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  • Book : The Go-giver Influencer A Little Story About A Most..
    Precio:  $48,939.00

    Book : The Go-giver Influencer A Little Story About A Most..

    -Titulo Original : The Go-giver Influencer A Little Story About A Most Persuasive Idea (go-giver, Book 3)-Fabricante : Portfolio-Descripcion Original: From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other peoples interests first.The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his companys integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive.At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors philosophies: The Five Secrets of Genuine Influence.The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others. Review “This may be the most important Go-Giver book yet-and in today’s polarized world, it could not be more timely.”-Marshall Goldsmith, author of What Got You Here Won’t Get You There“The Go-Giver Influencer is a brilliant and insightful book that teaches us how to see things from the other person’s point of view and add value to their life while honoring our own. Remarkable!” -Ken Blanchard, coauthor of The New One Minute Manager and Raving Fans “As with The Go-Giver, I was sucked in and touched from the first page. This book is such a wonderful guide for those who truly care about adding value to the world! I had tears in my eyes at the end-and came away equipped with five powerful keys to being a more effective influencer.” -Tiffany Hendra, star of The Real Housewives of Dallas “Having the ability to influence others is a privilege that far exceeds any negotiation strategy or tactic. This wonderful book gives you the roadmap and the tools to make this happen!” -Stephen M. R. Covey, author of The Speed of Trust and coauthor of Smart Trust “In a world that has become increasingly fractured and adversarial, Burg and Mann have given us a delightful story that also serves as a guidebook for creating common ground, reconciliation, and genuine influence.” -Jon Gordon, author of The Energy Bus and The Carpenter “The Go-Giver Influencer is a game-changer. Its principles apply whether you’re a business executive, sales professional, entrepreneur, volunteer, parent, or student. The entire Go-Giver series should have a place on everyone’s desk and be reread periodically to remind ourselves that there is a better way to connect in both our business and personal lives.” -Nikki Woods, CEO of Nikki Woods Media “More than ever, we need to bring people together in a world that’s emotionally falling apart at the seams. That’s why The Go-Giver Influencer is a must-read for you and your team. In this page-turner, Bob Burg and John David Mann share a story that will shift your perspective on what it takes today to be a highly influential leader.” - Tim Sanders, author of Love Is the Killer App “A timely reminder that influence depends less on what we get from others and more on what we give to others.” -Adam Grant, author of Give and Take, Originals, and Option B with Sheryl Sandberg“The Go-Giver Influencer is a simple story about two people struggling through a business negotiation, yet it is also a great deal more than that. It may just be the book that teaches us how to listen and talk ...
  • Book : The New Great Depression Winners And Losers In A...
    Precio:  $51,159.00

    Book : The New Great Depression Winners And Losers In A...

