-Titulo Original : The Power Of Understanding People The Key To Strengthening Relationships, Increasing Sales, And Enhancing Organizational Performance-Fabricante : Wiley-Descripcion Original: How to build lasting connections through meaningful communication Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved.Offers insight into the behavior cues and questions to ask to better understand someones interactive preferencesExplains how to enhance your sales efforts by better targeting your brand message to the clients style so that your products/services resonate with them moreExamines strategies for creating a high performing work environment and achieve greater customer service excellenceContains conflict resolution strategies, including how to effectively work out differences within a team, between work units, with customers, and even in your personal lifeArmed with the ability to interpret the behavior of the people around you, you will achieve greater levels of success at work and at home while also learning how to better handle the difficult situations involving people in your life. About the Author Dave Mitchell (Denver, CO; is an international speaker, trainer, consultant, writer and entrepreneur who has spoken before thousands of audiences who have been delighted with his entertaining style and powerful stories. Since founding the Leadership Difference in 1995, over 250,000 people have attended Daves seminars on topics that include leadership, customer service, selling skills, and personal performance enhancement. His clients include Allstate Insurance, Bank of America, Universal Studios, Hilton Worldwide, Sub-Zero Wolf Appliances, Electrolux Appliances, Trek Bikes, Walt Disney World, Pitney-Bowes, Novartis Pharmaceuticals and the CIA.Prior to starting his own organization development consulting firm, Dave was the Vice President of Human Resources and Quality for Buena Vista Hospitality Group, Corporate Director of Training and Development for Marshall Fields and a television reporter and producer for CBS News...

-Titulo Original : The Gone Fishin Portfolio Get Wise, Get Wealthy...and Get On With Your Life-Fabricante : Wiley-Descripcion Original: A timeless investment guide that reveals how to consistently earn market-beating returns while reducing riskWhat every investor needs is a battle-tested strategy that embraces the uncertainty of financial markets-and life in general. One that will yield market-beating portfolio returns in both good times and bad. The Gone Fishin Portfolio shows you what that strategy is, how it works, and why you should begin using it immediately.The innovative approach outlined throughout these pages will help investors enjoy a notably high probability of success by using an investment strategy based on the notion that nobody knows what the market is likely to do next, which, in effect, allows investors to capitalize on uncertainty.Details one of the safest and simplest ways to reach your long-term financial goals, and explores the financial and psychological challenges youre likely to face in the years aheadThe Gone Fishin Portfolio is based on a Nobel Prize-winning investment strategy that takes just twenty minutes to implementDiscusses the relationship between risk and reward in financial markets, and reveals how the investment industry really worksThe Gone Fishin Portfolio will allow you to reach your most important investment goals, beat Wall Street at its own game, and achieve the financial independence you deserve. From the Inside Flap PRAISE FOR THE GONE FISHIN PORTFOLIOSometimes great ideas come in small packages. This is one of them. The Gone Fishin Portfolio is easy to implement and has beaten the S&P 500 year after year. Simple and elegant, this strategy is an investors dream come true. -DR. MARK SKOUSEN, author of Investing in One Lesson and EconoPowerAlex Green has been a trusted advisor and friend for over thirty years. His efficient strategies for wealth creation and management are perfect for busy professionals like me who dont have time to monitor their investments every day, or even every month. -DR. JOHN C. REED, President and CEO, Burnham Institute for Medical Research Having known Alex Green for more than twenty years, I can tell you there are few investment advisors with more intelligence, knowledge, and integrity. His Gone Fishin Portfolio is a superb strategy. Its smart. Its conservative. It takes very little time. And the returns have been superb. -MICHAEL MASTERSON, bestselling author of Automatic Wealth: The Six Steps to Financial Independence and Ready, Fire, Aim: Zero to $100 Million in No Time FlatIn my experience, the more complex an investment strategy is, the more likely it is to blow up. The Gone Fishin Portfolio is the perfect antidote. Its simple and easy to understand. And it works! ??-BILL BONNER, bestselling author of Financial Reckoning Day and Empire of Debt From the Back Cover PRAISE FOR THE GONE FISHIN PORTFOLIOSometimes great ideas come in small packages. This is one of them. The Gone Fishin Portfolio is easy to implement and has beaten the S&P 500 year after year. Simple and elegant, this strategy is an investors dream come true. -DR. MARK SKOUSEN, author of Investing in One Lesson and EconoPowerAlex Green has been a trusted advisor and friend for over thirty years. His efficient strategies for wealth creation and management are perfect for busy professionals like me who dont have time to monitor their investments every day, or even every month. -DR. JOHN C. REED, President and CEO, Burnham Institute for Medical Research Having known Alex Green for more than twenty years, I can tell you there are few investment advisors with more intelligence, knowledge, and integrity. His Gone Fishin Portfolio is a superb strategy. Its smart. Its conservative. It takes very little time. And the returns have been superb. -MICHAEL MASTERSON, bestselling author of Automatic Wealth: The Six Steps to Financial Independence and Ready, Fire, Aim: Zero to $100 Million in No Time FlatIn my experience, the more complex an investment strategy...

-Titulo Original : Seven Years To Seven Figures The Fast-track Planto Becoming A Millionaire-Fabricante : Wiley-Descripcion Original: In Seven Years to Seven Figures, self-made millionaire and renowned wealth coach Michael Masterson reveals the steps you can take to accumulate seven-figure wealth within seven years-or less. Seven Years to Seven Figures will give you the tools to increase your income, get the highest possible returns on investments, save wisely-and secure your financial future faster than you may have ever dreamed. From the Inside Flap Praise for Seven Years to Seven FiguresWhen Michael Masterson gives advice, I pay attention, and you should too. -John Mauldin, bestselling author of Bulls Eye InvestingIn Seven Years to Seven Figures, self-made multimillionaire Michael Masterson lays out a compelling and workable plan for becoming financially independent in seven years-perhaps even sooner.Whether youre a decade away from retirement or fresh out of college, this book will show you:Why the much-touted pinch-and-save method of wealth building cant work for most peopleThe four levels of wealth and which one you should aim forEight ways to create a second stream of incomeHow real estate investing can dramatically increase your net worth and why you should get into it in 2008 and 2009Getting smart and connected people to guide you, help you avoid common mistakes, and create profitable shortcuts to successAnd much moreIn Seven Years to Seven Figures, Masterson expands upon the principles and expert advice he provides to hundreds of thousands of readers each morning at EarlyToRise .Read Seven Years to Seven Figures today. . . then get continuing up-to-the-minute advice for free by reading EarlyToRise . It will take you only five minutes each morning, but it will help you achieve a seven-figure net worth in seven years! From the Back Cover Praise for Seven Years to Seven FiguresWhen Michael Masterson gives advice, I pay attention, and you should too. -John Mauldin, bestselling author of Bulls Eye InvestingIn Seven Years to Seven Figures, self-made multimillionaire Michael Masterson lays out a compelling and workable plan for becoming financially independent in seven years-perhaps even sooner.Whether youre a decade away from retirement or fresh out of college, this book will show you:Why the much-touted pinch-and-save method of wealth building cant work for most peopleThe four levels of wealth and which one you should aim forEight ways to create a second stream of incomeHow real estate investing can dramatically increase your net worth and why you should get into it in 2008 and 2009Getting smart and connected people to guide you, help you avoid common mistakes, and create profitable shortcuts to successAnd much moreIn Seven Years to Seven Figures, Masterson expands upon the principles and expert advice he provides to hundreds of thousands of readers each morning at EarlyToRise .Read Seven Years to Seven Figures today. . . then get continuing up-to-the-minute advice for free by reading EarlyToRise . It will take you only five minutes each morning, but it will help you achieve a seven-figure net worth in seven years! About the Author Michael Masterson has developed a loyal following of more than 300,000 sub- scribers with Early to Rise ( EarlyToRise ), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been instrumental in the development of one business that grew beyond $300 million, another that grew beyond $100 million, and a dozen more that surpassed the $10 million mark. His most recent book, Ready, Fire, Aim, was a Wall Street Journal, New York Times, , and Barnes & Noble bestseller. His previous books include the bestsellers Automatic Wealth and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out, as well as Power and Persuasion (all from Wiley). Subscribe to Michael Mastersons daily e-zine at EarlyToRise ...

