not having enough, the fear of having enough, the fear of taking action, the fear of inaction.There isnt a part of our lives that money doesnt touch--it affects our relationships, the way we go about our everyday activities, our ability to make dreams reality, everything. Most of us, I think, have a core of anxiety that we carry around with us, though we may not admit it to ourselves. That is part of moneys power over us.From years as a financial planner I have learned that true financial freedom doesnt depend on how much money you have. Financial freedom is when you have power over your fears and anxieties instead of the other way around. Thats why, in this book, well address first the fears, then the finances.Whatever their circumstances--in debt, working, downsized, afraid of becoming downsized, retired, having just inherited money, having just lost money--my clients invariably arrive with a handful of financial papers and a heart full of anxieties. Like most certified financial planners, I started my practice to help other people with their money, but as time went on, I realized that it was far more than their money (or lack of it) that needed attention. Today new clients arrive expecting me to ask to see their papers. Instead I ask them first to share their fears.Its never too soon... -
Precio: $59,739.00
Book : Built From Scratch How A Couple Of Regular Guys Grew.
-Titulo Original : Built From Scratch How A Couple Of Regular Guys Grew The Home Depot From Nothing To $30 Billion-Fabricante : Currency-Descripcion Original: One of the greatest entrepreneurial success stories of the past twenty yearsWhen a friend told Bernie Marcus and Arthur Blank that youve just been hit in the ass by a golden horseshoe, they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products.Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depots founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.Great Stories Ming the Merciless: The inside account of the man who fired Arthur Blank and Bernie Marcus My people dont drive Cadillacs! How Ross Perot almost got involved with The Home Depot Take this job and shove it! The banker who put his career on the line to get The Home Depot the loan that enabled it to survive Folks, I tell ya, if these Atlanta stores were any bigger, wed be paying Alabama sales tax. Home Depots first good ol southern advertising campaignA Company with a Conscience When disasters like the Oklahoma City bombing or Hurricane Andrew happen, Home Depot associates dont ask for permission to respond. They react from their hearts--whether that means keeping their store open all night or being on the scene with volunteers and relief supplies. The Home Depot doesnt just contribute money to organizations like Habitat for Humanity and Christmas in April, but also provides its people to help lead and grow these community efforts.Great Lessons Know your customer: In The Home Depots case, customers dont pay for wider aisles and a pretty store, but for a wide assortment and low prices Why everyday low prices mean more sales overall: The marketing philosophy The Home Depot learned from talking with Sam Walton Market leadership: Why The Home Depot never goes to a major new market with plans to open just a few stores The strategy for profitable growth: How The Home Depot redefined its U.S. market from its $135 billion traditional do-it-yourself base to a much larger pond of $365 billion How to change the rules of the game: How The Home Depot bypassed almost all middlemen, allowing it to pass on huge savings to customersBuilt from Scratch is the firsthand account of how two regular guys created one of the greatest entrepreneurial successes of the last twenty years.Opening the First StoreWhat the hell happened? Who screwed up the store? . . . Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse.Customer ServiceIf ever I saw an associate point a customer toward what they needed three aisles over, I would threaten to bite their finger. I would say, Dont ever let me see you point. You take the customer by the hand, and you bring them right where they need to be and you help them.Giving BackWhen The Home Depot went public we realized that we had the financial capacity and wherewithal to give back to the communities where we did business. There is a concept in Judaism called tzedaka, which means to give back. It is considered a mitzvah, a good deed, to give to someone who doesnt have, and we believe strongly in giving back to the community.Selling the VisionWe had to be psychologists, lovers, romancers, and con artists to get vendors aboard. Our ability to paint a picture of how that would ta... -
Precio: $48,979.00
Book : The Automatic Millionaire Homeowner A Lifetime Plan..