    -Titulo Original : The New Great Depression Winners And Losers In A Post-pandemic World-Fabricante : Portfolio-Descripcion Original: A Wall Street Journal and National Bestseller!The man who predicted the worst economic crisis in US history shows you how to survive it.The current crisis is not like 2008 or even 1929. The New Depression that has emerged from the COVID pandemic is the worst economic crisis in U.S. history. Most fired employees will remain redundant. Bankruptcies will be common, and banks will buckle under the weight of bad debts. Deflation, debt, and demography will wreck any chance of recovery, and social disorder will follow closely on the heels of market chaos. The happy talk from Wall Street and the White House is an illusion. The worst is yet to come. But for knowledgeable investors, all hope is not lost. In The New Great Depression, James Rickards, New York Times bestselling author of Aftermath and The New Case for Gold, pulls back the curtain to reveal the true risks to our financial system and what savvy investors can do to survive -- even prosper -- during a time of unrivaled turbulence. Drawing on historical case studies, monetary theory, and behind-the-scenes access to the halls of power, Rickards shines a clarifying light on the events taking place, so investors understand whats really happening and what they can do about it. A must-read for any fans of Rickards and for investors everywhere who want to understand how to preserve their wealth during the worst economic crisis in US history. Review “Rickards...makes the important point that depressions are as much psychological as numeric…Intriguing policy recommendation…sound advice to investors on how to structure a portfolio to deal with both the threat of deflation and inflation…a bracing collection of salvos…with many genuine insights, which make it an enjoyable book to argue with. Let’s just hope that the next 30 years are less bleak than Mr Rickards expects.”--The Financial Times About the Author James Rickards is the Editor of Strategic Intelligence a financial newsletter. He is The New York Times bestselling author of The New Great Depression (2020), Aftermath (2019), The Road to Ruin (2016), The New Case for Gold (2016), The Death of Money (2014), and Currency Wars (2011) from Penguin Random House. He is an investment advisor, lawyer, inventor, and economist, and has held senior positions at Citibank, Long-Term Capital Management, and Caxton Associates. In 1998, he was the principal negotiator of the rescue of LTCM sponsored by the Federal Reserve. His clients include institutional investors and government directorates. He is an op-ed contributor to the Financial Times, Evening Standard, The Telegraph, New York Times, and Washington Post, and has been interviewed by BBC, CNN, NPR, CSPAN, CNBC, Bloomberg, Fox, and The Wall Street Journal. Mr. Rickards is a guest lecturer in globalization and finance at The Johns Hopkins University, Georgetown University, Trinity College Dublin, The Kellogg School at Northwestern, the U.S. Army War College and the School of Advanced International Studies. He has presented papers on risk at Singularity University, the Applied Physics Laboratory, and the Los Alamos National Laboratory. He is an advisor on capital markets to the U.S. intelligence community, and the Office of the Secretary of Defense, and is on the Advisory Board of the FDD Center on Economic and Financial Power in Washington DC. Mr. Rickards holds an LL.M. (Taxation) from the NYU School of Law; a J.D. from the University of Pennsylvania Law School; an M.A. in international economics from SAIS, and a B.A. (with honors) from Johns Hopkins. He lives in New Hampshire...
  • Book : The Moral Case For Fossil Fuels - Epstein, Alex
    Precio:  $49,589.00
    Expira: 12/11/2023

    Book : The Moral Case For Fossil Fuels - Epstein, Alex

    -Titulo Original : The Moral Case For Fossil Fuels-Fabricante : Portfolio-Descripcion Original: Could everything we know about fossil fuels be wrong?For decades, environmentalists have told us that using fossil fuels is a self-destructive addiction that will destroy our planet. Yet at the same time, by every measure of human well-being, from life expectancy to clean water to climate safety, life has been getting better and better.How can this be?The explanation, energy expert Alex Epstein argues in The Moral Case for Fossil Fuels, is that we usually hear only one side of the story. We’re taught to think only of the negatives of fossil fuels, their risks and side effects, but not their positives-their unique ability to provide cheap, reliable energy for a world of seven billion people. And the moral significance of cheap, reliable energy, Epstein argues, is woefully underrated. Energy is our ability to improve every single aspect of life, whether economic or environmental.If we look at the big picture of fossil fuels compared with the alternatives, the overall impact of using fossil fuels is to make the world a far better place. We are morally obligated to use more fossil fuels for the sake of our economy and our environment.Drawing on original insights and cutting-edge research, Epstein argues that most of what we hear about fossil fuels is a myth. For instance . . .Myth: Fossil fuels are dirty.Truth: The environmental benefits of using fossil fuels far outweigh the risks. Fossil fuels don’t take a naturally clean environment and make it dirty; they take a naturally dirty environment and make it clean. They don’t take a naturally safe climate and make it dangerous; they take a naturally dangerous climate and make it ever safer.Myth: Fossil fuels are unsustainable, so we should strive to use “renewable” solar and wind.Truth: The sun and wind are intermittent, unreliable fuels that always need backup from a reliable source of energy-usually fossil fuels. There are huge amounts of fossil fuels left, and we have plenty of time to find something cheaper.Myth: Fossil fuels are hurting the developing world.Truth: Fossil fuels are the key to improving the quality of life for billions of people in the developing world. If we withhold them, access to clean water plummets, critical medical machines like incubators become impossible to operate, and life expectancy drops significantly. Calls to “get off fossil fuels” are calls to degrade the lives of innocent people who merely want the same opportunities we enjoy in the West.Taking everything into account, including the facts about climate change, Epstein argues that “fossil fuels are easy to misunderstand and demonize, but they are absolutely good to use. And they absolutely need to be championed. . . . Mankind’s use of fossil fuels is supremely virtuous-because human life is the standard of value and because using fossil fuels transforms our environment to make it wonderful for human life.” Review “With more politicians in climate science than scientists, the refining fire of debate has devolved into the burning of heretics. Alex Epstein’s The Moral Case for Fossil Fuels may make your blood boil, but his cool reason and cold, hard facts will lead us beyond hysterics to a much better future.”-PETER THIEL, technology entrepreneur and investor“If you want to see the power of fine logic, fine writing, and fine research, read Epstein’s book. In my long career, it is simply the best popular-market book about climate, environmental policy, and energy that I have read. Laymen and experts alike will be boggled by Epstein’s clarity.”-PATRICK J. MICHAELS, director, Center for the Study of Science, Cato Institute“Alex Epstein has written an eloquent and powerful argument for using fossil fuels on moral grounds alone. A remarkable book.”-MATT RIDLEY, author of The Rational Optimist“In this brave book, Alex Epstein provides a clear, full-throated response to the catastrophists who want us to replace nearly all of our existing energy systems with expensive, inc...
  • Book : The Pumpkin Plan A Simple Strategy To Grow A...
    Precio:  $55,249.00

