-Titulo Original : Eat Their Lunch Winning Customers Away From Your Competition-Fabricante : Portfolio-Descripcion Original: The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide Youll Ever Need and The Lost Art of Closing.Like it or not, sales is often a zero-sum game: Your win is someone elses loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry thats only growing by 3 percent?Its not easy for any salesperson to execute a competitive displacement--or, in other words, eat their lunch. You might think this requires a bloodthirsty whatever it takes attitude, but thats the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution.understanding the different priorities for everyone in your prospects organization, from the CEO to the accountants, and addressing their various concerns.developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.Your competitors may be tough, but with the strategies youll discover in this book, youll soon be eating their lunch. Review Praise for Eat Their Lunch“Consider this a playbook for how to break into your competitor’s house and steal his prized possession.” -JEFF SHORE, president of Shore Consulting and author of Be Bold and Win the Sale“Just beating the competition is no longer acceptable. It’s about putting them in their place-second place-and keeping them there. Eating Their Lunch is direct, on point, and on the money. Your money.” -JEFFREY GITOMER, author of The Little Red Book of Selling and The Sales Manifesto“Iannarino takes a deep and much-needed dive into territory we don’t like to admit exists: crowded, competitive, and challenging marketplaces. If youare reading this, that likely describes your world, so do yourself a favor and read this book.” -ANDREA WALTZ, coauthor of Go for No!“A deep, rich dive on selling to multiple stakeholders along with the practicalmechanics for displacing your competitors.” -VICTOR ANTONIO, founder of Sellinger Group“With buyers chasing price and brands focused on experience, Eat Their Lunch delivers a practical, step-by-step playbook to win business from your competition in a modern-day sales arena. If you are serious about dominating your own market, this is not only a ‘must read’ but also a ‘must do.’” -PHIL M. JONES, author of Exactly What to Say and Exactly How to Sell About the Author ANTHONY IANNARINO is an international speaker, sales leader, and the author of The Only Sales Guide Youll Ever Need and The Lost Art of Closing. His acclaimed blog draws an average of 50,000 readers every month. He leads a high-performing sales team, speaks to sales organizations nationwide, and teaches part time at Capital Universitys Capital School of Management and Leadership. He lives with his family in Westerville, Ohio. Excerpt. © Reprinted by permission. All rights reserved. Chapter 1 You Are the Value Proposition If you are going to displace your competitor (i.e., eat their lunch), youll have to make it worth your dream clients time, energy, and money to change. Youll also have to compel them to change. Right now you may be infected with the belief that you simply need to wait for some negative event to cause your dream client to change. You may believe that your competitor must fail and fail badly, disrupting your prospective clients business before they will seriously con...

-Titulo Original : Aftermath Seven Secrets Of Wealth Preservation In The Coming Chaos-Fabricante : Portfolio-Descripcion Original: A Wall Street Journal bestsellerFinancial expert, investment advisor and New York Times bestselling author James Rickards shows why and how global financial markets are being artificially inflated--and what smart investors can do to protect their assets What goes up, must come down. As any student of financial history knows, the dizzying heights of the stock market cant continue indefinitely--especially since asset prices have been artificially inflated by investor optimism around the Trump administration, ruinously low interest rates, and the infiltration of behavioral economics into our financial lives. The elites are prepared, but whats the average investor to do? James Rickards, the author of the prescient books Currency Wars, The Death of Money, and The Road to Ruin, lays out the true risks to our financial system, and offers invaluable advice on how best to weather the storm. Youll learn, for instance: * How behavioral economists prop up the market: Funds that administer 401(k)s use all kinds of tricks to make you invest more, inflating asset prices to unsustainable levels. * Why digital currencies like Bitcoin and Ethereum are best avoided. * Why passive investing has been overhyped: The average investor has been scolded into passively managed index funds. But active investors will soon have a big advantage. * What the financial landscape will look like after the next crisis: it will not be an apocalypse, but it will be radically different. Those who forsee this landscape can prepare now to preserve wealth.Provocative, stirring, and full of counterintuitive advice, Aftermath is the book every smart investor will want to get their hands on--as soon as possible. Review The discussion of why the US middle classes are under pressure, the case for universal basic income and similar ideas is one of the best I have read: humane, lucid and relevant. Rickards has gone and done it again.-Wealth Briefing Asia About the Author James Rickards is the Editor of Strategic Intelligence a financial newsletter. He is The New York Times bestselling author of The New Great Depression (2020), Aftermath (2019), The Road to Ruin (2016), The New Case for Gold (2016), The Death of Money (2014), and Currency Wars (2011) from Penguin Random House. He is an investment advisor, lawyer, inventor, and economist, and has held senior positions at Citibank, Long-Term Capital Management, and Caxton Associates. In 1998, he was the principal negotiator of the rescue of LTCM sponsored by the Federal Reserve. His clients include institutional investors and government directorates. He is an op-ed contributor to the Financial Times, Evening Standard, The Telegraph, New York Times, and Washington Post, and has been interviewed by BBC, CNN, NPR, CSPAN, CNBC, Bloomberg, Fox, and The Wall Street Journal. Mr. Rickards is a guest lecturer in globalization and finance at The Johns Hopkins University, Georgetown University, Trinity College Dublin, The Kellogg School at Northwestern, the U.S. Army War College and the School of Advanced International Studies. He has presented papers on risk at Singularity University, the Applied Physics Laboratory, and the Los Alamos National Laboratory. He is an advisor on capital markets to the U.S. intelligence community, and the Office of the Secretary of Defense, and is on the Advisory Board of the FDD Center on Economic and Financial Power in Washington DC. Mr. Rickards holds an LL.M. (Taxation) from the NYU School of Law; a J.D. from the University of Pennsylvania Law School; an M.A. in international economics from SAIS, and a B.A. (with honors) from Johns Hopkins. He lives in New Hampshire. Follow him on Twitter @JamesGRickards Excerpt. © Reprinted by permission. All rights reserved. Chapter OneScattergoodsFrom November 1918 down to the present day, no frontal challenge to state power has ever succeeded in any Western state.-­Adam Tooze, The Deluge (2014)Histo...