-Titulo Original : The Automatic Millionaire Homeowner A Lifetime Plan To Finish Rich In Real Estate-Fabricante : Currency-Descripcion Original: David Bach’s Simple System for Building Wealth Through Homeownership Will Help You Finish Rich in Any Market-AutomaticallyUpdated with a new chapter of success storiesOwning a home has always been the American Dream, and in The Automatic Millionaire Homeowner, David Bach shows that buying a home and investment properties is not only possible, it is still the surest way to reach your seven-figure dreams on an ordinary income. Whether you are a renter or already own a home, Bach’s book offers a lifelong strategy for real estate based on timeless wisdom that is tried and true-in any market. He includes everything you need to know, with step-by-step instructions, including phone numbers and web sites, so you can get started right away. As long as you’re alive, you have to live somewhere. Why not let where you live make you financially secure and ultimately rich? David Bach will show you how. Review #1 Wall Street Journal and USA Today bestsellerOver 1 Million Copies in Print!Praise for The Automatic Millionaire Homeowner“[Bach’s] cheery, can-do message…cuts through the intimidating challenge of buying a house for the first-timer… for a newcomer, it’s fundamental reading.” - USA Today“A great book that first-time homeowners and anyone toying with the notion of investing in real estate will find immensely practical… Bach offers universally good advice on how to begin saving and building wealth through homeownership… wildly motivational. - Publishers Weekly (starred review)“If you read only one real estate book this year, it should be The Automatic Millionaire Homeowner...This is one of the few real estate books that cannot be recommended too highly for both beginners and experienced homeowners.” - Robert J. Bruss, The Miami Herald About the Author David Bach is the author of seven consecutive national bestsellers, including the #1 New York Times bestsellers Start Late, Finish Rich and The Automatic Millionaire, as well as Smart Women Finish Rich, Smart Couples Finish Rich, The Finish Rich Workbook and The Automatic Millionaire Workbook. They have been translated into fifteen languages and have five million copies in print worldwide. David Bach has appeared over a half dozen times on The Oprah Winfrey Show toshare his strategies for living and finishing rich, and he is a featured columnist of ! Finance. His FinishRich® seminars have been taught in more than 2,000 cities throughout North America by thousands of financial advisors and have reached more than half a million people. To read excerpts of any of David Bach’s books, please visit his web site at finishrich . Excerpt. © Reprinted by permission. All rights reserved. CONTENTSIntroduction 1Chapter OneMeeting the Automatic Millionaire Homeowner 19Chapter TwoWhy Smart Homeowners Finish Rich 37Chapter ThreeThe Automatic Down Payment Solution 59Chapter FourHow to Find a Mortgage Advisor You Can Trust 85Chapter FiveThe Automatic Millionaire Homeowner Right-Fit Mortgage Plan 101Chapter SixHow to Get the Best Deal on Your Mortgage 129Chapter SevenFind Yourself a Home the Smart Way 147Chapter EightHow to Hire a Great Real Estate Coach 177Chapter NineMake Your Mortgage Automatic and Save $106,000 on Your Home 191Chapter TenFrom Ordinary Homeowner to Automatic Millionaire Homeowner 201Chapter ElevenHow to “Bubble-Proof” Your Real Estate Plan-and Survive a Downturn 221Chapter TwelveMake a Difference-Help Someone Else Become a Homeowner 233A Final Word: Your Journey Home Begins Today! 243Acknowledgements 245Index 248CHAPTER ONE MEETING THE AUTOMATIC MILLIONAIRE HOMEOWNERI’ll never forget when I met my rst Automatic Millionaire Homeowner. I was in my late twenties and was on one of my rst book tours, giving a talk at a bookstore in San Jose, California. After a long down period, the real estate market in California was starting to take off, and many of the people who had come to see me had questions about whether now was a ... -
Precio: $83,079.00
Book : Mission In A Bottle The Honest Guide To Doing...
