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Book : The Essential Retirement Guide A Contrarians...
-Titulo Original : The Essential Retirement Guide A Contrarians Perspective-Fabricante : Wiley-Descripcion Original: Retirement planning is difficult enough without having to contend with misinformation. Unfortunately, much of the advice that is dispensed is either unsubstantiated or betrays a strong vested interest. In The Essential Retirement Guide, Frederick Vettese analyses the most fundamental questions of retirement planning and offers some startling insights. The book finds, for example that:Saving 10 percent a year is not a bad rule of thumb if you could follow it, but there will be times when you cannot do so and it might not even be advisable to try.Most people never spend more than 50 percent of their gross income on themselves before retirement; hence their retirement income target is usually much less than 70 percent.Interest rates will almost certainly stay low for the next 20 years, which will affect how much you need to save.Even in this low-interest environment, you can withdraw 5 percent or more of your retirement savings each year in retirement without running out of money.Your spending in retirement will almost certainly decline at a certain age so you may not need to save quite as much as you think.As people reach the later stages of retirement, they become less capable of managing their finances, even though they grow more confident of their ability to do so! Plan for this before it is too late.Annuities have become very expensive, but they still make sense for a host of reasons.In addition, The Essential Retirement Guide shows how you can estimate your own lifespan and helps you to understand the financial implications of long-term care. Most importantly, it reveals how you can calculate your personal wealth target - the amount of money you will need by the time you retire to live comfortably. The author uses his actuarial expertise to substantiate his findings but does so in a jargon-free way. From the Inside Flap Retirement planning is difficult enough without having to contend with misinformation. Unfortunately, much of the advice that is dispensed is either unsubstantiated or betrays a strong vested interest. In The Essential Retirement Guide, Frederick Vettese analyzes the most fundamental questions of retirement planning and offers some startling insights. The book finds that: Saving 10 percent a year is not a bad rule of thumb if you could follow it, but there will be times when you cannot do so and it might not even be advisable to try Most people never spend more than 50 percent of their gross income on themselves before retirement; hence their retirement income target is usually much less than 70 percent Interest rates will almost certainly stay low for the next 20 years, which will affect how much you need to save Even in this low-interest environment, you can withdraw 5 percent or more of your retirement savings each year in retirement without running out of money Your spending in retirement will almost certainly decline at a certain age so you may not need to save quite as much as you think As people reach the later stages of retirement, they become less capable of managing their finances, even though they grow more confident of their ability to do so! Plan for this before it is too late Annuities have become very expensive, but they still make sense for a host of reasonsIn addition, The Essential Retirement Guide shows how you can estimate your own lifespan and helps you to understand the financial implications of long-term care. Most importantly, it reveals how you can calculate your personal wealth target-the amount of money you will need by the time you retire to live comfortably. The author uses his actuarial expertise to substantiate his findings but does so in a jargon-free way. From the Back Cover PRAISE FOR THE ESSENTIAL RETIREMENT GUIDEAnyone interested in retirement planning-amateur and professional alike-will benefit from this book. The advice is original, thoughtful, and objective. The ideas are well organized and clearly expressed. In a field lo... -
Precio: $75,539.00
Book : The Laptop Millionaire How Anyone Can Escape The 9 To
-Titulo Original : The Laptop Millionaire How Anyone Can Escape The 9 To 5 And Make Money Online-Fabricante : Wiley-Descripcion Original: Go from ZERO to $10,000 a month in 28 days and discover financial freedom online!Every day thousands of people are losing their jobs, their income, and their security-perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a day or want to start an Internet Empire, this book gives you the tools and advice you need.His no-fluff, no-filler strategies provide a blueprint to online success allowing you to discover the laptop lifestyle for yourself.How anyone can make $700-3,000 a week thanks to Twitter, , YouTube, and other Social Media sitesThe simple steps to creating an online business-featuring the 3 steps that led Mark to his first $10,000 a month business!How the 21 Millionaire Secrets can transform your lifeIf you read and apply what Anastasi has laid out in his book, you will be well on your way to becoming a millionaire. From the Inside Flap Every day thousands of people are losing their jobs, their income, and their security perhaps you are one of them. And for others, their job alone might not be enough. With the right strategies, however, you can achieve financial independence faster than you ever thought possible. The Laptop Millionaire provides 32 easy to follow step-by-step strategies proven to make real money online. You’ll learn how you can replace your income in 90 days or less, and forget about having a job instead, create your own economy!The Laptop Millionaire reveals the exact strategies author Mark Anastasi used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a week or want to start an Internet empire, this book gives you the tools and advice you need. His no-fluff, no-filler strategies provide a blueprint to online success allowing you to discover the laptop entrepreneur lifestyle for yourself. You’ll discover: How anyone can make $700 to $3,000 a week thanks to Twitter, , and YouTubeHow to turn $400 into a $10,000-a-month business thanks to ebooks!How to make $6,000 to $20,000 in 90 minutes thanks to Joint Venture Webinars!How millions of people worldwide are making a full-time living from home, thanks to the InternetHow your laptop can give you the freedom and ability to live anywhere you want in the worldHow 7 simple Millionaire Secrets can transform your life How financial independence starts at just 400 clicks per dayIf you read and apply the principles from The Laptop Millionaire, you will be well on your way to living the dream and mastering your financial destiny. From the Back Cover Every day thousands of people are losing their jobs, their income, and their security-perhaps you are one of them. And for others, their job alone might not be enough. With the right strategies, however, you can achieve financial independence faster than you ever thought possible. The Laptop Millionaire provides 32 easy to follow step-by-step strategies proven to make real money online. You’ll learn how you can replace your income in 90 days or less, and forget about having a job-instead, create your own economy! The Laptop Millionaire reveals the exact strategies author Mark Anastasi used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a week or want to start an Internet empire, this book gives you the tools and advice you need. His no-fluff, no-filler strategies provide a blueprint to online success allowing you to discover the laptop entrepreneur lifestyle for yourself. You’ll discover: How anyone can make $700 to $3,000 a week... -
Precio: $62,659.00
Book : Etsy-preneurship Url - Malinak, Jason
-Titulo Original : Etsy-preneurship Url-Fabricante : Wiley-Descripcion Original: Turn your handmade hobby into a thriving businessMost Etsy sellers are confident in their crafting and artistic capabilities. However, many need guidance on the business-related intricacies of starting and maintaining a successful Etsy business. Etsy-preneurship helps existing and potential Etsy sellers understand the business fundamentals needed to become a small business owner on Etsy, including taxes, bookkeeping, marketing, finances, administrative tasks, daily operations, legal requirements, business plans, and improving your business skills. This book will help you make the jump from enjoying your handmade/craft/art hobby to running a profitable business.Etsy-preneurship offers step-by-step advice on what it takes to bring in extra income or even one day run a full-time business on EtsyOutlines the basic business skills and knowledge you need to run a business on EtsyExplains how Etsy makes entrepreneurship attainable for everyoneEach chapter even includes a downloadable business spreadsheet tool to help you put the steps into action. This book empowers Etsy sellers to turn their handmade hobby into a thriving business by employing foundational business concepts. From the Inside Flap PRAISE FOR Etsy-preneurshipEtsy is a crafters paradise! Ive been selling on Etsy since 2009 and have been able to raise over $122,000 for Rosies Theater Kids. Etsy-preneurship will help you run a successful Etsy business.-Rosie ODonnell, mom, crafter, actress, comicEtsy-preneurship covers almost everything you need to become a seller on Etsy. This book will save you hours upon hours in research-making this book and tools a steal!-Dennis Anderson, founder of Anderson Soap Company, a top handmade Etsy sellerJasons expert guidance provides invaluable assistance to Etsy sellers who want to turn their shops into thriving businesses. His charts and strategies make it easy to understand and master the financial side of creative trades, from taxes to inventory management to bookkeeping-and to have fun in the process.-Kimberly Palmer, author of Generation Earn and senior editor at US News & World ReportEtsy-preneurship is a game-changer for every Etsy seller! The content drastically shrinks the learning curve for Etsy newbies and will ignite innovation for seasoned Etsy veterans. It is impossible to read this book and not improve your Etsy shop.-Timothy Adam, editor of Handmadeology and author of How to Make Money Using Etsy From the Back Cover PRAISE FOR Etsy-preneurshipEtsy is a crafters paradise! Ive been selling on Etsy since 2009 and have been able to raise over $122,000 for Rosies Theater Kids. Etsy-preneurship will help you run a successful Etsy business.-Rosie ODonnell, mom, crafter, actress, comicEtsy-preneurship covers almost everything you need to become a seller on Etsy. This book will save you hours upon hours in research-making this book and tools a steal!-Dennis Anderson, founder of Anderson Soap Company, a top handmade Etsy sellerJasons expert guidance provides invaluable assistance to Etsy sellers who want to turn their shops into thriving businesses. His charts and strategies make it easy to understand and master the financial side of creative trades, from taxes to inventory management to bookkeeping-and to have fun in the process.-Kimberly Palmer, author of Generation Earn and senior editor at US News & World ReportEtsy-preneurship is a game-changer for every Etsy seller! The content drastically shrinks the learning curve for Etsy newbies and will ignite innovation for seasoned Etsy veterans. It is impossible to read this book and not improve your Etsy shop.-Timothy Adam, editor of Handmadeology and author of How to Make Money Using Etsy About the Author JASON MALINAK is a Certified Public Accountant and Certified Treasury Professional who is also passionate about Etsy. After his wife began an Etsy shop in 2007, Jason started helping with the ... -
Precio: $121,149.00
Book : Event Planning The Ultimate Guide To Successful...