-Titulo Original : Fed Up An Insiders Take On Why The Federal Reserve Is Bad For America-Fabricante : Portfolio-Descripcion Original: A Federal Reserve insider pulls back the curtain on the secretive institution that controls America’s economy After correctly predicting the housing crash of 2008 and quitting her high-ranking Wall Street job, Danielle DiMartino Booth was surprised to find herself recruited as an analyst at the Federal Reserve Bank of Dallas, one of the regional centers of our complicated and widely misunderstood Federal Reserve System. She was shocked to discover just how much tunnel vision, arrogance, liberal dogma, and abuse of power drove the core policies of the Fed. DiMartino Booth found a cabal of unelected academics who made decisions without the slightest understanding of the real world, just a slavish devo­tion to their theoretical models. Over the next nine years, she and her boss, Richard Fisher, tried to speak up about the dangers of Fed policies such as quanti­tative easing and deeply depressed interest rates. But as she puts it, “In a world rendered unsafe by banks that were too big to fail, we came to understand that the Fed was simply too big to fight.” Now DiMartino Booth explains what really happened to our economy after the fateful date of December 8, 2008, when the Federal Open Market Committee approved a grand and unprecedented ex­periment: lowering interest rates to zero and flooding America with easy money. As she feared, millions of individuals, small businesses, and major corporations made rational choices that didn’t line up with the Fed’s “wealth effect” models. The result: eight years and counting of a sluggish “recovery” that barely feels like a recovery at all. While easy money has kept Wall Street and the wealthy afloat and thriving, Main Street isn’t doing so well. Nearly half of men eighteen to thirty-four live with their parents, the highest level since the end of the Great Depression. Incomes are barely increasing for anyone not in the top ten percent of earners. And for those approaching or already in retirement, extremely low interest rates have caused their savings to stagnate. Millions have been left vulnerable and afraid. Perhaps worst of all, when the next financial crisis arrives, the Fed will have no tools left for managing the panic that ensues. And then what? DiMartino Booth pulls no punches in this expose of the officials who run the Fed and the toxic culture they created. She blends her firsthand experiences with what she’s learned from dozens of high-powered market players, reams of financial data, and Fed docu­ments such as transcripts of FOMC meetings. Whether you’ve been suspicious of the Fed for decades or barely know anything about it, as DiMartino Booth writes, “Every American must understand this extraordinarily powerful institution and how it affects his or her everyday life, and fight back.” Review “This view from the inside is not to be missed.” -A. GARY SHILLING, president of A. Gary Shilling & Co., Inc. “Danielle DiMartino Booth has written an informed, thoughtful, eye-opening-and justifiably angry-memoir of her days at the Federal Reserve. A monetary broadside for our populist world.” -JAMES GRANT, publisher of Grant’s Interest Rate Observer “An outsider-turned-insider gives a gripping account of how false, but stubbornly held beliefs at the Fed helped create the global economic crisis as well as contribute to rising inequality in the United States. Brutally honest and engagingly written . . . A mustread.” -WILLIAM R. WHITE, former economic adviser and head of the monetary and economic department at the Bank for International Settlements “Penned with bold prose and laced with compelling arguments, Booth delineates the exact reasons that the Fed has failed America and why America should abandon the Fed. Fed Up is a must-read tale of the over-reaching power, unfettered egos and clueless bravado that struck at the core of American stability, and must do so no longer.” -NOMI PRINS, author of All the Presidents’ Bankers “The road to hell is paved wi...

-Titulo Original : Mastering The Vc Game A Venture Capital Insider Reveals How To Get From Start-up To Ipo On Your Terms-Fabricante : Portfolio-Descripcion Original: Review Finding the right VC for you and your company can be a challenging task. Bussgangs recounting of his experience gives a unique perspective on the VC world and is a compelling read for entrepreneurs. -Tony Hsieh, CEO, Zappos Mastering the VC Game is part how to and part war story. It is the best kind of book: a fun and educational read. -Fred Wilson, managing partner, Union Square Ventures A 360-degree perspective on the venture capitalist-entrepreneur virtuous cycle. Read this to understand what it takes to be a catalyst to the best economic driver the world has ever known. -Tim Draper, managing director, Draper Fisher Jurvetson Jeffrey Bussgang offers practical advice about raising venture capital from the right people at the right time for the right project. The book is insightful for entrepreneurs and venture capitalists alike. -William A. Sahlman, professor, Harvard Business School and coauthor, New Business Ventures and the Entrepreneur This book is excellent. It is not only a great read (I couldnt put it down) but also extremely informative on the process and the whole larger system in which VCs and entrepreneurs operate. -William Aulet, managing director, MIT Entrepreneurship Center Bussgangs compelling book provides endless insights into the global world of venture capital. The discussions about China are particularly noteworthy. It is very valuable reading for entrepreneurs who aspire to scale their business into long-term leading enterprises. -Jim Breyer, Managing Partner, Accel Partners Jeff Bussgang has written the definitive book on how venture capital works. Ive read a lot of books on this subject, was an entrepreneur for 10 years and have been a VC for 15 years. Jeffs book is by far the best to date on this subject. -Brad Feld, Managing Partner, Foundry Group There are tons of books to help entrepreneurs understand things like accounting, marketing, and sales. But until now you were left to fend for yourself to grasp the insider game of venture capital funding. Read this book right now so you can look your potential VC in the eye with confidence. -David Meerman Scott, bestselling author of The New Rules of Marketing & PR Read this book right now so you can look your potential VC in the eye with confidence. -David Meerman Scott, author of The New Rules of Marketing & PRFinding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your lifes work.Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone. About the Author Jeffrey Bussgang, a successful serial entrepreneur for ten years, is now a general partner at Flybridge Capital Partners. Before becoming a venture capitalist, he was the cofounder of Upromise, the largest private source of college funding contributions in the U.S. He lives in Boston with his wife and three children...

-Titulo Original : Thats Not How We Do It Here! A Story About How Organizations Rise And Fall--and Can Rise Again-Fabricante : Portfolio-Descripcion Original: What’s the worst thing you can hear when you have a good idea at work?“That’s not how we do it here!” In their iconic bestseller Our Iceberg Is Melting, John Kotter and Holger Rathgeber used a simple fable about penguins to explain the process of lead­ing people through major changes. Now, ten years later, they’re back with another must-read story that will help any team or organization cope with their biggest challenges and turn them into exciting opportunities. Once upon a time a clan of meerkats lived in the Kalahari, a region in southern Africa. After years of steady growth, a drought has sharply reduced the clan’s resources, and deadly vulture attacks have increased. As things keep getting worse, the har­mony of the clan is shattered. The executive team quarrels about possible solutions, and sugges­tions from frontline workers face a soul-crushing response: “That’s not how we do it here!” So Nadia, a bright and adventurous meerkat, hits the road in search of new ideas to help her trou­bled clan. She discovers a much smaller group that operates very differently, with much more teamwork and agility. These meerkats have developed innova­tive solutions to find food and evade the vultures. But not everything in this small clan is as perfect as it seems at first. Can Nadia figure out how to combine the best of both worlds-a large, disciplined, well-managed clan and a small, informal, inspiring clan-before it’s too late? This book distills Kotter’s decades of experi­ence and award-winning research to reveal why organizations rise and fall, and how they can rise again in the face of adversity. Review “This unique parable shows us how we’re safer in changing times when we innovate!”-Spencer Johnson, MD, author of Who Moved My Cheese?“This simple parable of furry mammals facing the challenge of adapting to threat offers real insights into the journey so many of us make. Brilliant!”-General Stanley McChrystal (Ret.), author of Team of Teams and cofounder of the McChrystal Group“It works. And not just for meerkats.”-Gaetan Thomas, NB Power president and CEOJohn Kotter does it again. His use of metaphor helps readers distill down to the fundamental requirements for a high-performing organization: tapping the hearts and minds of team members in service to a compelling purpose. Leadership enables this, and in doing so unlocks tremendous creativity and potential.-Leigh Morgan, COO, Bill and Melinda Gates FoundationKotter and Rathgebers ability to impart clear lessons via fable is as strong as ever.” -TD Magazine About the Author John Kotter, professor emeritus at Harvard Business School, is often called the world’s fore­most authority on leadership and change. His many previous books, including Leading Change and Our Iceberg Is Melting, have been translated into more than two hundred foreign-language editions and have been bestsellers around the world. He is a founder of Kotter International, a consulting firm that specializes in helping leaders transform their organizations. Holger Rathgeber is the coauthor of Our Iceberg Is Melting, a former executive at a medical products firm, and a principal at Kotter International. Excerpt. © Reprinted by permission. All rights reserved. The vultures had mysteriously turned from scavengers to killers. No one knew why. These awful, scary, deadly creatures were probably the final blow that was leading to the collapse of Matt’s clan. Matt was a Meerkat-those smallish African animals that humans seem to find cute and interesting. Matt, like all Kats, had his own distinct personality and skills. He had always been shy and could be a bit too rigid once he had a plan in mind. But an inherent sense of loyalty, a soft smile, and skills he always used to help the group had made him much appreciated. He had usually enjoyed life, and most of the time life had enjoyed him back. But then . . .Because the rain seemed to have disappeared, his clan of ...

