-Titulo Original : Phishing For Phools: The Economics Of Manipulation And Deception-Fabricante : Princeton University Pres...

-Titulo Original : The Founders Dilemmas: Anticipating And Avoiding The Pitfalls That Can Sink A Startup (The Kauffman Foundation Series On Innovation And Entrepreneurship)-Fabricante : Princeton University Pres...

-Titulo Original : The Great Escape: Health, Wealth, And The Origins Of Inequality-Fabricante : Princeton University Pres...

-Titulo Original : 1177 B.C.: The Year Civilization Collapsed (Turning Points In Ancient History, 2)-Fabricante : Princeton University Pres...

-Titulo Original : QED: The Strange Theory Of Light And Matter (Princeton Science Library)-Fabricante : Princeton University Pres...

-Titulo Original : Addiction By Design: Machine Gambling In Las Vegas-Fabricante : Princeton University Pres...

-Titulo Original : Empires Of The Silk Road: A History Of Central Eurasia From The Bronze Age To The Present-Fabricante : Princeton University Pres...

-Titulo Original : The Princeton Field Guide To Prehistoric Mammals (Princeton Field Guides (112))-Fabricante : Princeton University Press-Descripcion Original: After the mass extinction of the dinosaurs 65 million years ago, mammals became the dominant terrestrial life form on our planet. Roaming the earth were spectacular beasts such as saber-toothed cats, giant mastodonts, immense ground sloths, and gigantic giraffe-like rhinoceroses. Here is the ultimate illustrated field guide to the lost world of these weird and wonderful prehistoric creatures.A woolly mammoth probably won't come thundering through your vegetable garden any time soon. But if one did, this would be the book to keep on your windowsill next to the binoculars. It covers all the main groups of fossil mammals, discussing taxonomy and evolutionary history, and providing concise accounts of the better-known genera and species as well as an up-to-date family tree for each group. No other book presents such a wealth of new information about these animals―what they looked like, how they behaved, and how they were interrelated. In addition, this unique guide is stunningly illustrated throughout with full-color reconstructions of these beasts―many never before depicted―along with photographs of amazing fossils from around the world.Provides an up-to-date guidebook to hundreds of extinct species, from saber-toothed cats to giant mammothsFeatures a wealth of color illustrations, including new reconstructions of many animals never before depictedDemonstrates evolution in action―such as how whales evolved from hoofed mammals and how giraffes evolved from creatures with short necksExplains how mass extinctions and climate change affected mammals, including why some mammals grew so hug...

-Titulo Original : This Time Is Different: Eight Centuries Of Financial Folly-Fabricante : Princeton University Pres...

-Titulo Original : Irrational Exuberance: Revised And Expanded Third Edition-Fabricante : Princeton University Press-Descripcion Original: In this revised, updated, and expanded edition of his New York Times bestseller, Nobel Prize–winning economist Robert Shiller, who warned of both the tech and housing bubbles, cautions that signs of irrational exuberance among investors have only increased since the 2008–9 financial crisis. With high stock and bond prices and the rising cost of housing, the post-subprime boom may well turn out to be another illustration of Shiller's influential argument that psychologically driven volatility is an inherent characteristic of all asset markets. In other words, Irrational Exuberance is as relevant as ever. Previous editions covered the stock and housing markets―and famously predicted their crashes. This edition expands its coverage to include the bond market, so that the book now addresses all of the major investment markets. It also includes updated data throughout, as well as Shiller's 2013 Nobel Prize lecture, which places the book in broader context. In addition to diagnosing the causes of asset bubbles, Irrational Exuberance recommends urgent policy changes to lessen their likelihood and severity―and suggests ways that individuals can decrease their risk before the next bubble bursts. No one whose future depends on a retirement account, a house, or other investments can afford not to read this book...

-Titulo Original : After Victory: Institutions, Strategic Restraint, And The Rebuilding Of Order After Major Wars-Fabricante : Princeton University Pres...

-Titulo Original : Interests, Institutions, And Information-Fabricante : Princeton University Pres...

-Titulo Original : How To Solve It: A New Aspect Of Mathematical Method (Princeton Science Library)-Fabricante : Princeton University Press-Descripcion Original: A perennial bestseller by eminent mathematician G. Polya, How to Solve It will show anyone in any field how to think straight. In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be "reasoned" out―from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft―indeed, brilliant―instructions on stripping away irrelevancies and going straight to the heart of the problem...

-Titulo Original : Lost Animals: Extinction And The Photographic Record-Fabricante : Princeton University Pres...

-Titulo Original : Encountering Development: The Making And Unmaking Of The Third World (Princeton Studies In Culture/Power/History, 1)-Fabricante : Princeton University Press-Descripcion Original: How did the industrialized nations of North America and Europe come to be seen as the appropriate models for post-World War II societies in Asia, Africa, and Latin America? How did the postwar discourse on development actually create the so-called Third World? And what will happen when development ideology collapses? To answer these questions, Arturo Escobar shows how development policies became mechanisms of control that were just as pervasive and effective as their colonial counterparts. The development apparatus generated categories powerful enough to shape the thinking even of its occasional critics while poverty and hunger became widespread. "Development" was not even partially "deconstructed" until the 1980s, when new tools for analyzing the representation of social reality were applied to specific "Third World" cases. Here Escobar deploys these new techniques in a provocative analysis of development discourse and practice in general, concluding with a discussion of alternative visions for a postdevelopment era. Escobar emphasizes the role of economists in development discourse--his case study of Colombia demonstrates that the economization of food resulted in ambitious plans, and more hunger. To depict the production of knowledge and power in other development fields, the author shows how peasants, women, and nature became objects of knowledge and targets of power under the "gaze of experts." In a substantial new introduction, Escobar reviews debates on globalization and postdevelopment since the book's original publication in 1995 and argues that the concept of postdevelopment needs to be redefined to meet today's significantly new conditions. He then calls for the development of a field of "pluriversal studies," which he illustrates with examples from recent Latin American movements...