    Book : The Pumpkin Plan A Simple Strategy To Grow A...

    -Titulo Original : The Pumpkin Plan A Simple Strategy To Grow A Remarkable Business In Any Field-Fabricante : Portfolio-Descripcion Original: Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive-let alone grow-it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it-do it, sell it-do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration-pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field. Review “Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you-entrepreneurs, business owners-read it! Do it now!”-MICHAEL GERBER, author of The E-Myth and creator of The E-Myth Evolution™“Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come.”-GUY KAWASAKI, author of Enchantment and The Art of the Start “Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.”-SETH GODIN, author of We Are All Weird“Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike’s wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued.”-J. J. RAMBERG, host of MSNBC’s Your Business“In his crazy-like-a-fox style, Mike Michalowicz reveals why channeling a pumpkin farmer brings you unparalleled success. Michalowicz is rapidly becoming one of the most innovative business authors of our time. The proof is in the pudding (or pumpkin, as it were).”-RIEVA LESONSKY, CEO of GrowBiz Media, former editorial director of Entrepreneur magazine“Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe. This book reveals degrees of knowledge and wisdom I have rarely seen in writing before. If you read only one book this year, let it be The Pumpkin Plan.”-BOB BURG, co-author of The Go-Giver and author of Endless Referrals“He’s a very handsome young man.” -URSULA MICHALOWICZ, Mike’s m...
  • Book : Art Of The Start 2.0 The Time-tested, Battle-hardened
    Precio:  $44,349.00

    Book : Art Of The Start 2.0 The Time-tested, Battle-hardened

    -Titulo Original : Art Of The Start 2.0 The Time-tested, Battle-hardened Guide For Anyone Starting Anything-Fabricante : PORTFOLIO-Descripcion Original: BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering...
  • Book : Purple Cow, New Edition Transform Your Business By...
    Precio:  $51,599.00
    Expira: 16/08/2023

    Book : Purple Cow, New Edition Transform Your Business By...

    -Titulo Original : Purple Cow, New Edition Transform Your Business By Being Remarkable-Fabricante : Portfolio-Descripcion Original: The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godins challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world. Review “Seth Godin says that the key to success is to find a way to stand out-to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”-Forbes “Seth Godin alters the way people think about marketing, change, and work.”-Selling Power “I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction-and avoid extinction.”-Tom Kelley, author of The Art of Innovation “Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”-Miami Herald “Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”-Randall Rothenberg, columnist for Advertising Age “Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”-Jay Levinson, author of Guerilla Marketing About the Author Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin ...
  • Book : Trillions How A Band Of Wall Street Renegades...
    Precio:  $60,809.00

    Book : Trillions How A Band Of Wall Street Renegades...