-Titulo Original : Insanely Simple The Obsession That Drives Apples Success-Fabricante : Portfolio-Descripcion Original: Simplicity isn’t just a design principle at Apple-it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac. This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors-and individuals who master it can become critical assets to their organizations. Review “A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing.”-The Times (London)“Gets inside Apple’s branding and marketing to explain its directness and power.”-Financial Times“Required reading.”-The Observer“Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs’s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what’s most essential-and therefore most important.”-Steve Hayden, legendary Apple creative director, author of the “1984” Super Bowl commercial About the Author KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW...

-Titulo Original : Conscious Leadership Elevating Humanity Through Business-Fabricante : Portfolio-Descripcion Original: A WALL STREET JOURNAL BESTSELLER!From Whole Foods CEO John Mackey and his coauthors, a follow-up to groundbreaking bestseller Conscious Capitalism-revealing what it takes to lead a purpose-driven, sustainable business.John Mackey started a movement when he founded Whole Foods, bringing natural, organic food to the masses and not only changing the market, but breaking the mold. Now, for the first time, Conscious Leadership closely explores the vision, virtues, and mindset that have informed Mackey’s own leadership journey, providing a roadmap for innovative, value-based leadership-in business and in society. Conscious Leadership demystifies strategies that have helped Mackey shepherd Whole Foods through four decades of incredible growth and innovation, including its recent sale to Amazon. Each chapter will challenge you to rethink conventional business wisdom through anecdotes, case studies, profiles of conscious leaders, and innovative techniques for self-development, culminating in an empowering call to action for entrepreneurs and trailblazers-to step up as leaders who see beyond the bottom line. Review … a commendable guide… half business case study, half workbook, framing its advice component with Whole Foods history.”-Publishers WeeklyThis highly anticipated release features a renowned executive sharing the principles, vision and mindset he’s used to reach the top of the business world-and do plenty of good in the process.”-ForbesDo you want to know how to grow spiritually as a leader? This is the book for you… a thought provoking and surprisingly reflective account…”-Financial TimesThe Whole Foods founder is living proof that we don’t have to choose between purpose and profits. He and his colleagues offer the guidance leaders need to build businesses that do well by doing good and prioritize lifetime impact over quarterly earnings.”-LinkedIn, Adam Grant’s “Big Idea” Books for Fall “In a changing world, businesses that hope to thrive will need leadership to take them there. Conscious Leadership defines a path forward for all of us looking to lead the way.”-Mark Cuban, owner of the Dallas Mavericks “John Mackey is one of the greatest leaders I have had the privilege of learning from. Conscious Leadership is an essential guide to rethinking what capable, compassionate leadership truly looks like and why it is essential to success in today’s business world.”-Randi Zuckerberg, author of Pick Three and Dot Complicated “Through aligning personal obligations with the collective gain, Conscious Leadership demonstrates how value can simultaneously be compounded on both the balance sheets of our souls and bank accounts.”-Matthew McConaughey, Academy Award winner and father “Conscious Leadership illustrates the values and virtues that define the mindset of extraordinary leaders. True leadership is a neverending journey, and this visionary book is an invaluable companion for the road!”-Jamie Dimon, chairman and CEO of JPMorgan Chase “This inspiring new book provides a new vision for leading with purpose, love, and integrity to create dynamic organizations that ultimately serve society.”-Bill George, senior fellow, Harvard Business School, former chair and CEO of Medtronic, and author of Discover Your True North Living proof that we don’t have to choose between purpose and profits.”-Adam Grant, New York Times-bestselling author of Give and Take and Originals, and host of the TED podcast WorkLife“This is the book I’ve been waiting for my entire career. Required reading for anyone who is serious about leading in the twenty-first century.”-Rand Stagen, CEO of the Stagen Leadership Academy “A tour de force that is destined to become a classic of the genre.”-Raj Sisodia, co-founder and co-chairman of Conscious Capitalism, Inc. “Stop what you’re trying to transform in your organization-or yourself-right now and read this book. It may be the best leadership decision in your career.”-Suzanne Frey, V...

-Titulo Original : Anything You Want 40 Lessons For A New Kind Of Entrepreneur-Fabricante : Portfolio-Descripcion Original: You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one. When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch. He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million. Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money. Review If you want a true manifesto, a guidebook with clear signposts, and a fun ride youll return to again and again, you have it here in this book. I hope you enjoy it as much as I did. -TIM FERRISS, author of The 4-Hour Workweek [I] burned through the book in about an hour. Wow. Really. Derek shares some of the principles (and anti-principles) he learned and applied during his time as an accidental entrepreneur and how to grow a business without losing your soul. -TODD HENRY, author of Die Empty One of the best hours you’ll ever spend will be reading Derek Sivers’s new book…Anything You Want. -Forbes About the Author In 2008, Derek sold CD Baby to focus on new ventures to help musicians. Since then he’s been sharing everything he’s learned as an in-demand writer and speaker at conferences, including four TED talks. Join the Anything You Want conversation and learn more about Derek’s current projects at sivers.org/a Excerpt. © Reprinted by permission. All rights reserved. Title PageCopyrightDedicationTen years of experience in one hourWhat’s your compass?Just selling my CDMake a dream come trueA business model with only two numbersThis ain’t no revolutionIf it’s not a hit, switchNo “yes.” Either “Hell yeah!” or “no.”Just like that, my plan completely changedThe advantage of no fundingStart now. No funding needed.Ideas are just a multiplier of executionFormalities play on fear. Bravely refuse.The strength of many little customersProudly exclude peopleWhy no advertising?This is just one of many optionsYou don’t need a plan or a vision“I miss the mob.”How do you grade yourself?Care about your customers more than about yourselfAct like you don’t need the moneyDon’t punish everyone for one person’s mistakeA real person, a lot like youYou should feel pain when you’re unclearThe most successful e-mail I ever wroteLittle things make all the differenceIt’s OK to be casualNaive quittingPrepare to doubleIt’s about being, not havingThe day Steve Jobs dissed me in a keynoteMy $3.3 million mistakeDelegate or die: The self-employment trapMake it anything you wantTrust, but verifyDelegate, but don’t abdicateHow I knew I was doneWhy I gave my company to charityYou make your perfect worldContact me anytimeAcknowledgmentsDedicated entirely to Seth Godin. This book only exists because of his encouragement.Visit ://bit.ly/1Vs8MCB for a larger version of this graph.Ten years of experience in one hourFrom 1998 to 2008, I had this wild experience of starting a little hobby, accidentally growing it into a big business, and then selling it for $22 million. So now people want to hear my thoughts.People ask me about that experience, so I tell stories about how it went for me. Many of them are about all the things I did wrong. I made some horrible mistakes.People ask my advice on how to approach situations in their lives or businesses, so I explain how I approach things. But my approach is just one way, and I could argue against it as well.I’m not really suggesting that anyone should be like me. I’m pretty unusual, so what works for me might not work for others. But enough people thought that my stories and the philosophies I devel...