-Titulo Original : Mission In A Bottle The Honest Guide To Doing Business Differently--and Succeeding-Fabricante : Currency-Descripcion Original: In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles. From Booklist Nalebuff and his former student, Goldman, founded Honest Tea-a beverage company offering organic, freshly brewed, lightly sweetened bottled tea-which survived and succeeded to become an independent unit of Coca-Cola. Their aim was to establish a brand that would capitalize on the movement in the U.S. toward healthier, greener lifestyles-a mission-driven business in a highly competitive industry. The story is told in three parts, Start-Up, Growing Pains, and A Brand Emerges, with a thought-provoking set of Lessons Learned after each section. The book is rich in tips and instructions using an engaging graphic-novel format for generations of comic-book enthusiasts among entrepreneurs, would-be entrepreneurs, and customers. This is detailed advice stemming from the authors’ 15-year adventure, during which their setbacks could have brought down a similarly situated company. Goldman and Nalebuff explain how we survived our mistakes and bad luck to still be around when the good fortune arose. A timely book for a wide range of library patrons. --Mary Whaley Review “Stories of American business start-ups are a dime a dozen, which makes margins on them very thin. This might be why this graphic book about Honest Tea from its co-founders Seth Goldman and Barry Nalebuff feels like their products - a little unsweetened and, well, honest.” - Financial Times“Seth and Barry have translated the wild, often lonely entrepreneural adventure into a delightfully candid and accessible read for anyone interested in starting or growing a business. Like their beautiful drinks, this book is refreshingly honest.” -Gary Hirshberg, Co-founder and Chairman, Stonyfield Farm “If you run a business, work for a business, want to know how business works, or are thinking of starting a business, READ THIS BOOK! It’s a great story, and the good guys win.” -Andrew Tobias, The Only Investment Guide You’ll Ever NeedThe honest voices of Seth and Barry coupled with the humanity of each scene drew me in and made it easy to read this brilliant business book disguised as a comic. A must-read for budding or well-rooted entrepreneurs-or really anyone interested in what happens behind the scenes at a start-up. I loved it!-Shazi Visram, Founder and CEO of Happy Family When Seth left Calvert to launch Honest Tea, I was puzzled how a bottled tea venture could be so meaningful. Now I know. Mission in a Bottle is a courageous, engaging, and frank story around his inspiring example of social entrepreneurship. I read it in one sitting. -Wayne Silby, Founding Chair, Calvert Funds “Seth and Barry have crafted a rich and compelling story and told it with the perfect blend of inspiration and humility. For anybody who has started a business-and especially those considering an entrepreneurial path-MISSION IN A BOTTLE is a must-read.”-Daniel Pink, author of To Sell is Human and DriveAn utterly engrossing story of the frustrations and ecstasies involved in transforming a simple idea into a hugely successful bsuiness. Anyone who ha...
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Precio: $72,109.00
Book : The Culture Code An Ingenious Way To Understand Why..
-Titulo Original : The Culture Code An Ingenious Way To Understand Why People Around The World Live And Buy As They Do-Fabricante : Currency-Descripcion Original: Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes-the Culture Code-are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser-the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes-ranging from sex to money to health to America itself-to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all. Review “This book is just plain astonishing! Filled with profound insights and ideas that have enormous consequences for today’s organizations. If you want to understand customers, Constituencies, and crowds, this book is required reading.”--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader About the Author Dr. CLOTAIRE RAPAILLE is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of the New York Times Sunday Styles section. He lives in Tuxedo Park, New York. Excerpt. © Reprinted by permission. All rights reserved. From the Introduction to The Culture CodeThe Culture Code is the unconscious meaning we apply to any given thing - a car, a type of food, a relationship, even a country - via the culture in which we are raised. The American experience with Jeeps is very different from the French and German experience because our cultures evolved differently (we have strong cultural memories of the open frontier; the French and Germans have strong cultural memories of occupation and war). Therefore, the Codes - the meaning we give to the Jeep at an unconscious level - are different as well. The reasons for this are numerous (and I will describe them in the next chapter), but it all comes down to the worlds in which we grew up. It is obvious to everyone that cultures are different from one another. What most people don’t realize, however, is that these differences actually lead to our processing the sam... -
Precio: $52,759.00
Book : The Automatic Millionaire Workbook A Personalized...