-Titulo Original : The Art Of Deception Controlling The Human Element Of Security-Fabricante : Wiley-Descripcion Original: Review The Art of Deception is about gaining someones trust by lying to them and then abusing that trust for fun and profit. Hackers use the euphemism social engineering and hacker-guru Kevin Mitnick examines many example scenarios.After Mitnicks first dozen examples anyone responsible for organizational security is going to lose the will to live. Its been said before, but people and security are antithetical. Organizations exist to provide a good or service and want helpful, friendly employees to promote the good or service. People are social animals who want to be liked. Controlling the human aspects of security means denying someone something. This circle cant be squared.Considering Mitnicks reputation as a hacker guru, its ironic that the last point of attack for hackers using social engineering are computers. Most of the scenarios in The Art of Deception work just as well against computer-free organizations and were probably known to the Phoenicians; technology simply makes it all easier. Phones are faster than letters, after all, and having large organizations means dealing with lots of strangers.Much of Mitnicks security advice sounds practical until you think about implementation, when you realize that more effective security means reducing organizational efficiency--an impossible trade in competitive business. And anyway, who wants to work in an organization where the rule is Trust no one? Mitnick shows how easily security is breached by trust, but without trust people cant live and work together. In the real world, effective organizations have to acknowledge that total security is a chimera--and carry more insurance. --Steve Patient, amazon.co.uk The worlds most infamous hacker offers an insiders view of the low-tech threats to high-tech security Kevin Mitnicks exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide. Now, in The Art of Deception, the worlds most notorious hacker gives new meaning to the old adage, It takes a thief to catch a thief. Focusing on the human factors involved with information security, Mitnick explains why all the firewalls and encryption protocols in the world will never be enough to stop a savvy grifter intent on rifling a corporate database or an irate employee determined to crash a system. With the help of many fascinating true stories of successful attacks on business and government, he illustrates just how susceptible even the most locked-down information systems are to a slick con artist impersonating an IRS agent. Narrating from the points of view of both the attacker and the victims, he explains why each attack was so successful and how it could have been prevented in an engaging and highly readable style reminiscent of a true-crime novel. And, perhaps most importantly, Mitnick offers advice for preventing these types of social engineering hacks through security protocols, training programs, and manuals that address the human element of security. From Publishers Weekly Mitnick is the most famous computer hacker in the world. Since his first arrest in 1981, at age 17, he has spent nearly half his adult life either in prison or as a fugitive. He has been the subject of three books and his alleged 1982 hack into NORAD inspired the movie War Games. Since his plea-bargain release in 2000, he says he has reformed and is devoting his talents to helping computer security. Its not clear whether this book is a means toward that end or a, wink-wink, fictionalized account of his exploits, with his name changed to protect his parole terms. Either way, its a tour de force, a series of tales of how some old-fashioned blarney and high-tec...

-Titulo Original : The Employee Experience How To Attract Talent, Retain Top Performers, And Drive Results-Fabricante : Wiley-Descripcion Original: Want a profit-enhancing Customer Experience? Start with the Employee Experience.The Employee Experience helps organizations attract and retain top talent, and reveals the secrets for building a deeply engaged workforce. With insights into the dynamics of trust and mutual expectations, this book proves that before you can deliver a transcendent customer experience (CX), you must first build a superlative employee experience (EX). Its not about perks. Its not about creating a workers utopia, and it doesnt mean that work must be easy; employees are responsible for managing expectations and meeting the organizations requirements. But by establishing a clear set of expectations and promises--collectively known as the Contract--and upholding it consistently, employers can build the essential trust that leads to powerful employee engagement. The data are unambiguous: organizations with engaged workforces are more profitable, enjoy greater growth, and win the battle to keep the most talented personnel. Employees who have a fulfilling, rewarding work experience perform better, achieve more, and bring more value to the organization. The Employee Experience teaches you how to leverage the full potential of your people to transform your future: Make the Employee Experience a core part of your strategyUnderstand employee expectations and bridge the Expectation GapEstablish a rock-solid Contract that breeds trust and confidenceBuild a culture of support and achievementTurn employee engagement into an exceptional customer experience, profit, and growth Creating a transformative employee experience is not about stock options or foosball in the break room. Its about respecting the role your people play in representing your brand and building your business. When you give talented people the space to achieve and thrive, theyll give your customers an experience your competitors cant duplicate. The Employee Experience shows you where extraordinary companies start. . . and how to build one. Review Maylett and Wride have plowed through tens of thousands of cases, figured out what actually tips the scale of engagement, and are now sharing what you can do to attract and retain top performing employees by building the right employee experience for your organization. - From the Foreword by Kerry Patterson, Co-Author of the New York Times bestseller, Crucial Conversations. From the Inside Flap Ever Notice How Companies with the Best Service Also Have the Happiest Employees? Thats No Accident.Do you want to build a strong, successful organization? Start by ignoring your customers. Really. Instead, focus first on creating a better employee experience, or EX. Your employees interact with customers, make them smile, and carry your brand message from the warehouse to the front lines. If your employees are having a great experience, so will your customers. In The Employee Experience, employee engagement pioneers Tracy Maylett and Matthew Wride reveal the secrets not only to attracting and retaining top talent, but to building a deeply engaged workforce-the foundation of organizational success. With deep insights into the dynamics of trust and mutual expectations, this book shows that before you can deliver a transcendent customer experience (CX), you must first build a superlative EX. With real-world examples and more than 24 million employee survey responses, Maylett and Wride reveal a clear, consistent pattern among the worlds most successful organizations. By establishing a clear set of expectations and promises-collectively known as the Contract-and upholding it consistently, employers can build the trust that leads to powerful engagement. Whether in business, healthcare, education, sports, or nonprofit, these organizations are consistently more successful and more profitable, enjoy sustainable growth, and win the battle to keep todays rarest resource: talented people. Blending rigorous resear...

-Titulo Original : Supermoney-Fabricante : Wiley-Descripcion Original: Adam Smith continues to dazzle and sparkle! With the passage of time, Supermoney has, if anything, added to its power to inspire, arouse, provoke, motivate, inform, illuminate, entertain, and guide a whole new generation of readers, while marvelously reprising the global money show for earlier fans. -David M. Darst, author of The Art of Asset Allocation Managing Director and Chief Investment Strategist, Morgan Stanley Individual Investor Group Nobody has written about the craft of money management with more insight, humor, and understanding than Adam Smith. Over the years, he has consistently separated wisdom from whimsy, brilliance from bluster, and character from chicanery.-Byron R. Wien, coauthor of Soros on Soros Chief Investment Strategist, Pequot Capital ManagementSupermoney may be even more relevant today than when it was first published nearly twenty-five years ago. Written in the bright and funny style that became Adam Smiths trademark, this book gives a view inside institutions, professionals, and the nature of markets that has rarely been shown before or since. Adam Smith was the first to introduce an obscure fund manager in Omaha, Nebraska, named Warren Buffett. In this new edition, Smith provides a fresh perspective in an updated Preface that contextualizes the applicability of the markets of the 1960s and 1970s to todays markets. Things change, but sometimes the more they change, the more they stay the same. From the Inside Flap Adam Smith continues to dazzle and sparkle! With the passage of time, Supermoney has, if anything, added to its power to inspire, arouse, provoke, motivate, inform, illuminate, entertain, and guide a whole new generation of readers, while marvelously reprising the global money show for earlier fans. -David M. Darst, author of The Art of Asset Allocation Managing Director and Chief Investment Strategist, Morgan Stanley Individual Investor Group Nobody has written about the craft of money management with more insight, humor, and understanding than Adam Smith. Over the years, he has consistently separated wisdom from whimsy, brilliance from bluster, and character from chicanery. -Byron R. Wien, coauthor of Soros on Soros Chief Investment Strategist, Pequot Capital ManagementSupermoney may be even more relevant today than when it was first published nearly twenty-five years ago. Written in the bright and funny style that became Adam Smiths trademark, this book gives a view inside institutions, professionals, and the nature of markets that has rarely been shown before or since. Adam Smith was the first to introduce an obscure fund manager in Omaha, Nebraska, named Warren Buffett, and in this new edition, Smith provides a fresh perspective in an updated Preface that contextualizes the applicability of the markets of the 1960s and 1970s to todays markets. Things change, but sometimes the more they change, the more they stay the same. From the Back Cover Adam Smith continues to dazzle and sparkle! With the passage of time, Supermoney has, if anything, added to its power to inspire, arouse, provoke, motivate, inform, illuminate, entertain, and guide a whole new generation of readers, while marvelously reprising the global money show for earlier fans. -David M. Darst, author of The Art of Asset Allocation Managing Director and Chief Investment Strategist, Morgan Stanley Individual Investor Group Nobody has written about the craft of money management with more insight, humor, and understanding than Adam Smith. Over the years, he has consistently separated wisdom from whimsy, brilliance from bluster, and character from chicanery. -Byron R. Wien, coauthor of Soros on Soros Chief Investment Strategist, Pequot Capital ManagementSupermoney may be even more relevant today than when it was first published nearly twenty-five years ago. Written in the bright and funny style that became Adam Smiths trademark, this book gives a view inside inst...