-Titulo Original : Event Planning The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives And Other Special Events-Fabricante : Wiley-Descripcion Original: This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company. From the Inside Flap From the Back Cover For event planners, there’s no such thing as a dress rehearsal!Any event you plan and stage is a reflection of your organization’s image - from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: Choosing the best venue Preparing and managing the budget, with sample costing forms included Scheduling, staffing, and collaborating with other related professionals Coordinating food and beverage, decor, entertainment, and themes.It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes: Changes in security planning since 9/11 Innovations in technology and how they can improve - or ruin - an event How to stage an environmentally friendly event New and updated examples and case studies of where things went right - and wrong Event Risk Assessment - What You Need to Consider before Contracting How keep your budget on target and where to find hidden surcharges Ways on how to ease airport stress and make air travel a pleasurable part of the participant’s event experience When and When Event Planners and their Suppliers will need Work Visas What you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investment A companion website with downloadable versions of the checklists, additional forms and tools, author Q&A, and more at wiley.ca/go/event_planning.What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event: Corporate in-house event planners Public relations and communications companies, and their clients Marketing and corporate communications professionals Fund-raisers and not-for-profit organizations Professionals in the hospitality and entertainment industries. Business professionals in charge of planning and handling their company’s events About the Author Judy Allen is one of the world’s leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney’s worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison’s 25th anniversary cele...
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Precio: $60,079.00
Book : Founding Fathers The Essential Guide To The Men Who..
-Titulo Original : Founding Fathers The Essential Guide To The Men Who Made America-Fabricante : Wiley-Descripcion Original: About the Author Encyclopaedia Britannica, Inc., headquartered in Chicago, Illinois, is a leading provider of learning and knowledge products as well as one of the world’s most trusted sources of information on every topic imaginable-from the origins of the universe to current events and everything in between. An authoritative, accessible guide to the figures who shaped a nationHow did upstart colonists solidify the ideas celebrated in the Declaration of Independence and defeat the powerful British army? How did thinkers from disparate backgrounds shape a government that transformed modern politics? The Founding Fathers explains how, putting valuable information on this historic period at your fingertips--straight from one of the most trusted sources of information around the globe.This comprehensive guide takes a compelling look at prominent statesmen such as Benjamin Franklin, Thomas Jefferson, Thomas Paine, and George Washington and lesser-known but influential leaders such as Samuel Chase, Charles Pinckney, and others. Alphabetized for easy reference, it also offers discussions of key issues, including slavery, the separation of powers, the presidency, and Deism and Christianity; events, such as the American Revolution, the Whiskey Rebellion, and the Louisiana Purchase; and documents, including the Constitution and the Bill of Rights. Every special essay and concise entry--from Abigail Adams to George Wythe--promotes the deeper understanding of the personalities, issues, and events that only Encyclop?dia Britannica can provide.The books balanced, fact-based coverage of the Founding Fathers is especially relevant today, when differing interpretations of their intent are used in debates over current policies. The Founding Fathers is the ideal resource for anyone looking to hone his or her knowledge of the fascinating figures who wrote the first chapter of U.S. history. From the Back Cover An authoritative, accessible guide to the figures who shaped a nationHow did upstart colonists solidify the ideas celebrated in the Declaration of Independence and defeat the powerful British army? How did thinkers from disparate backgrounds shape a government that transformed modern politics? The Founding Fathers explains how, putting valuable information on this historic period at your fingertips-straight from one of the most trusted sources of information around the globe. This comprehensive guide takes a compelling look at prominent statesmen such as Benjamin Franklin, Thomas Jefferson, Thomas Paine, and George Washington and lesser-known but influential leaders such as Samuel Chase, Charles Pinckney, and others. Alphabetized for easy reference, it also offers discussions of key issues, including slavery, the separation of powers, the presidency, and Deism and Christianity; events, such as the American Revolution, the Whiskey Rebellion, and the Louisiana Purchase; and documents, including the Constitution and the Bill of Rights. Every special essay and concise entry-from Abigail Adams to George Wythe-promotes the deeper understanding of the personalities, issues, and events that only Encyclop?dia Britannica can provide. The books balanced, fact-based coverage of the Founding Fathers is especially relevant today, when differing interpretations of their intent are used in debates over current policies. The Founding Fathers is the ideal resource for anyone looking to hone his or her knowledge of the fascinating figures who wrote the first chapter of U.S. history... -
Precio: $71,519.00
Book : The Last Comanche Chief The Life And Times Of Quanah.
-Titulo Original : The Last Comanche Chief The Life And Times Of Quanah Parker-Fabricante : Wiley-Descripcion Original: Review The special merits of Neeleys work include its reliance on primary sources and illuminating descriptions of interactions among Southern Plains people, Native and white. -- Library JournalThis is a fine portrait of the legendary chief and an illuminating glimpse into the history of the American West. -- Publishers Weekly Critical acclaim for The Last Comanche ChiefTruly distinguished. Neeley re-creates the character and achievements of this most significant of all Comanche leaders. -- Robert M. Utley author of The Lance and the Shield: The Life and Times of Sitting BullA vivid, eyewitness account of life for settlers and Native Americans in those violent and difficult times. -- Christian Science MonitorThe special merits of Neeleys work include its reliance on primary sources and illuminating descriptions of interactions among Southern Plains people, Native and white. -- Library JournalHe has given us a fuller and clearer portrait of this extraordinary Lord of the South Plains than weve ever had before. -- The Dallas Morning News From the Publisher Based on years of research and numerous unpublished sources, this is a definitive biography of a legendary Native American chief who played a significant role in U.S. history. Presents a riveting account of Quanah Parkers struggle to reconcile two worlds and two ways of life and, ironically, two races whose blood was intermingled in his own veins. Includes an unflinching chronicle of the last brutal wars between the Comanches and Texans on the Southern Plains. From the Author I am pleased that Indians and non-Indians respect my book. Truth is often elusive, but I did my best to discover what really happened on the Southwestern frontier in the bloody battle for possession of the land. I hope that my readers will see that I have tried to be honest. With the passage of time, we cannot judge what people did a hundred years ago on the basis of our current values. All we can do is find out what people did, why they did it, and what the consequences were for those actions. Hopefully we will not make the same mistakes that our ancestors did. I hope my readers enjoy history with the hide on. From the Back Cover Critical acclaim for The Last Comanche ChiefTruly distinguished. Neeley re-creates the character and achievements of this most significant of all Comanche leaders. -- Robert M. Utley author of The Lance and the Shield: The Life and Times of Sitting BullA vivid, eyewitness account of life for settlers and Native Americans in those violent and difficult times. -- Christian Science Monitor The special merits of Neeleys work include its reliance on primary sources and illuminating descriptions of interactions among Southern Plains people, Native and white. -- Library JournalHe has given us a fuller and clearer portrait of this extraordinary Lord of the South Plains than weve ever had before. -- The Dallas Morning News About the Author BILL NEELEY is recognized as the preeminent authority on Quanah Parker. Featured prominently in the segment on the great Comanche chief in the A&E television series The Real West, he is also the author of Quanah Parker and His People. Mr. Neeley lives in Borger, Texas... -
Precio: $73,549.00
Book : No One Would Listen A True Financial Thriller -...
