-Titulo Original : The Sales Acceleration Formula Using Data, Technology, And Inbound Selling To Go From $0 To $100 Million-Fabricante : Wiley-Descripcion Original: Use data, technology, and inbound selling to build a remarkable team and accelerate salesThe Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand.As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the companys first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements:Hire the same successful salesperson every time - The Sales Hiring FormulaTrain every salesperson in the same manner - The Sales Training FormulaHold salespeople accountable to the same sales process - The Sales Management FormulaProvide salespeople with the same quality and quantity of leads every month - The Demand Generation FormulaLeverage technology to enable better buying for customers and faster selling for salespeopleBusiness owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You cant major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless.The Sales Acceleration Formula completely alters this paradigm. In todays digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable.A formula does exist. From the Inside Flap The standard wisdom is that sales is art, rather than a science, which might be why so many great ideas have gone from the startup phase straight to the graveyard. Building the next hundred-million-dollar business requires building a sales team that can get the job done reliably, but, until now, there has been no predictable formula for achieving that goal. Now, a tested formula exists to turn sales from an art into a science, and its presented in The Sales Acceleration Formula. When author Mark Roberge joined HubSpot, it was just another software startup with a big idea but no numbers to prove it would work. In only a few years, Mark took HubSpot past the $100 million revenue mark using the strategy he outlines in The Sales Acceleration Formula. In a world glutted with consultants and thought leaders who have more personality than real knowledge, Marks story is a significant one. This book contains practical wisdom from a practitioner who has actually overcome the biggest challenge businesses face in the early stages: scaling sales. The Sales Acceleration Formula deconstructs the process of building revenue into easy, measurable steps. The businesses that successfully make the transition to hundred-million-dollar ventures are those that have mastered five basic tasks: hiring salespeople, training the sales team, managing sales, generating demand, and experimenting with new technologies. Each of these is addressed in The Sales Acceleration Formula, which presents concrete plans for implementing metrics-driven systems that work. Busine...

-Titulo Original : Naked Forex High-probability Techniques For Trading Without Indicators-Fabricante : Wiley-Descripcion Original: A streamlined and highly effective approach to trading without indicatorsMost forex traders rely on technical analysis books written for stock, futures, and option traders. However, long before computers and calculators, traders were trading naked. Naked trading is the simplest (and oldest) trading method. Its simply trading without technical indicators, and that is exactly what this book is about.Traders who use standard technical indicators focus on the indicators. Traders using naked trading techniques focus on the price chart. Naked trading is a simple and superior way to trade and is suited to those traders looking to quickly achieve expertise with a trading method.Offers a simpler way for traders to make effective decisions using the price chartBased on coauthor Walter Peters method of trading and managing money almost exclusively without indicatorsCoauthor Alexander Nekritin is the CEO and President of TradersChoiceFX, one of the largest Forex introducing brokers in the worldNaked Forex teaches traders how to profit the simple naked way! From the Inside Flap Most forex traders lose because they persist in believing three myths of successful trading. Myth 1: successful trading must be indicator-based. Myth 2: successful trading must be complex. Myth 3: successful trading is dependent on the trading system. Well, it’s time to get over these misconceptions and start winning, say authors Alexander Nekritin and Walter Peters in Naked Forex. Long before computers and calculators, trading was handled without complex technical analysis and indicators. Trading was old school-based on using only price charts-and it was simple, profitable, and easy to implement. In Naked Forex, Nekritin and Peters show you how to successfully trade this way. This lively, three-part book lays out the authors’ techniques in detail. The first part walks you through the fundamentals of forex trading and establishes the ruling tenet of all naked forex trading: price is king. In Part Two, the authors share methods that lead to profits, including using resistance zones, price patterns, transitions, and such intriguing trade setups as Wammies, Moolahs, and the Last Kiss. In the last part of the book, you’ll learn to understand your own trading psyche. Mastering your own attitudes toward risk, says coauthor Peters, who is also a PhD in psychology, is how you finally become a true professional trader. Engaging and informative, this practical guide touches on many provocative topics, including: Is it possible to outwit some of the most determined, intelligent, and well-resourced traders in the world? Find out what it takesThe concept of “zones” and the seven most important things you need to know about themSix key stages you must address for every tradeAre you a runner or a gunner? When it comes to exiting a trade with money, it’s important to knowThe one secret expert traders all share, why boring is good, and six steps to becoming an expert Why understanding yourself is paramount. What is your attitude towards money? What are your biases? Find out how to find outNaked trading is liberating, exhilarating, and frees you to focus on markets, instead of the indicators, say Nekritin and Peters. Follow their proprietary techniques to profitability with Naked Forex. From the Back Cover Most forex traders lose because they persist in believing three myths of successful trading. Myth 1: successful trading must be indicator-based. Myth 2: successful trading must be complex. Myth 3: successful trading is dependent on the trading system. Well, it’s time to get over these misconceptions and start winning, say authors Alexander Nekritin and Walter Peters in Naked Forex. Long before computers and calculators, trading was handled without complex technical analysis and indicators. Trading was old school-based on using only price charts-and it was simple, profitable, and easy to implement. In Naked Forex, Nekritin and Peters sh...

-Titulo Original : Book Yourself Solid The Fastest, Easiest, And Most Reliable System For Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling-Fabricante : Wiley-Descripcion Original: Kick off the cycle of success with serious self-promotion that worksBook Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of busy as the equivalent of successful-but thats not always the case. The key lies in what youre busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills-you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field-and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. Build a solid foundation for a stellar public imageEnhance your reputation for trust and credibilityPerfect your pitch and pricing to attract higher-caliber clientsAdopt the six core strategies that will keep you booked solidSpending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term. From the Inside Flap Praise for Book Yourself SolidLead generation and conversion is the heart of any marketing enterprise, and Michael Ports ingenious and practical system is among the best Ive seen. Read this book and transform your business! - Michael E. Gerber, founder of E-Myth Worldwide and author of The E-MythDo your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, its just what you need if youre stuck and youd rather invest in your future (by doing the right kind of work) than complain about it later. - Seth Godin, author of Permission Marketing and Purple CowGoing out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, youll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if youre tired of thinking small. - Daniel H. Pink, author of A Whole New Mind and Free Agent NationIf youre even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before youre even finished reading the book, youll be inspired to take action! -Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of NetworkingThe Secrets to Promoting Yourself to SuccessPeople want your services because youre good at what you do-and with Book Yourself Solid, you can master a proven strategy for purposeful growth that will maximize the potential of your business. This extensively updated and expanded Third Edition puts you at the cutting edge of customer relationship management with the latest strategies, techniques, and soft skills for retaining and attracting clients. Discover why more than a million business owners stay booked solid by using: Step-by-step techniques for developing your personal brand by controlling the narrative, keeping a selective client list, and earnin...