    -Titulo Original : Trillions How A Band Of Wall Street Renegades Invented The Index Fund And Changed Finance Forever-Fabricante : Portfolio-Descripcion Original: From the Financial Timess global finance correspondent, the incredible true story of the iconoclastic geeks who defied conventional wisdom and endured Wall Streets scorn to launch the index fund revolution, democratizing investing and saving hundreds of billions of dollars in fees that would have otherwise lined fat cats pockets.Fifty years ago, the Manhattan Project of money management was quietly assembled in the financial industrys backwaters, unified by the heretical idea that even many of the worlds finest investors couldnt beat the market in the long run. The motley crew of nerds-including economist wunderkind Gene Fama, humiliated industry executive Jack Bogle, bull-headed and computer-obsessive John McQuown, and avuncular former WWII submariner Nate Most-succeeded beyond their wildest dreams. Passive investing now accounts for more than $20 trillion, equal to the entire gross domestic product of the US, and is today a force reshaping markets, finance and even capitalism itself in myriad subtle but pivotal ways. Yet even some fans of index funds and ETFs are growing perturbed that their swelling heft is destabilizing markets, wrecking the investment industry and leading to an unwelcome concentration of power in fewer and fewer hands. In Trillions, Financial Times journalist Robin Wigglesworth unveils the vivid secret history of an invention Wall Street wishes was never created, bringing to life the characters behind its birth, growth, and evolution into a world-conquering phenomenon. This engrossing narrative is essential reading for anyone who wants to understand modern finance-and one of the most pressing financial uncertainties of our time. Review Praise for Trillions:“A magisterial, delightfully written history offering up portraits of the academic scribblers and entrepreneurial practitioners who created the index-fund revolution. It also contains common-sense wisdom that will benefit all investors... With consummate skill, he brings to life the eggheads and the “iconoclastic” investors who guided indexing through its difficult birth pangs and oversaw its exponential development...A rip-roaring yarn.”-The Wall Street Journal “ With well-researched accumulation of one story after another, Wigglesworth brings to life how all aspects of investing have been transformed by indexation....But Wigglesworth manages to bring life to even well raked-over events, such as the boardroom bust-up that led to the birth of Vanguard or BlackRock’s “deal of the decade” acquisition...[a] first-rate book.” -The Financial Times“A thoroughly reported and engaging account, featuring characters including the indomitable John Jack Bogle, founder of the Vanguard fund powerhouse, Larry Fink, architect of the even-larger BlackRock, and Louis Bachelier, a French mathematician whose 1900 PhD thesis made an early contribution to the academic underpinnings of passive investing...an enjoyable read.”-ReutersEntertaining and educational. Wigglesworth explores one of the most important modern-day financial innovations, bringing what could be a dull topic to full life.-Gregory Zuckerman, special writer at the Wall Street Journal and author of The Greatest Trade Ever and The Man Who Solved the Market As only the incomparable Robin Wigglesworth could do, this book turns the often obscured history of the investment industry into a rollicking great yarn. -William Cohan, special correspondent at Vanity Fair and author of The Last Tycoons, House of Cards, Money and Power, and Four Friends Wigglesworth has turned this arcane tale into an easy-to-understand and fun read, full of lively characters and little known details of how finance works today. Anyone who wants to understand modern investing should read this book. -Gillian Tett, chair of the editorial board and US editor-at-large at the Financial Times and author of Fools Gold and The Silo Effect Very few writers can tell a great story and help us und...
  • Book : The Minimalist Entrepreneur How Great Founders Do...
    Precio:  $69,789.00

    Book : The Minimalist Entrepreneur How Great Founders Do...

    -Titulo Original : The Minimalist Entrepreneur How Great Founders Do More With Less-Fabricante : Portfolio-Descripcion Original: “Pay attention.”-Jason Fried A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere. Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how to: * start then learn * build a community, then solve a problem for them * charge for something even before you’ve built anything * avoid running out of money and, more importantly, energy * run a tight ship amid the rise of the gig economy and remote work * own a business without it owning you back. The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building. Review Sahil Lavingias book changed the way I think about my life and my business, and opened my mind to possibilities for a different--and better--model for successful entrepreneurship. A brilliant, fascinating read. --John Green, cofounder of Complexly and author of The Fault in Our Stars and The Anthropocene ReviewedSahil knows not. He knows what not to do, what not to follow, how not to waste, and how not to get caught up in the hype. Whats left is the yes - the stuff that really works, the things that actually matter. Its all in this book, and much of it only in this book. Pay attention.--Jason Fried, cofounder of Basecamp and coauthor of Rework A must-read for any potential founder. Brilliant insights into starting something simply and sensibly. Best guide to the new world of starting from anywhere.--Derek Sivers, founder of CDBaby and author of Anything You Want A timely, hard-won guide for entrepreneurs looking to build sustainable, profitable businesses with real-world impact. This is the path to a world in which people are able to do what they love for a living, with creativity, ownership, and freedom.--Li Jin, founder of Atelier Ventures Few people can simplify a complex topic like Sahil. This book is as fun to read as it is informative.”--Morgan Housel, author of The Psychology of Money “In a world where things have become grossly overcomplicated, The Minimalist Entrepreneur teaches us how to strip away the unnecessary and do more with less. Sahil has a profound understanding of the power of community and how to build a business with intention, which makes this book a must read for any aspiring founder.”--Alexis Ohanian, Founder, Seven Seven Six and Former Executive Chair, Reddit About the Author Sahil Lavingia is the Founder and CEO of Gumroad, an angel investor, a painter, and a writer...
  • Book : Stealth War How China Took Over While Americas Elite.
    Precio:  $55,019.00
    Expira: 20/04/2023

    Book : Stealth War How China Took Over While Americas Elite.