-Titulo Original : Building A Successful Home Staging Business Proven Strategies From The Creator Of Home Staging-Fabricante : Wiley-Descripcion Original: Let Barb Schwarz-the creator of the Home Staging concept-show you what it takes to make it in the Home Staging industry.In 1972, Barb Schwarz coined the term Staging to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarzs pioneering efforts, Home Staging has become a big business with enormous profit potential.If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include:How to write a business plan, market your company, and make the most of your resourcesHow to work through the consulting, bidding, and Staging processesHow to establish solid relationships with real estate agents and brokersHow to obtain your Accredited Staging Professional (ASP) designationFilled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market. From the Inside Flap For more than thirty-five years, Barb Schwarz-creator of the Home Staging industry and pioneer of the concept-has Staged and sold thousands of homes. During this time, she has also educated well over one million real estate professionals about Staging, and helped more than 12,000 people attain the Accredited Staging Professional (ASP) designation. Now, with Building a Successful Home Staging Business, Schwarz explains how you can set up your own Home Staging business and join the growing legions of creative men and women who are changing the way real estate is marketed and sold. Home Stagers are an integral part of todays real estate industry. They give homes that fresh, picture-perfect look that helps sellers receive top dollar. Home Stagers are in high demand, and getting in on the ground floor of this business is an opportunity you dont want to miss. Thats why Schwarz has created Building a Successful Home Staging Business. Written in a straightforward and accessible style, this reliable resource will show you how to launch an exciting, new career in the Home Staging industry, and help you run and maintain your business as it grows. Building on the proven concepts found in Schwarzs previous book, Home Staging: The Winning Way to Sell Your House for More Money, this new guide provides you with the various strategies and techniques needed to achieve unparalleled success in this field. Throughout these pages, Schwarz reveals how she started her own successful Home Staging empire, and discusses the specific steps you need to take in order to make your own Home Staging business prosper, including how to: Write a business planGive bids for Staging projectsMarket your businessFollow basic Home Staging techniquesEstablish professional business practicesEstablish and nurture relationships with real estate agents and brokersObtain your ASP designationAnd much moreHome Staging works! It is a creative process that delivers tangible results and benefits both sellers and buyers. Whether you are thinking about starting a Home Staging business or want to improve upon an existing one, this timely guide can help you master the essential elements of a successful Home Staging business. From the Back Cover Let Barb Schwarz- the creator of the Home Staging concept- show you what it takes to make it in the Home Staging industry.In 1972, Barb Schwarz coined the term Staging to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarzs pi...

-Titulo Original : Extraordinary Influence How Great Leaders Bring Out The Best In Others-Fabricante : Wiley-Descripcion Original: The age-old question for every leader-how do we bring out the best in those we lead? Anyone who has run a company, raised a family, lead an army, or coached a team struggles to find the key to help others excel and realize their potential. It is surprising how often we resort to criticism vs. an approach that actually results in a better worker and a better person. What if we could speak Words of Life that transform those under our influence and ignite fires of intrinsic motivation? What if those we lead found great purpose in what they do and worked at their jobs with all their heart? Isn’t that what leaders, parents and teachers really want? Ultimately, don’t we hope to foster intrinsic motivation so that the individuals we lead become better employees, better students or better athletes? Recent discoveries of brain science and the wisdom of top CEO’s that Dr. Tim Irwin interviewed for this book give us the answers we’ve long sought.In most organizations, the methods used to provide feedback to employees such as performance appraisal or multi-rater feedback systems, in fact, accomplish the exact opposite of what we intend. We inadvertently speak Words of Death. Brain science tells us that these methods tend to engage a natural “negativity bias” that is hardwired in us all.Science in recent years discovered that affirmation sets in motion huge positive changes in the brain. It releases certain neuro chemicals associated with well-being and higher performance. Amazingly, criticism creates just the opposite neural reaction. The most primitive part of the brain goes into hyper defense mode, compromising our performance, torpedoing our motivation and limiting access to our higher-order strengths. How do we redirect employees who are out-of-line without engaging our natural “negativity bias?” Leaders must forever ban the term, “Constructive Criticism.” Brain science tells us that we can establish a connection between the employee’s work and his or her aspirations. This book calls for a new approach to align workers with an organization’s mission, strategy and goals, called Alliance Feedback. From the Inside Flap The age-old question for every leader-how do we bring out the best in those we lead? Anyone who has run a company, raised a family, led an army, or coached a team struggles to find the key to help others excel and realize their potential. It is surprising how often we resort to criticism vs. an approach that actually results in a better worker and a better person. What if we could speak Words of Life that transform those under our influence and ignite fires of intrinsic motivation? What if those we lead found great purpose in what they do and worked at their jobs with all their heart? Isnt that what leaders, parents, and teachers really want? Ultimately, dont we hope to foster intrinsic motivation so that the individuals we lead become better employees, better students, or better athletes. Recent discoveries of brain science and the wisdom of top CEOs that Dr. Tim Irwin interviewed for this book give us the answers weve long sought. In most organizations, the methods used to provide feedback to employees such as performance appraisals or multi-rater feedback systems, in fact, often accomplish the exact opposite of what we intend. We inadvertently speak Words of Death. Brain science tells us that these methods tend to engage a natural negativity bias, that is hardwired in us all. Science in recent years discovered that affirmation sets in motion huge positive changes in the brain. It releases certain neuro chemicals associated with well-being and higher performance. Amazingly, criticism creates just the opposite neural reaction. The most primitive part of the brain goes into hyper defense mode, compromising our performance, torpedoing our motivation, and limiting access to our higher-order strengths. How do we redirect employees who are out-of-line without engaging our natural nega...

-Titulo Original : The Alpha Masters Unlocking The Genius Of The Worlds Top Hedge Funds-Fabricante : Wiley-Descripcion Original: The ultimate behind-the-curtain look at the hedge fund industry, unlocking the most valuable stories, secrets, and lessons directly from those who have played the game best.Written by Maneet Ahuja, the hedge fund industry insider, The Alpha Masters brings the secretive world of hedge funds into the light of day for the first time. As the authority that the biggest names in the business, including John Paulson, David Tepper, and Bill Ackman, go to before breaking major news, Ahuja has access to the innermost workings of the hedge fund industry. For the first time, in Alpha Masters, Ahuja provides both institutional and savvy private investors with tangible, analytical insight into the psychology of the trade, the strategies and investment criteria serious money managers use to determine and evaluate their positions, and special guidance on how the reader can replicate this success themselves.There are few people with access to the inner chambers of the hedge fund industry, and as a result it remains practically uncharted financial territory. Alpha Masters changes all that, shedding light on star fund managers and how exactly they consistently outperform the market. The book:Contains easy-to-follow chapters that are broken down by strategy--Long/Short, Event Arbitrage, Value, Macro, Distressed, Quantitative, Commodities, Activist, pure Short, Fund of Funds.Includes insights from the biggest names in the trading game, including Ray Dalio, Marc Lasry, Jim Chanos, Sonia Gardner, Pierre Lagrange, and Tim Wong.Features contributions from industry icon Mohamed El-ErianMany of the subjects profiled in this groundbreaking new book have never spoken so candidly about their field, providing extremely provocative, newsworthy analysis of todays investing landscape. Review “This is one of the very few books I know of that crawls inside the minds of today’s most brilliant investors to get the play-by-play of their best (and sometimes worst) investments. You feel as though you are sitting across from the likes of John Paulson and David Tepper as they share their most sought-after techniques and analysis. This book will pay for itself and then some for those who are smart enough to pick it up.”-Nouriel Roubini, Cofounder and Chairman, Roubini Global Economics, Professor of Economics, NYU Stern School of Business“Maneet Ahuja knows well the stars of the hedge fund universe. She has written a really very interesting book that provides insights into the industry, its rapid evolution, and its adaptability to a constantly shifting investment landscape. But, most of all, she introduces us to its fascinating leaders, in depth. From their backgrounds, values, and modes of thought, she gives us insight into what it takes to be successful in this most demanding profession.”-Michael Spence, 2001 Nobel Laureate in Economics, former Dean of Stanford Business School“Hedge funds carry a range of connotations for investors, both good and bad. Maneet’s demystification of this increasingly important sector of the financial world provides a valuable service for investors, as they look for alternatives to the financial institutions-and investing tenets-that failed them during the financial crisis.”-Sallie Krawcheck, former CEO of Merrill Lynch Wealth Management and U.S. Trust“No one has the type of access to this elite class of hedge fund managers as Maneet Ahuja does. The Alpha Masters provides the type of in-depth insight and advice that only comes from countless conversations and time spent one-on-one with these managers. The Alpha Masters is bound to be a classic.”-Leon G. Cooperman, Chairman and CEO, Omega Advisors, Inc.“The Alpha Masters has captured the background, the ideas, and the money-making cutting-edge strategy of today’s drivers of financial thought, analysis, and action. It is a great read for those who track the capital market and the tug-of-war between creativity, ideas, and capital market stress.”-Mario J. Ga...