-Titulo Original : Millionaire Teacher The Nine Rules Of Wealth You Should Have Learned In School-Fabricante : Wiley-Descripcion Original: Adopt the investment strategy that turned a school teacher into a millionaireMillionaire Teacher shows you how to achieve financial independence through smart investing - without being a financial wizard. Author Andrew Hallam was a high school English teacher. He became a debt-free millionaire by following a few simple rules. In this book, he teaches you the financial fundamentals you need to follow in his tracks. You can spend just an hour per year on your investments, never think about the stock markets direction - and still beat most professional investors. Its not about get-rich-quick schemes or trendy investment products peddled by an ever-widening, self-serving industry; its about your money and your future. This new second edition features updated discussion on passive investing, studies on dollar cost averaging versus lump sum investing, and a detailed segment on RoboAdvisors for Americans, Canadians, Australians, Singaporeans and British investors. Financial literacy is rarely taught in schools. Were you shortchanged by your education system? This book is your solution, teaching you the ABCs of finance to help you build wealth. Gain the financial literacy to make smart investment decisionsLearn why you should invest in index fundsFind out how to find the right kind of financial advisorAvoid scams and flash-in-the-pan trendsMillionaire Teacher shows how to build a strong financial future today. From the Inside Flap Become a Millionaire on a Middle-Class Salary Heres the secret that most financial advisors and Wall Street firms dont want you to know. Peer-reviewed, financial academic studies say you can beat most investment professionals with a simple strategy. It takes just an hour a year. You dont need to search for a bunch of hot stocks or winning mutual funds. You dont need to pay attention to investment news, economic trends, or the market ups and downs. Nobel Prize winners in economics have been saying this for years. Warren Buffett echoes it. Andrew Hallam brings it all to life with Millionaire Teacher, Second Edition. With clarity and humor, Andrew shows how any patient, middle-class income earner can build a million dollar investment portfolio. He provides a guide for Americans, Canadians, Australians, Singaporeans, and British investors. You can spend responsibly, invest effectively, and build a solid financial future. Let Millionaire Teacher, Second Edition show you how. From the Back Cover Praise for Millionaire TeacherContrary to financial services industry mythology, saving and investing for your future doesnt have to be difficult. Youll learn just how easy it can be in Andrew Hallams Millionaire Teacher, Second Edition. With nine simple rules, he gives you easy, step-by-step instructions. Follow them and youll be on your way to a successful (and possibly early) retirement. - Scott Burns, US Syndicated Finance Columnist In the second edition of Millionaire Teacher, Andrew Hallam shows how the son of a mechanic who became a high school teacher could become a financially independent millionaire by following a few simple, albeit difficult to follow, common sense rules. If more young people followed his advice, it would be a richer, more stable world. - Michael OHiggins, author of Beating the Dow, Beating The Dow With Bonds, OHiggins Asset Management, Inc. Andrew Hallams Millionaire Teacher, Second Edition. is full of wisdom and wit-a combination that makes the book an easy read. This is not another writers set of opinions, this is an evidence-based project and draws on the wisdom of many Nobel Laureate winners. Their work is translated and distilled into easily understandable chapters. The basic principles espoused in the book should be required educative reading for every investor. - Ben Sherwood, director for and on behalf of Satis Asset Management Ltd, principal, Hillier Hopkins LLP There are lots of books on personal finance but blesse...

-Titulo Original : Managing And Using Information Systems A Strategic Approach-Fabricante : Wiley-Descripcion Original: Managing & Using Information Systems: A Strategic Approach provides a solid knowledgebase of basic concepts to help readers become informed, competent participants in Information Systems (IS) decisions. Written for MBA students and general business managers alike, the text explains the fundamental principles and practices required to use and manage information, and illustrates how information systems can create, or obstruct, opportunities within various organizations.This revised and updated seventh edition discusses the business and design processes relevant to IS, and presents a basic framework to connect business strategy, IS strategy, and organizational strategy. Readers are guided through each essential aspect of information Systems, including information architecture and infrastructure, IT security, the business of Information Technology, IS sourcing, project management, business analytics, and relevant IS governance and ethical issues. Detailed chapters contain mini cases, full-length case studies, discussion topics, review questions, supplemental reading links, and a set of managerial concerns related to the topic...

-Titulo Original : The Dao Of Capital Austrian Investing In A Distorted World-Fabricante : Wiley-Descripcion Original: As todays preeminent doomsday investor Mark Spitznagel describes his Daoist and roundabout investment approach, “one gains by losing and loses by gaining.” This is Austrian Investing, an archetypal, counterintuitive, and proven approach, gleaned from the 150-year-old Austrian School of economics, that is both timeless and exceedingly timely.In The Dao of Capital, hedge fund manager and tail-hedging pioneer Mark Spitznagel-with one of the top returns on capital of the financial crisis, as well as over a career-takes us on a gripping, circuitous journey from the Chicago trading pits, over the coniferous boreal forests and canonical strategists from Warring States China to Napoleonic Europe to burgeoning industrial America, to the great economic thinkers of late 19th century Austria. We arrive at his central investment methodology of Austrian Investing, where victory comes not from waging the immediate decisive battle, but rather from the roundabout approach of seeking the intermediate positional advantage (what he calls shi), of aiming at the indirect means rather than directly at the ends. The monumental challenge is in seeing time differently, in a whole new intertemporal dimension, one that is so contrary to our wiring.Spitznagel is the first to condense the theories of Ludwig von Mises and his Austrian School of economics into a cohesive and-as Spitznagel has shown-highly effective investment methodology. From identifying the monetary distortions and non-randomness of stock market routs (Spitznagels bread and butter) to scorned highly-productive assets, in Ron Pauls words from the foreword, Spitznagel “brings Austrian economics from the ivory tower to the investment portfolio.”The Dao of Capital provides a rare and accessible look through the lens of one of todays great investors to discover a profound harmony with the market process-a harmony that is so essential today. Review “Investors of all kinds will find immeasurable value in this convincing and thoroughly researched book where Mark champions the roundabout. Using thought-provoking examples from both the natural world and the historical world, The Dao of Capital shows how a seemingly difficult immediate loss becomes an advantageous intermediate step for greater future gain, and thus why we must become ‘patient now and strategically impatient later.’”-Paul Tudor Jones II, Founder, Tudor Investment Corporation“At last, a real book by a real risk-taking practitioner. The Dao of Capital mixes (rather, unifies) personal risk-taking with explanations of global phenomena. You cannot afford not to read this!”-Nassim Nicholas Taleb, Author of The Black Swan“You really should read Spitznagel’s book because you will learn a lot whether you agree with everything he says or not.”-Jim Rogers, Author of Street Smarts-Adventures on the Road and in the Markets“Wall Street gamblers who believe the Fed has their back need to read this book. Mark Spitznagel provides a brilliant demonstration that the gang of money printers currently resident in the Eccles Building have not repealed the laws of sound money nor have they rescinded the historical lessons on which they are based.”-David Stockman, Former U.S. Congressman, Budget Director under Ronald Reagan, and Author of The Great Deformation“A timely, original, right-economic principles and history-based approach to investing. Drawing on impressive philosophical building blocks, The Dao of Capital illuminates the wellsprings of capital creation, innovation and economic progress. Dazzling!”-Steve Forbes, Chairman and Editor-in-Chief, Forbes Media“This is a magnificent, scintillating book that I will read over and over again. Every page is eye-opening, with numerous areas for testing and profits in every chapter. Here’s an unqualified, total, heartfelt recommendation, which coming from me is a rarity, and possibly unique.”-Victor Niederhoffer, Author of The Education of a Speculator“The Dao of Capital i...

-Titulo Original : Mind Over Markets Power Trading With Market Generated Information, Updated Edition-Fabricante : Wiley-Descripcion Original: A timely update to the book on using the Market Profile method to tradeEmerging over twenty years ago, Market Profile analysis continues to realize a strong following among active traders. The approach explains the underlying dynamics and structure of markets, identifies value areas, price rejection points, and measures the strength of buyers and sellers. Unlike more conventional forms of technical analysis, Market Profile is an all-encompassing approach, and Mind Over Markets, Updated Edition provides traders with a solid understanding of it.Since the first edition of Mind Over Markets-considered the best book on applying Market Profile analysis to trading-was published over a decade ago, much has changed in the worlds of finance and investing. Thats why James Dalton, a pioneer in the popularization of Market Profile, has returned with a new edition of this essential guide. Written to reflect todays dynamic market conditions, Mind Over Markets, Updated Edition clearly puts this unique method of interpreting market behavior and identifying trading/investment opportunities in perspective.Includes new chapters on Market Profile-based trading strategies, using Market Profile in connection with other market indicators, and much moreExplains how the Market Profile approach has evolved over the past twenty-five years and how it is used by contemporary tradersWritten by a leading educator and authority on the Market ProfileOne of the key elements that has long separated successful traders from the rest is their intuitive understanding that time regulates all financial opportunities. The ability to record price information according to time has unleashed huge amounts of useful market information. Mind Over Markets, Updated Edition will show you how to profitably put this information to work for you. From the Inside Flap When the original edition of Mind Over Markets was first published, the Market Profile was relatively new. This approach offered an effective way to structure information, as well as a new way to look at markets through a time-sensitive, evolving database that records the markets continuous two-way auction process.Over twenty years later, this practical handbook-which can help you develop an understanding of market behavior and allow you to trade with the odds in your favor-is still relevant, challenging, and insightful. Since the first book, coauthors Dalton, Jones, and Dalton have continued to delve deeper into the application of auction theory to trading and investment decisions. Now, in the Updated Edition of Mind Over Markets, they once again share their knowledge with you.Written with serious traders and investors in mind, this practical guide-which is organized around the five basic steps of the learning process-provides a clear path to understanding the underlying logic behind the Market Profile and applying it in real-world situations. With it, youll discover how to interpret market dynamics through the organization of price, time, and volume; understand its implications; and act on this information intuitively. Along the way, youll learn the objective basics of the Market Profile as well as the nuances that need to be mastered in order to become an expert at this difficult, yet rewarding, endeavor.The Updated Edition of Mind Over Markets also contains a new concluding chapter that brings the book learning in the preceding chapters into the light of real experience, where real money is won and lost in the markets endless fluctuation. The examples employed provide a clear context for the content-because the synthesis of the five stages of learning can only happen in practice. A new appendix is also included, which compares TPO with Volume Profiles.The lessons in this book go beyond technical systems-which the Market Profile is not-into areas of self-understanding. While much of the information found here may differ from the accepted models of market analysis, embracin...