    -Titulo Original : Stealth War How China Took Over While Americas Elite Slept-Fabricante : Portfolio-Descripcion Original: China expert Robert Spalding reveals the shocking success China has had infiltrating American institutions and compromising our national security.The media often suggest that Russia poses the greatest threat to Americas national security, but the real danger lies farther east. While those in power have been distracted and disorderly, China has waged a six-front war on Americas economy, military, diplomacy, technology, education, and infrastructure--and theyre winning. Its almost too late to undo the shocking, though nearly invisible, victories of the Chinese. In Stealth War, retired Air Force Brigadier General Robert Spalding reveals Chinas motives and secret attacks on the West. Chronicling how our leaders have failed to protect us over recent decades, he provides shocking evidence of some of Chinas most brilliant ploys, including:Placing Confucius Institutes in universities across the United States that serve to monitor and control Chinese students on campus and spread communist narratives to unsuspecting American students.Offering enormous sums to American experts who create investment funds that funnel technology to China.Signing a thirty-year agreement with the US that allows China to share peaceful nuclear technology, ensuring that they have access to American nuclear know-how.Spaldings concern isnt merely that America could lose its position on the world stage. More urgently, the Chinese Communist Party has a fundamental loathing of the legal protections America grants its people and seeks to create a world without those rights. Despite all the damage done so far, Spalding shows how its still possible for the U.S. and the rest of the free world to combat--and win--Chinas stealth war. Review “[A] searing expose of how the Chinese Communist Party continues to conduct its war for influence around the world.” Washington Examiner“As the former US Department of Defense attache to China, General Spalding is in a unique position to offer a gripping tale of the multiple battlefronts of China’s war against America. Ten years from now, readers will remember this seminal work that accurately describes the current and future states of play between the world’s great powers.” J. Kyle Bass, Chief Investment Officer of Hayman Capital Management About the Author Robert Spalding retired from the U.S. Air Force as a brigadier general after more than 25 years of service. He is a former China strategist for the chairman of the Joint Chiefs of Staff and the Joint Staff at the Pentagon, as well as a senior defense official and defense attache to China. He earned his doctorate in economics and mathematics from the University of Missouri and is fluent in Mandarin. Excerpt. © Reprinted by permission. All rights reserved. Introduction I know something about stealth. In 1998, I began training to pilot B 2 Spirits, known far and wide as Stealth Bombers. The B 2 was at that time the high- profile new weapon in the US Air Force arsenal, a dazzling, billion-dollar, high-tech machine that looked like it had flown in from a future century. Its “continuous curvature” allowed it to avoid detection by the electromagnetic waves used by radar systems to track objects. In other words, I learned to fly a plane that achieved something every military strategist has dreamed of: being invisible. Twenty years later- having served as chief China strate­gist for the chairman of the Joint Chiefs of Staff and as se­nior US Defense official and Defense attache to the People’s Republic of China- I left my position as senior director for strategic planning at the White House, deeply concerned about a different stealth weapon being turned against my country. For the past forty years, the Chinese Communist Party (CCP) has been playing a beautiful game. It is sophis­ticated yet simple. It is a competition to gain control and influence across the planet- and to achieve that outcome without resorting to mil...
  • Book : The Index Card Why Personal Finance Doesnt Have To Be
    Precio:  $49,719.00

