-Titulo Original : Row The Boat A Never-give-up Approach To Lead With Enthusiasm And Optimism And Improve Your Team And Culture (jon Gordon)-Fabricante : Wiley-Descripcion Original: Learn to live and lead with enthusiasm and optimism, impact your team, and transform your culture In Row the Boat, Minnesota Golden Gophers Head Coach P.J. Fleck and bestselling author Jon Gordon deliver an inspiring message about what you can achieve when you approach life with a never-give-up philosophy. The book shows you how to choose enthusiasm and optimism as your guiding lights instead of being defined by circumstances and events outside of your control. Discover how to put the three key components of row the boat into practice in your life: The Oar: The energy. Only you can dictate whether your oar is in the water or whether you take it out and decide not to use it. The Boat: The sacrifice. The more you give, serve, and make your life about helping others, the better and more fulfilled your life will be, and the bigger your boat gets. The Compass: The direction. The vision you have for your life and the people you surround yourself with help create the dream of where you want to go. Perfect for athletes, coaches, business leaders, and anyone else who hopes to squeeze a little more enjoyment and productivity out of life, Row the Boat will propel leaders, teams, and organizations to greater heights than they have ever reached before. From the Inside Flap Achieve your goals and inspire your teamSharing proven principles and lessons from his experiences building winning teams and programs, transformational coach P.J. Fleck, as told to bestselling author Jon Gordon, shares how to conquer life’s challenges and inspire those around you. Row the Boat shows you how to choose enthusiasm and optimism as your guiding lights instead of being defined by circumstances and events outside of your control.Discover how to put the “row the boat” components into practice in your life and team:The Oar: The energy. Only you can dictate whether your oar is in the water or whether you take it out and decide not to use it.The Boat: The sacrifice. The more you give, serve, and make your life about helping others, the better and more fulfilled your life will be, and the bigger your boat gets.The Compass: The direction. The vision you have for your life and the people you surround yourself with help create the dream of where you want to go. Perfect for athletes, coaches, business leaders, and anyone else who hopes to squeeze a little more enjoyment and productivity out of life, Row the Boat will propel leaders, teams, and organizations to go farther, faster, together. From the Back Cover Praise for Row the Boat“Row the Boat is a masterful introduction manual for making the most of life. P.J. Fleck teaches us how to handle adversity, triumph over tragedy, conquer our doubts, and grow from our failures. With wit, honesty, and intrigue, we learn how to be the captain of life’s voyage.”-MARIA TAYLOR, ESPN analyst & host“P.J. Fleck is a fantastic football coach. He has turned around two major college programs in historic fashion. But Row the Boat is about more than just football. It’s a philosophy of life that leads people to success. Reading this will give you an insight into what it takes to be a winner not only in sports but in life.”-TONY DUNGY, Super Bowl XLI Champion as Head Coach of the Indianapolis Colts & Pro Football Hall of Famer“P.J. Fleck has a passion in ALL that he does, and his results on and off the field are extraordinary. This great read outlines the passions that it takes to reach your full potential, and to always ‘row the boat.’ Get in the boat. P.J. is going to take you on a trip of a lifetime and assist your journey to greatness.”-JIM TRESSEL, 3-time AFCA Coach of the Year, 2002 National Championship Head Coach, & Current President of Youngstown State University About the Author JON GORDON has inspired millions of readers around the world. He is the author of 25 books, including five children’s books and eleven best-sellers: The Energy Bus, The Carpenter, Training C...

-Titulo Original : The Power Of Positive Leadership How And Why Positive Leaders Transform Teams And Organizations And Change The World (jon Gordon)-Fabricante : Wiley-Descripcion Original: Review ...full of proven principles, interesting stories and practical ideas, which makes it a must-read for anyone who wants to become a positive leader. (The Association of MBAs, June 2017) “well written, engaging and covers a range of topics relating to leadership and the issues that are often encountered” (Nursing Times, April 2018) We are not positive because life is easy. We are positive because life can be hard. As a leader, you will face numerous obstacles, negativity, and tests. There will be times when it seems as if everything in the world is conspiring against you and your vision seems more like a fantasy than a reality. That’s why positive leadership is essential! Positive leadership is not about fake positivity. It is the real stuff that makes great leaders great. The research is clear. Being a positive leader is not just a nice way to lead. Its the way to lead if you want to build a great culture, unite your organization in the face of adversity, develop a connected and committed team and achieve excellence and superior results.Since writing the mega best seller The Energy Bus, Jon Gordon has worked and consulted with leaders who have transformed their companies, organizations and schools, won national championships and are currently changing the world. He has also interviewed some of the greatest leaders of our time and researched many positive leaders throughout history and discovered their paths to success. In this pioneering book Jon Gordon shares what he has learned and provides a comprehensive framework on positive leadership filled with proven principles, compelling stories, practical ideas and practices that will help anyone become a positive leader.There is a power associated with positive leadership and you can start benefiting yourself and your team with it today. From the Inside Flap Since writing the mega bestseller, The Energy Bus, Jon Gordon has worked with many businesses, professional and college sports teams, hospitals, schools, and nonprofits. Hes consulted with leaders who have transformed their companies, organizations, and schools, won national championships, and are currently changing the world. He has also interviewed some of the greatest leaders of our time and researched many positive leaders throughout history and discovered their paths to success. In this pioneering book, Jon Gordon shares what he has learned and provides a comprehensive framework on positive leadership filled with proven principles, compelling stories, practical ideas and practices that will help anyone become a positive leader. There is a power associated with positive leadership and you can start benefiting yourself and your team with it today. From the Back Cover DISCOVER THE PROVEN PRINCIPLES AND PRACTICES THAT MAKE GREAT LEADERS GREATWhen some people hear the words positive leadership they roll their eyes because they think were talking about Pollyanna positive, where life is full of unicorns and rainbows. But the truth is that we are not positive because life is easy. We are positive because life can be hard. As a leader, you will face numerous obstacles, negativity, and tests. There will be times when it seems as if everything in the world is conspiring against you and your vision seems more like a fantasy than a reality. Thats why positive leadership is essential! Positive leadership is not about fake positivity. It is the real stuff that makes great leaders great. The research is clear. Being a positive leader is not just a nice way to lead. Its the way to lead if you want to build a great culture, unite your organization in the face of adversity, develop a connected and committed team and achieve excellence and superior results. There is a power associated with positive leadership and you can utilize the framework, stories, and practices in this book to start benefiting yourself and your team with it today! About the Author JON GOR...