-Titulo Original : Pterosaurs: Natural History, Evolution, Anatomy-Fabricante : Princeton University Press-Descripcion Original: For 150 million years, the skies didn't belong to birds―they belonged to the pterosaurs. These flying reptiles, which include the pterodactyls, shared the world with the nonavian dinosaurs until their extinction 65 million years ago. Some pterosaurs, such as the giant azhdarchids, were the largest flying animals of all time, with wingspans exceeding thirty feet and standing heights comparable to modern giraffes. This richly illustrated book takes an unprecedented look at these astonishing creatures, presenting the latest findings on their anatomy, ecology, and extinction. Pterosaurs features some 200 stunning illustrations, including original paintings by Mark Witton and photos of rarely seen fossils. After decades of mystery, paleontologists have finally begun to understand how pterosaurs are related to other reptiles, how they functioned as living animals, and, despite dwarfing all other flying animals, how they managed to become airborne. Here you can explore the fossil evidence of pterosaur behavior and ecology, learn about the skeletal and soft-tissue anatomy of pterosaurs, and consider the newest theories about their cryptic origins. This one-of-a-kind book covers the discovery history, paleobiogeography, anatomy, and behaviors of more than 130 species of pterosaur, and also discusses their demise at the end of the Mesozoic. The most comprehensive book on pterosaurs ever published Features some 200 illustrations, including original paintings by the author Covers every known species and major group of pterosaurs Describes pterosaur anatomy, ecology, behaviors, diversity, and more Encourages further study with 500 references to primary pterosaur literature...

-Titulo Original : The Origins And History Of Consciousness (Princeton Classics, 113)-Fabricante : Princeton University Pres...

-Titulo Original : Welcome To The Universe: An Astrophysical Tour-Fabricante : Princeton University Pres...

-Titulo Original : Mathematics And Art: A Cultural History-Fabricante : Princeton University Press-Descripcion Original: This is a cultural history of mathematics and art, from antiquity to the present. Mathematicians and artists have long been on a quest to understand the physical world they see before them and the abstract objects they know by thought alone. Taking readers on a tour of the practice of mathematics and the philosophical ideas that drive the discipline, Lynn Gamwell points out the important ways mathematical concepts have been expressed by artists. Sumptuous illustrations of artworks and cogent math diagrams are featured in Gamwell's comprehensive exploration. Gamwell begins by describing mathematics from antiquity to the Enlightenment, including Greek, Islamic, and Asian mathematics. Then focusing on modern culture, Gamwell traces mathematicians' search for the foundations of their science, such as David Hilbert's conception of mathematics as an arrangement of meaning-free signs, as well as artists' search for the essence of their craft, such as Aleksandr Rodchenko's monochrome paintings. She shows that self-reflection is inherent to the practice of both modern mathematics and art, and that this introspection points to a deep resonance between the two fields: Kurt Gödel posed questions about the nature of mathematics in the language of mathematics and Jasper Johns asked "What is art?" in the vocabulary of art. Throughout, Gamwell describes the personalities and cultural environments of a multitude of mathematicians and artists, from Gottlob Frege and Benoît Mandelbrot to Max Bill and Xu Bing. Mathematics and Art demonstrates how mathematical ideas are embodied in the visual arts and will enlighten all who are interested in the complex intellectual pursuits, personalities, and cultural settings that connect these vast disciplines...

-Titulo Original : The Princeton Encyclopedia Of Poetry And Poetics: Fourth Edition-Fabricante : Princeton University Press-Descripcion Original: Through three editions over more than four decades, The Princeton Encyclopedia of Poetry and Poetics has built an unrivaled reputation as the most comprehensive and authoritative reference for students, scholars, and poets on all aspects of its subject: history, movements, genres, prosody, rhetorical devices, critical terms, and more. Now this landmark work has been thoroughly revised and updated for the twenty-first century. Compiled by an entirely new team of editors, the fourth edition--the first new edition in almost twenty years--reflects recent changes in literary and cultural studies, providing up-to-date coverage and giving greater attention to the international aspects of poetry, all while preserving the best of the previous volumes. At well over a million words and more than 1,000 entries, the Encyclopedia has unparalleled breadth and depth. Entries range in length from brief paragraphs to major essays of 15,000 words, offering a more thorough treatment--including expert synthesis and indispensable bibliographies--than conventional handbooks or dictionaries. This is a book that no reader or writer of poetry will want to be without. Thoroughly revised and updated by a new editorial team for twenty-first-century students, scholars, and poets More than 250 new entries cover recent terms, movements, and related topics Broader international coverage includes articles on the poetries of more than 110 nations, regions, and languages Expanded coverage of poetries of the non-Western and developing worlds Updated bibliographies and cross-references New, easier-to-use page design Fully indexed for the first time...

-Titulo Original : The Serengeti Rules: The Quest To Discover How Life Works And Why It Matters - With A New Q&A With The Author-Fabricante : Princeton University Pres...

-Titulo Original : The Box: How The Shipping Container Made The World Smaller And The World Economy Bigger - Second Edition With A New Chapter By The Author-Fabricante : Princeton University Press-Descripcion Original: In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about. But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential. Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe. Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible...

-Titulo Original : Jesus In The Talmud-Fabricante : Princeton University Pres...

-Titulo Original : Written On The Body: The Tattoo In European And American History-Fabricante : Princeton University Pres...