    Book : The Index Card Why Personal Finance Doesnt Have To Be

    -Titulo Original : The Index Card Why Personal Finance Doesnt Have To Be Complicated-Fabricante : Portfolio-Descripcion Original: Review “The most important financial advice is stunningly simple and fits on an index card. The newbie investor will not find a better guide to personal finance.” -BURTON G. MALKIEL, author of A RANDOM WALK DOWN WALL STREET “Ten simple, amazingly effective rules unencumbered by the agendas of fee-sucking fund managers or reckless business-media pundits. Highly recommended.” -NOMI PRINS, author of ALL THE PRESIDENTS’ BANKERS “The Index Card offers engaging stories, persuasive explanations, and fascinating data. It’s realistic, honest, wise, and compassionate, as well as socially and politically astute.” -JOE CONASON, editor in chief at THE NATIONAL MEMO “All parents should buy The Index Card for their children. If they refuse to read it, consider disinheriting them.” -ROBERT H. FRANK, professor of economics, CORNELL UNIVERSITY “In a world of relentless financial noise, Helaine and Harold are here to help. This is the best and most important financial book of the year.” -ZAC BISSONNETTE, author of DEBT-FREE U and THE GREAT BEANIE BABY BUBBLE “The newbie investor will not find a better guide to personal finance.” -Burton Malkiel, author of A RANDOM WALK DOWN WALL STREET TV analysts and money managers would have you believe your finances are enormously complicated, and if you don’t follow their guidance, you’ll end up in the poorhouse. They’re wrong. When University of Chicago professor Harold Pollack interviewed Helaine Olen, an award-winning financial journalist and the author of the bestselling Pound Foolish, he made an off­hand suggestion: everything you need to know about managing your money could fit on an index card. To prove his point, he grabbed a 4 x 6 card, scribbled down a list of rules, and posted a picture of the card online. The post went viral. Now, Pollack teams up with Olen to explain why the ten simple rules of the index card outperform more complicated financial strategies. Inside is an easy-to-follow action plan that works in good times and bad, giving you the tools, knowledge, and confidence to seize control of your financial life. About the Author HELAINE OLEN is the acclaimed author of Pound Foolish: Exposing the Dark Side of the Personal Finance Industry, which was featured on The Daily Show with Jon Stewart and PBS’ Frontline. She writes the Spread the Wealth personal finance column for Inc. Her work has appeared in numerous publications, including The New York Times, Salon, Slate, where she wrote the popular column The Bills, and the Los Angeles Times, where she wrote the popular Money Makeover column. HAROLD POLLACK is the Helen Ross Professor of Social Service Admin­istration at the Univer­sity of Chicago, where he researches health and urban policy concerns and is a nonresident fellow at the Century Foundation. He writes regu­larly for the Washington Post, Politico, Atlantic Monthly, healthinsurance.org, and other publications. Excerpt. © Reprinted by permission. All rights reserved. INTRODUCTIONSAM’S STORYA few years ago, Sam received an inheritance after his dad died. Grief stricken and overwhelmed by the demands of work, marriage, and raising children, he placed the money in a local bank’s savings account. Every so often, Sam would make an effort to think about the money. He knew he should invest it in . . . well, something. A few times a year a very official-sounding officer from the bank, someone called a wealth officer, would contact him about it, suggesting a complimentary meeting.So Sam would sit down at the bank, and an advisor would offer him coffee and muffins and talk to him about his children, his job, and where he next planned to go on vacation. Then he would offer a solution, the next-best thing to a guarantee, he said, as he started talking really fast about expected rates of return, risk, and the importance of the stock market.The wealth officer, or wealth specialist, or whatever the heck he was called, wanted Sam ...
  • Book : Obsessed Building A Brand People Love From Day One -.
    Precio:  $54,439.00

    Book : Obsessed Building A Brand People Love From Day One -.