-Titulo Original : Defi And The Future Of Finance-Fabricante : Wiley-Descripcion Original: During the Global Financial Crisis in 2008, our financial infrastructure failed. Govern­ments bailed out the very institutions that let the economy down. This episode spurred a serious rethink of our financial system. Does it make any sense that it takes two days to settle a stock transaction? Why do retailers, operating on razor thin margins, have to pay 3% for every customer credit card swipe? Why does it take two days to transfer money from a bank account to a brokerage-or any other company? Why are savings rates miniscule or negative? Why is it so difficult for entrepreneurs to get financ­ing at traditional banks?In DeFi and the Future of Finance, Campbell R. Harvey, Ashwin Ramachandran and Joey Santoro, introduce the new world of Decen­tralized Finance. The book argues that the current financial landscape is ripe for dis­ruption and we are seeing, in real time, the reinvention of finance.The authors provide the reader with a clear assessment of the problems with the current financial system and how DeFi solves many of these problems. The essence of DeFi is that we interact with peers-there is no brick and mortar and all of the associated costs. Savings and lending are reinvented. Trading takes place with algorithms far re­moved from traditional brokerages.The book conducts a deep dive on some of the most innovative protocols such as Uniswap and Compound. Many of the companies featured in the book you might not have heard of-however, you will in the future.As with any new technology, there are a myriad of risks and the authors carefully catalogue these risks and assess which ones can be successfully mitigated.Ideally suited for people working in any part of the finance industry as well as finan­cial policy makers, DeFi and the Future of Finance gives readers a vision of the future. The world of finance will fundamentally be changed over the coming decade. The book enables you to become part of the disruption - not the target of the disruption. From the Inside Flap During the Global Financial Crisis in 2008, our financial infrastructure failed. Governments bailed out the very institutions that let the economy down. This episode spurred a serious rethink of our financial system. Does it make any sense that it takes two days to settle a stock transaction? Why do retailers, operating on razor thin margins, have to pay 3% for every customer credit card swipe? Why does it take two days to transfer money from a bank account to a brokerage-or any other company? Why are savings rates miniscule or negative? Why is it so difficult for entrepreneurs to get financing at traditional banks?In DeFi and the Future of Finance, Campbell R. Harvey, Ashwin Ramachandran, and Joey Santoro, introduce the new world of Decentralized Finance. The book argues that the current financial landscape is ripe for disruption and we are seeing, in real time, the reinvention of finance. The authors provide the reader with a clear assessment of the problems with the current financial system and how DeFi solves many of these problems. The essence of DeFi is that we interact directly with our peers-there are no intermediaries or associated costs. Savings and lending are reinvented. Trading takes place with automated algorithms far removed from traditional brokerages. This book conducts a deep dive into some of the most innovative protocols in the DeFi space such as Uniswap and Compound. As with any new technology, there are a myriad of risks and the authors carefully catalog these risks and assess which ones can be successfully mitigated. Ideally suited for people working in any part of the finance industry as well as financial policy makers, DeFi and the Future of Finance gives readers a vision of the future. The world of finance will fundamentally be changed over the coming decade. This book enables you to become part of the disruption-not the target of the disruption. From the Back Cover A powerful vision of the f...

-Titulo Original : Strong Towns A Bottom-up Revolution To Rebuild American Prosperity-Fabricante : Wiley-Descripcion Original: A new way forward for sustainable quality of life in cities of all sizesStrong Towns: A Bottom Up Revolution to Build American Prosperity is a book of forward thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem.Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles and why it just doesn’t work. New development and high risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life.Develop in depth knowledge of the underlying logic behind the “traditional” search for never ending urban growthLearn practical solutions for ameliorating financial struggles through low risk investment and a grassroots focusGain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturnsBecome a part of the Strong Towns revolution by shifting the focus away from top down growth toward rebuilding American prosperityStrong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live. From the Inside Flap THE WAY WE BUILD OUR CITIES IS FUNDAMENTALLY FLAWED. ITS TIME FOR A BOTTOM-UP REVOLUTION.Americas cities are trapped in a vicious cycle. We cant meet our basic financial needs, yet continue to fund new highways, new megaprojects, and new developments that fail to generate prosperity. Short-term growth may create the illusion of wealth, but it comes at the expense of long-term solvency, creating unpayable future liabilities. Charles L. Marohn, Jr. wants us to break this cycle with lessons our ancestors learned over thousands of years of trial and error. To create cities that last, we must build incrementally, in small actions at the local level, with a focus on feedback and adaptability. This formula will restore strength and stability to our fragile system. And in his new book, Strong Towns: A Bottom-Up Revolution to Rebuild American Prosperity, he breaks with modern practice to present a new vision of urban development that creates organic resilience. Readers will discover: Why our cities are on the cusp of a long, slow decline, and how to approach the challenge in a rational wayWhy inducing growth and development has been the conventional response to urban financial struggles-and why it just doesnt workWhy old and blighted areas are often more financially productive than shiny new onesThe power of little bets to strengthen communities and improve the lives of citizensHow humble public engagement can create amazing insightsThe surprising ways that strong neighborhoods make us better peopleThis book lays out a new paradigm that not only promises to address the long-standing problems facing Americas city leaders, but also offers unexpected insights into what it means to be human. Thoughtful, practical, quietly passionate, and at times poignant, Strong Towns is a must-read for anyone who cares deeply about creating places where people want to live. strongtowns From the Back Cover PRAISE FOR STRONG TOWNSSometimes, in our depleted and cynical times, one hears Well then, what is your genius plan? Here it is, finally, with extraordinary force and clarity: a genius plan. -ANDRES DUANY, author of Suburban Nation and founder of the Congress for the New UrbanismRebuilding our cities, towns, suburbs, and communiti...

-Titulo Original : They Ask, You Answer A Revolutionary Approach To Inbound Sales, Content Marketing, And Todays Digital Consumer-Fabricante : Wiley-Descripcion Original: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much moreIn today’s digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom-is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company-but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know:How to build trust with buyers through content and video.How to turn your web presence into a magnet for qualified buyers.What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.How to achieve buy-in at your company and truly embrace a culture of content and video.How to transform your current customer base into loyal brand advocates for your company.They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. From the Inside Flap The Simple Marketing Strategy to Attract Buyers in the Digital EraTodays consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the old school marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides your buyers with the answers they seek. This is how you grow your business in the digital age. And They Ask, You Answer is your guide to accomplishing that goal. The first edition of They Ask, You Answer was a massive success, empowering marketing and sales teams across all industries (B2B and B2C), to connect with their buyers online and achieve astounding revenue growth. This revised edition goes even deeper, introducing you to the latest must-have content marketing tools, like real-time conversation technology and video. Inside, youll also find new case studies and interviews with industry thought leaders. Finally, this book will give you insider insight into the future of digital marketing. With They Ask, You Answer in your pocket, youll not only be positioned for success today, youll al...

-Titulo Original : Empowered Ordinary People, Extraordinary Products (silicon Valley Product Group)-Fabricante : Wiley-Descripcion Original: What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that theres a greatness in everyone, and your job is to create an environment where that greatness can emerge.” The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. The book covers:what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology productsrecruiting and coaching the members of product teams, first to competence, and then to reach their potentialcreating an inspiring product vision along with an insights-driven product strategytranslating that strategy into action by empowering teams with specific objectives-problems to solve-rather than features to buildredefining the relationship of the product teams to the rest of the companydetailing the changes necessary to effectively and successfully transform your organization to truly empowered product teamsEMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive. Review Praise for EMPOWEREDEMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I’ve been waiting for in one book.-Jeff Patton, Product Process and Design CoachIve known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons.-Doug Camplejohn, EVP and GM, Sales Cloud, SalesforceOnce again, Martys wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, EMPOWERED is a must read for product leaders and all leaders who are convinced there must be a better way.-Chuck Geiger, former CTO Chegg, IAC, PayPal, eBay, Wine , TravelocityIf youre leading product people or even the whole product organization of your company, this book is for you. It’s the first book to outline the underlying philosophy behind stellar product organizations from a leaders perspective, and its many examples make it easy to understand these concepts and apply them in your company’s environment.-Petra Wille, Product Leadership CoachAs one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best-create satisfying, engaging experiences for your users and customers.-Simon Zhang, CEO, Growing IOTo thrive in this age of constant disruption, companies must accelerate innovation and continuously...