-Titulo Original : The Road To Ruin The Global Elites Secret Plan For The Next Financial Crisis-Fabricante : Portfolio-Descripcion Original: The bestselling author of The Death of Money and Currency Wars reveals the global elites dark effort to hide a coming catastrophe from investors in The Road to Ruin, now a National Bestseller. A drumbeat is sounding among the global elites. The signs of a worldwide financial meltdown are unmistakable. This time, the elites have an audacious plan to protect themselves from the fallout: hoarding cash now and locking down the global financial system when a crisis hits. Since 2014, international monetary agencies have been issuing warnings to a small group of finance ministers, banks, and private equity funds: the U.S. government’s cowardly choices not to prosecute J.P. Morgan and its ilk, and to bloat the economy with a $4 trillion injection of easy credit, are driving us headlong toward a cliff. As Rickards shows in this frightening, meticulously researched book, governments around the world have no compunction about conspiring against their citizens. They will have stockpiled hard assets when stock exchanges are closed, ATMs shut down, money market funds frozen, asset managers instructed not to sell securities, negative interest rates imposed, and cash withdrawals denied. If you want to plan for the risks ahead, you will need Rickards’s cutting-edge synthesis of behavioral economics, history, and complexity theory. It’s a guidebook to thinking smarter, acting faster, and living with the comfort­ing knowledge that your wealth is secure. The global elites don’t want this book to exist. Their plan to herd us like sheep to the slaughter when a global crisis erupts-and, of course, to maintain their wealth-works only if we remain complacent and unaware. Thanks to The Road to Ruin, we don’t need to be.If you are curious about what the financial Gotterdammerung might look like you’ve certainly come to the right place... Rickards believes -- and provides tantalizing snippets of private conversations with those who dwell in the very eye-in-the-pyramid -- that the current world monetary and financial system is on the verge of insolvency and that the world financial elites already have a successor system for which they are laying the groundwork. --Ralph Benko, Forbes About the Author James Rickards is the Editor of Strategic Intelligence a financial newsletter. He is The New York Times bestselling author of The New Great Depression (2020), Aftermath (2019), The Road to Ruin (2016), The New Case for Gold (2016), The Death of Money (2014), and Currency Wars (2011) from Penguin Random House. He is an investment advisor, lawyer, inventor, and economist, and has held senior positions at Citibank, Long-Term Capital Management, and Caxton Associates. In 1998, he was the principal negotiator of the rescue of LTCM sponsored by the Federal Reserve. His clients include institutional investors and government directorates. He is an op-ed contributor to the Financial Times, Evening Standard, The Telegraph, New York Times, and Washington Post, and has been interviewed by BBC, CNN, NPR, CSPAN, CNBC, Bloomberg, Fox, and The Wall Street Journal. Mr. Rickards is a guest lecturer in globalization and finance at The Johns Hopkins University, Georgetown University, Trinity College Dublin, The Kellogg School at Northwestern, the U.S. Army War College and the School of Advanced International Studies. He has presented papers on risk at Singularity University, the Applied Physics Laboratory, and the Los Alamos National Laboratory. He is an advisor on capital markets to the U.S. intelligence community, and the Office of the Secretary of Defense, and is on the Advisory Board of the FDD Center on Economic and Financial Power in Washington DC. Mr. Rickards holds an LL.M. (Taxation) from the NYU School of Law; a J.D. from the University of Pennsylvania Law School; an M.A. in international economics from SAIS, and a B.A. (with honors) from Johns Hopkins. He lives in New Hampshire.Follow @JamesGRickards. Excerpt. ©...

-Titulo Original : Competition Demystified A Radically Simplified Approach To Business Strategy-Fabricante : Portfolio-Descripcion Original: Bruce Greenwald, one of the nations leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. Its easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot? Review ?In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.? ?The New York Times ?Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.? ?BusinessWeek ?A truly fabulous read.? ?MarketingSherpa ?Competition Demystified is a brilliant challenge to Michael Porters Competitive Strategy.? ?Sylvia Nasar Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies ?The Toronto Globe and MailaIn the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.a aThe New York Times aCase studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.a aBusinessWeek aA truly fabulous read.a aMarketingSherpa aCompetition Demystified is a brilliant challenge to Michael Porteras Competitive Strategy,a aSylvia Nasar Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies aThe Toronto Globe and MailIn the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler. The New York Times Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case. BusinessWeek A truly fabulous read. MarketingSherpa Competition Demystified is a brilliant challenge to Michael Porters Competitive Strategy, Sylvia Nasar Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies The Toronto Globe and Mail About the Author Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds...

-Titulo Original : The Leadership Gap What Gets Between You And Your Greatness-Fabricante : Portfolio-Descripcion Original: Do people see you as the kind of leader you want to be? Are your strongest leadership qualities getting in the way of your greatness?After decades of advising and inspiring some of the most eminent chief executives in the world, Lolly Daskal has uncovered a startling pattern: within each leader are powerful abilities that are also hidden impediments to greatness. She’s witnessed many highly driven, overachieving leaders rise to prominence fueled by well-honed skill sets, only to falter when the shadow sides of the same skills emerge.Now Daskal reveals her proven system, which leaders at any level can apply to dramatically improve their results. It begins with identifying your distinctive leadership archetype and recognizing its shadow: The Rebel, driven by confidence, becomes the Imposter, plagued by self-doubt. The Explorer, fueled by intuition, becomes the Exploiter, master of manipulation. The Truth Teller, who embraces candor, becomes the Deceiver, who creates suspicion. The Hero, embodying courage, becomes the Bystander, an outright coward. The Inventor, brimming with integrity, becomes the Destroyer, who is morally corrupt. The Navigator, trusts and is trusted, becomes the Fixer, endlessly arrogant. The Knight, for whom loyalty is everything, becomes the Mercenary, who is perpetually self-serving.Using psychology, philosophy, and her own experience, Daskal offers a breakthrough perspective on leadership. She’ll take you inside some of the most cloistered boardrooms, let you in on deeply personal conversations with industry leaders, and introduce you to luminaries who’ve changed the world. Her insights will help you rethink everything you know to become the leader you truly want to be. Review Our weaknesses live in the shadows of our strengths, and this book does more than help us spot them--it shows us how to overcome them. Lolly Daskal takes us into the trenches of her executive coaching practice, carefully unpacking the self awareness gaps that hold leaders back and lightning the path to expanding our comfort zones. -Adam Grant NYTimes Bestselling author Give and Take and Originals. The brilliance in the book is seen in the Leadership Gaps- Marshall Goldsmith NYTimes Bestselling author What Got You Here Wont Get you There. Ive seen talented leaders unwittingly make the biggest mistakes of their careers simply because they dont understand the complexities and pitfalls of their own strengths. The Leadership Gap offers terrific insight and valuable wisdom for high achievers who want to understand the tendencies that stand between them and meaningful success. --Sydney Finkelstein, author of Superbosses and Why Smart Executives Fail The Leadership Gap is fascinating, provocative, entertaining, and useful--a significant new contribution to how we think and act as leaders, and I highly recommend it. --Jim Kouzes, coauthor of the bestselling The Leadership Challenge Theres no shortage of thinking and writing about leadership, yet theres a desperate shortage of leaders everywhere we look. Thats what makes Lolly Daskals book so powerful. Thoughtful and practical, analytical and personal, it invites leaders to rethink what it takes to be great, and promises to help bridge the leadership gap that plagues business and society. I urge you to read it. --William C. Taylor, cofounder of Fast Company, author of Simply Brilliant In The Leadership Gap, Lolly Daskal reveals exactly what it is that makes great leaders great, along with the gaps that stand between leaders and their greatness. Every leader will benefit by applying the principles contained in this book, along with their people, their customers, and their companies. --Emma Seppala, author of The Happiness Track Today, leaders can only achieve greatness if they are willing to nd and ll their competency gaps. In this fast-moving and highly helpful read, Lolly Daskal will show you the seven archetypes o...