-Titulo Original : Visual Analytics With Tableau-Fabricante : Wiley-Descripcion Original: A four-color journey through a complete Tableau visualization Tableau is a popular data visualization tool that’s easy for individual desktop use as well as enterprise. Used by financial analysts, marketers, statisticians, business and sales leadership, and many other job roles to present data visually for easy understanding, it’s no surprise that Tableau is an essential tool in our data-driven economy.Visual Analytics with Tableau is a complete journey in Tableau visualization for a non-technical business user. You can start from zero, connect your first data, and get right into creating and publishing awesome visualizations and insightful dashboards.* Learn the different types of charts you can create* Use aggregation, calculated fields, and parameters* Create insightful maps* Share interactive dashboardsGeared toward beginners looking to get their feet wet with Tableau, this book makes it easy and approachable to get started right away. From the Inside Flap A 4-COLOR JOURNEY THROUGH A COMPLETE TABLEAU VISUALIZATION FOR NON-TECHNICAL BUSINESS USERSTableau is a popular data visualization and analytics tool favored by financial analysts, marketers, statisticians, business and sales professionals, data scientists, developers, and many others who need to explore insights and present visual, easy-to-understand data. Visual Analytics with Tableau is an accessible, step-by-step introduction to the world of visual analytics. This up-to-date guide is ideal for both beginners and more experienced users seeking a practical introduction to the fields of data analysis and visualization. Through hands-on examples and exercises, readers learn how to analyze their own data and clearly communicate the results. This guide covers everything you need to get started with Tableau, from the first steps of connecting to data, creating different types of charts, and adding calculation fields to more advanced features such as table calculations, forecasts, clusters, and R, Python, and MATLAB integration for sophisticated statistical modelling. User-friendly instructions for existing options within the Tableau ecosystem-Tableau Desktop, Tableau Prep, Tableau Server, Tableau Online, and Tableau Public-enable you to integrate, clean, and prepare your data and share your work with others. Visual Analytics with Tableau: Covers the newest versions of Tableau 2018.3 and 2019.1 plus Tableau Prep, Tableaus brand-new data integration applicationRequires no background in mathematics nor any programming experienceFocuses on the visual analytics functionality of Tableau rather than complex statistical programmingOffers expert guidance from popular Tableau Germany employee and visualization expert Alexander LothDiscusses advanced Tableau functionality and working with different data structuresProvides easy-to-follow instructions, full-color illustrations, learning tools, online resources, and moreIf youre getting started with visual analytics and Tableau, this book will teach you everything you need to know to build the foundations and understand how and why to explore your data visually. Alexander has created a fantastic resource that guides you step by step through the process of preparing your data, using Tableau Desktop to analyse it and finding insights. -Eva Murray, Head of BI and Tableau Zen Master at Exasol If youre keen to go from beginner to expert in Tableau, Alexanders excellent book gives you everything you need to know. With a crisp and clear style, he talks the reader through all aspects of Tableau, from data cleaning through data analysis and into sharing insight with others. -Andy Cotgreave, Author of Big Book of Dashboards and Technical Evangelist at Tableau Software Visual Analytics with Tableau - an easy to understand book by Alexander Loth, one of Tableaus very first employees based in Germany, a recognized speaker on countless conferences, and a Tableau Jedi. It contains both the basics and...

-Titulo Original : Common Sense On Mutual Funds Fully Updated 10th Anniversary Edition-Fabricante : Wiley-Descripcion Original: Review As founder of the giant mutual fund company, Vanguard Group, Bogle writes what he knows: how to steer one’s way through mutual funds and the numbing variety of investment alternatives available today. His is a clear and readable style, and Bogle helps make still somewhat-arcane terms such as quantitative investing understandable.(SmartMoney )Common Sense on Mutual Funds, by John Bogle, inventor of the retail index fund and founder of the Vanguard Group. It’s the best book ever on fund investing, just updated for new investors. The case for indexing is rock solid, as you’ll see here. It’s the only strategy that works, long term. -Jane’s Book Club, ://janebryantquinn Never before [have] I seen a book that so openly and successfully juxtaposed that which was said against that which actually happened over the period of a decade. . . As a long-time believer in low cost indexing, I didn’t think I’d learn much from this book. I was wrong! Reading this book offers investors a glimpse of the perspective and lessons learned from recent years that were anything but normal. . . This book, of course, is even more valuable to those that aren’t a believer in indexing. It may be a hard read if you’re among those who still believe that 90 percent of investors can all be above average. Consider the effort well worth it because the common sense in this book may save your retirement. Reading this book might also help you realize, as I have, that common sense really is pretty uncommon. -Allan Roth, CBS Moneywatch The definitive book on index fund investing. It explains why index fund investing is the best way - no, the only way - for people to invest their savings. . . [Bogle] does something few in the investing world would dare to do. He stands by what he said 10 years ago. The original text is presented unchanged. New data is added to reveal what happened over the past 10 years. -Scott Burns, The Austin American StatesmanA worthwhile addition to one’s library, particularly as a reference publication. . . This . . revision of a book written ten years ago . . . with the original text still present in the book, and an analysis of the predictions that were made ten years ago. . . makes fascinating reading. The analysis of the predictions on their own makes the book worth a read, even if all one does is look at the coloured sections which contain the updated material.” (Australian Investors Association)“More Common Sense from Jack Bogle. Jack’s back and he’s unbowed. . . The tome holds up well after a decade. Bogle hasn’t altered a word of the original text, just added color coded data and text boxes to show where he was on or off the mark. Guess what? Jack doesn’t offer many mea culpas. . . The book is still essential reading for investors. Whether you think indexing is the best way to investor not, it’s filled with simple, powerful advice that can help stack the odds of long-term financial success in your favor. Reading it then helped shape me as an investor and analyst. Here are the most important lessons (besides the obvious one: that indexing works) that I’ve drawn from the pages of both editions, as well as a couple of points where I, and many of my colleagues, dare to differ from St. Jack.” (Morningstar) John C. Bogle shares his extensive insights on investing in mutual fundsSince the first edition of Common Sense on Mutual Funds was published in 1999, much has changed, and no one is more aware of this than mutual fund pioneer John Bogle. Now, in this completely updated Second Edition, Bogle returns to take another critical look at the mutual fund industry and help investors navigate their way through the staggering array of investment alternatives that are available to them.Written in a straightforward and accessible style, this reliable resource examines the fundamentals of mutual fund investing in todays turbulent market environment and offers timeless advice in building an ...