-Titulo Original : Direct Selling Success From Amway To Zombies-Fabricante : Wiley-Descripcion Original: The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now he’s at it again with the long-waited sequel: Direct Selling Success. This all-new book is the ultimate textbook on creating success in the business. You’ll learn everything from choosing the right company, finding the best candidates, becoming a rock star recruiter-to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.Since Randy’s previous book took the profession by storm, there have been significant changes to the business that demand a fully up-to-date sequel: Regulatory oversight of the industry has increased dramatically, it’s now much trickier to make simple product or income claims, and distributors are hungry for the right information on how to get it done. The business model has gained widespread public acceptance-it’s now common for industry companies to secure naming rights for sports arenas and sponsor major league teams. Even Warren Buffet and Forbes Magazine promote the business. More and more people are taking on side hustles and are considering or already in the business.Maybe the biggest change is the impact of e-commerce, social media, and mobile apps on the business today. Randy’s up-to-the-minute book explains how you can become successful in this new environment. The need for expert, proven guidance on the Direct Selling and Network Marketing profession has never been greater than right now. Direct Selling Success will help you: Choose the best company for youLocate the best candidatesBecome a Rock Star recruiterDesign your system to create maximum duplicationEmploy the latest e-commerce and social media marketing techniques to grow your businessConduct powerful persuasive presentationsBecome a positive, dynamic leader for your teamThe Direct Selling industry continues to experience robust growth. The opportunity to generate passive income and create complete financial freedom is immense under current conditions. Direct Selling Success is a must-have resource for anyone who wants to build a team of customers and distributors that will generate residual income for years to come. From the Inside Flap The definitive textbook of the business!At long last, the eagerly awaited sequel to the bestselling book in Direct Selling history. Direct Selling Success is the most intensive training manual ever developed to help you create a large group volume, recruit the best leadership talent, and grow your team exponentially. This is the only book that addresses the real-world issues affecting your business now-from new regulatory requirements and utilizing social media to build, to the impact of developing technology like replicated websites, mobile apps, and e-commerce. The need for expert, proven guidance in the Direct Selling and Network Marketing profession has never been greater than right now. In this book youll learn Randys exact formula for duplication, the two questions to ask before joining any company, the four criteria separating a legitimate business from illegal money games, what makes a product line marketable, and the brutal truth that no one in the world-except Randy-will tell you. Direct Selling Success will show you how to: Choose the right company for youLocate the best candidatesBecome a Rock Star recruiterDesign your system for maximum duplicationConduct powerful, persuasive presentationsBecome a positive, dynamic leader for your teamGet your whole team following the system in this book. From the Back Cover The sequel to the worldwide bestseller How to Build a Multi-Level Money Machine! Everything You Need to Know. . . From Amway to MLM Zombies!The ultimate step...

-Titulo Original : Crash Proof 2.0 How To Profit From The Economic Collapse-Fabricante : Wiley-Descripcion Original: About the Author Peter D. Schiff is a seasoned Wall Street prognosticator best known for his accurate predictions of the performance of the stock market, commodities, gold, and the dollar. He is one of the few unbiased investment advisors to have predicted the current bear market and positioned his clients accordingly. Schiff began his career at Shearson Lehman and joined Euro Pacific Capital in 1996, becoming President of the firm in 2000. He appears frequently on Fox Business News, CNN, CNBC, and Bloomberg TV, and has been quoted in such publications as the Wall Street Journal, Barrons, the Financial Times, and the New York Times. Schiff is also the author of the original edition of Crash Proof as well as The Little Book of Bull Moves in Bear Markets, both published by Wiley. John Downes is coauthor of the bestselling Dictionary of Finance and Investment Terms, Barrons Finance and Investment Handbook, and Beating the Dow. He lives in Poughquag, New York. A fully updated follow-up to Peter Schiffs bestselling financial survival guide-Crash Proof, which described the economy as a house of cards on the verge of collapse, with over 80 pages of new materialThe economic and monetary disaster which seasoned prognosticator Peter Schiff predicted is no longer hypothetical-it is here today. And nobody understands what to do in this situation better than the man who saw it coming. For more than a decade, Schiff has not only observed the economy, but also helped his clients restructure their portfolios to reflect his outlook. What he sees today is a nation facing an economic storm brought on by growing federal, personal, and corporate debt; too little savings; and a declining dollar. Crash Proof 2.0 picks up right where the first edition-a bestselling book that predicted the current market mayhem-left off. This timely guide takes into account the dramatic economic shifts that are reshaping the world and provides you with the insights and information to navigate the dangerous terrain. Throughout the book, Schiff explains the factors that will affect your future financial stability and offers a specific three step plan to battle the current economic downturn.Discusses the measures you can take to protect yourself-as well as profit-during these difficult timesOffers an insightful examination of the structural weaknesses underlying the economic meltdownOutlines a plan that will allow you to preserve wealth and protect the purchasing power of your savingsFilled with in-depth insights and expert advice, Crash Proof 2.0 will help you survive and thrive during the coming years of economic uncertainty. From the Inside Flap Praise for Crash Proof and Crash Proof 2.0Schiff was warning us about our fragile economic foundation long before the first cracks started to appear. There are plenty of market cheerleaders out there, but if you want advice from a market realist who has been proven right again and again, read this book. -Glenn Beck, host, The Glenn Beck ProgramThe dot-com implosion proves that we all need Peter Schiffs vision of investing. His view is so global and so unique in its approach, and at a time when we all should be looking to crash-proof our portfolios, Schiff offers us this much-needed life-raft. -Liz Claman, anchor, Fox Business NetworkFor those accustomed to Americas economic dominance, Crash Proof is a frighteningly forthright wake-up call. But Peter Schiff is one Cassandra whose voice deserves your rapt attention. Devoid of the usual Wall Street spin, this frank and prophetic read will make you reconsider the very foundations on which your financial house is built. -Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund LLC and Fox News Channel analystSchiff does an outstanding job of outlining the dangers to individual investors of the current economic environment and presents a plausible plan about how to deal with the risks. -David W. Tice, Chief Portfolio Man...

-Titulo Original : Bogle On Mutual Funds New Perspectives For The Intelligent Investor (wiley Investment Classics)-Fabricante : Wiley-Descripcion Original: The seminal work on mutual funds investing is now a Wiley Investment ClassicCertain books have redefined the way we view the world of finance and investing-books that should be on every investor’s shelf. Bogle On Mutual Funds-the definitive work on mutual fund investing by one of finance’s great luminaries-is just such a work, and has been added to the catalog of Wiley’s Investment Classic collection. Updated with a new introduction by expert John Bogle, this comprehensive book provides investors with the wisdom of the pioneer of mutual funds to help you identify and execute the ideal mutual fund investment choices for your portfolio.The former Vanguard Chief Executive, Bogle has long been mutual funds most outspoken critic; in this classic book, he provides guidance on what you should and shouldnt believe when it comes to mutual funds, along with the story of persistence and perseverance that led to this seminal work. Youll learn the differences between common stock, bond, money market, and balanced funds, and why a passively managed index fund is a smarter investment than a fund managed by someone making weighted bets on individual securities, sectors, and the economy. Bogle reveals the truth behind the advertising, the mediocre performance, and selfishness, and highlights the common mistakes many investors make.Consider the risks and rewards of investing in mutual fundsLearn how to choose between the four basic types of fundsChoose the lower-cost, more reliable investment structureSee through misleading advertising, and watch out for pitfalls Take a look into this timeless classic and let Bogle On Mutual Funds show you how to invest in mutual funds the right way, with the expert perspective of an industry leader. Review “No investor can be called “intelligent” who doesn’t understand the principles Bogle articulates in this book. The investor may still decide to try his hand at outperforming the market, but he should know what he’s up against.” - Investing From the Inside Flap John Bogle-investment giant and founder of the Vanguard Group of mutual funds-­offers a hands-on guide for creating a long-term investment program that can be tailored to any investor’s financial goals. Written in down-to-earth terms for investors at any level, Bogle on ­Mutual Funds: New Perspectives for the Intelligent Investor explores the rewards of investing, the inherent investment risks, and the pitfalls to avoid. Drawing on his years of investment wisdom and success, Bogle outlines the time-tested principles and practicalities of investing through mutual funds. At the heart of Bogle’s analysis are three “New Perspectives” on key investment issues. When the first edition of Bogle on Mutual Funds was published in 1993, these topics had not been given much attention in financial literature. Today, however, these ideas are firmly in the mainstream of investing’s conventional wisdom. Those three new perspectives-index funds, mutual fund costs, and taxes and mutual funds-remain critically important topics for mutual fund investors to consider. Bogle shows the way to intelligently navigate these issues in order to maximize your chances for investment success.Bogle’s approach to mutual fund investing offers an effective method for developing a broadly diversified investment program. Step by step, he shows how to develop a long-term and strategic investing approach that balances the myriad market risks and shows how to manage the bumps along the volatile road of the marketplace. With Bogle on your side, you can learn how to spot excessive fees, reduce taxes, steer clear of overblown advertising claims, and ultimately create a portfolio that will meet your own financial objectives.Bogle on Mutual Funds gives investors the keys to adopting an effective asset allocation strategy, selecting appropriate mutual funds, and employing the savvy use of index funds. Fundamental to the Bogle approach is an unde...