-Titulo Original : All The Devils Are Here The Hidden History Of The Financial Crisis-Fabricante : Portfolio-Descripcion Original: About the Author Bethany McLean and Peter Elkind are Fortune senior writers. McLean, a former investment banking analyst for Goldman Sachs, lives in New York City. Her March 2001 article in Fortune, Is Enron Overpriced?, was the first in a national publication to openly question the companys dealings. The New York Times bestseller hailed as the best business book of 2010 (Huffington Post). As soon as the financial crisis erupted, the finger-pointing began. Should the blame fall on Wall Street, Main Street, or Pennsylvania Avenue? On greedy traders, misguided regulators, sleazy subprime companies, cowardly legislators, or clueless home buyers?According to Bethany McLean and Joe Nocera, two of Americas most acclaimed business journalists, the real answer is all of the above-and more. Many devils helped bring hell to the economy. And the full story, in all of its complexity and detail, is like the legend of the blind men and the elephant. Almost everyone has missed the big picture. Almost no one has put all the pieces together.All the Devils Are Here goes back several decades to weave the hidden history of the financial crisis in a way no previous book has done. It explores the motivations of everyone from famous CEOs, cabinet secretaries, and politicians to anonymous lenders, borrowers, analysts, and Wall Street traders. It delves into the powerful American mythology of homeownership. And it proves that the crisis ultimately wasnt about finance at all; it was about human nature...

-Titulo Original : The New Class War Saving Democracy From The Managerial Elite-Fabricante : Portfolio-Descripcion Original: About the Author Michael Lind is the author of more than a dozen books of nonfiction, fiction, and poetry, including The Next American Nation and Land of Promise. He has been an editor or staff writer for The New Yorker, Harper’s, The New Republic, and The National Interest. He has taught at Harvard and Johns Hopkins and is currently a professor of practice at the Lyndon B. Johnson School of Public Affairs at the University of Texas at Austin. In both Europe and North America, populist movements have shattered existing party systems and thrown governments into turmoil. The embattled establishment claims that these populist insurgencies seek to overthrow liberal democracy. The truth is no less alarming but is more complex: Western democracies are being torn apart by a new class war. In this controversial and groundbreaking new analysis, Michael Lind, one of America’s leading thinkers, debunks the idea that the insurgencies are primarily the result of bigotry, traces how the breakdown of mid-century class compromises between business and labor led to the conflict, and reveals the real battle lines. On one side is the managerial overclass-the university-credentialed elite that clusters in high-income hubs and dominates government, the economy and the culture. On the other side is the working class of the low-density heartlands-mostly, but not exclusively, native and white. The two classes clash over immigration, trade, the environment, and social values, and the managerial class has had the upper hand. As a result of the half-century decline of the institutions that once empowered the working class, power has shifted to the institutions the overclass controls: corporations, executive and judicial branches, universities, and the media. The class war can resolve in one of three ways: * The triumph of the overclass, resulting in a high-tech caste system. * The empowerment of populist, resulting in no constructive reforms * A class compromise that provides the working class with real power Lind argues that Western democracies must incorporate working-class majorities of all races, ethnicities, and creeds into decision making in politics, the economy, and culture. Only this class compromise can avert a never-ending cycle of clashes between oligarchs and populists and save democracy. Excerpt. © Reprinted by permission. All rights reserved. Introduction On the night of July 14, 1789, legend has it, news of the fall of the Bastille was brought by a duke to the king of France, Louis XVI. “Then it’s a re­volt?” the king asked. The duke replied: “No, sire, it’s a rev­olution.” On June 23, 2016, a majority of British voters passed the Brexit referendum requiring the United Kingdom to leave the European Union. A few months after that political earth­quake, on November 8, 2016, came an even more shocking event: the election of Donald Trump as president of the United States. Since then, throughout Europe, centrist parties have lost voters to outsider parties and politicians- sometimes on the left but more often on the populist and nationalist right. In the summer of 2018, a coalition of the right-wing populist League and the antiestablishment Five Star Movement came to power in Italy. In Germany, the center- left Social Demo­crats imploded, losing voters to insurgent movements on the right and left. Nations that were said to be immune to nationalist populism, like Sweden, Germany, and Spain, have seen insurgent populist parties enter their parliaments. Under Emmanuel Macron, a former civil servant and in­vestment banker who defeated the national populist candidate Marine Le Pen in 2017, France at first seemed immune to up­heaval. “Emmanuel Macron’s victory in the French presiden­tial election clearly demonstrates that the populist dominos in advanced economies outside the Anglo- Saxon world were not even close to falling,” Jacob Funk Kirkegaard, a senior fellow at the Pete...

-Titulo Original : Oh, The Meetings Youll Go To! A Parody-Fabricante : Portfolio-Descripcion Original: Every young grad needs this fun, snarky primer for the real world. You’ll meet the world’s brightest, you’ll hang with the best! And now that you’ve met them, you’ll work with the rest! If you’re looking for an inspirational book for young people starting life’s great adventure, you probably want to read Dr. Seuss’s Oh, the Places You’ll Go! But before your first day of actual work, you need to meet Dr. Suits for a dose of reality. You won’t learn this stuff in high school, college, or gift books by world-famous authors. But fear not! With his unique blend of hilarious verse and images, Dr. Suits can help young grads get a handle on what’s really about to hit them. Oh, the Meetings You’ll Go To! is a brutally honest, and ultimately uplifting, take on the struggles of post-grad life that every 20-something will relate to. Tough love never made you laugh so hard. About the Author Dr. Suits is the pseudonym of a first time author who has gone to far too many meetings over the years...