-Titulo Original : The Daily Trading Coach 101 Lessons For Becoming Your Own Trading Psychologist-Fabricante : Wiley-Descripcion Original: Praise for THE DAILY TRADING COACHA great book! Simply written, motivational with unique content that leads any trader, novice or experienced, along the path of self-coaching. This is by far Dr. Steenbargers best book and a must-have addition to any traders bookshelf. Ill certainly be recommending it to all my friends. -Ray Barros CEO, Ray Barros Trading GroupDr. Steenbarger has been helping traders help themselves for many years. Simply put, this book is a must-read for anyone who desires to achieve great success in the market. -Charles E. Kirk The Kirk ReportDr. Brett, as he is affectionately known by his blog readers, has assembled a practical guide to self coaching in this excellent book. The strategies he outlines are further enhanced with numerous resources and exercises for the reader to refer to and keep the principles fresh. I enthusiastically encourage anyone interested in bettering their trading and investing to read this book and keep it on their desk as a constant source of learning. -Brian Shannon, alphatrends author of Technical Analysis Using Multiple TimeframesDr. Brett has distilled his years of experience, as both a trader and a psychologist/coach, into the 101 practical lessons found in The Daily Trading Coach. Those lessons provide effective strategies for coping with the stumbling blocks that traders often face. This book should be a cornerstone of any serious traders library. -Michael Seneadza equities trader and blogger at TraderMike From the Inside Flap Every trader is an entrepreneur. And just as a new business must capitalize upon the strengths of its founders, a career in the markets crucially hinges upon the assets-personal and monetary-of the trader. As an active trader and a coach of traders in hedge funds, proprietary trading groups, and investment bank settings, author Brett Steenbarger has helped others see the personal assets they have possessed all along: those that can pay a lifetime of dividends. In The Daily Trading Coach, he provides the tools to help you prioritize both your trading goals and your life-and become your own trading psychologist. There are 101 lessons in The Daily Trading Coach, each averaging several pages in length. Each lesson follows the same general format: identifying an everyday challenge that traders face, an approach to meeting that challenge, and a specific suggestion for implementing that approach. The lessons cover a range of topics relevant to trading psychology and trading performance, including detailed instruction for utilizing psychodynamic, cognitive, and behavioral brief therapy methods to change problematic behavior patterns and instill new, positive ones. The chapters are independent of one another, so that you can read them in order or you can use the Table of Contents or Index to read, each day, the lesson that most applies to your current trading. In addition, the book includes insightful self-coaching perspectives from eighteen successful trading professionals who share their work online. While the aim of the book is to help you become your own trading coach, its broader purpose is to help you coach yourself through life. The challenges and uncertainties you face in trading-the pursuit of rewards in the face of risks-are just as present in careers and relationships as in markets. The Daily Trading Coach provides a road map, and a practical set of insights and tools, for discovering and implementing the best within you. From the Back Cover Praise for THE DAILY TRADING COACHA great book! Simply written, motivational with unique content that leads any trader, novice or experienced, along the path of self-coaching. This is by far Dr. Steenbargers best book and a must-have addition to any traders bookshelf. Ill certainly be recommending it to all my friends. -Ray Barros CEO, Ray Barros Trading GroupDr. Steenbarger has been helping traders help themselves for many years. Simply...

-Titulo Original : Financial Planning & Analysis And Performance Management (wiley Finance)-Fabricante : Wiley-Descripcion Original: Critical insights for savvy financial analysts Financial Planning & Analysis and Performance Management is the essential desk reference for CFOs, FP&A professionals, investment banking professionals, and equity research analysts. With thought-provoking discussion and refreshing perspective, this book provides insightful reference for critical areas that directly impact an organization’s effectiveness. From budgeting and forecasting, analysis, and performance management, to financial communication, metrics, and benchmarking, these insights delve into the cornerstones of business and value drivers. Dashboards, graphs, and other visual aids illustrate complex concepts and provide reference at a glance, while the author’s experience as a CFO, educator, and general manager leads to comprehensive and practical analytical techniques for real world application.Financial analysts are under constant pressure to perform at higher and higher levels within the realm of this consistently challenging function. Though areas ripe for improvement abound, true resources are scarce-until now. This book provides real-world guidance for analysts ready to:Assess performance of FP&A function and develop improvement programImprove planning and forecasting with new and provocative thinkingStep up your game with leading edge analytical tools and practical solutionsPlan, analyze and improve critical business and value driversBuild analytical capability and effective presentation of financial informationEffectively evaluate capital investments in uncertain timesThe most effective analysts are those who are constantly striving for improvement, always seeking new solutions, and forever in pursuit of enlightening resources with real, useful information. Packed with examples, practical solutions, models, and novel approaches, Financial Planning & Analysis and Performance Management is an invaluable addition to the analyst’s professional library. Access to a website with many of the tools introduced are included with the purchase of the book. From the Inside Flap Financial Planning & Analysis and Performance Management offers a comprehensive and down-to-earth guide to financial planning and analysis (FP&A). Written by Jack Alexander, a former CFO and the author of Performance Dashboards and Analysis for Value Creation, this important text is filled with illustrative examples and visual aids and provides real-world guidance for professionals responsible for assessing and improving the performance of the FP&A function. Throughout the book, Alexander includes the most current thinking and shows how to put into practice leading edge tools to plan, analyze, and improve vital business and value drivers. In addition, the text reveals what it takes to build analytical capability and to effectively present financial information. Financial Planning & Analysis and Performance Management offers CFOs, FP&A professionals, investment banking professionals, and equity research analysts an important text that covers the fundamentals of finance through advanced topics and best practices. The author examines the key analytical tools and identifies the best practices in selecting key performance indicators (KPIs) and developing effective dashboards. It provides guidance on developing projections in uncertain times including budgets, operating plans, rolling forecasts, and long-term projections. The author also presents analytical frameworks for evaluating capital investment decisions, business valuations, value drivers, and mergers and acquisitions. Insightful guidance is provided on extending FP&A to important areas including innovation, agility, human capital management and competitor analysis. Throughout the text, author Jack Alexander offers an insightful CFO perspective to the critical areas that directly impact an organizations success. Filled with dashboards, graphs, and other visual aids the text also includes a companion website that...

-Titulo Original : Leading With Character 10 Minutes A Day To A Brilliant Legacy Set-Fabricante : Wiley-Descripcion Original: From leadership expert Dr. Jim Loehr, strengthen your moral and ethical character for outstanding leadership results with this must-have set. Leading with Character: 10 Minutes a Day to a Brilliant LegacyAt the end of your life, how are you likely to be remembered? Chances are that people won’t be praising your money, power, and status. Instead, the people you’ve impacted will remember you for your compassion and personal strength-in short, your character. Unfortunately, many leaders are unaware of their character shortcomings and blind spots that hold so many of us back from building the lasting legacy we are capable of.With the right motivation, you can begin to strengthen your character and become a moral and ethical leader capable of creating lasting change. In Leading with Character: 10 Minutes a Day to a Brilliant Legacy, Dr. Jim Loehr, cofounder of the Johnson & Johnson Human Performance Institute, reveals 50 character competencies that you can practice daily to transform your life and work.This book will also guide you through the process of developing a Personal Credo that will serve as your decision-making mission statement. Most leaders never take the time to identify their own core values, instead defaulting to a reflexive form of decision making. Gain an awareness of the conscious and unconscious processes that guide what you do and why you do it, and take charge of your leadership legacy.Even good leaders are vulnerable to corruption. Read Leading with Character to learn how human evolution and contemporary culture can lead us astray without our even knowing it. As we work hard to get to the top, who are we becoming along the way? If we want to become heroes whose memories will long outlast us, we need to channel our energy into creating habits that will add up to a strong and meaningful character.The Personal Credo Journal: A Companion to Leading with CharacterWe all want to become high impact leaders with a robust ethical and moral character, but getting there is a challenge. Dr. Jim Loehr’s Leading with Character offers a succinct plan for developing your character as a leader and building a meaningful legacy through your life’s work. The Personal Credo Journal is a day-by-day workbook that will guide you through the process of identifying your core values and crafting your Personal Credo-a statement of beliefs and values that will help you align every action and decision with your deepest held ideals.With these activities and exercises, you’ll spend just a few minutes each day reflecting on meaningful and thought-provoking prompts about your life story, your personal strengths and weaknesses, and your life goals. By the end of this life-altering, 150-day challenge, you will have gained a deep self-knowledge and a clear vision of your path forward as a leader. Take charge of the legacy you’ll leave behind, build character, and learn to use your Personal Credo to transform your life. About the Author Dr. Jim Loehr is cofounder of the Johnson & Johnson Human Performance Institute, which has helped develop and inspire over 250,000 leaders worldwide since its inception in 1992. Dr. Loehr is the author of numerous books, including Toughness Training for Life, Stress for Success, The Power of Story, and The Only Way to Win...