-Titulo Original : Cracking The Leadership Code Three Secrets To Building Strong Leaders-Fabricante : Wiley-Descripcion Original: Become the effective, proactive leader you aspire to be with this practical tool kit for leading people and organizationsYes, you can learn the skills to effectively lead people, organizations, and employees. With the right motivation and knowledge, you can be a leader who knows what it takes to succeed. Throughout his extensive experience in training leaders, author Alain Hunkins discovered that many leaders shared a common trait. They were mainly focused on what they were doing but not so focused on how they were doing it, especially when it came to working with other people. By strengthening their leadership capabilities, they could become trusted leaders within their organization, improve employee communications, and build bridges across hierarchies. Cracking the Leadership Code shares the valuable principles and practices that Hunkins developed and refined during the 20 years he’s worked with leaders.When you crack the code, you’ll have a new operating model for organizational leadership that will help your teams thrive in a 21st century economy.Discover the brain science behind leading peopleGet inspired by real life leadership storiesUse a practical leadership tool kit to become a better leaderLearn how to communicate, influence, and persuade others, more effectively than ever beforeWith this book as a resource, you’ll have a new perspective, a new framework, and new tools at your disposal, readily available to guide your leadership. You’ll learn to establish proactive, leader-follower relationships. To do this, you’ll use the interconnected elements of Connection, Communication, and Collaboration.When you learn from the author’s insightful experiences working with organizations around the world, you can accelerate your leadership development and become the leader you’ve always aspired to be. From the Inside Flap Leading well is difficult. Its disturbingly common for people to work in organizations with bad leaders. Feedback from employees shows they seek a new type of leader, better equipped to navigate the complexity and pace of our digital 21st century. Leaders who know how to lead from purpose, connect with empathy, communicate with authenticity, and collaborate with transparency. This new type of leader is not born, but made. If youre committed, you can learn and apply specific tools, improve how you lead, and develop the skills and knowledge to make yourself into such a leader. Cracking the Leadership Code is designed to shorten your leadership learning curve and accelerate your leadership growth. Drawing from decades of fieldwork, author Alain Hunkins provides real world tools and insights for achieving exceptional leadership. This practical, straightforward guide enables you to improve employee engagement, increase productivity, reduce employee turnover, expand your influence, minimize stress, maximize your work and life satisfaction, and much more.Divided into four parts, Cracking the Leadership Code guides you through each of the essential principles of strong leadership as you learn concepts and gain tools that you can apply immediately in your work for tangible results. You are first introduced to the framework of the Master Keys, Connection, Communication, and Collaboration, and presented with a brief history of organizational leadership. You will understand the cultural and societal forces that caused Old-School leadership to stop working, and why leaders are struggling to keep pace with changing times. The second part of the text decrypts the soft skill of Connection, including how to best develop empathy and build leadership credibility. Next, you will uncover the six keys to immediately improve perhaps the most difficult part of leadership: Communication. In Part Four, you take a deep dive into Collaboration, learning about motivation and how to avoid the common traps that leaders fall into when trying to motivate others. Youll find out how to become a motivationa...

-Titulo Original : Trade Mindfully Achieve Your Optimum Trading Performance With Mindfulness And Cutting-edge Psychology (wiley Trading)-Fabricante : Wiley-Descripcion Original: Overcome psychological obstacles to increase trading successSuccessful traders need to be well-versed and skilled in a wide range of business and economic areas. But now, in addition to effective trading strategies and sound money management techniques, traders need to possess the know-how to handle the mental and emotional challenges of working in a highly volatile environment. Trade Mindfully is a unique resource that applies cutting-edge psychological techniques to trading skills, allowing readers to improve their mental outlooks and maximize the potential of their trading strategies. This book draws upon recent psychological research in behaviorism to teach new approaches that call for better focus, more confidence, and more positive perspectives and outcomes.One of the key concepts covered in the book is mindfulness, a state of mind traditionally touted in the East for its ability to reduce stress and increase perspective, useful qualities for traders looking to rise above emotional obstacles and the poor results they cause. The author also discusses the importance of High Value Trading Actions (HVAs), specific actions that are under a traders control. With this guide, trading professionals will be able to form solid strategies based on a combination of these notions and practices, leading to higher levels of trading performance.Applies sound psychological practice and evidence-based research to the trading professionCovers the psychological perspectives and mental skills needed to succeed in todays trading worldFocuses on key concepts that lead to deliberate practice, specific trading activities, and increased awareness and focusDesigned to help traders deal with the emotional challenges that come with uncertainty and riskTrade Mindfully touches on the most essential concepts for anyone intrigued by what trading psychology has to offer, and delivers the best strategies for achieving the right mental skills for peak performance. From the Inside Flap Praise for TRADE MINDFULLYThis is the best book I have found on the topic of mindfulness as applied to trading. Dr. Gary Dayton explains the problems that typically bedevil traders and draws upon extensive research to illustrate how mindfulness and a process orientation can effectively address these. Altogether a well-written and researched work that bridges theory, research, and practice. -Brett Steenbarger, author of The Daily Trading CoachTrade Mindfully should be required reading for anyone who ventures into trading. Those traders who seek a better understanding of how the mind subverts their trading results will find this book enlightening. -David H. Weis, Market AnalystThere are times in ones life when you meet a person who is knowledgeable, passionate, and gifted at what they do, and Dr. Gary Dayton is one of those people. I met Gary several years ago at a TradeGuider seminar that he was presenting at, and I was immediately impressed by his immense knowledge of the works and studies of Richard D. Wyckoff. Garys outstanding book has taken years of knowledge and condensed it into easy to understand material that will greatly assist any trader or investor regardless of their experience level. I highly recommend you study this book with care, and you will know the knowledge that is needed to make it in the markets. Gary is an excellent teacher, but most importantly, he is a real trader who has learned to master the markets, and in this book you have your blueprint for trading success. -Tom Williams, author of Master the Markets and Chairman, TradeGuider Systems InternationalTechnology used to be the edge that separated good traders from bad. Now that nearly every trader has access to the same charts, software, and order types, the real edge separating wealthy traders from failed ones is their mental approach to the markets. Trade Mindfully gives todays trader the tools they need to reach their peak earning potential by showi...

-Titulo Original : J.k. Lassers Your Income Tax 2019 For Preparing Your 2018 Tax Return-Fabricante : Wiley-Descripcion Original: The nations most trusted tax guide, updated for your 2018 returnsJ.K. Lassers Your Income Tax 2019 is the nations most trusted tax guide, updated to help you prepare your 2018 return. Step-by-step expert guidance walks you through the forms, calculations, and deadlines to help you file your taxes without the headaches. New changes including tax laws, IRS rulings, court decisions, and more are explained in plain English, backed by examples of how they apply to individual taxpayers like yourself. Explore your options in terms of deductions, income shelters, and planning strategies to maximize your savings and keep more of your money without wading through volumes of dense tax code. This comprehensive yet accessible guide is your handbook for making your tax filing for 2018 easier than you thought possible.Tax time does not have to be a source of stress and anxiety. With the experts at J.K. Lasser by your side, you can file correctly and on time while paying less than you thought; this book shows you everything you need to know, and gives you the answers you need right at your fingertips.Learn how the latest changes from the IRS affect your returnGet trusted advice for maximizing deductions and sheltering incomeNavigate the many IRS forms with step-by-step guidanceStart planning now to streamline next years filingKeeping up with ever-changing tax laws is a full-time job, decoding incomprehensible IRS forms can be an exercise in frustration, and searching for the answers you need can often leave you with more questions. Americans have been turning to J.K. Lasser for over 75 years to find trusted guidance on critical tax issues. J.K. Lassers Your Income Tax 2019 is this years essential guide to taking the stress out of tax time. From the Inside Flap The Most Trusted Name in Tax For over 75 years, more than 39 million Americans have trusted J.K. Lasser to help them save money at tax time Get your FREE J.K. Lasser Tax e-Supplement for ALL the last-minute tax changes Visit JKLasser for tax tips, news, or to ask J.K. a question! Updated for the Tax Cuts and Jobs Act J.K. Lasser can save you MORE money! Visit jklasser today for: 365-day-a-year tax news, advice, and guidanceAsk J.K. Lasser! Get YOUR tax question answered!Free tax supplementEasy-to-Use Format Explains Complex Tax LawsFILING TIPS and FILING INSTRUCTIONS help you prepare your 2018 returnPLANNING REMINDERS highlight year-end tax strategies for 2018 and planning opportunities for 2019 and later yearsCAUTIONS point out potential pitfalls to avoid and areas where you might expect IRS oppositionLAW ALERTS indicate recent changes in the tax law and pending legislation before CongressCOURT DECISIONS highlight key rulings from the Tax Court and other federal courtsIRS ALERTS highlight key rulings and announcements from the IRS From the Back Cover The Most Trusted Name in Tax For over 75 years, more than 39 million Americans have trusted J.K. Lasser to help them save money at tax time Get your FREE J.K. Lasser Tax e-Supplement for ALL the last-minute tax changes Visit JKLasser for tax tips, news, or to ask J.K. a question! Updated for the Tax Cuts and Jobs Act J.K. Lasser can save you MORE money! Visit jklasser today for: 365-day-a-year tax news, advice, and guidanceAsk J.K. Lasser! Get YOUR tax question answered!Free tax supplementEasy-to-Use Format Explains Complex Tax LawsFILING TIPS and FILING INSTRUCTIONS help you prepare your 2018 returnPLANNING REMINDERS highlight year-end tax strategies for 2018 and planning opportunities for 2019 and later yearsCAUTIONS point out potential pitfalls to avoid and areas where you might expect IRS oppositionLAW ALERTS indicate recent changes in the tax law and pending legislation before CongressCOURT DECISIONS highlight key rulings from the Tax Court and other federal courtsIRS ALERTS highlight key rulings and announcements from the IRS About the Author J.K. L...