-Titulo Original : One Billion Americans The Case For Thinking Bigger-Fabricante : Portfolio-Descripcion Original: NATIONAL BESTSELLERWhat would actually make America great: more people. If the most challenging crisis in living memory has shown us anything, it’s that America has lost the will and the means to lead. We can’t compete with the huge population clusters of the global marketplace by keeping our population static or letting it diminish, or with our crumbling transit and unaffordable housing. The winner in the future world is going to have more-more ideas, more ambition, more utilization of resources, more people. Exactly how many Americans do we need to win? According to Matthew Yglesias, one billion. From one of our foremost policy writers, One Billion Americans is the provocative yet logical argument that if we aren’t moving forward, we’re losing. Vox founder Yglesias invites us to think bigger, while taking the problems of decline seriously. What really contributes to national prosperity should not be controversial: supporting parents and children, welcoming immigrants and their contributions, and exploring creative policies that support growth-like more housing, better transportation, improved education, revitalized welfare, and climate change mitigation. Drawing on examples and solutions from around the world, Yglesias shows not only that we can do this, but why we must. Making the case for massive population growth with analytic rigor and imagination, One Billion Americans issues a radical but undeniable challenge: Why not do it all, and stay on top forever? Review Many economics books devote themselves to cataloging the world’s ills, and then end with a curiously short solutions chapter that doesn’t really solve most of the problems in the book. One Billion Americans is a novel twist on this model. It . . . dives into a long catalog of solutions. Most of them are very good ideas.-The New York Times Book Review An argument that blends demography, economics, and politics . . . The thesis is eminently arguable, but the book is packed full of provocative ideas well worth considering.-Kirkus Reviews, starred reviewWell researched and convincing. This optimistic call to action is worth considering.-Publishers Weekly There are plenty of reasons to question how the U.S. might absorb so many new citizens, but Yglesias makes a provocative case for a new kind of American greatness.-The New York Times The Morning newsletter “The genius of this book is in showing that dilemmas that are siloed across vast swaths of public policy are actually the same problem, with linked solutions. A bracing, ambitious manifesto that will leave you excited about the future that America could build, and furious at the weakness and decline so-called ‘nationalists’ want to ensure.”-Ezra Klein, editor-at-large and cofounder of Vox, bestselling author of Why We’re Polarized “One Billion Americans points to the practical changes that the United States can make in order to earn back its inherited position as the leader on the path toward universal freedom and dignity. It warns us all that being the envy of the world is a choice, not a fate.”-Paul Romer, Nobel Prize-winning economist“The goal of One Billion Americans is to make us think, and that is exactly what it does. How can America continue to be a global force? How can we make ‘American Exceptionalism’ a long-term reality? Matthew Yglesias does an amazing job serving up ideas, which we all need to seriously consider, in a book that is well worth reading.”-Mark Cuban, entrepreneur“Yglesias is an unpredictable thinker, willing to fly in the face of tribal norms…One Billion Americans harkens back to a time when policy discussions were not tribal melees.”-National ReviewArgues persuasively for liberal policies in the service of a nation-building agenda . . . Yglesias walks the line successfully, managing not only to make a decisive case for several critical policies but also to confront some malignant beliefs historically present in liberal thought, all while ...

-Titulo Original : Win Bigly Persuasion In A World Where Facts Dont Matter-Fabricante : Portfolio-Descripcion Original: The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankindScott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation-or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more. Review “Win Bigly taught me how to persuade my boss to treat me with slightly less contempt.” -Dilbert “I am deeply impressed by Scott Adams. I don’t know how anyone can write so many pages without using the word ‘doth.’” -William Shakespeare “I recommend this book to all mammals, big and small. It once turned a mole into a cheetah. I saw it with my own eyes.” -Lord Byron “If you only read one book this year, that’s one more than I did.” -Mark Twain “Scott taught me how to create a persuasive nickname for myself.” -Alexander the Great “If I’m being honest, Win Bigly is better than all other books and at least one play.” -Abe Lincoln “Win Bigly helped me escape from the secret room beneath the author’s shed.” -Kristina Basham “My life improved tremendously after I finished this book. If you ever write a book, I bet you’ll feel good when you’re done writing it too. Hey, why is my shed door open?” -S. Adams About the Author Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogberts Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco. Excerpt. © Reprinted by permission. All rights reserved. Introduction (Where I Prime You for the Rest) m a trained hypnotist. And Im going to tell you about the spookiest year of my life. It happened between June 2015 and November 2016. Okay, thats a little more than a year. Everything you are about to read in this book is true, as far as I know. I dont expect you to believe all of it. (Who could?) But I promise it is true, to the best of my knowledge. Ive waited decades to deliver the message in this book. I waited because the world wasnt ready, but also because the messenger-yours truly-didnt have the skill to deliver it right. The story was too hard to tell. But it was important, and it needed to be told. And so I waited. And I learned. And I practiced. And I waited some more. Then it happened. On June 16, 2015, Donald J. Trump rode a golden elevator in Trump Tower to the lobby, where he announced his candidacy for president of the United States. Like most observers at the time, I didnt fully understand what I was seeing. It wasnt until the first Republican primary debate that I realized what was happening right before our eyes. Trump was no ordinary politician. He was no ordinary businessperson either. In fact, he wasnt ordinary in any sense of the word. Trump is what I call a Master Persuader. That means he has weapons-grade persuasion skills. Based on my background in that field, I recognized his talents early. And after watching him in action during the election, I have to say that Tru...

-Titulo Original : Reality Check The Irreverent Guide To Outsmarting, Outmanaging, And Outmarketing Your Competit Ion-Fabricante : Portfolio-Descripcion Original: Dont even think about trying to launch a startup without reading Guy Kawasakis Reality Check. -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all theyve made is the Last Big Mistake. Reality Check is Kawasakis all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing bozo explosions. About the Author Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries...

-Titulo Original : Sizing People Up A Veteran Fbi Agents User Manual For Behavior Prediction-Fabricante : Portfolio-Descripcion Original: A former FBI agent shares his simple but powerful toolkit for assessing who you can trust--and who you cant.After two decades as a behavior analyst in the FBI, Robin Dreeke knows a thing or two about sizing people up. Hes navigated complex situations that range from handling Russian spies to navigating the internal politics at the Bureau. Through that experience, he was forced to develop a knack for reading people--their intentions, their capabilities, their desires and their fears.Dreekes first book, Its Not All About Me, has become a cult favorite with readers seeking to build quick rapport with others. His last book, The Code of Trust, was about how to inspire trust in others as a leader. In Sizing People Up, Dreeke shares his simple, six-step system that helps you predict anyones future behavior based on their words, goals, patterns of action, and the situation at hand.Predicting the behavior of others is an urgent need for anyone whose work involves relationships with others, whether its leading an organization, collaborating with a teammate, or closing a sale. But predictability is not as simple as good and evil, or truth and fiction. Allies might make a promise with every intention of keeping it, not realizing that they will be unable to do so due to some personal shortcoming. And those seeking to thwart your endeavor may not realize how reliable their malevolent tells have become.Dreekes system is simple, but powerful. For instance, a colleague might have a strong moral code, but do they believe your relationship will be long-term? Even the most upstanding person can betray your trust if they dont see themselves tied to you or your desired result in the long term. How can you determine whether someone has both the skill and will to do what theyve said theyre going to do? Behaviors as subtle as how they take notes will reveal their reliability.Using this book as their manual, readers will be able to quickly and easily determine who they can trust and who they cant; who is likely to deliver on promises and who will disappoint; and when a person is vested in your success vs when they are actively plotting your demise. With this knowledge they can confidently embark on anything from a business venture to a romantic relationship to a covert operation without the stress of the unknown. Review “An indispensable contribution to the field from a master practitioner. If your work would benefit from knowing what people will do next, this book is your new must-have.” -Joe Navarro, author of What Every Body Is Saying “Dreeke’s to-the-point style, humility, and occasional flashes of humor make for an enjoyable and illuminating work.” -Publishers Weekly “I have known Robin for over a decade and I still learn things from him that amaze me. This new work is his best. It has gripping stories, actionable tips and is a wonderful read.” -Christopher Hadnagy, author of Social Engineering “Knowing how to read people is an essential skill everyone should have in their arsenal. Robin Dreeke is your guide to spotting discrepancies and protecting yourself. He gives you a simple, but powerful system you can use in all of your relationships.” -Vanessa Van Edwards, author of Captivate “The definitive framework for spotting who you can trust-and who you can’t.” -Shane Parrish, founder of Farnam Street “This book is a super practical guide to building the strong, trusting relationships you need to lead a team, start a business, or raise a family. Two huge likeable thumbs up from me for this must-read!” -Dave Kerpen, author of The Art of People “Sizing People Up is the best class on human behavior that you never got. This book is a marriage of a deep, data-driven understanding of human nature and practical, results-driven advice. Its book-smart meets street-smart. And its a whole lot of fun, too.” -Jay Phelan, co-author of Mean Genes Whether you’re on your way up the ladder of succe...