-Titulo Original : The Investors Manifesto Preparing For Prosperity, Armageddon, And Everything In Between-Fabricante : Wiley-Descripcion Original: A timeless approach to investing wisely over an investment lifetimeWith the current market maelstrom as a background, this timely guide describes just how to plan a lifetime of investing, in good times and bad, discussing stocks and bonds as well as the relationship between risk and return.Filled with in-depth insights and practical advice, The Investors Manifesto will help you understand the nuts and bolts of executing a lifetime investment plan, including: how to survive dealing with the investment industry, the practical meaning of market efficiency, how much to save, how to maintain discipline in the face of panics and manias, and what vehicles to use to achieve financial security and freedom.Written by bestselling author William J. Bernstein, well known for his insights on how individual investors can manage their personal wealth and retirement funds wiselyExamines how the financial landscape has radically altered in the past two years, and what investors should do about itContains practical insights that the everyday investor can understandFocuses on the concept of Pascals Wager-identifying and avoiding worst-case scenarios, and planning investment decisions on that basisWith The Investors Manifesto as your guide, youll quickly discover the timeless investment approaches that can put you in a better position to prosper over time. From the Inside Flap Praise for The Investors ManifestoBill Bernsteins impassioned new book is indeed a manifesto-a call to action for Main Street investors to free themselves from exploitation by Wall Street money moguls; to understand the brute principles that ultimately determine stock market returns; and to establish the sound and simple strategies necessary for investment success. The Investors Manifesto is a grand-slam home run. -John C. Bogle, founder of the Vanguard Group, Inc.This is the investment book that my kids, step-kids, and sisters will read, remember, and thank me for. Bernsteins way with ideas and words means that for all of them, practical investment is no longer too hard or too dull to master. The aha! moment for me was finding out what Bernstein is recommending to his readers now. -Ed Tower, Professor of Economics, Duke UniversityThe Investors Manifesto is packed with wisdom and charmingly written. It belongs on every investors bookshelf. -Burton G. Malkiel, author of A Random Walk Down Wall StreetThere is no better writer on investing than William Bernstein. If he has written it, it is a must-read. Whether you are just beginning your journey or already in retirement, this book is an invaluable guide filled with pearls of wisdom. -Larry Swedroe, Principal and Director of Research, The Buckingham Family of Financial Services, author of Wise Investing Made Simple and The Only Guide Youll Ever Need seriesIn The Investors Manifesto, author William Bernstein, PhD, MD, has condensed his long experience and intellectual wisdom into an easy-to-read and easy-to-understand book that deserves to be on the bookshelf of every serious investor. -Taylor Larimore, coauthor of The Bogleheads Guide to Investing and The Bogleheads Guide to Retirement PlanningThe Investors Manifesto brilliantly lays out timeless investment strategies in a clear, easy-to-understand manner. Whether an investing novice or an experienced investor, Bill Bernstein helps you recover from the market decline and build a solid financial future. Longtime Bernstein fans will find the answer to the question What would Bill do? -Laura F. Dogu, coauthor of The Bogleheads Guide to Retirement Planning From the Back Cover Praise for The Investors ManifestoBill Bernsteins impassioned new book is indeed a manifesto-a call to action for Main Street investors to free themselves from exploitation by Wall Street money moguls; to understand the brute principles that ultimately determine stock market returns; and to establish the sound and simple strategies ...

-Titulo Original : Hey, Whipple, Squeeze This The Classic Guide To Creating Great Ads-Fabricante : Wiley-Descripcion Original: The classic guide to creating great advertising now covers all media: Digital, Social, and TraditionalHey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. Youll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and youll learn more about the value of authenticity, simplicity, storytelling, and conflict.Advertising is in the midst of a massive upheaval, and while creativity is still king, its not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.Turn great ideas into successful campaignsWork effectively in all media channelsAvoid the kill shots that will sink any campaignProtect your workSucceed without selling outTodays consumer has seen it all, and theyre less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work. Review The writing is very informal and easy to understand. The authors wit and humor are also on display. Anyone interested in learning how to write copy for advertisements should read this book. (Choice Connect 2016) From the Inside Flap UPDATED FIFTH EDITION OF THE BEST-SELLING GUIDE NOW COVERS ALL MEDIA: DIGITAL, SOCIAL, AND TRADITIONAL This is the nearly all-new fifth edition of Luke Sullivans classic guide to advertising. With assistance from ad veteran and digital expert Edward Boches, this edition is updated to thoroughly cover and explore the new age of advertising. As the authoritative book on advertising in both digital and traditional media, it includes examples, best practices, and how-to advice on everything from social media to mobile, TV, experiential advertising, as well as traditional print media. Part how-to and part expose, Hey Whipple, Squeeze This is the insiders guide to coming up with great ideas as well as an unapologetic send-up of all thats heavy-handed, dim-witted, and ineffectual in the industry.Praise for Hey Whipple, Squeeze ThisLuke and Edward will inspire you to create ideas fit for todays digital world and help an entire industry make less spam.-Gareth Kay, Cofounder of Chapter SFClassic must-read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era.-Deborah Morrison, Carolyn Chambers Distinguished Professor of Advertising, University of OregonLuke Sullivan writes a perfect lesson in advertising for newcomers - and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession.-Lee Clow, Chairman and Global Director, TBWAWorldwideAdditional material on heywhipple From the Back Cover UPDATED FIFTH EDITION OF THE BEST-SELLING GUIDE NOW COVERS ALL MEDIA: DIGITAL, SOCIAL, AND TRADITIONAL This is the nearly all-new fifth edition of Luke Sullivans classic guide to advertising. With assistance from ad veteran and digital expert Edward Boches, this edition is updated to thoroughly cover and explore the new age of advertising. As the authoritative book on advertising in both digital and traditional media, it includes examples, best practices, and how-to advice on everything from social media to mobile, TV, experiential advertising, as well as traditional print media. Part how-to and part expose, Hey Whipple, Squeeze This is the insiders guide to coming up with great ideas as well as an unapologetic send-up of all thats heavy-handed, dim-witted, and ineffectual in the industry.Praise f...

-Titulo Original : Influence Without Authority-Fabricante : Wiley-Descripcion Original: Get what you need to achieve your objectives and produce resultsInfluence Without Authority is the classic guide to getting what you need from people you dont control. Getting things done requires collaboration, and convincing others to contribute requires political skill; this book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values-thats their currency, and its your immediate tool for coaxing their cooperation. This model has been proven over decades, as organizations around the world have turned away from frustration and resignation toward collaboration and results. This book shows you how to implement the Exchange Model at the personal, team, and organizational level to raise the bar for performance and leadership.This new third edition has been updated reflect the changing face of the workplace, and includes new examples and information on geographically dispersed virtual teams. Supplementary materials facilitate classroom and training use with discussions, role-play, videos, and other ancillaries that deepen understanding and promote practical application.Get what you need from the people who have it through mutual exchangeThink in terms of interest, and pinpoint the currencies other people trade inApply the Exchange Model across entire organizations to lead major changeLearn practical real-world strategies for influencing those you do not controlThe ability to influence those not under your authority is becoming ever more valuable. Organizations are flattening, and outside contractors are taking on larger roles than ever before-getting results now means lateral cooperation, often across borders, time zones, organizations, and more. Influence Without Authority provides a proven model for success in this new environment, with expert guidance for real-world application. From the Inside Flap Len Schlesinger called the Second Edition a bible [for] modern organizational practice. Jeffrey Sonnenfeld said it accomplished the near impossible. Now, the Third Edition tops that. Influence Without Authority is the classic resource, revised and updated to reflect todays business environment. New chapters on influence and gender, and influence at a distance, enrich your perspective. The authors offer a proven strategy for getting desired results when you cant order cooperation. Applying the winning concept of influence without explicit authority enables you to get things done with colleagues, customers, and management who have their own agendas. Influence Without Authority shows what it takes to move others to accomplish important objectives, in a way that benefits them as well as you and your organization. The books proven model builds on ways of working that you already know and use, though abandon when dealing with particularly difficult individuals, groups, or organizations. The authors walk you through techniques that will help overcome the things that get in your way of influencing in problematic situations and offer an approach that can dramatically increase your ability to complete even complex projects. The model outlined is based on a universal principle of interaction social scientists call the Law of Reciprocity. The steps are simple: assume everyone is a potential ally; clarify your goals and priorities; diagnose the world of the other person; identify relevant currencies, theirs, yours; deal with relationships; and influence through give and take. Implementation can be complex. Influence Without Authority will give you the inside track for learning how to influence a team, task force, or committee as well as departments and divisions. Learn how to overcome organizational politics and initiate or lead major change. Although a positive, win-win approach is the best starting point, you will also discover how to play hardball when you can no longer catch flies with honey...