-Titulo Original : No One Would Listen A True Financial Thriller-Fabricante : Wiley-Descripcion Original: Harry Markopolos and his team of financial sleuths discuss first-hand how they cracked the Madoff Ponzi schemeNo One Would Listen is the thrilling story of how the Harry Markopolos, a little-known number cruncher from a Boston equity derivatives firm, and his investigative team uncovered Bernie Madoffs scam years before it made headlines, and how they desperately tried to warn the government, the industry, and the financial press.Page by page, Markopolos details his pursuit of the greatest financial criminal in history, and reveals the massive fraud, governmental incompetence, and criminal collusion that has changed thousands of lives forever-as well as the worlds financial system.The only book to tell the story of Madoffs scam and the SECs failings by those who saw both first handDescribes how Madoff was enabled by investors and fiduciaries alikeDiscusses how the SEC missed the red flags raised by MarkopolosDespite repeated written and verbal warnings to the SEC by Harry Markopolos, Bernie Madoff was allowed to continue his operations. No One Would Listen paints a vivid portrait of Markopolos and his determined team of financial sleuths, and what impact Madoffs scam will have on financial markets and regulation for decades to come. From the Inside Flap NEW YORK TIMES BESTSELLERHow to improve financial regulation and reduce the federal budget deficit, all in one fell swoop? Fire the SEC. Hire Harry Markopolos. -James Grant, Grants Interest Rate ObserverPraise for the New York Times bestselling… USA Today bestselling… Wall Street Journal bestselling…NO ONE WOULD LISTENHarry Markopolos is a hero . . . The silver lining in the Madoff collapse, if there could be such a thing, is that for at least one moment in time, the SEC has been exposed. And for his role in making that happen, Harry Markopolos deserves all of our thanks. -From the Foreword by David Einhorn, President and founder, Greenlight Capital, author of Fooling Some of the People All of the TimeReading Markopoloss fascinating account of his relentless pursuit of the man behind the worlds largest fraud scheme, I could not help but marvel at the resemblance to my own story. Both Markopolos and I were by turns dogged, shocked, frustrated and treated like pariahs. . . . his account is a salutary tale and the detailed regulatory lessons offered in the epilogue deserve attention. Let us hope, this time, he gets it. -Sherron Watkins, The Enron Whistleblower, as reviewed in the Financial TimesNo One Would Listen shows what it was like to see flames when most people did not. On five separate occasions starting in 2000, Mr. Markopolos made submissions to the Securities & Exchange Commission (SEC) about Mr. Madoff. His most detailed report, in 2005, outlined 30 reasons to suspect Mr. Madoff of being a fraud. The SECs failure to follow up properly was horribly costly. The frustration of the outsider could not be better expressed. -The EconomistFor additional information and resources, visit noonewouldlisten From the Back Cover NEW YORK TIMES BESTSELLERHow to improve financial regulation and reduce the federal budget deficit, all in one fell swoop? Fire the SEC. Hire Harry Markopolos. -James Grant, Grants Interest Rate ObserverPraise for the New York Times bestselling… USA Today bestselling… Wall Street Journal bestselling…NO ONE WOULD LISTENHarry Markopolos is a hero . . . The silver lining in the Madoff collapse, if there could be such a thing, is that for at least one moment in time, the SEC has been exposed. And for his role in making that happen, Harry Markopolos deserves all of our thanks. -From the Foreword by David Einhorn, President and founder, Greenlight Capital, author of Fooling Some of the People All of the TimeReading Markopoloss fascinating account of his relentless pursuit of the man behind the worlds largest fraud scheme, I could not help but marvel at the resemblance to my own story. Bot... -
Precio: $78,259.00
Book : Doc Holliday The Life And Legend - Roberts, Gary L.
-Titulo Original : Doc Holliday The Life And Legend-Fabricante : Wiley-Descripcion Original: Review Who was Doc Holliday, the famed participant in the 1881 gunfight at OK Corral? Was he a killer and professional cutthroat, a reckless murderer, or a mild-mannered young man who would give aid to his friends, whatever the fight? Roberts (history, emeritus, Abraham Baldwin Coll.) considers these contrasting opinions as he relates John Henry Doc Hollidays life, a difficult task because Doc left no reminiscences, and the letters he wrote to family members were destroyed. The portrait that emerges is based on available newspaper stories and public records, which allow Roberts to show how Doc, who grew up in Georgia during the Civil War and received a DDS degree from the College of dental Surgery in Philadelphia, was a product of his circumstances. For example, he had tuberculosis and headed west in an effort to extend his life in the drier climate. Where the facts and reasons are not known, Roberts carefully considers the alternatives based upon the evidence. As he carefully points out, his work cannot be definitive but is an attempt-and a very sound one-to understand a man whose biography and legend will be forever entwined. Highly recommended for both public and academic libraries. -- Stephen H. Peters, Northern Michigan Univ. Lib., Marquette. (Library Journal, March 15, 2006) Roberts, an authority on western history, takes on John Henry Holliday, legendary gunman, drinker, gambler and dentist (hence Doc), best known for some adroit shooting at the OK Corral on October 26, 1881. This is part biography, part debunking of myths and part archive of accounts of the lives of Holliday and the Earp Brothers written from the time they were alive up to the present. Roberts iseffective in evoking the influences that formed his subjects character. Born in Georgia in 1851, Holliday absorbed the manliness and rebelliousness instilled in young men of his prosperous class in antebellum Southern culture. Holliday also acquired expertise in drinking, whoring and gambling, as well as a taste for violence. Roberts is measured in evaluating the myths associated with Hollidays exit from Georgia and his nomadic life in Texas, Colorado and Arizona. This brings the author to Tombstone, and the fray featuring Holliday and the Earps against the Clantons and McLaurys. You cant beat this story for drama, and Roberts provides a step-by-step account of the gunfight. Some chapters are unduly packed with Robertss massive research. But without it, the book would not have been what the author plainly intends-- an omnibus of everything ever known, spoken or written about Doc Holliday. Photos not seen by PW. (Apr.) (Publishers Weekly, February 27, 2006) Acclaim for Doc Holliday Splendid . . . not only the most readable yet definitive study of Holliday yet published, it is one of the best biographies of nineteenth-century Western good-bad men to appear in the last twenty years. It was so vivid and gripping that I read it twice. --Howard R. Lamar, Sterling Professor Emeritus of History, Yale University, and author of The New Encyclopedia of the American West The history of the American West is full of figures who have lived on as romanticized legends. They deserve serious study simply because they have continued to grip the public imagination. Such was Doc Holliday, and Gary Roberts has produced a model for looking at both the life and the legend of these frontier immortals. --Robert M. Utley, author of The Lance and the Shield: The Life and Times of Sitting Bull Doc Holliday emerges from the shadows for the first time in this important work of Western biography. Gary L. Roberts has put flesh and soul to the man who has long been one of the most mysterious figures of frontier history. This is both an important work and a wonderful read. --Casey Tefertiller, author of Wyatt Earp: The Life Behind the Legend Gary Roberts is one of a foremost class of writers who has created a real literature and ...
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Precio: $92,429.00
Book : Lafayette - Unger, Harlow Giles
-Titulo Original : Lafayette-Fabricante : Wiley-Descripcion Original: Review * ...Here is an admirable account of his life and extraordinary career on both sides of the Atlantic.... (Sunday Telegraph, 11 January 2004) Acclaim for LafayetteI found Mr. Ungers book exceptionally well done. Its an admirable account of the marquiss two revolutions-one might even say his two lives-the French and the American. It also captures the private Lafayette and his remarkable wife, Adrienne, in often moving detail. -Thomas Fleming, author, Liberty!: The American RevolutionHarlow Ungers Lafayette is a remarkable and dramatic account of a life as fully lived as it is possible to imagine, that of Gilbert de Motier, marquis de Lafayette. To American readers Ungers biography will provide a stark reminder of just how near run a thing was our War of Independence and the degree to which our forefathers victory hinged on the help of our French allies, marshalled for George Washington by his adopted son, Lafayette. But even more absorbing and much less well known to the general reader will be Ungers account of Lafayettes idealistic but naive efforts to plant the fruits of the American democracy he so admired in the unreceptive soil of his homeland. His inspired oratory produced not the constitutional democracy he sought but the bloody Jacobin excesses of the French Revolution.-Larry Collins, coauthor, Is Paris Burning? and O Jerusalem!A lively and entertaining portrait of one of the most important supporting actors in the two revolutions that transformed the modern world.-Susan Dunn, author, Sister Revolutions: French Lightning, American LightHarlow Unger has cornered the market on muses to emerge as Americas most readable historian. His new biography of the marquis de Lafayette combines a thoroughgoing account of the age of revolution, a probing psychological study of a complex man, and a literary style that goes down like cream. A worthy successor to his splendid biography of Noah Webster.-Florence King, Contributing Editor, National ReviewEnlightening! The picture of Lafayettes life is a window to eighteenth- and nineteenth-century history.-Michel Aubert La Fayette From the Back Cover Acclaim for the prizewinning* LafayetteI found Mr. Unger’s book exceptionally well done. It’s an admirable account of the marquis’s two revolutions-one might even say his two lives-the French and the American. It also captures the private Lafayette and his remarkable wife, Adrienne, in often moving detail. -Thomas Fleming, author, Liberty!: The American RevolutionTo American readers Unger’s biography will provide a stark reminder of just how near run a thing was our War of Independence and the degree to which our forefathers’ victory hinged on the help of our French allies, marshalled for George Washington by his ‘adopted’ son, Lafayette.-Larry Collins, coauthor, Is Paris Burning? and O Jerusalem!Harlow Unger has cornered the market on muses to emerge as America’s most readable historian. His new biography of the marquis de Lafayette combines a thoroughgoing account of the age of revolution, a probing psychological study of a complex man, and a literary style that goes down like cream.-Florence King, Contributing Editor, National Review*Selected as Best Book of 2002 by both the American Revolution Round Table of New York and the Fraunces Tavern Museum About the Author HARLOW GILES UNGER is the author of Noah Webster and John Hancock (both from Wiley). A veteran journalist, he was a foreign news editor at the New York Herald Tribune Overseas Service and a foreign correspondent for the Times and the Sunday Times (London). The author of eight books on American education, he lives in New York City and Paris, France... -
Precio: $95,709.00
Book : Founding Fathers The Essential Guide To The Men Who..