-Titulo Original : Illuminate Ignite Change Through Speeches, Stories, Ceremonies, And Symbols-Fabricante : Portfolio-Descripcion Original: Review “Whether it is to well-dressed executives or begrimed young soldiers, there is a vast difference between simply transmitting information and effectively communicating. Illuminate is a tremendous guide for anyone who must educate, motivate or inspire - and that’s just about all of us.” -General Stanley McChrystal, author of Team of Teams and cofounder of McChrystal Group“Great leaders aren’t measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead - even without being loud.”-Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking, and cofounder of Quiet RevolutionDuarte and Sanchez give us the unique concept that our company’s change and growth have the structure of epic drama; we make our stories through working out our difficulties. She gives an even deeper insight that we must begin our next journey before the current one ends. Most people misunderstand the role of story in our lives, but by understanding it, we can use it as a metaphor for leading. -Ed Catmull, President of Pixar Animation Studios and Walt Disney Animation Studios, and author of Creativity, Inc“Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly.”-Robert B. Cialdini, author of Influence“Leading people through change is hard to do, especially for leaders who don’t communicate well. But Illuminate makes it easy with a clear roadmap and comprehensive communication toolkit that will help any leader learn how to inspire and activate people.” -Beth Comstock, Vice-Chair of GE THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO.With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there.As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision.In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols.This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes.To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement. About the Author NANCY DUARTE is a communications expert and the CEO of Duarte, Inc., the largest design firm in Silicon Valley. She is the author of Resonate: Present Visual Stories that Transform Audiences, Slide:ology: The Art and Science of Creating Great Presentations, and HBR Guide to Persuasive Presentations. She has been featured in Fortune, Forbes, Fast Company, Wired, The Wall Street Journal, The New York Times, Harvard Business Review,and many other outlets.PATTI SANCHEZ, the Chief Strategy Officer for Duarte, has distilled twenty-five years of experience as a communicator into this book. She has led transformative communications initiatives for brands including Cisco, Ericsson, Hewlett-Packard, LexisNexis, Nike, Symantec, VMware, and Compassion International, and has taught hundreds of leaders to become more empathetic and effective communicators. Her work has been ho...

-Titulo Original : The One-page Financial Plan A Simple Way To Be Smart About Your Money-Fabricante : Portfolio-Descripcion Original: Review “In a world where financial advice is (often purposely) complicated and filled with jargon, Carl distills what matters most into something that is easy and fun to read. The true measure of a brilliant book is whether the material is as relevant to an industry expert as it is to a layperson. The One-Page Financial Plan unquestionably is. Buy two copies-one for yourself and one to hand to the nearest pundit.”-Morgan Housel, columnist, The Wall Street Journal“There are very few financial writers who have been more influential for me than Carl Richards. Carl has done more to simplify the investing process than anyone else in America. His trademark combination of wit and illumination make The One-Page Financial Plan an instant classic in the genre. Dont invest another cent before youve digested this highly readable lesson.”-Joshua M. Brown, CEO of Ritholtz Wealth Management and author of Backstage Wall Street“No one in the financial industry communicates like Carl Richards. And this is a skill especially evident in The One-Page Financial Plan. If you’re skeptical that an effective plan for your life and your money can be limited to a single page, I encourage you to put Carl’s process to the test. I’m confident that, like mine, your time and effort will be well rewarded.”-Tim Maurer, wealth advisor for Buckingham Asset Management and Forbes contributor“Feeling tormented by your finances? Read this book. Now. The One-Page Financial Plan helps you identify what you truly want from life, get crystal clear about the financial position you are starting from today, and develop a simple, actionable plan to narrow the gap between the two.”-Manisha Thakor, Director of Wealth Strategies for Women at Buckingham and the BAM ALLIANCE Whenever I tell people about my job as a financial advisor, the conversation inevitably turns to how hopeless they feel when it comes to dealing with money. More than once, they’ve begged, “Just tell me what to do.”It’s no surprise that even my most successful friends feel confused or paralyzed. Even if they have a shelfful of personal finance books, they don’t have time to make sense of all the information available. They don’t just want good advice, they want the best advice-so rather than do the “wrong thing,” they do nothing. Their 401(k) and bank statements pile up, unexamined or maybe even unopened.What they don’t realize is that bad calls about money aren’t failures; they’re just what happens when emotional creatures have to make decisions about the future with limited information. What I tell them is that we need to scrap striving for perfection and instead commit to a process of guessing and making adjustments when things go off track. Of course we’re going to make the best guesses we can-but we’re not going to obsess over getting them exactly right.The fact is, in a single page you can prioritize what you really want in life and figure out how to get there. That’s because a great financial plan has nothing to do with what the markets are doing, what your real estate agent is pitching, or the hot stock your brother-in-law told you about. It has everything to do with what’s most important to you. By now you may be wondering, “What about the details? How much do I need to invest each year, and how do I allocate it? How much life insurance do I need?” Don’t worry: I’ll cover those topics and many more, sharing strategies that will take the complexity out of them. The most important thing is getting clarity about the big picture so you can cope with the unexpected. Maybe you’ll lose the job you thought was secure; you’ll take a financial risk that doesn’t pan out; you’ll have twins when you were only budgeting for one. In other words: Life will happen.But no matter what happens, this book will help you bridge the gap between where you are now and where you want to go. About the Author CARL RICHARDS is a certified financial planner and a columnist for the Ne...