-Titulo Original : Everyday Business Storytelling Create, Simplify, And Adapt A Visual Narrative For Any Audience-Fabricante : Wiley-Descripcion Original: A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations-and your career-forwardIn Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the worlds top brands-including , Nestle, Accenture, and Marriot-bring clarity and meaning to their business communications. Whether youre building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives.Youll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. Within this business book, youll also find clever data visualization and visual display techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling.Just a few of the things youll learn from this business book include:The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engagingThe four signposts of storytelling and how to identify and weave in your BIG idea to capture attentionHow to craft expert headlines that guide your audience and advance your storyEveryday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If youre a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you. Review It has always been challenging to find a comprehensive development solution that helps teach employees how to create and share compelling, audience-centric business stories. This approach is grounded in real scenarios and case studies that anyone can relate to. If youre looking to up-level your skillset in storytelling and drive business conversations forward, get this book!-Stacy Salvalaggio, Vice President, Retail Operations, Aritzia and Former Global Senior Director, Learning and Development, McDonaldsTheres no greater skill and ingenuity to propel your career than the ability to translate data insights into clear, authentic narratives. This book is the winning formula for any executive.-Sydney Savion, Chief Learning Officer, Air New Zealand From the Back Cover PRAISE FOR EVERYDAY BUSINESS STORYTELLINGWeve made storytelling a top priority at Nestle, working with Janine and Lees talented team to upgrade the skill, speed, and agility of our sales force. Im a big fan of their remarkably simple and logical methodology. If your organization is serious about business storytelling, you need this hugely useful resource.-JIM COYNE, President of Nestle USA SalesYou can have the most talented people in your organization, but if they dont know how to translate information into influential stories, youre facing an uphill challenge. Hands down the most practical and applicable way to craft business narratives. An invaluable resource for leaders and teams who want to inspire and motivate people to action.-SHANE WALL, Presidents Council of Advisors on Science and Technology at the White House and Former Chief Technology Officer at HP Inc.This book makes a monster point: We absorb each other in personal stories all the time so why cant we use, as readily, the same attention-grabbing techniques to further our business pursuits? Janine and Lees book is a brilliant and easy on-ramp to business storytelling.-MICHAEL STREEFLAND, Executive Communications Consultant to Netflix, Walt Disney Company and Youve got one shot to get your...

-Titulo Original : The Power Of A Positive Team Proven Principles And Practices That Make Great Teams Great (jon Gordon)-Fabricante : Wiley-Descripcion Original: A book about teams to help teams become more positive, united and connected.Worldwide bestseller - the author of The Energy Bus and The Power of Positive Leadership shares the proven principles and practices that build great teams - and provides practical tools to help teams overcome negativity and enhance their culture, communication, connection, commitment and performance.Jon Gordon doesn’t just research the keys to great teams, he has personally worked with some of the most successful teams on the planet and has a keen understanding of how and why they became great. In The Power of a Positive Team, Jon draws upon his unique team building experience as well as conversations with some of the greatest teams in history in order to provide an essential framework, filled with proven practices, to empower teams to work together more effectively and achieve superior results.Utilizing examples from the writing team who created the hit show Billions, the National Champion Clemson Football team, the World Series contending Los Angeles Dodgers, The Miami Heat and the greatest beach volleyball team of all time to Navy SEAL’s, Marching bands, Southwest Airlines, USC and UVA Tennis, Twitter, Apple and Ford, Jon shares innovative strategies to transform a group of individuals into a united, positive and powerful team.Jon not only infuses this book with the latest research, compelling stories, and strategies to maintain optimism through adversity… he also shares his best practices to transform negativity, build trust (through his favorite team building exercises) and practical ways to have difficult conversations-all designed to make a team more positive, cohesive, stronger and better.The Power of a Positive Team also provides a blueprint for addressing common pitfalls that cause teams to fail-including complaining, selfishness, inconsistency, complacency, unaccountability-while offering solutions to enhance a team’s creativity, grit, innovation and growth.This book is meant for teams to read together. It’s written in such a way that if you and your team read it together, you will understand the obstacles you will face and what you must do to become a great team. If you read it together, stay positive together, and take action together you will accomplish amazing things TOGETHER. From the Inside Flap Worldwide bestseller-the author of The Energy Bus and The Power of Positive Leadership shares the proven principles and practices that build great teams and provides practical tools to help teams overcome negativity and enhance their culture, communication, connection, commitment and performance. Jon Gordon doesnt just research the keys to great teams.He has personally worked with some of the most successful teams on the planet and has a keen understanding of how and why they became great. In The Power of a Positive Team, Jon draws upon his unique team building experience as well as conversations with some of the greatest teams in history in order to provide an essential framework filled with proven practices to empower teams to work together more effectively and achieve superior results. Utilizing examples from the writing team who created the hit show Billions, the National Champion Clemson Football team, the World Series contending Los Angeles Dodgers, the Miami Heat and the greatest beach volleyball team of all time to Navy SEALs, Marching bands, Southwest Airlines, USC and UVA Tennis, Google, Apple and Ford, Jon shares innovative strategies to trans- form a group of individuals into a united, positive and powerful team. Jon not only infuses this book with the latest research, compelling stories, and strategies to maintain optimism through adversity... he also shares his best practices to transform negativity, build trust (through his favorite team building exercises), and offers practical ways to have difficult conversations-all designed to make a team more positive, cohesive, stronger and better. Th...

-Titulo Original : Testing Business Ideas A Field Guide For Rapid Experimentation (the Strategyzer Series)-Fabricante : Wiley-Descripcion Original: A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasClose the knowledge gap between strategy and experimentation/validationIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition CanvasA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. From the Inside Flap Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure. Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You’ll learn the process, design your first experiment, and start testing business ideas. If you’re already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, youll learn to scale testing systematically in your organization through ceremonies and shared language. It’s time to move past opinions and bulletproof your ideas with evidence today. From the Back Cover Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You’ll learn the process, design your first experiment, and start testing business ideas. If you’re already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you’ll learn to scale testing systematically in your organization through ceremonies and shared language. It’s time to move past opinions and bulletproof your ideas with evidence today. About the Author David J. Bland Author and founder based in Silicon Valley who helps companies find growth using “Lean Startup” methods, design thinking, and business model innovation.Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the “Thinkers 50” list; passionate entrepreneur; and in-demand speaker...