-Titulo Original : The Real Estate Rehab Investing Bible A Proven-profit System For Finding, Funding, Fixing, And Flipping Houses...without Lifting A Paintbrush-Fabricante : Wiley-Descripcion Original: From the Back Cover THE HOUSE-FLIPPING HOW-TO THAT TURNS EVERYDAY PEOPLE INTO ENTREPRENEURSEveryone likes the idea of turning the ugliest house on the block to the best house on the block and making a profit. Until now a system has not been shared on how to successfully complete this task on time and budget without getting your hands dirty. This book not only cracks the code but shares the proven path and system to have a systems based rehab business that makes consistent profits for ordinary everyday people.The Real Estate Rehab Investing Bible reveals the lucrative seven-stage system that allows author Paul Esajian, and his students all across North America, to manage multiple rehab projects at once, while staying on time and under budget to build and grow their wealth. No experience? No problem. Youll learn strategies to find the right properties, negotiate the right offer, identify the right licensed and insured contractor for the job, and get the property sold to a happy homeowner for a profit.No capital? No problem. Youll learn how you can use other peoples money to fund your deals and the IRS guidelines that help you keep more of the money you make. By learning and leveraging the principals of rehabbing and real estate, youll start thinking like a business owner rather than a consumer.Breaking into residential real estate provides an amazing opportunity for those with little, or no experience, and using other peoples money. This book gives you the information, education, and systems every investor needs to start flipping and rehabbing houses without doing the work yourself, and without losing your shirt to contractors and bad investing decisions.Find Deals: where and how to find deals, analyzing deals, and estimating repairs in minutes to acquire a rehabFund Deals: where and how to borrow money, creative financing, and the finance request template to present to asset based lenders and private lenders to fund your dealFix Deals: how to run a rehab with a proven system without lifting a hammer, identify A licensed and insured contractors at wholesale pricing, and what to focus on to maximize your profitFlip Deals: how to properly price, stage, and add the sizzle features to get properties sold within weeks of listing the property by properly analyzing comparables and staging the rehab properlyThe proven techniques Paul shares work in any location, in any market. If youre ready to get in the game, The Real Estate Rehab Investing Bible teaches you how to play. THE HOUSE-FLIPPING HOW-TO THAT TURNS EVERYDAY PEOPLE INTO ENTREPRENEURSEveryone likes the idea of turning the ugliest house on the block to the best house on the block and making a profit. Until now a system has not been shared on how to successfully complete this task on time and budget without getting your hands dirty. This book not only cracks the code but shares the proven path and system to have a systems based rehab business that makes consistent profits for ordinary everyday people.The Real Estate Rehab Investing Bible reveals the lucrative seven-stage system that allows author Paul Esajian, and his students all across North America, to manage multiple rehab projects at once, while staying on time and under budget to build and grow their wealth. No experience? No problem. Youll learn strategies to find the right properties, negotiate the right offer, identify the right licensed and insured contractor for the job, and get the property sold to a happy homeowner for a profit.No capital? No problem. Youll learn how you can use other people’s money to fund your deals and the IRS guidelines that help you keep more of the money you make. By learning and leveraging the principals of rehabbing and real estate, youll start thinking like a business owner rather than a consumer.Breaking into residential real estate provides an amazing opportunity for those with little, or no experience, and using other peoples money. This book...

-Titulo Original : Marketing Analytics Data-driven Techniques With Microsoft Excel-Fabricante : Wiley-Descripcion Original: Helping tech-savvy marketers and data analysts solve real-world business problems with ExcelUsing data-driven business analytics to understand customers and improve results is a great idea in theory, but in todays busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques-and achieve optimum results.Practical exercises in each chapter help you apply and reinforce techniques as you learn.Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical toolsReveals how to target and retain profitable customers and avoid high-risk customersHelps you forecast sales and improve response rates for marketing campaignsExplores how to optimize price points for products and services, optimize store layouts, and improve online advertisingCovers social media, viral marketing, and how to exploit both effectivelyImprove your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel. From the Inside Flap Powerful techniques for analyzing business data with ExcelMost businesses are awash in data. To make that data work for your business, you need a simple, cost-effective tool - ideally, one you already know something about. Excel is that tool.Every example in this book features step-by-step instructions, a downloadable Excel file containing data and solutions, and plenty of screenshots. To sharpen your marketing analytics, you just need this guide and Excel.This book will help you master many important marketing analytic concepts, including:Using Excel charts and functions to summarize marketing dataEstimating demand curves and using Solver to determine profit-maximizing pricing strategiesUsing cluster analysis for market segmentationDeveloping customized forecasting models that show you how your marketing mix impacts salesMeasuring the effectiveness of your advertising programUnderstanding the analytics underlying social networks and viral marketingCompanion websiteAt the companion website, wiley /go/marketinganalytics, you can download all the Excel files used in this book, find answers to all the exercises at the ends of the chapters, and be advised of any errors discovered. From the Back Cover Powerful techniques for analyzing business data with ExcelMost businesses are awash in data. To make that data work for your business, you need a simple, cost-effective tool - ideally, one you already know something about. Excel is that tool.Every example in this book features step-by-step instructions, a downloadable Excel file containing data and solutions, and plenty of screenshots. To sharpen your marketing analytics, you just need this guide and Excel.This book will help you master many important marketing analytic concepts, including:Using Excel charts and functions to summarize marketing dataEstimating demand curves and using Solver to determine profit-maximizing pricing strategiesUsing cluster analysis for market segmentationDeveloping customized forecasting models that show you how your marketing mix impacts salesMeasuring the effectiveness of your advertising programUnderstanding the analytics underlying social networks and viral marketingCompanion websiteAt the companion website, wiley /go/marketinganalytics, you can download all the Excel files used in this book, find answers to all the exercises at the ends of the chapters, and be advised of any errors discovered. About the Author Wayne L. Winston is John and Esther Reese chaired Professor of Decision Sciences at the Indian...

-Titulo Original : Book Yourself Solid Illustrated The Fastest, Easiest, And Most Reliable System For Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling-Fabricante : Wiley-Descripcion Original: A visual way to easily access the strategies and tactics in Book Yourself SolidLearning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner.You wont find business school graphs or mind maps. Instead, youll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle.There isnt a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster.This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies.Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material.Author Michael Port has been called a marketing guru by the Wall Street Journal and an uncommonly honest author by The Boston Globe, and wrote Book Yourself Solid (in its 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto.Author is one of the most popular business coaches in the world and headlines events all over the world.Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks. From the Inside Flap Michael and Jocelyn have performed magic! The first illustrated how-to marketing book where the visuals REALLY make the ideas clear as crystal. I hate sales books but I love this one. Port pictures? Im sold. - DAN ROAM, author of The Back of the NapkinI loved Michael Ports Book Yourself Solid when it was first released, putting the ideas into action to grow my own business. Now with this infographic-laden edition, Michael makes learning the valuable concepts even easier! What are you waiting for? - DAVID MEERMAN SCOTT, author of The New Rules of Marketing and PRLead generation and conversion is the heart of any marketing enterprise, and Michael Ports ingenious and practical system is among the best Ive seen. - MICHAEL E. GERBER, founder and Chairman, E-Myth Worldwide, and author of The E-Myth RevisitedThis book brims with savvy advice and nearly overflows with practical, hands-on exercises. Michael Port is the guy to call if youre tired of thinking small. - DANIEL H. PINK, author of A Whole New MindOnce again, Michael Port comes through with a generous, easy-to-access take on the key issues faced by anyone attempting to book more business. - SETH GODIN, author of The Icarus DeceptionESTABLISH CREDIBILITY.CREATE VISIBILITY.EXPAND INTO MORE MARKETS.GET YOUR MESSAGE OUT IN A BIG WAY.EARN HIGHER FEES.INCREASE YOUR CONFIDENCE.STAND OUT FROM THE CROWD.GET MORE CLIENTS. From the Back Cover Michael and Jocelyn have performed magic! The first illustrated how-to marketing book where the visuals REALLY make the ideas clear as crystal. I hate sales books but I love this one. Port pictures? Im sold. - DAN ROAM, author of The Back of the NapkinI loved Michael Ports Book Yourself Solid when it was first released, putting the ideas...