-Titulo Original : Founding Fathers The Essential Guide To The Men Who Made America-Fabricante : Wiley-Descripcion Original: An authoritative, accessible guide to the figures who shaped a nationHow did upstart colonists solidify the ideas celebrated in the Declaration of Independence and defeat the powerful British army? How did thinkers from disparate backgrounds shape a government that transformed modern politics? The Founding Fathers explains how, putting valuable information on this historic period at your fingertips--straight from one of the most trusted sources of information around the globe.This comprehensive guide takes a compelling look at prominent statesmen such as Benjamin Franklin, Thomas Jefferson, Thomas Paine, and George Washington and lesser-known but influential leaders such as Samuel Chase, Charles Pinckney, and others. Alphabetized for easy reference, it also offers discussions of key issues, including slavery, the separation of powers, the presidency, and Deism and Christianity; events, such as the American Revolution, the Whiskey Rebellion, and the Louisiana Purchase; and documents, including the Constitution and the Bill of Rights. Every special essay and concise entry--from Abigail Adams to George Wythe--promotes the deeper understanding of the personalities, issues, and events that only Encyclop?dia Britannica can provide.The books balanced, fact-based coverage of the Founding Fathers is especially relevant today, when differing interpretations of their intent are used in debates over current policies. The Founding Fathers is the ideal resource for anyone looking to hone his or her knowledge of the fascinating figures who wrote the first chapter of U.S. history... -
Precio: $99,669.00
Book : The Last Comanche Chief The Life And Times Of Quanah.
-Titulo Original : The Last Comanche Chief The Life And Times Of Quanah Parker-Fabricante : Wiley-Descripcion Original: Critical acclaim for The Last Comanche ChiefTruly distinguished. Neeley re-creates the character and achievements of this most significant of all Comanche leaders. -- Robert M. Utley author of The Lance and the Shield: The Life and Times of Sitting BullA vivid, eyewitness account of life for settlers and Native Americans in those violent and difficult times. -- Christian Science MonitorThe special merits of Neeleys work include its reliance on primary sources and illuminating descriptions of interactions among Southern Plains people, Native and white. -- Library JournalHe has given us a fuller and clearer portrait of this extraordinary Lord of the South Plains than weve ever had before. -- The Dallas Morning New... -
Precio: $92,959.00Expira: 19/03/2023
Book : Quantitative Momentum A Practitioners Guide To...
-Titulo Original : Quantitative Momentum A Practitioners Guide To Building A Momentum-based Stock Selection System (wiley Finance)-Fabricante : Wiley-Descripcion Original: Review Systematic momentum investing, as opposed to its complementary cousin value, has not gotten the investor attention it deserves. Wes and Jack fix this problem. Anyone interested in systematic investing should read this book and add more tools to their repertoire. - Cliff Asness, Managing and Founding Principal of AQR Capital ManagementMost investors would assume the premiere anomaly is value, when in fact it is momentum. Let Wes and Jack take you through a MBA course on momentum that will have you saying by the end - the trend is your friend.”-Meb Faber, CIO of Cambria Investment ManagementWes and Jack have looked under every rock for an edge and they’ve found it with momentum. Momentum is the ‘premier anomaly’, so no surprise this is their best book yet. Buy it and read it. -Adam Butler, CEO of ReSolve Asset Management The individual investors comprehensive guide to momentum investingQuantitative Momentum brings momentum investing out of Wall Street and into the hands of individual investors. In his last book, Quantitative Value, author Wes Gray brought systematic value strategy from the hedge funds to the masses; in this book, he does the same for momentum investing, the system that has been shown to beat the market and regularly enriches the coffers of Wall Streets most sophisticated investors. First, youll learn what momentum investing is not: its not growth investing, nor is it an esoteric academic concept. You may have seen it used for asset allocation, but this book details the ways in which momentum stands on its own as a stock selection strategy, and gives you the expert insight you need to make it work for you. Youll dig into its behavioral psychology roots, and discover the key tactics that are bringing both institutional and individual investors flocking into the momentum fold. Systematic investment strategies always seem to look good on paper, but many fall down in practice. Momentum investing is one of the few systematic strategies with legs, withstanding the test of time and the rigor of academic investigation. This book provides invaluable guidance on constructing your own momentum strategy from the ground up. Learn what momentum is and is notDiscover how momentum can beat the marketTake momentum beyond asset allocation into stock selectionAccess the tools that ease DIY implementationThe large Wall Street hedge funds tend to portray themselves as the sophisticated elite, but momentum investing allows you to borrow one of their top strategies to enrich your own portfolio. Quantitative Momentum is the individual investors guide to boosting market success with a robust momentum strategy. From the Inside Flap On the surface, value investors seem to have a polar opposite mindset from momentum investors. Value investors generally buy cheap out-of-favor stocks, while momentum investors buy stocks with strong price trends. But the behavioral biases and career concerns that drive expected excess returns for value investors are the key mechanisms also driving the long-term sustainability of momentum. Quantitative Momentum fully explores exactly how and why systematic momentum investing is a powerful strategy, arguing that momentum investing is potentially more potent than value investing.A long-held secret of Wall Street hedge funds, and other investors savvy about behavioral finance, is that momentum investing was never a growth strategy-it is, and always has been, a historically successful practice that investors should buy winners, regardless of their growth prospects. With the rigor and educational sensibilities author Wesley Gray used to deliver Quantitative Value, the bible on systematic value investing, Quantitative Momentum is a first-of-its-kind guidebook for the individual investor looking to build a stock-picking platform based on momentum. Specifically, the momentum approach identified is ideal for balancing a deep value portfolio and ...
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Precio: $67,329.00
Book : Where Am I Eating? An Adventure Through The Global...