-Titulo Original : Valuation Measuring And Managing The Value Of Companies (wiley Finance)-Fabricante : Wiley-Descripcion Original: McKinsey & Companys #1 best-selling guide to corporate valuation the fully updated seventh editionValuation has been the foremost resource for measuring company value for nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders.This latest edition has been carefully revised and updated throughout, and includes new insights on topics such as digital, ESG (environmental, social and governance), and long-term investing, as well as fresh case studies. Clear, accessible chapters cover the fundamental principles of value creation, analyzing and forecasting performance, capital structure and dividends, valuing high-growth companies, and much more. The Financial Times calls the book “one of the practitioners’ best guides to valuation.” This book: Provides complete, detailed guidance on every crucial aspect of corporate valuationExplains the strategies, techniques, and nuances of valuation every manager needs to knowCovers both core and advanced valuation techniques and management strategiesFeatures/Includes a companion website that covers key issues in valuation, including videos, discussions of trending topics, and real-world valuation examples from the capital marketsFor over 90 years, McKinsey & Company has helped corporations and organizations make substantial and lasting improvements in their performance. Through seven editions and 30 years, Valuation: Measuring and Managing the Value of Companies, has served as the definitive reference for finance professionals, including investment bankers, financial analysts, CFOs and corporate managers, venture capitalists, and students and instructors in all areas of finance. From the Inside Flap Valuation has become the resource that financial professionals rely on for measuring, managing, and maximizing shareholder value. Now in its updated Seventh Edition, this essential resource provides information for the practical application of finance to solve real-world business problems for a variety of industries and regions. This updated edition reflects the economic events of the past decade, new developments in academic finance, and the authors latest research and experiences. Comprehensive in scope, Valuation reviews the foundations of value, explores core and advanced valuation techniques, clarifies how to manage value, and offers solutions for special situations. The authors explain how to develop a business portfolio strategy based on which business units a corporate parent is best positioned to own and which might perform better under someone elses ownership. They also reveal how to assess major transactions such as acquisitions, divestitures, and restructurings. In addition, Valuation gives professionals an understanding of how to design a capital structure that supports a companys strategy with a reasonable level of risk. This thoroughly revised and updated Seventh Edition provides insights on improving planning and resource allocation, including for digital, for environmental, social, and governance, and for long-term investing. It also includes a collection of fresh case studies. Valuation plays a pivotal role for both long- and short-term strategy. For more than 30 years, analysts and managers have turned to Valuation as a reference guide, helping to answer questions about challenging situations. This updated edition continues Valuations reputation for offering the quality solutions you need right now. From the Back Cover McKinsey & Companys #1 bestselling guide to corporate valuation, now in its Seventh EditionThe revised Seventh Edition of Valuation offers detailed, step-by-step explanations of how to easily and effectively measure and manage the value of companies. This book contains proven valuation frameworks that have been u...

-Titulo Original : Virtual Selling A Quick-start Guide To Leveraging Video, Technology, And Virtual Communication Channels To Engage Remote Buyers And Close Deals Fast (jeb Blount)-Fabricante : Wiley-Descripcion Original: And just like that, everything changed . . .A global pandemic. Panic. Social distancing. Working from home.In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.Overnight, virtual selling became the new normal. Now, it is here to stay.Virtual selling can be challenging. Its more difficult to make human to human connections. Its natural to feel intimidated by technology and digital tools. Few of us havent felt the wave of insecurity the instant a video camera is pointed in our direction.Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle.Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. Youll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you:How to leverage human psychology to gain more influence on video callsThe seven technical elements of impactful video sales callsThe five human elements of highly effective video sales callsHow to overcome your fear of the camera and always be video readyHow to deliver engaging and impactful virtual demos and presentationsPowerful video messaging strategies for engaging hard to reach stakeholdersThe Four-Step Video Prospecting FrameworkThe Five-Step Telephone Prospecting FrameworkThe LDA Method for handling telephone prospecting objectionsAdvanced email prospecting strategies and frameworksHow to leverage text messaging for prospecting and down pipeline communicationThe law of familiarity and how it takes the friction out of virtual selling The 5Cs of Social SellingWhy it is imperative to become proficient with reactive and proactive chatStrategies for direct messaging - the Swiss Army Knife of virtual sellingHow to leverage a blended virtual/physical selling approach to close deals fasterAs you dive into these powerful insights, and with each new chapter, youll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar.Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blounts Virtual Selling puts the same strategies employed by his clients-a whos who of the worlds most prestigious organizations-right into your hands. From the Inside Flap Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. Youll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles. Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you: How to leverage human psychology to gain more influence on video callsThe seven technical elements of impactful video sales callsThe five human elements of highly effective video sales callsHow to overcome your fear of the camera and always be video-readyHow to deliver engaging and impactful virtual demos and presentationsPowerful video messaging strategies for engaging hard-to-reach stakeholdersThe Four-Step Video Prospecting FrameworkThe Five-Step Telephone Prospecting FrameworkThe LDA Method for handling telephone prospecting objectionsAdvanced email prospecting strategies and frameworksH...

-Titulo Original : Storytelling With Data Lets Practice!-Fabricante : Wiley-Descripcion Original: Influence action through data!This is not a book. It is a one-of-a-kind immersive learning experience through which you can become or teach others to be a powerful data storyteller.Let’s practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data’s foundational lessons, Let’s practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes: Practice with Cole: exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation Practice on your own: thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions Practice at work: practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impactThe lessons and exercises found within this comprehensive guide will empower you to master or develop in others data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories! Review “I teach data-driven storytelling and communication to undergraduate, Ph.D. students, MBAs, and executives. Across all of these, storytelling with data is my core textbook and in every class, students want more from Cole particularly in the form of hands-on remakes. Im thrilled that I can now add Lets Practice! to my courses. Packed with examples and practical strategies, this is a must-have resource for anyone who needs to convey data, or to teach this critical professional skill to others.” Steven Franconeri, Professor of Psychology, Director of the Cognitive Science Program and the Visual Thinking Lab at Northwestern University “This book is stellar. Do not be fooled and think it is merely a set of practice exercises that augment the first book. Let’s Practice! offers a treasure chest full of insights on change management, collaboration, leadership engagement, feedback, iteration, and how to think critically about what is important to the organization and its stakeholders. Cole offers clear, explicit instructions on how to define your audience, determine their needs, and craft narratives that engage and enlighten.” Steve Wexler, author of The Big Book of Dashboards From the Back Cover Influence action through data!This is not just a book. It is a one-of-a-kind immersive learning experience through which you can become--or teach others to be--a powerful data storyteller.Lets practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with datas foundational lessons, lets practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes: PRACTICE with COLE . . . exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanationPRACTICE on your OWN . . . thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutionsPRACTICE at WORK . . . practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine...