-Titulo Original : Health Economics And Financing-Fabricante : Wiley-Descripcion Original: Health Economics and Financing serves as the perfect primer for the economic analysis of medical markets. It prepares students of medicine, public health, policy and administration who wish to engage the central economic issues of their field-without extensive mathematics or highly technical analytical techniques. Getzen’s text includes effective explanations of how and why health and medicine are both like and unlike other economic goods, as well as knowledge about institutional features, for students who intend to go into this unique and rewarding line of work.Health Economics and Financing serves as an excellent primer for introducing students to the principles and core concepts of health economics rather than its literature, equations, or research methods. About the Author Thomas E. Getzen is the author of Health Economics and Financing, 5th Edition, published by Wiley...

-Titulo Original : The Ivy Portfolio How To Invest Like The Top Endowments And Avoid Bear Markets-Fabricante : Wiley-Descripcion Original: From the Inside Flap We all know that the most impressive investment returns are from endowment funds and, in particular, Yale and Harvard. Faber and Richardson take us inside these two funds and show us how to replicate that model for our portfolios. The Ivy Portfolio is an easy to read and understand book that will make the process of asset allocation and investment easier for readers. And in light of the recent market turmoil, its lessons are even more important. -John Mauldin, author of the bestselling Bulls Eye Investing and the weekly newsletter Thoughts from the FrontlineMeb Faber makes a most compelling case for quantitative active asset allocation. Investors of all levels of sophistication will benefit handsomely from the insights and analyses presented in The Ivy Portfolio. -Rob Arnott, Chairman, and Jason Hsu, Chief Investment Officer, Research Affiliates, LLC; coauthors of The Fundamental Index: A Better Way to InvestAnalysis of institutional holdings (13F analysis) is one of the most useful yet underused tools in an investors research arsenal. Along with taking readers into the arcane world of endowment investing, The Ivy Portfolio provides actionable advice on how to trade alongside the top investment professionals of our time. -Justin Walters, cofounder, Bespoke Investment Group LLCA do-it-yourself guide to investing like the renowned Harvard and Yale endowmentsThe Ivy Portfolio shows step by step how to track and mimic the investment strategies of the highly successful Harvard and Yale endowments. Using the endowment Policy Portfolios as a guide, the authors illustrate how an investor can develop a strategic asset allocation using an ETF-based investment approach. With all of the uncertainty in the markets today, The Ivy Portfolio helps the reader answer the most often asked question in investing today-What do I do?[Faber and Richardson] analyze how the endowments of Harvard and Yale posted such world-beating performance. Then they offer a simplified model that regular people can adopt. -Bloomberg Businessweek A do-it-yourself guide to investing like the renowned Harvard and Yale endowments.The Ivy Portfolio shows step-by-step how to track and mimic the investment strategies of the highly successful Harvard and Yale endowments. Using the endowment Policy Portfolios as a guide, the authors illustrate how an investor can develop a strategic asset allocation using an ETF-based investment approach.The Ivy Portfolio also reveals a novel method for investors to reduce their risk through a tactical asset allocation strategy to protect them from bear markets. The book will also showcase a method to follow the smart money and piggyback the top hedge funds and their stock-picking abilities. With readable, straightforward advice, The Ivy Portfolio will show investors exactly how this can be accomplished-and allow them to achieve an unparalleled level of investment success in the process.With all of the uncertainty in the markets today, The Ivy Portfolio helps the reader answer the most often asked question in investing today - What do I do? From the Back Cover We all know that the most impressive investment returns are from endowment funds and, in particular, Yale and Harvard. Faber and Richardson take us inside these two funds and show us how to replicate that model for our portfolios. The Ivy Portfolio is an easy to read and understand book that will make the process of asset allocation and investment easier for readers. And in light of the recent market turmoil, its lessons are even more important. -John Mauldin, author of the bestselling Bulls Eye Investing and the weekly newsletter Thoughts from the FrontlineMeb Faber makes a most compelling case for quantitative active asset allocation. Investors of all levels of sophistication will benefit handsomely from the insights and analyses presented in The Ivy Portfolio. -Rob Arnott, Chairman, and Jason Hsu, C...

-Titulo Original : Leadership Lessons From A Chef Finding Time To Be Great-Fabricante : Wiley-Descripcion Original: Chef Charles Carroll has answered our prayers and delivered a book, a bible, a lifes journal shared by a real chef in todays modern kitchen. -Chef John Folse, CEC, AAC From time to time, I buy motivational books for my managing partners and chefs, and this book is my all-time favorite gift. What Chef Carroll has to say is the real thing. -Johnny Carrabba, founder, Carrabbas RestaurantLeadership Lessons from a Chef is about creating excellence in the professional kitchen. Here the difference between good and great comes down to the details, and attention to these details comes from the right attitude reaching across all staff. A good culinary manager, according to author and award-winning Certified Executive Chef Charles Carroll, skillfully cultivates this attitude for success, and so leads the way toward kitchen excellence.Using stories and examples drawn from his many years experience, Chef Carroll gives you a leaders tour through the working kitchen. Offering proven wisdom in plainspoken terms instead of abstract management theories, the practical tools and ideas found in this groundbreaking book can be used immediately to motivate and develop an effective team environment among kitchen staffs. From the Inside Flap Chef Charles Carroll has answered our prayers and delivered a book, a bible, a lifes journal shared by a real chef in todays modern kitchen. -Chef John Folse, CEC, AAC From time to time, I buy motivational books for my managing partners and chefs, and this book is my all-time favorite gift. What Chef Carroll has to say is the real thing. -Johnny Carrabba, founder, Carrabbas RestaurantA unique guide to leadership in the culinary arena, by a chef for chefsLeadership Lessons from a Chef is about creating excellence in the professional kitchen.Here the difference between good and great comes down to the details, and attentionto these details comes from the right attitude reaching across all staff. A good culinary manager, according to author and award-winning Certified Executive Chef Charles Carroll, skillfully cultivates this attitude for success, and so leads the way toward kitchen excellence.Using stories and examples drawn from his many years experience, Chef Carroll gives you a leaders tour through the working kitchen. Offering proven wisdom in plainspoken terms instead of abstract management theories, the practical tools and ideas found in this groundbreaking book can be used immediately to motivate and develop an effective team environment among kitchen staffs.Leadership Lessons from a Chef features:Chef Carrolls formula for managing kitchen staffs-SEF: Scheduling, Empowering, and Follow up-and how the formula works in practiceTake-away boxes that reinforce key pointsChapters that progress logically, helping you evaluate and refine your goals, develop a mission and principles, and implement these in a motivational and positive wayHelpful forms for both greater efficiency and esprit de corpsInspiring quotations, as well as life and work tips from Chef CarrollWhether youre a student just starting your culinary education, or an executive chef seeking to take your operation to a whole new level of excellence, Leadership Lessons from a Chef is an indispensable resource for all stages of your culinary career. From the Back Cover Chef Charles Carroll has answered our prayers and delivered a book, a bible, a lifes journal shared by a real chef in todays modern kitchen. -Chef John Folse, CEC, AAC From time to time, I buy motivational books for my managing partners and chefs, and this book is my all-time favorite gift. What Chef Carroll has to say is the real thing. -Johnny Carrabba, founder, Carrabbas RestaurantA unique guide to leadership in the culinary arena, by a chef for chefsLeadership Lessons from a Chef is about creating excellence in the professional kitchen.Here the difference between good and great comes down to the details, and attentio...