-Titulo Original : The Only Sales Guide Youll Ever Need-Fabricante : Portfolio-Descripcion Original: The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized hed never become the next Mick Jagger, Iannarino turned his focus to a question thats been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition-it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything hes learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... -Self-discipline: How to keep your commitments to yourself and others.-Accountability: How to own the outcomes you sell.-Competitiveness: How to embrace competition rather than let it intimidate you.-Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions.-Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and youre their guide.-Diagnosing: How to look below the surface to figure out someone elses real challenges and needs.Once you learn Iannarinos core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book youll turn to again and again for proven wisdom, strategies, and tips that really work. Review “Anthony Iannarino is among the best in the sales world. And his new book is a magnificent tool for any salesperson.”-BOB BURG, bestselling author of The Go-Giver“In today’s sales environment, you are a primary differentiator. Iannarino clearly outlines the mind-sets and skill-sets needed to become invaluable to your clients and achieve more than you ever thought possible.” -JILL KONRATH, author of Agile Selling and SNAP Selling“Anthony Iannarino is a salesperson’s salesperson-an expert who knows what it takes to succeed in the field, because he’s been in the trenches, making calls, building relationships, and closing deals. This book is an extremely useful resource for anyone who sells for a living.” -MICHAEL PORT, author of Steal the Show“Nobody knows sales the way Anthony does, and he shares everything from sales tactics to mind-set in this book, written in his engaging style. This really is the only sales guide you’ll ever need-from a real salesperson who knows his game.”-MARK HUNTER, author of High-Profit Selling“Iannarino’s book will guide you through the most challenging and complex issues in sales and, most of all, keep you from getting stuck. Read this book and greatly expand your selling powers.” -TIM SANDERS, former CSO of and author of Dealstorming“As a salesperson, your craft-and how well you know it-is actually your biggest competitive advantage in any scenario. If you want to perfect your selling skills and win more deals, read this book.” -TRISH BERTUZZI, author of The Sales Development Playbook“Anthony Iannarino has written a genius book that helps salespeople master the art and science of selling, with practical advice on everything from strategy to execution. This is a game changer for the whole industry.”-GERHARD GSCHWANDTNER, CEO, Selling PowerGiven the proper beliefs and tools, your brain knows how to reach the finish line. This handbook offers you both the ...

-Titulo Original : The Art Of The Start 2.0 The Time-tested, Battle-hardened Guide For Anyone Starting Anything-Fabricante : Portfolio-Descripcion Original: Fully revised and expanded for the first time in a decade, this is Guy Kawasakis classic, bestselling guide to launching and making your new product, service, or idea a success.Whether youre an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, theres no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasakis decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure thats more art than science - the art of the start. Review “The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humor reflect his successes and failures. We can all benefit from his insights.” -Arianna Huffington, president and editor in chief, Huffington Post“This is a must-read book for every entrepreneur.” -Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank“It is wise to learn from experience, but it is even wiser to learn from the experiences of others. In The Art of the Start, my friend Guy Kawasaki shares the lessons behind the scars of his entrepreneurial adventures and the wisdom he’s gained in the process. Guy offers field-tested, practical help to anyone wanting to start a business, an organization, or even a church.” -Rick Warren, author of The Purpose-Driven Life “Guy has done it again-evangelized something useful and meaningful. This time, it’s a bottom-up business approach profound in its simplicity: Focus on what’s real and forget the fluff. And please, read the last chapter first.” -Pierre Omidyar, founder of eBay, co-founder of Omidyar NetworkPraise for the original edition of The Art of the Start: A successful entrepreneur requires three things: a garage, an idea, and this book - Guys irrepressible guide to the raw essentials of life in a young company. -Michael Moritz, Sequoia Capital This is a delightful, complete, and consummately practical entrepreneurs handbook. Every person who wants to start a business should read it. -Clayton Christensen, author of The Innovators Dilemma Anyone trying to change the world should read The Art of the Start. -Wendy Kopp, founder of Teach for America About the Author Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives i...

-Titulo Original : The Oz Principle Getting Results Through Individual And Organizational Accountability-Fabricante : Portfolio-Descripcion Original: The definitive book on workplace accountability by the New York Times bestselling authors of How Did That Happen? Since it was originally published in 1994, The Oz Principle has sold nearly 600,000 copies and become the worldwide bible on accountability. Through its practical and invaluable advice, thousands of companies have learned just how vital personal and organizational accountability is for a company to achieve and maintain its best results. At the core of the authors message is the idea that when people take personal ownership of their organizations goals and accept responsibility for their own performance, they become more invested and work at a higher level to ensure not only their own success, but everyones. Now more than ever, The Oz Principle is vital to anyone charged with obtaining results. It is a must have, must read, and must apply classic business book. About the Author Roger Connors and Tom Smith are co-founders of Partners in Leadership, an international management consulting firm with thousands of clients in almost all major industries. They are also the co-authors of Change the Culture, Change the Game, and How Did That Happen?, follow-up books to The Oz Principle...

-Titulo Original : Mastering Fear: A Navy SEALs Guide-Fabricante : Portfolio-Descripcion Original: From New York Times bestselling author and former Navy SEAL Brandon Webb comes a simple yet powerful five-step guide to transforming your life by making your fears work for you instead of against you.Brandon Webb has run life-threatening missions in the worlds worst trouble spots, whether that meant jumping out of airplanes, taking down hostile ships on the open sea, or rolling prisoners in the dead of night in the mountains of Afghanistan. As a Navy SEAL, he learned how to manage the natural impulse to panic in the face of terrifying situations. As media CEO and national television commentator, he has learned how to apply those same skills in civilian life. Drawing on his experiences in combat and business, along with colorful anecdotes from his vast network of super-achiever friends from astronauts to billionaires, Webb shows how people from all walks of life can stretch and transcend their boundaries and learn to use their fears as fuel to achieve more than they ever thought possible. Fear can be a set of manacles, holding you prisoner, writes Webb. Or it can be a slingshot, catapulting you on to greatness.The key, says Webb, is not to fight fear or try to beat it back, but to embrace and harness it. In the process, rather than being your adversary, your fear becomes a secret weapon that allows you to triumph in even the most adverse situations. In Mastering Fear, Webb and his bestselling coauthor John David Mann break this transformation down into five practical steps, creating a must-read manual for anyone looking for greater courage and mastery in their lives. Review “A useful weapon for those fighting creative battles in the ‘War of Art.’” -Steven Pressfield, author of The War of Art “The big wins and most incredible experiences come when we feel afraid but do it anyway. Read Mastering Fear, get out of your comfort zone, and dance with your fear, knowing it will lead you to new levels of performance!” -Siri Lindley, former triathlon world champion, coach, and author of Surfacing “My favorite part of this book is that Brandon doesnt teach you to conquer fear as if it will go away completely and forever. No, as a Navy Seal, he knows theres always an element of fear in the things we do. Instead, we master it, fully aware that it is coming and ready when it does. I wish someone gave me this book when I graduated from college.” -Jon Acuff, author of Finish “When you’ve got a hockey puck flying at you at 105 miles per hour, you don’t have time for theory. It’s the same when life is flying at you. You need to know what to do with the gut-ripping terror that grabs at you-and you need to know it from a guy who’s been there. Brandon is that dude: he’s the real deal. Read, learn, and excel.” -Brent Burns, all-star ice hockey defenseman for the San Jose Sharks “Brandon’s book will help you conquer anything holding you back from being your best and most unafraid self. A life-changer!” -Betsy Morgan, former CEO, Huffington Post; former president, TheBlaze “Understanding fear is a crucial part of success, and I cannot imagine a more qualified person to tackle it. Brandon’s inspirational style of writing leaps me into action chapter by chapter. Thank you for such a practical breakdown of this important human condition.” -Sally Lyndley, editor, Love magazine Not only will this book provide you with a brilliantly simple plan for conquering your deepest fears, but it will also leave you with a burning desire to do it. What previously seemed impossible will suddenly appear entirely tangible. -Marina Khoroch, writer for Vogue About the Author Brandon Webb is a former US Navy SEAL, New York Times bestselling author, and founder and CEO of Hurricane Group, a media and ecommerce business focused on military entertainment, news, and monthly clubs. His titles include The Red Circle, Benghazi: The Definitive Report, The Killing School, and Total Focus.John David Mann is Webbs ...