-Titulo Original : The Bogleheads Guide To Investing-Fabricante : Wiley-Descripcion Original: The irreverent guide to investing, Boglehead styleThe Bogleheads Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle. This witty and wonderful book offers contrarian advice that provides the first step on the road to investment success, illustrating how relying on typical common sense promoted by Wall Street is destined to leave you poorer. This updated edition includes new information on backdoor Roth IRAs and ETFs as mainstream buy and hold investments, estate taxes and gifting, plus changes to the laws regarding Traditional and Roth IRAs, and 401k and 403b retirement plans. With warnings and principles both precisely accurate and grandly counterintuitive, the Boglehead authors show how beating the market is a zero-sum game.Investing can be simple, but its certainly not simplistic. Over the course of twenty years, the followers of John C. Bogle have evolved from a loose association of investors to a major force with the largest and most active non-commercial financial forum on the Internet. The Bogleheads Guide to Investing brings that communication to you with comprehensive guidance to the investment prowess on display at Bogleheads.org. Youll learn how to craft your own investment strategy using the Bogle-proven methods that have worked for thousands of investors, and how to:Choose a sound financial lifestyle and diversify your portfolioStart early, invest regularly, and know what youre buyingPreserve your buying power, keeping costs and taxes lowThrow out the good advice promoted by Wall Street that leads to investment failureFinancial markets are essentially closed systems in which ones gain garners anothers loss. Investors looking for a roadmap to successfully navigating these choppy waters long-term will find expert guidance, sound advice, and a little irreverent humor in The Bogleheads Guide to Investing. From the Inside Flap The Bogleheads’ Guide to Investing is a handy resource that is written for anyone who may be grappling with a financial problem or simply wants to know how to invest money to get the best results. The Boglehead team of investment experts-Mel Lindauer, Taylor Larimore, and Michael LeBoeuf-provide the answers for gaining a foothold in the market and keeping it there.Investing can be simple, but it’s certainly not simplistic. Over the course of nearly twenty years, the followers of John C. Bogle have evolved from a loose association of investors to a major force with the largest and most active non-commercial financial forum on the Internet. The Bogleheads’ Guide to Investing is a hands-on resource for tapping into John C. Bogle’s “uncommon” investing wisdom.Like the first edition, this thoroughly revised and updated second edition of The Bogleheads’ Guide to Investing offers investors of all stripes, ages, and investing prowess a DIY handbook that champions the sage investment wisdom of John C. Bogle. Often witty and always wise, the book is filled with sage advice that helps investors take the first step on the road to investment success. And to keep investors on the right path, the authors illustrate how relying on common sense promoted by Wall Street is destined to leave you poorer.The updated second edition includes the latest information on how to profit from backdoor Roth IRAs and Exchange Traded Funds. The book also contains timely updates on estate taxes and gifting, plus changes to the laws regarding traditional as well as 401(k) and 403(b) retirement plans. In addition, the authors offer investment warnings and principles that are both precisely accurate and sometimes counterintuitive.Assuming no extensive knowledge of finance on your part, the Boglehead authors march you step by step toward the winning investment strategy. From the Back Cover Praise for The Bogleheads’ Guide to Investing, Second EditionIm often asked to recommend a good, basic book on investing, and The Bogleheads Gu...

-Titulo Original : The Nft Handbook How To Create, Sell And Buy Non-fungible Tokens-Fabricante : Wiley-Descripcion Original: Learn how to create and profit from NFTsThe NFT Handbook is a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value.We’ll delve into the different types and aspects of NFTs and discuss the different NFT marketplaces and the pros and cons of each. Create Your Own NFTs: Step by step instructions on all aspects of NFT creation, including what types of content to use, where to source content, adding artistic design, writing the NFT’s description, adding optional unlockable content and setting an optional ongoing royalty.Mint Your NFTs: You’ll learn the process of how to get your NFTs on the blockchain.Sell Your NFTs: We’ll go through the whole process including creating a collection, and the different options such as setting a price or starting an auction.Buy NFTs: What you’ll need to bid on and purchase NFTs, and how to avoid getting scammed.You’ll also get a primer on blockchain, particularly the Ethereum cryptocurrency and “gas” fees. You’ll also be shown step by step how to create, secure and fund your own cryptocurrency wallet, where you’ll store your NFTs and cryptocurrency. Whether you’re experienced with the blockchain and crypto or a complete noob (beginner), The NFT Handbook will guide you in the process of creating, minting, selling and buying NFTs. From the Inside Flap A PRACTICAL AND NON-TECHNICAL GUIDE TO NFTSNFTs-non-fungible tokens-are the ultimate collectible. Immune to damage or deterioration and impossible to knock-off, copy, or pirate, they are soaring in popularity and value. In The NFT Handbook: How to Create, Sell and Buy Non-Fungible Tokens, a team of renowned digital entrepreneurs walks you through the steps you need to take to get in on the NFT action. It’s a detailed guide to creating, selling, and buying non-fungible tokens that’s accessible to anyone, even those without a background in blockchain or crypto technology. The book covers the different types and aspects of NFTs, various NFT marketplaces, and the pros and cons of each one. You’ll learn what content to use, where to source it, how to add artistic design, create the NFT description, add unlockable content, and set an optional ongoing royalty. You’ll also find out how to mint your own NFTs and get them on the Ethereum blockchain. The authors have also included real-life examples and case studies of people that have turned their own NFTs into overnight successes. Whether you’re a blockchain and crypto veteran or a complete newbie, The NFT Handbook: How to Create, Sell and Buy Non-Fungible Tokens can help you: Create and mint your own NFTs from scratchBuy existing NFTs on a variety of reputable marketplacesCreate collections and sell your NFTs by fixed price or auctionModel real-life successes with included case studiesSecure and protect your own cryptocurrency wallet to store your NFTs, From the Back Cover A PRACTICAL AND NON-TECHNICAL GUIDE TO NFTSNFTs-non-fungible tokens-are the ultimate collectible. Immune to damage or deterioration and impossible to knock-off, copy, or pirate, they are soaring in popularity and value. In The NFT Handbook: How to Create, Sell and Buy Non-Fungible Tokens, a team of renowned digital entrepreneurs walks you through the steps you need to take to get in on the NFT action. It’s a detailed guide to creating, selling, and buying non-fungible tokens that’s accessible to anyone, even those without a background in blockchain or crypto technology. The book covers the different types and aspects of NFTs, various NFT marketplaces, and the pros and cons of each one. You’ll learn what content to use, where to source it, how to add artistic design, create the NFT description, add unlockable content, and set an optional ongoing royalty. You’ll also find out how to mint your own NFTs and get them on the Ethereum blockchain. The authors have also included re...

-Titulo Original : The Human Element Overcoming The Resistance That Awaits New Ideas-Fabricante : Wiley-Descripcion Original: The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best(and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say yes. This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the Fuel-based mindset. The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor. By focusing on Fuel, innovators neglect the other half of the equation - the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover:Why their best ideas get rejected - despite their undeniable value.How to disarm the forces of resistance that act against change.How to transform the very Frictions that hold us back into catalysts for change.Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change. Review An engrossing read on what it takes to open other peoples minds. A leading psychologist and a crackerjack entrepreneur team up to demystify the science and practice of convincing people to let go of the status quo. If youve ever been frustrated by people rejecting an innovative idea or refusing a constructive change, this book might just be what you need.--Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLifeThe Human Element pulls back the curtain on the psychological forces that stop people from embracing new ideas and adopting new products. Whether youre a creator looking to execute or an executive looking to create, this book is a timely read.--Daniel H. Pink, Author of When, Drive, and To Sell Is HumanWhy is it that customers looking at new products or services that would dramatically change their lives or business for the better find it so hard to embrace and adopt them? The Human Element cracks the code. It describes the four forces that act against innovation and provides entrepreneurs the insights and tools on how to overcome them. This book is essential reading for any entrepreneur or innovator looking to accelerate adoption of disruptive innovation.--Steve Blank, Eight-time entrepreneur-turned-educator and originator of the Lean Startup movementToo often marketers rely on features, benefits and promotion as the way to get customers to adopt a new product or service. But as it turns out, this is only half of the marketing formula. The Human Element makes a critical contribution to the world of marketing by identifying the four primary Frictions that inhibit consumers desires to adopt new offers. This book shows readers not only how to forecast these Frictions, but more importantly, how to overcome them. The Human Element is a must read for anyone attempting to launch something new.--Philip Kotler, The Father of Modern Marketing, Author of over 80 books and Professor Emeritus at the Kellogg School of ManagementAdoption of your products and services is key to innovation success. Let this book be your guide.--Alex Osterwalder, Innovation Thought Leader, Best-selling author of Business Model Generation and originator of the Business Model CanvasWhat invisible forces s...