-Titulo Original : Poorly Made In China An Insiders Account Of The China Production Game-Fabricante : Wiley-Descripcion Original: An insider reveals what can-and does-go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade-the deliberate and secret habit of Chinese manufacturers to widen profit margins through the reduction of quality inputs. U.S. importers don’t stand a chance, Midler explains, against savvy Chinese suppliers who feel they have little to lose by placing consumer safety at risk for the sake of greater profit. This is a lively and impassioned personal account, a collection of true stories, told by an American who has worked in the country for close to two decades. Poorly Made in China touches on a number of issues that affect us all. From the Inside Flap Poorly Made in China is not merely about faltering product quality out of China. One of its broader themes is of people who promise one thing and then deliver another. This is a book about Chinese obfuscation and subterfuge. It is about gaming, strategy, and tactics. -From the Foreword by ARTHUR WALDRON, Lauder Professor of International Relations, University of PennsylvaniaPaul Midlers is the ultimate insiders look at China and its dubious manufacturing, by a man who knows the language and, more importantly, knows the subtext of every deal, every gesture, every nuance. I have great admiration for the breadth and depth of this account of being an American middleman in China today, and for the way it humanizes the whole awful business. -PAUL THEROUX, author of Riding the Iron Rooster: By Train Through ChinaThis is the story of the worlds crappy stuff and the surreally entertaining culture clash that lies behind it. Its funny and illuminating, and I want you to read it! -MARY ROACH, author of Stiff and Packing for MarsPoorly Made in China is an insightful, often hilarious account of how Chinese manufacturers transformed their country into the worlds export powerhouse by hook and by crook. Midler suggests that understanding Chinese business strategies and tactics could benefit not only U.S. business, but also our political leaders. For all of us, his book is a perfect guide. -ELIZABETH ECONOMY, Director of Asia Studies, Council on Foreign RelationsFew books on China and its economy are as enlightening as this. This is a fantastic book for anyone who wants to understand how Chinas export industry really works and indeed how China works. -JASPER BECKER, author of Hungry Ghosts: Maos Secret FamineEvery Wal-Mart needs a warning label, and Midler, nailing the deceit and dishonesty of Chinese manufacturers, provides it. You will never see another Made in China label without thinking of this masterpiece. -GORDON CHANG, author of The Coming Collapse of China From the Back Cover Poorly Made in China is not merely about faltering product quality out of China. One of its broader themes is of people who promise one thing and then deliver another. This is a book about Chinese obfuscation and subterfuge. It is about gaming, strategy, and tactics. -From the Foreword by ARTHUR WALDRON, Lauder Professor of International Relations, University of PennsylvaniaPaul Midlers is the ultimate insiders look at China and its dubious manufacturing, by a man who knows the language and, more importantly, knows the subtext of every deal, every gesture, every nuance. I have great admiration for the breadth and depth of this account of being an American middleman in China today, and for the way it humanizes the whole awful business. -PAUL THEROUX, author of Riding the Iron Rooster: By Train Through ChinaThis is the story of the worlds crappy stuff and the surreally entertaining culture clash that lies behind it. Its funny and illuminating, and I want you to read it! -MARY ROACH, author of Stiff and Pa...

-Titulo Original : Stock Traders Almanac 2020 (almanac Investor Series)-Fabricante : Wiley-Descripcion Original: The best data in the business, updated for 2020Stock Traders Almanac 2020 provides the cleanest historical data in the business to give traders and investors an advantage in the market. The 2020 edition is consistent with decades of the Stock Traders Almanac showing you the cycles, trends, and patterns you need to know in order to invest with minimum risk and maximum profit. Updated with the latest numbers, this indispensable guide is organized in a calendar format to provide monthly and daily reminders, including upcoming opportunities to grab and dangers to avoid. Proprietary strategies include the Hirsch Organizations Best Six Months Switching Strategy, the January Barometer, and the Four-Year Presidential Election/Stock Market Cycle, arming you with the tools savvy investors use to achieve their market goals.Trusted by Barrons, The Wall Street Journal, the New York Times, and other respected market authorities, this indispensable guide has helped generations of investors make smart market moves. This new edition provides the same level of invaluable guidance, with the latest data straight from the vault.Table of contentsIntroduction to the Fifty-Third Edition 62020 Outlook 82020 Strategy Calendar 10January Almanac 12January’s First Five Days: An Early Warning System 14The Incredible January Barometer (Devised 1972): Only Ten Significant Errors in 69 Years 16January Barometer in Graphic Form Since 1950 18February Almanac 20Down Januarys: A Remarkable Record 22The Tenth Year of Decades 242020 Presidential Election Year Perspectives 26March Almanac 28Market Charts of Presidential Election Years 30How the Government Manipulates the Economy to Stay in Power 32The December Low Indicator: A Useful Prognosticating Tool 34How to Trade Best Months Switching Strategies 36April Almanac 38Dow Jones Industrials One-Year Seasonal Pattern Charts Since 1901 40S&P 500 One-Year Seasonal Pattern Charts Since 1930 42NASDAQ, Russell 1000 & 2000 One-Year Seasonal Pattern Charts Since 1971 44May Almanac 46Summer Market Volume Doldrums Drives Worst Six Months 48Top Performing Months Standard & Poor’s 500 and Dow Jones Industrials 50“Best Six Months”: Still an Eye-Popping Strategy 52MACD-Timing Triples “Best Six Months” Results 54June Almanac 56Top Performing NASDAQ Months 58Get More Out of NASDAQ’s “Best Eight Months” with MACD Timing 60Triple Returns, Fewer Trades: Best 6 4-Year Cycle 62July Almanac 64First Month of Quarters is the Most Bullish 662018 Daily Dow Point Changes 68Don’t Sell Stocks on Monday or Friday 70August Almanac 72A Rally for All Seasons 74Take Advantage of Down Friday/Down Monday Warning 76Incumbent Party Wins & Losses 78Only Two Losses Last 7 Months of Election Years 80September Almanac 82Market Gains More on Super-8 Days Each Month Than on All 13 Remaining Days Combined 84A Correction for All Seasons 86First-Trading-Day-of-the-Month Phenomenon 88October Almanac 90Sector Seasonality: Selected Percentage Plays 92Sector Index Seasonality Strategy Calendar 94November Almanac 98Market Behavior Three Days Before and Three Days After Holidays 100Fourth-Quarter Market Magic 102Trading the Thanksgiving Market 104December Almanac 106Aura of the Triple Witch-4th Quarter Most Bullish: Down Weeks Trigger More Weakness Week After 108Most of the So-Called January Effect Takes Place in the Last Half of December 110January Effect Now Starts in Mid-December 112Wall Street’s Only “Free Lunch” Served before Christmas 144If Santa Claus Should Fail to Call, Bears May Come to Broad and Wall 1162021 Strategy Calendar 118Directory of Trading Patterns & DatabankDow Jones Industrials Market Probability Calendar 2020 121Recent Dow Jones Industrials Market Probability Calendar 2020 122S&P 500 Market Probability Calendar 2020 123Recent S&P 500 Market Probability Calendar 2020 124NASDAQ Composite Market Probability Calendar 2020 125Recent NASDAQ Composite Market Probability Calendar 2020 126Russell 1000 Index Market Probability Calendar 2020 127Rus...

-Titulo Original : The Myth Of Capitalism Monopolies And The Death Of Competition-Fabricante : Wiley-Descripcion Original: About the Author Jonathan Tepper is the co-author of The Myth of Capitalism: Monopolies and the Death of Competition, the NY Times bestseller Endgame: The End of the Debt Supercycle, a book on the sovereign debt crisis. Jonathan is chairman of Variant Perception, a macroeconomic research group that caters to asset managers. Jonathan is a Rhodes Scholar. Since leaving Oxford, he has worked as an equity analyst at SAC Capital and as a Vice President in proprietary trading at Bank of America. Jonathan earned a BA with Highest Honors in History and Economics from the University of North Carolina at Chapel Hill, and a M.Litt. in Modern History from Oxford University. The Myth of Capitalism tells the story of how America has gone from an open, competitive marketplace to an economy where a few very powerful companies dominate key industries that affect our daily lives. Digital monopolies like Google, and Amazon act as gatekeepers to the digital world. Amazon is capturing almost all online shopping dollars. We have the illusion of choice, but for most critical decisions, we have only one or two companies, when it comes to high speed Internet, health insurance, medical care, mortgage title insurance, social networks, Internet searches, or even consumer goods like toothpaste. Every day, the average American transfers a little of their pay check to monopolists and oligopolists. The solution is vigorous anti-trust enforcement to return America to a period where competition created higher economic growth, more jobs, higher wages and a level playing field for all. The Myth of Capitalism is the story of industrial concentration, but it matters to everyone, because the stakes could not be higher. It tackles the big questions of: why is the US becoming a more unequal society, why is economic growth anemic despite trillions of dollars of federal debt and money printing, why the number of start-ups has declined, and why are workers losing out. Review Financial Times Best Books of 2018: Economics“I think the book is too hard on some companies and CEOs. There is no way I could endorse the book.”-Anonymous, billionaire hedge fund manager’Capitalism without competition is not capitalism,’ writes Jonathan Tepper in The Myth of Capitalism. He is right. After decades when most economists dismissed antitrust actions as superfluous so long as consumers were not the victims of price-gouging, we are slowly waking up to the reality that monopoly capitalism is back -- and it can be harmful even if its core products (as in the case of Google and ) are free. But its not just Big Tech thats killing competition. As Tepper shows in this engagingly written polemic, theres also excessive concentration in air travel, banking, beef, beer, health insurance, Internet access, and even the funeral industry. If you want to understand the real cause of rising inequality, discard Piketty and read Tepper instead. This is a tract for the times with a rare bipartisan appeal. “-Niall Ferguson, Milbank Family Senior Fellow, the Hoover Institution, Stanford, and author of The Ascent of MoneyTepper and Hearn have written an impressive and important book, documenting via their own research and that of many scholars, the very substantial increase in concentration on the supply side of US industry, leading to a decline in competition and a substantial shift in market and political power away from consumers and labor and toward the owners of capital. The consequences extend to rising inequality, slowing productivity growth, and shifts in the pattern of regulation in favor of corporations. Pieces of these growth patterns have been described before. But this book uniquely pulls it altogether. One hopes that it will have the impact that it clearly deserves.-Michael Spence, Economics professor at Stern School of Business NYU, Nobel Prize in Economics (2001)“What’s wrong with American capitalism today? Why is it so go...