-Titulo Original : Where Am I Eating? An Adventure Through The Global Food Economy With Discussion Questions And A Guide To Going Glocal-Fabricante : Wiley-Descripcion Original: A deeply human-centered perspective on the origins of Americas foodWhere Am I Eating? bridges the gap between global food producers and the American consumer, providing an insightful look at how our eating habits affect farmers and fishermen around the world. Follow the author on his global quest to meet the workers that nurture, harvest, and hunt our food, as he works alongside them-loading lobster diving boats in Nicaragua, harvesting bananas in Costa Rica, lugging cocoa beans in Ivory Coast with a modern-day slave, picking coffee beans in Colombia and hauling tomatoes in Indiana. This new edition includes a study guide, a deeper explanation of the glocal concept, and advice for students looking to become engaged as both local and global citizens. Arguing neither for nor against globalization, this book simply explores the lives of those who feed us.Imports account for eighty-six percent of Americas seafood, fifty percent of its fresh fruit, and eighteen percent of its fresh vegetables. Where Am I Eating? examines the effects of this reliance on those who supply the global food economy.Learn more about the global producers that feed our nation, and learn from their worldviews intensely connected to people and planetDiscover how food preferences and trends affect the lives of farmers and fishermenCatch a boots-on-the-ground glimpse of the daily lives of food producers on four continentsMeet a modern-day slave and explore the blurred line between exploitation and opportunityObserve how the poorest producers fare in the global food economyThis book takes a human-centered approach to food, investigating the lives of the people at the other end of the global food economy, observing the hope and opportunity-or lack thereof-that results from our reliance on imports. Where Am I Eating? is a touching, insightful, informative look at the origins of our food. From the Inside Flap DISCOVER WHERE THE FOOD WE EAT COMES FROM. . . AND WHY IT MATTERSAmerica now imports twice as much food as it did a decade ago. Imports account for 86 percent of America’s seafood, 50 percent of its fresh fruit, and 18 percent of its fresh vegetables. But what does this increased reliance on imported food mean for the people around the globe who produce our food? Kelsey Timmerman, author of the acclaimed Where Am I Wearing?, traveled around the world to find out, meeting the farmers and fishermen who grow and catch our food. Timmerman worked alongside them: diving for lobster in Nicaragua, harvesting bananas during a monsoon in Costa Rica, splitting cocoa beans with a machete in Ivory Coast, picking coffee beans on a dangerous mountainside in Colombia, and hauling tomatoes in Indiana. Where Am I Eating? explores the global food economy and the issues surrounding it-globalization, workers and human rights, modern-day slavery, the global food crisis, fair trade, and immigration.Before your next sip of coffee or bite of chocolate discover how each of your small choices have shaped the lives of a worker thousands of miles away.“Kelsey’s reporting is not designed to steer you away from purchasing these items but to help you appreciate the human lives behind them.” -Christian Science Monitor“[Kelsey] immediately engages his readers and challenges us to be informed and educated global citizens.” -Eli Capilouto, President, University of Kentucky From the Back Cover DISCOVER WHERE THE FOOD WE EAT COMES FROM. . . AND WHY IT MATTERSAmerica now imports twice as much food as it did a decade ago. Imports account for 86 percent of America’s seafood, 50 percent of its fresh fruit, and 18 percent of its fresh vegetables. But what does this increased reliance on imported food mean for the people around the globe who produce our food? Kelsey Timmerman, author of the acclaimed Where Am I Wearing?, traveled around the world to find out, meeting the farmers and fishermen who grow and catch our food. Timmerman worked alongside them: ... -
Precio: $127,309.00
Book : Big Data In Practice How 45 Successful Companies Used
-Titulo Original : Big Data In Practice How 45 Successful Companies Used Big Data Analytics To Deliver Extraordinary Results-Fabricante : Wiley-Descripcion Original: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyones tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customersDiscover how big data is behind the success of Walmart, LinkedIn, Microsoft and moreLearn how big data is changing medicine, law enforcement, hospitality, fashion, science and bankingDevelop your own big data strategy by accessing additional reading materials at the end of each chapter From the Inside Flap A treasure chest of Big Data use cases -Stefan Groschupf, CEO at Datameer, Inc. Bernard Marr provides a comprehensive overview of how far Big Data has come in past years. With inspiring examples he clearly shows how large, and small, organizations can benefit from Big Data. The book is a must-read for any organization that wants to be a data-driven business -Mark van Rijmenam, author Think Bigger and Founder of Datafloq If you are searching for the missing link between Big Data technology and achieving business value - look no further! From the world of science to entertainment, Bernard Marr delivers it - and, importantly, shares with us the recipes for success -Achim Granzen, Chief Technologist Analytics at Hewlett Packard Enterprise This is one of those unique business books that is as useful as it is interesting. Bernard has provided us with a unique, inside look at how leading organizations are leveraging new technology to deliver real value out of data and completely transforming the way we think, work, and live -Stuart Frankel, CEO at Narrative Science Inc. Big Data can be a confusing subject for even sophisticated data analysts. Bernard has done a fantastic job of illustrating the true business benefits of Big Data. In this book you find out succinctly how leading companies are getting real value from Big Data - highly recommended read! -Arthur Lee, Vice President of Qlik Analytics at Qlik From the Back Cover A treasure chest of Big Data use cases -Stefan Groschupf, CEO at Datameer, Inc. Bernard Marr provides a comprehensive overview of how far Big Data has come in past years. With inspiring examples he clearly shows how large, and small, organizations can benefit from Big Data. The book is a must-read for any organization that wants to be a data-driven business -Mark van Rijmenam, author Think Bigger and Founder of Datafloq If you are searching for the missing link between Big Data technology and achieving business value - look no further! From the world of science to entertainment, Bernard Marr delivers it - and, importantly, shares with us the recipes for success -Achim Granzen, Chief Technologist Analytics at Hewlett Packard Enterprise This is one of those unique business books that is as useful as it is interesting. Bernard has provided us with a unique, inside look at how leading organizations are leveraging new technology to deliver real value out of data and completely transforming the way we think, work, and live -... -
Precio: $84,539.00
Book : The High-potential Leader How To Grow Fast, Take On..
-Titulo Original : The High-potential Leader How To Grow Fast, Take On New Responsibilities, And Make An Impact-Fabricante : Wiley-Descripcion Original: Set your sights on High-Potential leadership and help your organization thriveIn today’s tumultuous and rapidly evolving business environment, High-Potential leaders are in high demand. Do you possess the relationship skills, strategic vision, innovation, and determination needed to thrive as a high-potential leader in your organization? New York Times bestselling author Ram Charan answers that question and helps you hop on the fast-track to leadership success in this insightful guide.Traditionally, leaders have risen up through the ranks based on their cognitive abilities, analytical skills, thoroughness, and even perfectionist tendencies, but as modern businesses have moved to a more digitally-driven model, the criteria for leaders has markedly changed. The High-Potential Leader explains the modern business climate while highlighting the critical role relationship building, communication style, engagement, and ability to motivate and bring out the best performance in others play in becoming an impactful leader.Whether you’re just embarking on your leadership journey or are ready to make the leap to the next leadership level, Charan’s real-world lessons and practical advice will help you discover who you are as a leader, chart your path, accelerate your growth, and ultimately, become the high-potential leader your organization needs to succeed. From the Inside Flap Companies need a new kind of leader to meet the enormous challenges of todays fast-moving business world. Whether you have potential to step up and lead or are charged with finding those who can, The High-Potential Leader is your authoritative guide. Known for his coaching work with many of the worlds leading CEOs, bestselling author Ram Charan explains how hipos can know who they are, create their individual path, and accelerate their growth. The book also helps top management and HR professionals cultivate, in their hipos, the skills, judgment, and mental capacity needed at the highest levels. This hands-on guidebook contains: Practical advice and checklists in every chapter for making daily progress toward running a large team, business unit, or companyA framework for deciding when and how to make job changes that speed developmentFirsthand examples and lessons learned from top leaders around the world in a variety of industries From the Back Cover “Hipo” leaders have careers on a different timetable from everyone else-which requires them to test themselves and build skills quickly so they are prepared to deal with the complexities of higher level jobs.The High-Potential Leader is a step-by-step game plan everyone with great potential needs to maximize their talent at any company. Famed executive coach and thought leader Ram Charan details everything it takes to recognize hipo leadership abilities, in yourself and others, and cut your own path to the top: Master the leadership behaviors and people skills you will use throughout your careerEstablish yourself as a bridge between silos in your company to enhance performance and drive innovation Acquire the mindset and techniques to confidently delegate and get results so you can stay focused on the big picture Companies need a new kind of leader to meet the enormous challenges of today’s fast-moving business world. Whether you have potential to step up and lead or are charged with finding those who can, The High-Potential Leader is your authoritative guide. Known for his coaching work with many of the world’s leading CEO’s, bestselling author Ram Charan explains how “hipos” can know who they are, create their individual path, and accelerate their growth. The book also helps top management and HR professionals cultivate, in their hipos, the skills, judgment, and mental capacity needed at the highest levels. This hands-on guidebook contains: Practical advice and checklists in every chapter for making daily progress toward running a large team, business unit, or comp... -
Precio: $70,389.00
Book : Lasser 1001 Deductions 2020 P (j.k. Lasser) -...
-Titulo Original : Lasser 1001 Deductions 2020 P (j.k. Lasser)-Fabricante : Wiley-Descripcion Original: A complete list of individual tax relief opportunitiesJ.K. Lassers 1001 Deductions and Tax Breaks 2020 is the complete and thorough guide to reducing your tax burden. By listing every possible deduction and credit available to individual taxpayers, this book can help you achieve substantial savings on your 2020 tax return. Updated and expanded to cover new and changing tax law, this edition also includes an e-supplement covering the latest developments from Congress and the IRS to keep you fully up-to-date. Stop overpaying and gain peace of mind as you find the answers you need for your specific tax situation. Mine your paperwork for write-off opportunities, and claim your tax breaks correctly; easy-to-follow instructions give you clear guidance through the maze of worksheets to help you reclaim what is legally yours.Echoing cries of Can I claim...?, How do I deduct...?, Where do I find...? mean its tax season again, and Americas most trusted tax advisor is here to take away the stress. Find answers, save money, and streamline the filing process.Examine your records for deduction opportunitiesIdentify each and every deduction for which you qualifyLearn about new or updated deductions for your 2018 returnSee what types of income are tax freeClaim correctly, with the appropriate forms and evidenceDeductions and credits were put in place precisely to help everyday people like yourself keep more of their hard-earned money but only if you claim them. Instead of mounting an expedition into impenetrable tax code, let an expert do the legwork for you: J.K. Lassers 1001 Deductions and Tax Breaks 2020 gives you the straightforward, no-nonsense information you need to stop overpaying and keep more of whats yours. From the Inside Flap A straightforward guide to taking tax breaks and deductions on your 2019 tax returnCompletely revised to reflect important changes in recent tax laws (including the Affordable Care Acts individual health care mandate), J.K. Lassers 1001 Deductions & Tax Breaks 2020 will help you take advantage of every tax break and deduction to which you may be entitled. This comprehensive guide is clearly organized by subject matter so you can easily find situations that may apply to you. Each tax benefit is also clearly explained-along with the eligibility requirements for claiming the benefit-while planning tips and common pitfalls associated with the benefit in question are discussed in detail. New tax law alerts are also included throughout the book, so you can make the most informed decisions possible.With this book as your guide, youll find deductions and tax breaks with regard to: You and your familyYour home and carYour job or businessYour investmentsRetirement savingsTravelMedical and dental expensesHealth savings accountsEducation costsYour charitable giving Disaster lossesInsurancePacked with hundreds of updated deductions and credits, practical advice, and real-world examples, J.K. Lassers 1001 Deductions & Tax Breaks 2020 is a book every taxpayer should own. From the Back Cover A straightforward guide to taking tax breaks and deductions on your 2019 tax returnCompletely revised to reflect important changes in recent tax laws (including the Affordable Care Acts individual health care mandate), J.K. Lassers 1001 Deductions & Tax Breaks 2020 will help you take advantage of every tax break and deduction to which you may be entitled. This comprehensive guide is clearly organized by subject matter so you can easily find situations that may apply to you. Each tax benefit is also clearly explained along with the eligibility requirements for claiming the benefit while planning tips and common pitfalls associated with the benefit in question are discussed in detail. New tax law alerts are also included throughout the book, so you can make the most informed decisions possible.With this book as your guide, youll find deductions and tax breaks with regard to: ...