-Titulo Original : The Startup Owners Manual The Step-by-step Guide For Building A Great Company-Fabricante : Wiley-Descripcion Original: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and its taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owners Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the Lean Startup movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to get, keep and grow customers profitably Compute how youll drive your startup to repeatable, scalable profits. The Startup OwnerÂs Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. From the Inside Flap The Startup Owners Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the process that gets them out of the building, where customers live, to develop winning products customers will buy. From the Back Cover The Startup Owners Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the process that gets them out of the building, where customers live, to develop winning products customers will buy. About the Author Steve Blank is a driving force in innovation, helping to radically reshape how startups are built and how entrepreneurship is taught. His new Startup Owners Manual is his latest addition for entrepreneurial practitioners. Steve created the Customer Development methodology that spawned the Lean Startup movement. He teaches entrepreneurship at Stanford University, U.C. and Columbia. His blog, steveblank , is must reading among entrepreneurs. In 2011, Steve created the Lean LaunchPad, a hands-on class using Customer Development to train students as well as elite teams of scientists selected by the U.S. National Science Foundation. Steve arrived in Silicon Valley in 1978, as boom times began, joining his first of eight startups. After 21 years the results were two deep craters, several base hits, one massive dot-com bubble home run, and immense experiential learning that resulted in his first break-through book, The Four Steps to the Epiphany. Bob Dorf is a serial entrepreneur, founding his first success at age 22 and, since then, six more-two homeruns, two base hits, and three great tax losses, as he puts it. Hes advised and/or invested in a score since. Dorf is often called the midwife of Customer Development, having critiqued early drafts of The Four Steps to the Epiphany; he and Steve have been friends and colleagues ever since. Entrepreneurial from his teens, Bob received his last W-2 almost 40 years ago, when he quit his editors job at New Yorks WINS Radio to launch his first successful startup. In his spare time, he teaches Introduction to Venturing, on Customer Development and getting startups right, at Columbia Business School. For tons more insight and helpful tools for entrepreneurs and educators: steveblank...

-Titulo Original : 2022 Cfa Program Curriculum Level I Box Set-Fabricante : Wiley-Descripcion Original: Prepare for success on the 2022 CFA Level I exam with the latest official CFA® Program Curriculum.The 2022 CFA Program Curriculum Level I Box Set contains all the material you need to succeed on the Level I CFA exam in 2022. This set includes the full official curriculum for Level I and is part of the larger CFA Candidate Body of Knowledge (CBOK).Highly visual and intuitively organized, this box set allows you to:Learn from financial thought leaders.Access market-relevant instruction.Gain critical knowledge and skills. The set also includes practice questions to assist with your recall of key terms, concepts, and formulas. Perfect for anyone preparing for the 2022 Level I CFA exam, the 2022 CFA Program Curriculum Level I Box Set is a must-have resource for those seeking the foundational skills required to become a Chartered Financial Analyst®. About the Author CFA Institute is a global association of investment professionals. The organization offers the Chartered Financial Analyst (CFA) designation, the Certificate in Investment Performance Measurement (CIPM) designation, and the Claritas Investment Certificate. It provides continuing education conferences, seminars, webcasts, and publications to allow members and other participants to stay current on developments in the investment industry...

-Titulo Original : You Win In The Locker Room First The 7 Cs To Build A Winning Team In Business, Sports, And Life (jon Gordon)-Fabricante : Wiley-Descripcion Original: NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4-12 record and the franchise had never before achieved back-to-back winning seasons. Under Smith’s leadership, the Falcons earned an 11-5 record in his first season and would go on to become perennial playoff and Super Bowl contenders earning Smith AP Coach of year in 2008 and voted Coach of Year by his peers in 2008, 2010 and 2012.You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon-consultant to numerous college and professional teams-to explore the seven powerful principles that any business, school, organization, or sports team can adopt to revitalize their organization.Step by step, the authors outline a strategy for building a thriving organization and provide a practical framework that give leaders the tools they need to create a great culture, lead with the right mindset, create strong relationships, improve teamwork, execute at a higher level, and avoid the pitfalls that sabotage far too many leaders and organizations.In addition to sharing what went right with the Falcons, Smith also transparently shares what went wrong his last two seasons and provides invaluable lessons leaders can take away from his victories, success, failures and mistakes.Whether it’s an executive leadership team of a Fortune 500 company, a sports team, an emergency room team, military team, or a school team successful leaders coach their team and develop, mentor, encourage, and guide them. This not only improves the team, it improves the leaders and their relationships, connections, and organization.You Win in the Locker Room First offers a rare behind-the-scenes look at one of the most pressure packed leadership jobs on the planet and what leaders can learn from these experiences in order to build their own winning team. From the Inside Flap NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4-12 record and the franchise had never before achieved back-to-back winning seasons. Under Smiths leadership, the Falcons earned an 11-5 record in his first season and would go on to become perennial playoff and Super Bowl contenders earning Smith AP Coach of year in 2008 and voted Coach of Year by his peers in 2008, 2010 and 2012.You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon-consultant to numerous college and professional teams-to explore the seven powerful principles that any business, school, organization, or sports team can adopt to revitalize their organization.Step by step, the authors outline a strategy for building a thriving organization and provide a practical framework that give leaders the tools they need to create a great culture, lead with the right mindset, create strong relationships, improve teamwork, execute at a higher level, and avoid the pitfalls that sabotage far too many leaders and organizations.In addition to sharing what went right with the Falcons, Smith also transparently shares what went wrong his last two seasons and provides invaluable lessons leaders can take away from his victories, success, failures and mistakes.Whether its an executive leadership team, sports team, emergency room, military or school team, successful leaders coach, develop, mentor, and encourage the people on their team. This not only improves the team; it improves the leaders and their relationships, connections, and organization.You Win in the Locker Room First offers a rare behind-the-scenes look at one of the most pressure packed leadership jobs on the planet and what leaders can learn from these experiences in order to build their own winning team. From the Back Cover WINNING STRATEGIES FROM THE SPORTS ARENA THAT CAN BE APPLIED EVERY...