-Titulo Original : The Automatic Millionaire Workbook A Personalized Plan To Live And Finish Rich. . . Automatically-Fabricante : Currency-Descripcion Original: With thisessential companion to the automatic #1 national bestseller, you can put pencil to paper and make your seven-figure dreams come true!The Automatic Millionaire rocketed to instant bestseller status because in its pages America’s best-loved money coach, David Bach, delivered a uniquely foolproof, hassle-free plan for achieving financial security even if you have zero willpower. Now The Automatic Millionaire Workbook lets you tailor that strategy to your own financial life in a line-by-line personal plan. The workbook features:THE WORKBOOK FEATURES:* The five questions that determine with 90 percent certainty if you will be an Automatic Millionaire* Charts and checklists for paying down debt while you save* A clear path for any renter to become a home owner* Worksheets to set savings goals and meet them, no matter how much you make* A game plan for paying off mortgages early* The one crucial step that guarantees your financial plan will succeed* Details on where to invest, what phone calls to make, and exactly what to say when automating your financial futureAlong the way, you will be inspired by stories of ordinary Americans from all walks of life who are becaming Automatic Millionaires. The Automatic Millionaire Workbook makes it easier than ever for you to put your financial life on autopilot and finish rich-without a budget. You’ve dreamed it, now write it and do it. The rest is automatic! Review Praise for The Automatic Millionaire:“The Automatic Millionaire is an automatic winner. David Bach really cares about you: on every page you can hear him cheering you on to financial fitness. No matter who you are or what your income is, you can benefit from this easy-to-apply program. Do it now. You and your loved one deserve big bucks!”--Ken Blanchard, coauthor of The One Minute Manager From the Inside Flap With thisessential companion to the automatic #1 national bestseller, you can put pencil to paper and make your seven-figure dreams come true!The Automatic Millionaire rocketed to instant bestseller status because in its pages Americas best-loved money coach, David Bach, delivered a uniquely foolproof, hassle-free plan for achieving financial security even if you have zero willpower. Now The Automatic Millionaire Workbook lets you tailor that strategy to your own financial life in a line-by-line personal plan. The workbook features:The five questions that determine with 90 percent certainty if you will be an Automatic MillionaireCharts and checklists for paying down debt while you saveA clear path for any renter to become a home ownerWorksheets to set savings goals and meet them, no matter how much you makeA game plan for paying off mortgages earlyThe one crucial step that guarantees your financial plan will succeed Details on where to invest, what phone calls to make, and exactly what to say when automating your financial futureAlong the way, you will be inspired by stories of ordinary Americans from all walks of life who are becaming Automatic Millionaires. The Automatic Millionaire Workbook makes it easier than ever for you to put your financial life on autopilot and finish rich --without a budget. Youve dreamed it, now write it and do it. The rest is automatic! From the Back Cover With this essential companion to the automatic #1 national bestseller, you can put pencil to paper and make your seven-figure dreams come true! The Automatic Millionaire rocketed to instant bestseller status because in its pages Americas best-loved money coach, David Bach, delivered a uniquely foolproof, hassle-free plan for achieving financial security even if you have zero willpower. Now The Automatic Millionaire Workbook lets you tailor that strategy to your own financial life in a line-by-line personal plan. The workbook features: THE WORKBOOK FEATURES: - The five questions that determine with 90 percent certainty if you will be an Automatic Millionaire - Charts and checkl... -
Precio: $53,139.00Expira: 24/02/2024
Book : The Wall Street Journal. Complete Personal Finance...
-Titulo Original : The Wall Street Journal. Complete Personal Finance Guidebook (wall Street Journal Guidebooks)-Fabricante : Currency-Descripcion Original: From America’s most authoritative source: the quintessential primer on understanding and managing your moneyMoney courses through just about every corner of our lives and has an impact on the way we live today and how we’ll be able to live in the future. Understanding your money, and getting it to work for you, has never been more important than it is today, as more and more of us are called upon to manage every aspect of our financial lives, from managing day-to-day living expenses to planning a college savings fund and, ultimately, retirement. From The Wall Street Journal, the most trusted name in financial and money matters, this indispensable book takes the mystery out of personal finance. Start with the basics, learn how they work, and you’ll become a better steward of your own money, today and in the future. Consider The Wall Street Journal Complete Personal Finance Guidebook your cheat sheet to the finances of your life. This book will help you:* Understand the nuts and bolts of managing your money: banking, investing, borrowing, insurance, credit cards, taxes, and more* Establish realistic budgets and savings plans* Develop an investment strategy that makes sense for you* Make the right financial decisions about real estate* Plan for retirement intelligentlyAlso available-the companion to this guidebook: The Wall Street Journal Personal Finance Workbook, by Jeff D. OpdykeGet your financial life in order with help from The Wall Street Journal. Look for:* The Wall Street Journal Complete Money and Investing Guidebook * The Wall Street Journal Complete Identity Theft Guidebook* The Wall Street Journal Complete Real Estate Investing Guidebook About the Author Jeff D. Opdyke is a financial reporter who has covered investing and personal finance for The Wall Street Journal for the past twelve years. He is the author of Love and Money: A Life Guide