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Precio: $134,929.00
Book : The Art Of Digital Marketing The Definitive Guide To.
-Titulo Original : The Art Of Digital Marketing The Definitive Guide To Creating Strategic, Targeted, And Measurable Online Campaigns-Fabricante : Wiley-Descripcion Original: The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing code, and reaching, engaging, and serving the empowered consumer. Based on the industrys leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumers wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.The evolution of digital marketing isnt really about the brands; its about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.Get inside the customers head with deep consumer researchConstantly improve your campaigns based on feedback and interactionsIntegrate digital activities across channels, including traditional marketingBuild campaigns based on customer choice and controlDigital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign. From the Inside Flap If organizations and marketing professionals are to thrive in todays increasingly competitive world, they must develop and maintain their business operations and customer engagement in a constantly evolving digital environment. Written by Ian Dodson of the acclaimed Digital Marketing Institute, The Art of Digital Marketing offers an indispensible resource for tapping into the power of digital marketing. The text reflects the industrys best practices, current trends, and innovative insights that help to cultivate a competitive edge within an in-demand industry. The Art of Digital Marketing corresponds with the Digital Marketing Institutes certification program and can be used by anyone who wants to access the fundamentals of digital marketing. Designed to make learning simple, accessible, and convenient, The Art of Digital Marketing is an all-inclusive introductory handbook to the essential approaches, key concepts, and skills needed for kick-starting a digital marketing career. The guiding principle behind the texts innovative digital marketing philosophy can best be summed up as Start with the customer and work backwards. The impact and effectiveness of any digital marketing campaign is only as good as the extent to which it takes into account and bases its activities on an empowered digital consumer. The Art of Digital Marketing outlines a proven marketing framework and shows how it can be implemented and managed effectively to reach the empowered consumer. The digital marketing framework is based on a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. INITIATE: A digital campaign is only as strong as the time spent interacting with the customer to find out what they want, where they are online, and how they like to be engaged with. ITERATE: Unlike traditional marketing models which rely on a front loading of investment and resources, digital marketing is an iterative, ongoing, always improving process based on customer interactions and outcomes. INTEGRATE: The third and crucial step... -
Precio: $78,929.00Expira: 15/07/2022
Book : Fabricated The New World Of 3d Printing - Lipson, Hod
-Titulo Original : Fabricated The New World Of 3d Printing-Fabricante : Wiley-Descripcion Original: Voted one of the top 25 books of 2013 in China by Chinese readers! Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into homes, businesses, schools, kitchens, hospitals, even the fashion catwalk. The magic happens when you plug a 3D printer into todays mind-boggling digital technologies. Add to that the Internet, tiny, low cost electronic circuitry, radical advances in materials science and biotech and voila! The result is an explosion of technological and social innovation. Fabricated provides readers with practical and imaginative insights to the question how will 3D printing technologies change my life? Based on hundreds of hours of research and dozens of interviews with experts from a broad range of industries, Fabricated offers readers an informative, engaging and fast-paced introduction to 3D printing now and in the future. Chapters and contentsChapter 1: Everything is becoming science fiction. What would just another regular day look like in a future, 3D printable world?Chapter 2: A machine that can make almost anything. Information morphed from analog form to digital. Will physical objects be next? Ten key principles explain 3D printings disruptive power. Chapter 3: Nimble manufacturing. Emerging business models lie somewhere between mass production and the local farmers market. Small-batch manufacturing is becoming profitable, freeing entrepreneurs from the tyranny imposed by economies of scale.Chapter 4: Tomorrows economy of printable products. 3D printing, low-cost design and manufacturing technologies create new market opportunities as consumers increasingly crave on-demand, custom experience products.Chapter 5: Printing in layers. For those of a technological bent, a deep dive into the inner workings of the 3D printing process.Chapter 6: Design software, the digital canvas. Without an attached computer, a 3D printer is just an elaborate paperweight. An overview of design software and digital capture.Chapter 7: Bioprinting in living ink. Design software and 3D printers read medical scans to fabricate living tissue and custom artificial joints. How long before all of us can tap into this Fountain of Youth?Chaper 8: Digital cuisine. Today you can 3D print high resolution and delicious shortbread, chocolate figurines and tortillas. In the future, Quantified Selfers and couch potatoes alike will balance their diets by streaming biometrics to a food printer.Chapter 9: A factory in the classroom. Primary and middle school teachers teach childrens engineering using vivid, hands-on lesson plans.Chapter 10: Unleashing a new aesthetic. 3D printers are the output device computer-savvy artists, designers and architects have been waiting for.Chapter 11: Green, clean manufacturing. Whats cleaner to make? A 3D printed plastic toy or a mass-produced plastic toy? 3D printers may introduce greener living... or help us drown in a rising tidal wave of plastic junk.Chapter 12: Ownership, safety and legal frontiers. Technology evolves faster than the law. Consumer safety and intellectual property laws will stretch to deal with printed weapons, counterfeit products and unregulated custom-made products. Chapter 13: Designing the future. Why was Star Treks Replicator used only to make Earl Grey tea? Because once we shape our tools, then our tools shape us. Next-generation design software will unshackle our imaginations, giving us new ways to imagine and edit the physical world. Chapter 14: The next episode of 3D printing. What lies ahead? Watercolor artists create infinite hues by blending primary colors. Regular people will design and blend standard materials -- or micro-scale electronic components -- and print them out in fine, meticulously patterned sprays. The result? Weird and wacky new materials. Robots that walk out of the 3D printer. Ready-made, responsive smart materials. Review... -
Precio: $280,359.00
Book : Principles Of Food, Beverage, And Labor Cost...