-Titulo Original : The Youtube Formula How Anyone Can Unlock The Algorithm To Drive Views, Build An Audience, And Grow Revenue-Fabricante : Wiley-Descripcion Original: From the Inside Flap As YouTube grows ever more popular, the competition amongst creators to reach the highest echelons of popularity and subscribership becomes fiercer by the day. An old iPhone camera and a thrown-together growth strategy simply wont suffice to grow your channel and improve your revenue anymore.In The YouTube Formula, expert creator and YouTube coach Derral Eves shows you everything you need to know to optimize your current content strategy. He offers in-depth, practical, and implementable strategies for how to launch a channel, drive massive views and subscriber growth, build a brand, increase engagement, improve searchability, and drive commerce through YouTube.Derral teaches you why most YouTube channels fail to gather significant momentum and what you can do to make sure youre not among them. Youll find out the different ways you can monetize your YouTube channel, grow your business with YouTube, inspire loyalty in your viewers and subscribers, and how to harness the power of solid data to move the needle on your YouTube numbers.Youll learn things about YouTubes algorithm that havent been taught in any other book about the platform, all written in an easy-to-follow and user-friendly format full of case studies and real questions and answers from actual creators and businesses. Derral takes you through the YouTube content creation process from start to finish, offering advice from other creators who have demonstrated an ability to consistently rake in subscribers, views, and revenue.Perfect for current and aspiring YouTube creators of all stripes, The YouTube Formula will earn a place in the libraries of anyone interested in modern and digital marketing, growth hacking, and e-commerce. Learn the secrets to getting dramatic results on YouTubeDerral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers cant get anywhere else: the inner workings of the YouTube algorithm thats responsible for determining success on the platform, and how creators can use it to their advantage.Full of actionable advice and concrete strategies, this book teaches readers how to:Launch a channelCreate life-changing contentDrive rapid view and subscriber growthBuild a brand and increase engagementImprove searchabilityMonetize content and audienceReplete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform. From the Back Cover PRAISE FOR THE YOUTUBE FORMULAOnly one or two other people in the entire world understand YouTube on the level that Derral does. I have one of the top three most-watched channels on YouTube, and I still talk about YouTube data and strategy with Derral because nobody is on the same wavelength as he is. Whether you have 5 subscribers or 5 million, you can learn how to be successful on YouTube by reading Derrals book.-Jimmy Donaldson, MrBeastStudy it... understand it... dream it... Derral Eves just wrote the bible to YouTube success.-Jordi van den Bussche, KwebbelkopDerral has the rare experience of being successful on YouTube as a creator, a marketer, an advertiser, and an entrepreneur. This book teaches you how to understand YouTube from the big picture all the way down to the important details.-Chad Wild Clay and Vy Qwaint, Co-creators of Spy NinjasWhen you talk about the brains behind the throne among top YouTube stars, youre talking about Derral Eves. His unique understanding of the inner workings of YouTube, coupl...

-Titulo Original : Customer Success How Innovative Companies Are Reducing Churn And Growing Recurring Revenue-Fabricante : Wiley-Descripcion Original: Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often stuck after purchasing. Therefore, all of the post-sale experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, youll have expert guidance to help you: Understand the context that led to the start of the Customer Success movementBuild a Customer Success strategy proven by the most competitive companies in the worldImplement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, youre protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term. From the Inside Flap The subscription business model is hot-from software to music to movies to diet programs-investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth, however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business. Software as a Service (SaaS) businesses led the charge into the subscription economy, and this guidebook is highly relevant to leaders of those companies by providing a methodology for creating the infrastructure and teams to both renew and upsell customers. The success of SaaS companies has spread across industries, and now all types of businesses are looking to convert to a subscription or pay-as-you-go model, or at least add a like component to their existing business model. Leaders in these situations can equally benefit from the A-to-Z coverage inside, which walks you from the very beginnings of the Customer Success movement to the latest best practices and success stories. The practical chapters are rated by relevance to business type for quick reference and focused learning. Additionally, this next-level tool doesnt stop at a singular perspective, but features authorial contributions from todays leading Customer Success practitioners who share their personal insights into the realities of focusing a company on the success of its customers. Whether this is your first step into a recurring revenue business model or you need to revamp your SaaS company into the big leagues, this game-changing presentation by three industry influencers from the leading company in Customer Success gives you the understanding and solutions youre looking for, including: The Ten Laws of Customer Success, including complete explanations, real-world examples, and customized in...

-Titulo Original : The 12 Week Year Field Guide Get More Done In 12 Weeks Than Others Do In 12 Months-Fabricante : Wiley-Descripcion Original: Update your thinking and avoid complacency with the 12 week yearAre you ready to change your life? This hands-on template for implementing advice from the game-changing book The 12 Week Year is a study guide that makes it easy for anyone to apply the 12 week year to their own lives. Instead of getting bogged down in annualized thinking that produces pitfalls and saps productivity, follow along with this guide to redefine your “year” to be just 12 weeks long. By doing so, you’ll avoid complacency, begin to focus on what matters most, create better clarity, and develop a sense of urgency so that “now” is always the right time to act.Applicable to business growth, career goals, and life in general, the 12 week plan will help you improve in any-or every-area. By closing the “knowing-doing gap,” you’ll discover how to execute on what you already know and greatly expand the boundaries of your capabilities. Learn to:Create your personal and business visions with step-by-step tipsDevelop your own 12 week plan by applying what you know to what you doPut over 10 years of field-tested content, exercises, and templates to work for youBuild a 12 week commitment and apply the system to your own life and businessTake back your life, improve your thinking, and advance your business or career by implementing real-world, hands-on methods in The 12 Week Year Study Guide. From the Inside Flap APPLY THE BESTSELLING SYSTEM TO YOUR PERSONAL AND PROFESSIONAL GOALSThe 12 Week Year Field Guide is the comprehensive, hands-on workbook to The New York Times bestselling The 12 Week Year. The main volume has already enabled thousands of people at hundreds of companies to double, triple, or in some cases even quadruple their income and results. Now, this powerful companion resource gives newcomers and experienced practitioners an easy, step-by-step framework for repeatedly implementing this powerful performance-enhancing system. Proven in the field of sports by world-class athletes as well as in industries worldwide by professionals in every stage of their careers, The 12 Week Year unlocks potential by bridging the knowing-doing gap with concrete actions for effectively executing the strategies and techniques you already comprehend. Written as a one-to-one consultation with the authors, this in-depth exploration shares expert tips, time-saving tricks, and hard-won wisdom not available in the main volume, along with: Proficiency-building exercises designed for each phase of The 12 Week Year systemReady-to-use worksheets to accelerate the time it takes you to practice this approach in your everyday lifeIllustrative examples and models for you to emulate and customize to map out your own path to achievementIts not what you know or even who you know that matters, but what you implement that counts with The 12 Week Year Field Guide.The 12 Week Year supercharges the coaching process by incorporating proven disciplines and principles that drive results - all in the context of a 12 week execution cycle. We regularly help our clients to double, triple, and even quadruple their results through 12 Week Year coaching. If you would like to learn more about our speaking, consulting, and coaching programs, visit us at s://12weekyear . From the Back Cover APPLY THE BESTSELLING SYSTEM TO YOUR PERSONAL AND PROFESSIONAL GOALSThe 12 Week Year Field Guide is the comprehensive, hands-on workbook to The New York Times bestselling The 12 Week Year. The main volume has already enabled thousands of people at hundreds of companies to double, triple, or in some cases even quadruple their income and results. Now, this powerful companion resource gives newcomers and experienced practitioners an easy, step-by-step framework for repeatedly implementing this powerful performance-enhancing system. Proven in the field of sports by world-class athletes as well as in industries worldwide by professionals in every stage of their careers, The ...