to Financial Success. He lives in Baton Rouge, Louisiana, with his wife, Amy, and their two kids. Excerpt. © Reprinted by permission. All rights reserved. CHAPTER 1 Banking Banks don’t come in thirty-one flavors, but numerous varieties exist for what consumers call “banks”: nationally and state chartered, commercial, community, federal, merchant, thrifts, savings and loans, building and loans, bank and trusts, credit unions-the list goes on. Whatever they’re called, the basic business of banking is universal: Banks take in your deposits and, in return, pay you some rate of interest. They then turn around and take the very same money you deposited, combine it with deposits from other folks, and lend the money to your neighbor, charging that borrower a higher rate of interest than the bank charges you. The difference between those two interest rates-the so-called spread-is where banks generally make their money. Businesses deal with commercial banks; consumers deal with retail banks, though in practice many banks service both clients. In 2005 the nation’s largest bank was New York-based Citigroup Inc., which provides both commercial and retail banking services and which had total assets of nearly $1.5 trillion. Seattle-based Washington Mutual Inc. was the largest thrift, a consumer operation, with $308 billion in assets, three times larger than its nearest competitor. Retail banks exist to provide an assortment of products that represent some of the first and most basic personal finance tools for consumers. In the past, savers could stop by just about any local bank and sign up for services that weren’t terribly different from the bank down the street. Today, the savviest consumers shop around-both locally and online-since all banks offer different rates and fees for the various savings, lending and credit products they offer. Not every bank peddles the same line-up of products, while others, though they might feature some particular service, aren’t trying to make a big business in that arena and, thus, price the service so that it’s no... -
Precio: $48,229.00
Book : The History Of Money - Jack Weatherford
-Titulo Original : The History Of Money-Fabricante : Currency-Descripcion Original: “If you’re interested in the revolutionary transformation of the meaning and use of money, this is the book to read!”-Charles R. SchwabCultural anthropologist Jack Weatherford traces our relationship with money, from primitive man’s cowrie shells to the electronic cash card, from the markets of Timbuktu to the New York Stock Exchange. The History of Money explores how money and the myriad forms of exchange have affected humanity, and how they will continue to shape all aspects of our lives-economic, political, and personal. “A fascinating book about the force that makes the world go round-the dollars, pounds, francs, marks, bahts, ringits, kwansas, levs, biplwelles, yuans, quetzales, pa’angas, ngultrums, ouguiyas, and other 200-odd brand names that collectively make up the mysterious thing we call money.”-Los Angeles Times About the Author Jack Weatherford is the New York Times bestselling author of Genghis Khan and the Making of the Modern World, Indian Givers: How the Indians of the Americas Transformed the World, The Secret History of the Mongol Queens, and The History of Money, among other acclaimed books. A specialist in tribal peoples, he was for many years a professor of anthropology at Macalester College in Minnesota and now divides his time between the United States and Mongolia. Excerpt. © Reprinted by permission. All rights reserved. IntroductionThe World MarketA young mother, barefoot and bare-breasted hurries out of a mud hut with her nursing baby tied loosely at her side in a cloth sling and with six eggs floating in a bowl of milk balanced delicately on her head. Even though the sun has not yet broken over the horizon, sweat ripples across her face and drips from the gold ring piercing the middle of her lower lip. From the ring, the sweat drips down her chest and rolls across the decorative scars that glisten on her stomach.One morning in every five, she arises before dawn to begin the eleven-mile trek from her village of Kani Kombole in the West African country of Mali to the town of Bandiagara, where a market is held every five days. She hurries out of the family compound to join her sisters, her female cousins, and the other village women who have already begun the slow climb up the cliff that contains the tombs of their ancestors and that forms part of the Bandiagara Escarpment, a rise of some 1,500 feet to the plateau above.As the panting women slowly climb the rocky face of the escarpment, the mud and thatch huts gradually recede from view until they appear to be nothing more than sand castles on a beach. In the heat, the two-and three-story huts, the rickety corncribs, and the goat pens seem to melt in the first rays of the penetrating tropical sun. The women march for nearly three hours. They carry their nursing infants with them, but must leave behind the heavier children who are too young to make the arduous journey on their own. On her head or back, each woman carries something to sell in the marketplace-a bag of tomatoes, a bunch of small onions, a bowl of chilies, or a sack of sweet potatoes. Flies buzz around them constantly, attracted by the moving feast of fresh foods. Occasionally, the women stop to rest on some large rocks in the shade of a lonely and misshapen baobab tree in an otherwise austere landscape. They take small sips from the milk bowl, but they cannot rest for long. Pestered by the growing swarm of insects and always in a hurry to get to market before their customers arrive and before the heat of the sun peaks, the women push solemnly ahead.A short distance ahead of the women, a small caravan of men marches with donkeys piled so high with millet that they look like parading haystacks. Even though all of the travelers come from the same village and often from the same families, the men and women travel in separate groups on their separate missions.On the other side of the world in an apartment building on the Upper West Side of Manhattan,...
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