-Titulo Original : Principles Of Food, Beverage, And Labor Cost Controls, 9th Edition-Fabricante : Wiley-Descripcion Original: Principles of Food, Beverage, and Labor Cost Controls, Ninth Edition has defined the cost control course for generations of students. This new edition continues the tradition of presenting comprehensive yet concise information on cost control that is updated to reflect todays technology driven environment Key terms, key concepts, review questions, and spreadsheet exercises reinforce and support readers understanding. It also features increased discussion and examples of technology used in food and beverage operations, a running case study, and a separate chapter on menu analysis and engineering. From the Inside Flap The definitive foodservice cost control resource-now updated and revised to reflect todays hospitality environmentGood cost controls are essential for any foodservice business. Among other benefits, being able to accurately analyze and manage expenses allows for effective planning and negotiating with suppliers, gives confidence to financial backers, and-crucially-leads to profits that are both sustainable and maximized.Principles of Food, Beverage, and Labor Cost Controls, Ninth Edition offers the definitive all-in-one guide to effectively implementing key cost control functions, processes, and concepts in a foodservice setting. Covering such areas as cost/volume/profit analysis, menu analysis, food sales control, employee training, and performance standards, this resource gives readers a practical toolbox thats ready for use in culinary and hospitality classrooms, professional training, and foodservice operations.Now in its Ninth Edition, this classic text has been revised to reflect changes in the industry. Updates and new features include:Enhanced coverage throughout of technology used in foodservice cost controlA separate chapter on menu engineering and analysisLists of useful Web sitesCD-ROM containing Excel spreadsheets for all the problems in the book as well as additional exercisesFilled with step-by-step guidance, Principles of Food, Beverage, and Labor Cost Controls, Ninth Edition gives students and working foodservice managers an unparalleled guide to management tools and best practices. From the Back Cover The definitive foodservice cost control resource-now updated and revised to reflect todays hospitality environmentGood cost controls are essential for any foodservice business. Among other benefits, being able to accurately analyze and manage expenses allows for effective planning and negotiating with suppliers, gives confidence to financial backers, and-crucially-leads to profits that are both sustainable and maximized.Principles of Food, Beverage, and Labor Cost Controls, Ninth Edition offers the definitive all-in-one guide to effectively implementing key cost control functions, processes, and concepts in a foodservice setting. Covering such areas as cost/volume/profit analysis, menu analysis, food sales control, employee training, and performance standards, this resource gives readers a practical toolbox thats ready for use in culinary and hospitality classrooms, professional training, and foodservice operations.Now in its Ninth Edition, this classic text has been revised to reflect changes in the industry. Updates and new features include:Enhanced coverage throughout of technology used in foodservice cost controlA separate chapter on menu engineering and analysisLists of useful Web sitesCD-ROM containing Excel spreadsheets for all the problems in the book as well as additional exercisesFilled with step-by-step guidance, Principles of Food, Beverage, and Labor Cost Controls, Ninth Edition gives students and working foodservice managers an unparalleled guide to management tools and best practices. About the Author Paul R. Dittmer has extensive experience in the food and beverage industry. He is a former hotel manager, food and beverage manager, and a consultant to the U.S. Small Business Administration, assisting restaurants in their ope... -
Precio: $146,119.00
Book : Eating The Big Fish How Challenger Brands Can Compete
-Titulo Original : Eating The Big Fish How Challenger Brands Can Compete Against Brand Leaders-Fabricante : Wiley-Descripcion Original: EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information. Review From the Inside Flap Once upon a time, spirited David challenged the towering Goliath. Forty years ago, rental car company Avis challenged Hertz-the big fish in its industry-and won a larger, more profitable share of the market by “trying harder.” Today, Challengers such as method, JetBlue, Nintendo Wii, and Linux successfully compete with much bigger brands in their markets by redefining in their favor the criteria consumers use to make choices. The leaders in any market are never in reality invulnerable; they just seem that way before a smart, focused, Challenger brand takes them on.Updated and revised with additional chapters and thirty new examples of Challenger brands in action, the Second Edition of Eating the Big Fish reflects recent developments in the marketplace and media since the publication of the bestselling and influential first edition. Author Adam Morgan-who, with his company, has researched and worked with Challengers over the last decade-presents and analyzes the effective marketing tactics Challenger brands use to raise their profiles and take market share. Morgan provides practical advice and plentiful, easy-to-follow examples to show how a Challenger brand can get noticed and steal customers from competitors with much bigger advertising and marketing budgets. He presents eight Challenger credos that stress bringing a fresh perspective to market, building a prominent and emotionally appealing identity, implementing a pervasive communication strategy, and focusing intently on ideas rather than consumers. This new edition explores what needs to change and what needs to stay the same for Challenger brands in the shifting communications landscape of media, technology, and the Web. Most important, it affirms that Challenger brands are alive, well, and hungry. If you want to increase the profile and the profitability of your brand against bigger competitors, this book puts the big fish on your menu. From the Back Cover Praise for EATING THE BIG FISH“Eating the Big Fish is on fire with ideas. Best in the marketplace.”-STEVE HAYDEN, Vice Chairman, Ogilvy Worldwide “Adam Morgan’s brand advice is among the most practical and useful there is. My team is responsible for helping drive the success of brands like Axe and Degree deodorant in the United States, and Eating the Big Fish has shaped our thinking, driven our teams to adopt ‘Challenger’ behavior, and helped us dramatically grow our market share.”-KEVIN GEORGE, Vice President and General Manager, Unilever United States “My bedtime reading when we were setting up innocent.”-RICHARD REED, cofounder, innocent “I devoured Adam’s book and used his thinking to create method as a Challenger brand to take on the giants of the soap industry. To say we live his principles daily is an understatement. This book will give you the framework to run through the legs of Goliath-and create relentless growth.”-ERIC RYAN, cofounder, method “ ‘Challenger’ isn’t a state of market, it’s a state of mind. This way of thinking is as important and powerful for a hugely successful brand as it is for a start-up, and this book will show you why.”-ANDY BERNDT, Managing Director, Google Creative Lab About the Author ADAM MORGAN is a partner in eatbigfish ( eatbigfish ), an international brand and marketing consultancy specializing in Challenger brand strategy, beha...
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Precio: $187,619.00
Book : Building Winning Algorithmic Trading Systems, Website
-Titulo Original : Building Winning Algorithmic Trading Systems, Website A Traders Journey From Data Mining To Monte Carlo Simulation To Live Trading (wiley Trading)-Fabricante : Wiley-Descripcion Original: Review Winner, 2014 Trading Book of The Year - Superior Trading And Resource (STAR) Award - TraderPlanet Winner, 2016 Trading Book of The Year - Superior Trading And Resource (STAR) Award - TraderPlanet Kevin Daveys book, Building Winning Algorithmic Trading Systems, is a complete description of developing trading systems. He begins with some personal anecdotes, including his experience and success in the World Cup Championship of Futures Trading, all of which create a background, and establish both credibility and rapport. The majority of the book is devoted to a step by step discussion of trading system development techniques. He covers everything-- goals, objectives, data, backtesting, optimization, validation, position sizing, and trading management. The topics are fully and clearly explained.The advice is realistic and practical. I highly recommend this book.- Howard Bandy - Author, Quantitative Technical Analysis: An integrated approach to trading system development and trading management, Modeling Trading System Performance and other quantitative trading booksGreat Eye Opener for Anyone Getting Into Automated Trading I typically dont buy trading books anymore having read 100 already. Why? Because most are the same regurgitated thoughts, patterns, analysis and strategies. I recently met Kevin on LinkedIn. After swapping a few emails, I quickly realized that he understands how to build and trade systems. His book is a simple and quick read even if you dont know anything about systems or programming. If you want a true taste of what its like to build trading systems you should read his book. - Chris Vermeulen, Founder of AlgoTrades Kevin Davey has a unique understanding of systems and the markets I have only seen in a few people over the years. 90% of trading books written today are useless. This book impressed me. This book is a must read for anyone who is interested in trading using a systematic approach. I put this book on my list of the top 50 most useful books on trading of all time. - Murray A. Ruggiero, Jr. - Chief Systems Designer at Tuttle Tactical Management, Contributing Editor of Futures Magazine, Author of Cybernetic Trading Strategies and Using Easy Language 9.X. Develop your own trading system with practical guidance and expert adviceIn Building Algorithmic Trading Systems: A Traders Journey From Data Mining to Monte Carlo Simulation to Live Training, award-winning trader Kevin Davey shares his secrets for developing trading systems that generate triple-digit returns. With both explanation and demonstration, Davey guides you step-by-step through the entire process of generating and validating an idea, setting entry and exit points, testing systems, and implementing them in live trading. Youll find concrete rules for increasing or decreasing allocation to a system, and rules for when to abandon one. The companion website includes Daveys own Monte Carlo simulator and other tools that will enable you to automate and test your own trading ideas.A purely discretionary approach to trading generally breaks down over the long haul. With market data and statistics easily available, traders are increasingly opting to employ an automated or algorithmic trading system-enough that algorithmic trades now account for the bulk of stock trading volume. Building Algorithmic Trading Systems teaches you how to develop your own systems with an eye toward market fluctuations and the impermanence of even the most effective algorithm.Learn the systems that generated triple-digit returns in the World Cup Trading ChampionshipDevelop an algorithmic approach for any trading idea using off-the-shelf software or popular platformsTest your new system using historical and current market dataMine market data for statistical tendencies that may form the basis of a new systemMarket patterns change, and so do system results. Past performance isnt a guarantee... -
Precio: $83,279.00
Book : Get The Job You Want, Even When No Ones Hiring Take..