-Titulo Original : The Loudest Duck Moving Beyond Diversity While Embracing Differences To Achieve Success At Work-Fabricante : Wiley-Descripcion Original: Diversity in the workplace is a wonderful thing-but it also challenges many of todays business leaders. For managers and team-members alike, it can be difficult to navigate in a truly diverse workplace made up of people of different cultures, races, creeds, body types, hobbies, genders, religions, styles, and sexual orientations. But understanding our cultural and social differences is a major key to a high-performing, merit-based work environment.The Loudest Duck is a business guide that explores workplace diversity and presents new ideas for getting the most business and organizational benefit from it. In the Chinese childrens parable, the loudest duck is the one that gets shot. In America, we like to say that the squeaky wheel gets the grease. Comparing the two, its easy to see that our different cultures teach us different sets of values, and those values often translate into different ways of doing business that may subtly advantage one culture at work and disadvantage another.In the global marketplace, its more important than ever that we understand and are conscious of our differences to work together effectively. It is not enough to create Noahs Ark, bringing in two of each kind. We all bring our unconscious beliefs and personal narratives about who we are and who others are with us to work and, with diversity in place, we can no longer ignore them. Truly effective leaders cant pretend that were all the same or that our preferences and preconceptions dont exist. The Loudest Duck offers a way to move beyond traditional diversity efforts that ignore our differences and toward modern diversity practices that embrace those differences-and profit from them.Diverse organizations require more sophisticated leadership, conscious awareness of diversity issues, new behavioral patterns, and effective tools for reaping the benefits of true diversity. This book will help you develop the skills you need and the tools you can use to go beyond what Grandma taught you to make diversity work in your business. More than just an enlightening tale about diversity, The Loudest Duck is a powerful resource for any manager, business owner, team leader, or employee who wants to meet the challenges of the modern heterogeneous workplace. Its not simply about accepting others-its about ensuring a level playing field for everyone and building an organization that gets the best from all its people. Review Laura Liswood has both great theoretical and practical understanding of diversity-why it is important in organizations and why attempts to create it often fail to deliver. The Loudest Duck is essential reading for anyone who wants to maximize the effectiveness of organizations or just wants to understand why things are the way they are. -Rt. Hon. Kim Campbell, Canadas 19th and first female Prime MinisterDiversity is a popular buzzword, but too many organizations treat it as window dressing. Laura Liswood explains how successful leaders learn to value diversity for the advantages it brings. This book is clearly written, savvy, and wise. -Joseph S. Nye Jr., University Distinguished Service Professor at Harvard University; Author of The Powers to LeadThe Loudest Duck is a must read for managers and leaders of multinational corporations and international organizations. It provides an insightful look and fresh approach to cultural and gender differences that must be better understood for a more effective workplace. -Ann M. Veneman, Executive Director, UNICEFLaura Liswood brilliantly shows us how to get to Diversity 2.0 and beyond. A workplace of people from different backgrounds can lead to tensions, but this book shows, with great insights and examples, how it can lead to real creativity instead. It’s an indispensable guide for managers and leaders-and also for anyone who wants to succeed in any aspect of life. -Walter Isaacson, President and Chief Executive Officer, The Aspen InstituteLauras tim...

-Titulo Original : Clever Girl Finance Learn How Investing Works, Grow Your Money-Fabricante : Wiley-Descripcion Original: Learn the basics of investing with this approachable guide to the world of finance Clever Girl Finance: Learn How Investing Works, Grow Your Money is the leading guide for women who seek to learn the basic foundations of personal investing. In a no-nonsense and straightforward style, this book teaches readers: Exactly how investing works and what you should be doing, no fancy finance degree requiredHow to leverage investing to build long term wealth even on a modest salaryThe key pitfalls to avoid in order to become a successful investorHow to build a nest egg and invest in your futureInsights from real-world success stories from other clever girl investors Clever Girl Finance teaches readers the irreplaceable value of investing for long-term financial gain, and the difference between making money and building wealth. Written for any woman who’s ever sought out an accessible introduction to the world of investing, this book is especially suited to women interested in learning how investing works and taking guided action towards their financial success. From the Inside Flap “In light of the unfortunate gender wage and investment gaps, this book is full of pragmatic wisdom, encouraging advice, and crystal clear explanations. This is how Bola unpacks the whys and the ways of the world of investing-emboldening women of all ilks to put their money to work (sooner!) for their long-term gain.” -Roshi Givechi, Design Strategist; former Executive Design Director and Partner, IDEO “From starting your professional career to seasoned executive, Bola’s investment book is a must-have in your personal finance library. She builds confidence with a bold but pragmatic mentoring voice during important financial and critical life decisions! She is a visionary leader needed, especially during challenging times.” -Maureen Jules-Perez, Technology Executive, Inventor, and Strategist Discover the financial secrets that can help anyone build long term wealth If you’re one of the millions of women who work hard for their money every day and wish you knew more about how to leverage the power of investing, Clever Girl Finance: Learn How Investing Works, Grow Your Money is crafted just for you. Written by Bola Sokunbi, a renowned Certified Financial Education Instructor, Grow Your Money helps you unlock the secrets of investing that you’ve been missing out on. This book will teach you how to leverage your existing earnings to build wealth (even with a modest salary). You’ll learn how to avoid common mistakes and how to put your hard-earned money to work for you. Finally, you’ll discover how to grow a substantial nest egg that will take care of you well into your retirement. Perfect for women of all ages who want to learn about making their money work for them, Grow Your Money belongs on the bookshelves of female professionals and everyday working people who seek to build confidence in the world of investing and personal finance. It can transform a typical salary into a lifetime of wealth and prosperity. From the Back Cover “In light of the unfortunate gender wage and investment gaps, this book is full of pragmatic wisdom, encouraging advice, and crystal clear explanations. This is how Bola unpacks the whys and the ways of the world of investing-emboldening women of all ilks to put their money to work (sooner!) for their long-term gain.” -Roshi Givechi, Design Strategist; former Executive Design Director and Partner, IDEO “From starting your professional career to seasoned executive, Bola’s investment book is a must-have in your personal finance library. She builds confidence with a bold but pragmatic mentoring voice during important financial and critical life decisions! She is a visionary leader needed, especially during challenging times.” -Maureen Jules-Perez, Technology Executive, Inventor, and Strategist Discover the financial secrets that can help anyone build long term wealth If you’re one...

-Titulo Original : The Adweek Copywriting Handbook The Ultimate Guide To Writing Powerful Advertising And Marketing Copy From One Of Americas Top Copywriters-Fabricante : Wiley-Descripcion Original: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. From the Inside Flap A fun and authoritative guide to writing masterful copyGreat copy is the heart and soul of the advertising business, whether its for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. Sugarman walks you step by step through the entire copywriting process-from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune. For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy-and get ahead in the cutthroat world of advertising. Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing. -Joe Vitale, author, Theres a Customer Born Every Minute There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale. -Richard Thalheimer, President, The Sharper Image[Sugarman has] a real talent for promotion and writing advertisements. -Albert Gore, former Vice President of the United States From the Back Cover A fun and authoritative guide to writing masterful copyGreat copy is the heart and soul of the advertising business, whether its for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. Sugarman walks you step by step through the entire copywriting process-from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune. For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy-and get ahead in the cutthroat world of advertising. Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing. -Joe Vitale, author, Theres a Customer Born Every Minute There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sal...