-Titulo Original : The New Rules Of Marketing And Pr How To Use Content Marketing, Podcasting, Social Media, Ai, Live Video, And Newsjacking To Reach Buyers Directly-Fabricante : Wiley-Descripcion Original: The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated informationIn the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications-all at a fraction of the cost of traditional advertising!The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you:Incorporate the new rules that will keep you ahead of the digital marketing curveMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from youUse web-based communication technologies to their fullest potentialGain valuable insights through compelling case studies and real-world examplesTake advantage of marketing opportunities on platforms like Live and SnapchatThe seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. From the Inside Flap A NEW EDITION OF THE MODERN MARKETING CLASSIC!This new seventh edition of The New Rules of Marketing & PR has been completely revised and updated for the 2020s. It features a new chapter detailing how to use AI and machine learning in your marketing to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, the seventh edition of The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. When I read The New Rules of Marketing & PR for the first time, it was a eureka moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them. -Brian Halligan, CEO, HubSpot; coauthor of Inbound MarketingDavid is informative, entertaining, and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business. -Tony RobbinsThis excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. -Publishers Weekly (starred review) The New Rules of Marketing &...

-Titulo Original : The Five Rules For Successful Stock Investing Morningstars Guide To Building Wealth And Winning In The Market-Fabricante : Wiley-Descripcion Original: Review Not long ago, MagicDiligence reviewed Mary Buffett and David Clarks Warren Buffett and the Interpretation of Financial Statem...... and concluded that, while possibly useful for beginners, experienced stock investors would dismiss the book as simplistic and adding nothing new. The review also mentioned that a good alternative for more experienced investors looking to add to their knowledge is Pat Dorseys The Five Rules for Successful Stock Investing. Today well take a look at that book. The author, Pat Dorsey, is currently the Director of Equity Research for Morningstar. Morningstar has historically been known for their 5-star scale of mutual fund ratings, but several years ago began applying the same scale to individual stocks. Since Morningstars focus is on durable competitive advantage, the firms investing philosophy correlates very well with that of the Magic Formula and of MagicDiligence. That makes the book particularly relevant and much of my stock analysis is based on techniques outlined in it. The Five Rules... is more or less a two part book. The first half deals covers the title, laying out the five rules for successful investing and then proceeding to expand on each of them. Without spoiling too much of the book, Dorseys five rules are:1) Do your homework.2) Find economic moats.3) Have a margin of safety.4) Hold for the long haul.5) Know when to sell.This first section then continues on to introduce the investor to the techniques of stock analysis. Topics covered include detailed explanations of each financial statement, the points of emphasis to look for in a good investment (such as growth potential and financial health), how to spot accounting blowups before they happen, how to value a stock, and so forth. For everyone interested in stock analysis, from 10 year pros to those just beginning to dip their toes in the market, these chapters contain invaluable and vital information. Nearly every investor will learn something new about evaluating companies and valuing stocks. One particularly valuable chapter is titled The 10-Minute Test, which will help you quickly throw out stocks that are not worth your time, while highlighting investment opportunities that warrant additional research.The second half of the book is equally useful. In this section, Dorsey calls upon Morningstars sector analysts to lay out the intrinsic moat qualities and the factors that separate good and bad companies in a variety of sectors, including Health Care, Consumer Services, Media, Banks, and so on. Its no secret to MagicDiligence Members that some industries are inherently better investment hunting grounds than others, and this book explains why. For example, retail is generally a difficult place to invest - there are no customer switching costs, tons of competition, and constantly changing consumer trends. On the other hand, most medical device makers have very high switching costs, as surgeons are trained on one companys products and are loathe to learn the intricacies of a competing product, unless there is a very good reason to do so.To close this review, a personal observation. Most investors routinely cite classic investing books like Ben Grahams The Intelligent Investor as the place to start for novice investors. I respectfully disagree. Ive read many of those great classics, but no one book has explained the details of company and equity analysis as directly or relevantly as this book. This is one of the most overlooked investing books out there, and comes highly recommended to all investors. -The Motley Fool The Five Rules for Successful Stock Investing By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless. --Christopher C. Davis Portfolio M...

-Titulo Original : The Hard Hat For Kids A Story About 10 Ways To Be A Great Teammate (jon Gordon)-Fabricante : Wiley-Descripcion Original: An inspiring story with lessons on teamwork-written for kids, but valuable to everyoneAdapted from Jon Gordon’s bestseller The Hard Hat, The Hard Hat for Kids is an inspiring story that teaches children how to be a great teammate. An engaging tale that resonates with all children, the 10 Ways to be a Great Teammate and the “We before Me” philosophy, make this book an enjoyable read and an invaluable teaching tool for coaches, teachers, and parents. The Hard Hat for Kids presents practical insights and life-changing lessons that are immediately applicable to everyday situations, giving kids-and adults-a new outlook on cooperation, friendship, and the selfless nature of true teamwork.Mickey is a spunky talented basketball lover who has always dreamed about playing on her school’s team. On the first day of practice, she learns of a special award given to the best teammate-and soon discovers that there is a big difference between being the best player and being the best teammate. What follows is an unforgettable story about selflessness, loyalty, hard work, and compassion, and a clear lesson on putting the team first.Author Jon Gordon is a renowned storyteller with a knack for making life lessons stick. For this book he has teamed up with Dr. Lauren Gallagher, a school psychologist and mental skills coach who shares her passion for bringing valuable lessons to children in a way that is fun and educational. Fittingly, Dr. Gallagher is also the wife of Jon’s college lacrosse teammate at Cornell University where the Hard Hat tradition began. This book continues Jon’s unique way of merging everyday wisdom with practical advice to make you better at everything that you do. The Hard Hat for Kids tells a moving story of teamwork and friendship which is sure to be enjoyed by families, sports teams, and classrooms of children everywhere. From the Inside Flap An inspiring story with lessons on teamwork-written for kids, but valuable to everyoneAdapted from Jon Gordons bestseller The Hard Hat, The Hard Hat for Kids is an inspiring story that teaches children how to be a great teammate. The 10 Ways to be a Great Teammate and the We before Me philosophy, make this book an enjoyable, engaging read and an invaluable teaching tool for coaches, teachers, and parents. The Hard Hat for Kids presents practical insights and life-changing lessons that help children and adults understand the power of cooperation, friendship, and selfless teamwork. Mickey is a spunky, talented basketball lover who has always dreamed about playing on her schools team. On the first day of practice, she learns of a special award given to the best teammate-and soon discovers that there is a big difference between being the best player and being the best teammate. What follows is an unforgettable story about selflessness, hard work, and compassion, and a clear lesson on putting the team first. From the Back Cover An inspiring story with lessons on teamwork written for kids, but valuable to everyoneAdapted from Jon Gordons bestseller The Hard Hat, The Hard Hat for Kids is an inspiring story that teaches children how to be a great teammate. The 10 Ways to be a Great Teammate and the We before Me philosophy, make this book an enjoyable, engaging read and an invaluable teaching tool for coaches, teachers, and parents. The Hard Hat for Kids presents practical insights and life-changing lessons that help children and adults understand the power of cooperation, friendship, and selfless teamwork. Mickey is a spunky, talented basketball lover who has always dreamed about playing on her schools team. On the first day of practice, she learns of a special award given to the best teammate and soon discovers that there is a big difference between being the best player and being the best teammate. What follows is an unforgettable story about selflessness, hard work, and compassion, and a clear lesson on putting the team first. ...