-Titulo Original : Get The Job You Want, Even When No Ones Hiring Take Charge Of Your Career, Find A Job You Love, And Earn What You Deserve-Fabricante : Wiley-Descripcion Original: About the Author Ford R. Myers has worked at Americas largest career consulting companies and is President of Career Potential, LLC, a career consulting and executive coaching firm. He is frequently featured on TV, radio, and in print as a career expert. For more information, visit careerpotential . Get the Job You Want, Even When No One’s HiringYou CAN find a good job in a bad economy - but NOT with conventional search strategies.New Rules for a New RealityToday’s job market is the toughest in recent history, and the challenges are here to stay. Even so, you CAN get the job you want - IF you discard conventional approaches to the search. Get the Job You Want, Even When No One’s Hiring is the ONLY career book that:Explains the special strategies necessary to land a job during an economic crisisIntegrates comprehensive, practical guidance on both job search and career managementProvides an extensive online “Job Search Survival Toolkit” to augment the book Addresses the realities of this job market with real-world, actionable stepsPositions this downturn in the economy as a positive opportunity to develop a much better careerIn Get the Job You Want, Even When No One’s Hiring, career expert Ford R. Myers maps the new world of job search and reveals essential strategies for your success. You’ll learn how to seize opportunities that aren’t posted yet … how to make yourself an instant asset to potential employers … how to clearly stand-out as the best candidate ... and how to leverage social media, blogs, and other Web tools.Best of all, you’ll learn how to “recession-proof” your career for the long term. Can YOU Get the Job You Want, Even When No One’s Hiring? With this powerful new book - YES, you can! From the Inside Flap You CAN find a job in a bad economy-but not with conventional search strategiesTo win a job now, you need a recession-proof plan. Get the Job You Want, Even When No Ones Hiring explains why your chances are better than you think, gives you the strategies to land your dream job, and includes:The twenty habits of effective job-hunters in a down market Why your resume is your least important job-search tool Tips on building an online career identity with blogs, web sites, and social media Ford Myers excellent Get the Job You Want, Even When No Ones Hiring shows you clearly and realistically how to be one of the millions of people who land a job rather than the millions who lose a job. His book should be required reading for anyone facing unemployment. -Jay Conrad Levinson, author of the Guerrilla Marketing series of booksMounting a strategic job search can be confusing, especially when compounded by the emotional toll of job loss and an economic crisis. Myers book explains how to find a job that fits your long-term career goals. Armed with renewed confidence and a strategic plan, a good job is attainable. -Robyn Greenspan, Editor in Chief, ExecuNet If you feel alone in this tough and puzzling job market, Get the Job You Want, Even When No Ones Hiring is a must-have. No matter where you are on your professional journey, this book will show you step by step how to reinvent, reignite, and reestablish your career. -Beverly Kaye, CEO and Founder, Career Systems International, and author of Up Is Not The Only Way From the Back Cover You CAN find a job in a bad economy-but not with conventional search strategiesTo win a job now, you need a recession-proof plan. Get the Job You Want, Even When No Ones Hiring explains why your chances are better than you think, gives you the strategies to land your dream job, and includes:The twenty habits of effective job-hunters in a down market Why your resume is your least important job-search tool Tips on building an online career identity with blogs, web sites, and social media Ford Myers excellent Get the Job You Want, Even When No Ones Hiring shows you clearly and realistically how to be one of the mill... -
Precio: $66,229.00
Book : Guerrilla Marketing For Job Hunters 3.0 How To Stand.
-Titulo Original : Guerrilla Marketing For Job Hunters 3.0 How To Stand Out From The Crowd And Tap Into The Hidden Job Market Using Social Media And 999 Other Tactics Today-Fabricante : Wiley-Descripcion Original: About the Author Jay Conrad Levinson is Chairman of Guerrilla Marketing International as well as the author of the number one bestselling marketing series in history, Guerrilla Marketing. Along with his fifty-seven other books, he has collectively sold 22 million copies in over sixty-one languages worldwide. He taught this topic for ten years at the University of California in Berkeley. gmarketing David E. Perry is coauthor of Guerrilla Marketing for Job Hunters as well as the author of Career Guide for the High-Tech Professional. Nicknamed the Rogue Recruiter by the Wall Street Journal, he has personally negotiated more than $184 million in compensation as Managing Director of Perry-Martel International, one of North Americas top recruiting and placement firms. The latest strategies for job hunters revealed in this revised and updated editionThis new Third Edition features the latest job-hunting strategies for the Information Age. Youll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like , Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in todays hyper competitive job market with commentary from Americas top recruiters.Present your skills in creative new ways that stand out in todays hyper-competitive job marketEmploy little-known search engine optimization tricks used by top headhuntersIntegrated web site updated bi-weekly to remain state-of-the-momentPart of the Guerrilla Marketing Series, the bestselling marketing book seriesThe job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0. From the Inside Flap In todays job jungle, the guerrilla is kingLanding your dream job today requires that you be both the hunter and the hunted. Guerrilla Marketing for Job Hunters 3.0 explains in step-by-step detail how to use the newest social networking sites and digital tools to perform a precision-guided, all-out job-hunting assault. Get access to cheatsheets, case studies, before-and-after sample resumes and cover letters, and proven tactics that you can tailor to your situation to make it drop-dead simple to find a job fast.Its rare to find an expert whose advice is novel and tangible. So much career counseling tends to be one or the other or neither. Guerrilla Marketing for Job Hunters 3.0 manages both; its loaded with original ideas for job seekers stuck in a rut. -New York PostLevinson and Perry avoid the airy-fairy, none of that 50,000-foot-view stuff youre used to reading in career books. This is down n dirty, practical advice for todays hyper competitive job market. -J. Donaldson, Job Hunter, DetroitAnyone unfortunate enough to be seeking a job in this market knows that the traditional methods can be dead ends. Here, many of the latest techniques recommended by headhunters are punctuated with war stories and step-by-step advice. -Kiplingers Personal FinanceAn e-mail chain letter combined with a targeted ad generated leads within hours. -Christa MP, Student, TorontoDavid is the most intelligent and tenacious recruiter I know, and hes put all of his energy and more into this book. If youre looking to effectively attack the job market with zeal and enthusiasm Ive got only one piece of advice for you: read this book.-Jim Donnelly, Editor-in-Chief, Ottawa Business Journal From the Back Cover In todays job jungle, the guerrilla is kingLanding your dream job today requires that you be both the hunter and the hunted. Guerrilla Marketing for Job Hunters 3.0 explains in step-by-step detail how to use the newest social networking sites and digital tools to perform a precision-guided, all-out job-hunting assault... -
Precio: $251,439.00
Book : Beyond Candlesticks New Japanese Charting Techniques.
-Titulo Original : Beyond Candlesticks New Japanese Charting Techniques Revealed-Fabricante : Wiley-Descripcion Original: From the Inside Flap Beyond Candlesticks New and powerful Japanese charting secrets revealed for today’s traders and investors In 1990, Steve Nison introduced traders in the West to a powerful analytical tool that had long given Japanese Investors a competitive edge. Now, with this groundbreaking new book, the Father of Candlesticks further revolutionizes technical analysis with an entire collection of stunningly effective Japanese techniques. In Beyond Candlesticks, Steve Nison unveils the mysteries of four more of Japan’s most closely guarded financial secrets-Kagi, Renko, Three-Line Break charts, and the disparity index-incredibly versatile techniques for forecasting and tracking market prices and buying and selling periods. Completely self-contained and requiring no prior experience with Japanese charting techniques, Beyond Candlesticks: Introduces Kagl, Renko, and Three-Line Break charts-powerful non-time series charting techniques never before seen In the WestExplores the exotic twists and turns of the disparity index-a Japanese secret more exact and timely than its Western cousin, moving averagesTakes you step-by-step through each charting technique with the help of nearly 200 illustrations, dozens of detailed real-world examples, and clear-cut guidelines on how to use them In your day-to-day trading and InvestingDemonstrates how these techniques can be used on equities, futures, fixed-in-come, foreign exchange, and overseas marketsExplains how they can be merged with candlesticks and traditional Western techniques to create powerful new hybrids But that’s not all. In addition to Instructing readers in these exciting new charting techniques, Nison also takes us deeper inside the mysteries of candlesticks than ever before. Expanding his coverage beyond the futures markets that were the focus of his 1991 classic, Japanese Candlestick Charting Techniques, Nison describes candlestick patterns that can be applied to stocks, bonds, and foreign exchange. He also demonstrates new ways in which candlesticks alone or in conjunction with traditional Western techniques, can be adapted to virtually any trading, investing, or hedging strategy. Affording Western readers an unprecedented opportunity to acquaint themselves with these powerful, centuries-old techniques, Beyond Candlesticks is a resource that no trader, broker, analyst, or Investor can afford to be without. From the Father of Candlesticks--penetrating new Japanese techniques for forecasting and tracking market prices and improving market timing Steve Nison has done it again. The man who revolutionized technical analysis by introducing Japanese candlestick charting techniques to Western traders is back--this time with a quartet of powerful Japanese techniques never before published or used in the West. Stunningly effective on their own, these new techniques pack an even greater wallop when teamed up with traditional trading, investing, or hedging strategies, and Steve Nison shows you how to do it. Beyond Candlesticks provides step-by-step instructions, detailed charts and graphs, and clear-cut guidance on tracking and analyzing results--everything you need to pick up these sharp new tools and take your place at the cutting edge of technical analysis. Critical praise for Steve Nisons first book . . destined to become the classic reference on the subject. --Charles Lebeau and David Lucas Technical Traders Bulletin I believe Steve Nisons new candlestick book is destined to become one of the truly great books for this time period.. Whether you trade futures, commodities, or equities, day trade or hold positions overnight, this book is a must. --Lee Siegfried Investors Library, Data Broadcasting Corp. It is hard to be too effusive about the quality of NiSons work . this is clearly one of the best investment books ever written in terms of covering a subject with pedagogical ability and writing skill. The organization is impeccabl...
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