-Titulo Original : How To Measure Anything Finding The Value Of Intangibles In Business-Fabricante : Wiley-Descripcion Original: Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisionsThis insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered immeasurable, including customer satisfaction, organizational flexibility, technology risk, and technology ROI.Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfactionSimplifies overall content while still making the more technical applications available to those readers who want to dig deeperContinues to boldly assert that any perception of immeasurability is based on certain popular misconceptions about measurement and measurement methodsShows the common reasoning for calling something immeasurable, and sets out to correct those ideasOffers practical methods for measuring a variety of intangiblesProvides an online database ( howtomeasureanything ) of downloadable, practical examples worked out in detailed spreadsheetsWritten by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods. From the Inside Flap Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can’t be measured is a significant drain on our nation’s economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement - by you, your firm, or even your government. Regardless of your role in business, understanding the power of measurement will make you, those around you, and your organization more efficient and productive.Using simple concepts to illustrate the hands-on application of advanced statistical techniques, How to Measure Anything, Third Edition reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that you may have previously considered immeasurable, including: customer satisfaction, organizational flexibility, technology ROI, and technology risk. Offering examples that will get you to attempt measurements-even when it seems impossible-this book provides you with the underlying knowledge and the necessary steps for measuring anything, especially uncertainty and risk. This revised third edition provides even deeper insights into the fascinating practice of measuring intangibles, with a special emphasis on risk management and customer satisfaction. New and updated chapters also include:A philosophical discussion of different approaches to probabilities, including what is known as the “Bayesian” vs. “frequentist” interpretations of probabilityInformation compiled from other popular works and compelling articles from Douglas W. HubbardEnlightening new examples of where seemingly impossible measurements were resolved with surprisingly simple methodsMore measurement myths and other perceived obstacles to measurement debunkedA complete and updated resource with real-world case studies and an easy-to-follow format, How to Measure Anything, Third Edition illustrates how author Douglas Hubbard-creator of Applied Information Economics-has successfully applied his approach across various industries. You’ll learn how any problem, no matter how difficult, ill-defined, or uncertain, can lend itself to measurement using proven methods. Straightforward and accessible, this is the resource...

-Titulo Original : Bank 4.0 Banking Everywhere, Never At A Bank-Fabricante : Wiley-Descripcion Original: Winner of best book by a foreign author (2019) at the Business Book of the Year Award organised by PwC RussiaThe future of banking is already here - are you ready?Bank 4.0 explores the radical transformation already taking place in banking, and follows it to its logical conclusion. What will banking look like in 30 years? 50 years? The world’s best banks have been forced to adapt to changing consumer behaviors; regulators are rethinking friction, licensing and regulation; Fintech start-ups and tech giants are redefining how banking fits in the daily life of consumers. To survive, banks are having to develop new capabilities, new jobs and new skills. The future of banking is not just about new thinking around value stores, payment and credit utility - it’s embedded in voice-based smart assistants like Alexa and Siri and soon smart glasses which will guide you on daily spending and money decisions. The coming Bank 4.0 era is one where either your bank is embedded in your world via tech, or it no longer exists.In this final volume in Brett King’s BANK series, we explore the future of banks amidst the evolution of technology and discover a revolution already at work. From re-engineered banking systems, to selfie-pay and self-driving cars, Bank 4.0 proves that we’re not on Wall Street anymore. Bank 4.0 will help you:Understand the historical precedents that flag a fundamental rethinking in bankingDiscover low-friction, technology experiences that undermine the products we sell todayThink through the evolution of identity, value and assets as cash and cards become obsoleteLearn how Fintech and tech “disruptors” are using behaviour, psychology and technology to reshape the economics of bankingExamine the ways in which blockchain, A.I., augmented reality and other leading-edge tech are the real building blocks of the future of banking systemsIf you look at individual technologies or startups disrupting the space, you might miss the biggest signposts to the future and you might also miss that most of we’ve learned about banking the last 700 years just isn’t useful.When the biggest bank in the world isn’t any of the names you’d expect, when branch networks are a burden not an asset, and when advice is the domain of Artificial Intelligence, we may very well have to start from scratch. Bank 4.0 takes you to a world where banking will be instant, smart and ubiquitous, and where you’ll have to adapt faster than ever before just to survive. Welcome to the future. From the Inside Flap Praise for BANK 4.0 From Bank 2.0 to 4.0, Brett has not only been tremendously accurate in predicting where the ball is going in the future of money, but, more importantly, hes been actively shaping how it will get there. Heres a tip: dont bet against him. - Alex Sion, Co-founder, Moven; General Manager, Mobile Channel, JPMorgan Chase Banking is being disrupted on a global basis and Bretts book helps to navigate through these rapid transformations. A must-read in the new era of banking. - Valentin Stalf, CEO and co-founder, N26 Yet again, Brett King brings together some of the most knowledgeable and experienced figures in global FinTech for this authoritative guide to the very latest mega trends. - Anne Boden, CEO and founder, Starling Bank In Bank 4.0, Brett moves our thinking along in financial services from rethinking the bank model to pointing to how to build the new model using first principles thinking. This book brings together not only his own thoughts, but the thinking of many of us who are trying to create the next generation of finance using technology, or FinTech. Anyone involved in finance, technology, money and banking who doesnt pick up this book is missing the key to their future and, as a result, might not have one. - Chris Skinner, Bestselling Author of Digital Human; Chairman of the Financial Services Club As the banking industry continues to disrupt at an ever-accelerating pace, this unputdow...

-Titulo Original : All The Math Youll Ever Need A Self-teaching Guide-Fabricante : Wiley-Descripcion Original: A sharp mind, like a healthy body, is subject to the same ruleof nature: Use it or lose itNeed a calculator just to work out a 15 percent service charge? Not exactly sure how to get the calculator to give you the figureyou need? Turn to this revised and updated edition of All the MathYoull Ever Need, the friendliest, funniest, and easiest workoutprogram around.In no time, youll have total command of all the powerfulmathematical tools needed to make numbers work for you. In adollars-and-cents, bottom-line world, where numbers influenceeverything, none of us can afford to let our math skills atrophy.This step-by-step personal math trainer:Refreshes practical math skills for your personal andprofessional needs, with examples based on everyday situations.Offers straightforward techniques for working with decimals and fractions.Demonstrates simple ways to figure discounts, calculatemortgage interest rates, and work out time, rate, and distance problems.Contains no complex formulas and no unnecessary technical terms. From the Inside Flap ALL THE MATH YOU’LL EVER NEEDRevised EditionA Self-Teaching GuideA sharp mind, like a healthy body, is subject to the same rule of nature: Use it or lose it. Need a calculator just to work out a 15 percent service charge? Not exactly sure how to get the calculator to give you the figure you need? Turn to this revised and updated edition of All the Math You’ll Ever Need, the friendliest, funniest, and easiest workout program around. In no time, you’ll have total command of all the powerful mathematical tools needed to make numbers work for you. In a dollars-and-cents, bottom-line world, where numbers influence everything, none of us can afford to let our math skills atrophy. This step-by-step personal math trainer: Refreshes practical math skills for your personal and professional needs, with examples based on everyday situationsOffers straightforward techniques for working with decimals and fractions Demonstrates simple ways to figure discounts, calculate mortgage interest rates, and work out time, rate, and distance problemsContains no complex formulas and no unnecessary technical terms From the Back Cover ALL THE MATH YOU’LL EVER NEEDRevised EditionA Self-Teaching GuideA sharp mind, like a healthy body, is subject to the same rule of nature: Use it or lose it. Need a calculator just to work out a 15 percent service charge? Not exactly sure how to get the calculator to give you the figure you need? Turn to this revised and updated edition of All the Math You’ll Ever Need, the friendliest, funniest, and easiest workout program around. In no time, you’ll have total command of all the powerful mathematical tools needed to make numbers work for you. In a dollars-and-cents, bottom-line world, where numbers influence everything, none of us can afford to let our math skills atrophy. This step-by-step personal math trainer: Refreshes practical math skills for your personal and professional needs, with examples based on everyday situationsOffers straightforward techniques for working with decimals and fractions Demonstrates simple ways to figure discounts, calculate mortgage interest rates, and work out time, rate, and distance problemsContains no complex formulas and no unnecessary technical terms About the Author STEVE SLAVIN, Ph.D., is a professor of economics at Union County College in Cranford, New Jersey. He is the author of several textbooks and self-teaching guides, including Quick Business Math, Math for Your First and Second Grader, and Economics (all from Wiley)...

-Titulo Original : Disciplined Entrepreneurship Workbook-Fabricante : Wiley-Descripcion Original: The essential companion to the book that revolutionized entrepreneurshipDisciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. Youll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want-even if they dont yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement-because when it comes to your business, good enough isnt good enough-better is always better.Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality.Delve deeper into the 24 steps to successInnovate, persevere, and create the product people wantInternalize lessons learned from real-world entrepreneursTest your understanding with exercises and case studiesThe book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey.Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around-so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulets 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success. From the Inside Flap FEATURING NEW MATERIALDisciplined Entrepreneurship Canvas Primary Market Research Guide Windows of Opportunity and Triggers THE ESSENTIAL COMPANION TO THE BOOK THAT REVOLUTIONIZED ENTREPRENEURSHIPBill Aulets Disciplined Entrepreneurship forever transformed the way professionals think about starting companies. Now this companion workbook helps you get even more out of his proven 24-step framework for making your business dreams a reality. A practical manual for implementing the framework, the Disciplined Entrepreneurship Workbook breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business. Its exercises and assessments help you build on your strengths while pointing out areas that still need work-because when it comes to your business, good enough just isnt good enough. With the Disciplined Entrepreneurship Workbook in your corner, youll: Systematically build your businessSharpen your instincts to recognize and fix issues before they prove fatalTest and deepen your understanding with exercises, worksheets, and case studiesInnovate, persevere, and create products customers want and are willing to pay forStarting a company is a serious undertaking with plenty of risk and lots of sacrifice to go around. But the reward is transformational and uniquely fulfilling. The Disciplined Entrepreneurship Workbook is here to help you realize those rewards by optimizing your chances of success. From the Back Cover FEATURING NEW MATERIALDisciplined Entrepreneurship Canvas Primary Market Research Guide Windows of Opportunity and Triggers THE ESSENTIAL COMPANION TO THE BOOK THAT REVOLUTIONIZED ENTREPRENEURSHIPBill Aulets Disciplined Entrepreneurship forever transformed the way professionals think about starting companies. Now this companion workbook helps you get even more out of hi...

-Titulo Original : Marketing Lessons From The Grateful Dead What Every Business Can Learn From The Most Iconic Band In History-Fabricante : Wiley-Descripcion Original: Review The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away freemium content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Deads approach you can apply to your business. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!Amazon Exclusive: Q&A with Authors David Meerman Scott and Brian Halligan What inspired you to write this book? Brian: We have been thinking about how the Grateful Dead are a great marketing and strategy case study for years. We included content on the Grateful Dead in both of our previous books and often talk about them on stage in our blogs. Recently, we did a webinar that was focused on what marketers could learn from the Grateful Dead that was very well received, so we decided to turn up the volume and write a book. Since we are both longtime deadheads and marketing thinkers, this book was a labor of love for the two of us! David: The Grateful Dead is one huge case study in contrarian marketing! We’ve been eager to write about what the band has been doing to market themselves for more than forty years and apply that to businesses today. These lessons are an important tool for helping to understand the new marketing environment in language and examples that are familiar to all. What are some of the marketing lessons that businesses can learn from The Grateful Dead? Brian: The fundamental assumption in almost every band’s business model was that they were going to make their money on album sales. The Grateful Dead rejected that assumption. Their fundamental business model was based on making money from the concerts. Because of that change, there was a cascade of decisions that fell from that. For instance, each concert was completely unique night-after-night, so there was a strong incentive to see them for several nights in a row - this ultimately led to fans following them around the country. In addition, they allowed their fans to make tapes of the concerts and freely spread them to their fans - the more concerts they played, the more tapes there were, the more people were exposed to the music, the more people paid for concert tickets. David: The Grateful Dead let their audience define the Grateful Dead experience. Concerts were a happening, a destination where all 20,000 or more audience members were actually part of the experience. Making fans an equal partner in a mutual journey, the Grateful Dead teaches us that our community defines who we are. In an era of instant communications on Twitter, blogs and the like, we learn that companies cannot force a mindset on their customers. What kind of research went in to writing this book? Brian: I have been to over 100 Grateful Dead shows, so have been thinking about this for a long time. More recently, I have read pretty much everything I could get my hands on that had been written by band members or colleagues of band members. We also spent some time with Billy Kruetzmann, the Grateful Dead’s long time drummer who helped me with some of the information. David: We did hundreds of hours of research for the book. While some things are well documented (such as the taper policy) many of the bands marketing practices were not talked about in the published materials What has the reaction to the book been amon...

-Titulo Original : The Bogleheads Guide To The Three-fund Portfolio How A Simple Portfolio Of Three Total Market Index Funds Outperforms Most Investors With Less Risk-Fabricante : Wiley-Descripcion Original: Twenty benefits from the three-fund total market index portfolio. The Bogleheads’ Guide to The Three-Fund Portfolio describes the most popular portfolio on the Bogleheads forum. This all-indexed portfolio contains over 15,000 worldwide securities, in just three easily-managed funds, that has outperformed the vast majority of both professional and amateur investors.If you are a new investor, or an experienced investor who wants to simplify and improve your portfolio, The Bogleheads’ Guide to The Three-Fund Portfolio is a short, easy-to-read guide to show you how. From the Inside Flap Investing doesnt need to be complicated. In fact, theres a lot of data and analysis showing the most profitable portfolios are the simplest. Taylor Larimore is recognized as a bona fide expert on Jack Bogles low-cost, buy-and-hold investment strategy. Hes substantially grown his own portfolio and shown many others how to do the same based on Bogles philosophy, and in The Bogleheads Guide to the Three-Fund Portfolio, he shares the blueprint to his personal approach to index investing approved by Jack himself. This groundbreaking guide in the Boglehead series offers the most straightforward system for developing an indexed portfolio that will outperform actively-managed ones over time. Through step-by-step explanations, it shows you how to ensure your financial security by investing in the three market index funds-U.S. stocks, non-U.S. stocks, and U.S. bonds. The key to capturing the most return with this strategy lies in allocation, and the guidance inside offers an illuminating depth of coverage on the nuanced ways to balance a portfolio based on your age, income, goals, tolerance for risk, and personal comfort level with volatility. For people just entering the workforce as well as those closing in on retirement, this single resource ensures a brighter financial future by enabling you to: Eliminate a large handful of risks associated with other investing methods, including manager choice, individual stock and sector vulnerabilities, tracking error, and moreAvoid the most common ways investors lose money trying to make it, including stock picking, market timing, useless newsletters, and expensive advisorsPrepare yourself to invest real money by hearing from a diverse collection of everyday investors successfully using the approach, including model allocation strategies and tipsFollow the simple path to financial security in The Bogleheads Guide to the Three-Fund Portfolio. From the Back Cover Simple. Powerful. And unbeatable. Read it, execute it, then retire in comfort and sleep like a baby. -William J. Bernstein, bestselling author of The Investors Manifesto: Preparing for Prosperity, Armageddon, and Everything in BetweenDiscover How Focused Investing Can Lead to Tremendous Financial GrowthThe Bogleheads Guide to the Three-Fund Portfolio shows you how to get better returns than the majority of professional advisors with just three index funds and a buy-and-hold strategy. Sound too good to be true? Not to the legions of investors who have already amassed fortunes following the philosophy of iconic investor and founder of The Vanguard Group, Jack Bogle. Whether you want to start investing or need better returns, this comprehensive guide walks you step-by-step through determining the proper allocation of your assets, choosing smart investments, and managing your portfolio over time-without losing sleep or money! In his inspiring Foreword, Jack puts his seal of approval on this powerful and easy-to-use resource, which provides:A five-step solution to securing wealth in Bull and Bear MarketsActionable plans for capturing more market returns than many professional investorsInsights and commentary from celebrated and everyday Boglehead investorsDiscover the stress-free approach to reaching your financial goals with The Bogleheads Guide to the Three-Fund Portfolio. About the Author TAYLO...