    -Titulo Original : Obsessed Building A Brand People Love From Day One-Fabricante : Portfolio-Descripcion Original: The 2020 Porchlight Marketing & Sales Book of the YearThe cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.Were in the midst of a startup revolution, with new brands popping up every day, taking over our feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But its not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of todays hottest new brands, showing you: * How Casper was able to upend the mattress industry by building a beloved brand where none had existed before * How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was designed to be deleted * Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings.Whether youre starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for todays customers. Review Clear, useful and refreshingly honest, this is a practical manual on how modern marketing actually works. Buy a copy for everyone on your team.-Seth Godin, author of This Is Marketing A lucid and engaging playbook on why “brand” is the most fundamental, human, and engaging element of any great venture--why it’s the business DNA, and not just the representation of it. Obsessed keeps you anchored to the raison detre!-David Bell, co-founder and president of Idea Farm VenturesI look to invest in companies with promising new models, and a focus on brand that starts with a true understanding of the consumer. Emily Heywards book is a fascinating look into how branding really works, and why it matters.-Kirsten Green, founding partner of Forerunner Ventures We’re all prey to our obsessions. (Yes, even you). Ready to find out why? This book will show you.-Sally Hogshead, author of How the World Sees You and Fascinate When we started Casper, our brand strategy affected every decision-and in this book, Emily Heyward shows you how. Anyone starting a company should read this.-Philip Krim, co-founder and CEO of CasperThe startup landscape is always shifting, but across every category were looking to invest in people who understand the power of brand. This book, with Emily’s valuable advice, is essential for getting it right.-Ben Lerer, managing partner at Lerer Hippeau and CEO of Group Nine Media“Obsessed is a clear, informed blueprint founders and marketers can use to craft a resilient brand-one that will not only break new ground, but inspire an unforgettable customer connection.”-Nir Eyal, author of Hooked and Indistractable“Nobody understands the development of modern brands better than Emily Heyward.”-Scott Belsky, founder of Behance and author of The Messy Middle Heyward has written a thought-provoking book on the concept of brand . . . At once imaginative and pragmatic, this will appeal to those who regard branding as a sometimes daunting task.-Library Journal Zesty debut . . .This breezy, insightful guide to understanding what customers actually want, and building a b...
  • Book : Get Different Marketing That Cant Be Ignored! -...
    Precio:  $70,459.00

    Book : Get Different Marketing That Cant Be Ignored! -...

    -Titulo Original : Get Different Marketing That Cant Be Ignored!-Fabricante : Portfolio-Descripcion Original: From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. Thats because, to customers, better is not actually better. Different is better. And those who market differently, win.In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk thats gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:1. Does it differentiate?2. Does it attract?3. Does it direct?Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesnt stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time. Review Praise for Get Different:“The ultimate primer for anyone who needs great results.” --Allan Dib, author of The 1-Page Marketing Plan If you fail to fascinate your consumer, youll quickly be forgotten and fail. So, how to stand out in a crowded and distracted marketplace? In this book, Michalowicz nails the answer: Get different.--Sally Hogshead, author of Fascinate “Michalowicz turns the mysterious art of marketing into a series of simple steps. Read this book to set yourself apart from the crowd and grow your business.” --Jeff Walker, #1 New York Times bestselling author of Launch “You will discover the steps you must take to be successful in all your marketing efforts.” --Ryan Deiss, author of The Invisible Selling Machine Different marketing wins every time. Get Different shows you how. --Melinda Emerson, author of Become Your Own Boss In 12 Months “You will up-level your marketing withthis book. I have no doubt.”--Ramon Ray, Founder of SmartHustle “A breakthrough book that reveals a fundamental truth about marketing. People remember, talk about, and share things that are different. Different is your job. Different will radically transform your business.”--John Jantsch, author of Duct Tape Marketing and The Ultimate Marketing Engine “Michalowicz reveals the essence of effective marketing in this exceptional book: Get attention, get desire, get business. Get Different will accomplish all three for you.”--Jon Gordon, bestselling author of The Carpenter About the Author Mike Michalowicz (mi-CAL-low-wits) launched and sold two multimillion-dollar companies and is the bestselling author of Profit First, The Pumpkin Plan, Clockwork, The Toilet Paper Entrepreneur, and Fix This Next. He is the host of the American Express Turning Points podcast, and he is a popular speaker who has shared his insights on business and entrepreneurship at TEDx, CreativeLive, INCmty, and others. His columns have appeared in The Wall Street Journal, Box Pro magazine, Entrepreneur, OPEN Forum, Harvard Business Review, and more...
  • Book : Blockchain Revolution How The Technology Behind...
    Precio:  $43,479.00

    Book : Blockchain Revolution How The Technology Behind...

    -Titulo Original : Blockchain Revolution How The Technology Behind Bitcoin And Other Cryptocurrencies Is Changing The World-Fabricante : Portfolio-Descripcion Original: The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more. “This book has had an enormous impact on the evolution of blockchain in the world.” -Satya Nadella, CEO, Microsoft CorporationIn this revelatory book, Don and Alex Tapscott bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy. Blockchain is the ingeniously simple, revolution­ary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s best known as the technology that drives bitcoin and other digital cur­rencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certifi­cates to insurance claims, land titles, and even votes. As with major paradigm shifts that preceded it, blockchain technology will create winners and losers. This book shines a light on where it can lead us in the next decade and beyond. Review “The blockchain is one of the most fundamental inventions in the history of computer science. Read Blockchain Revolution to understand its profound implications.” -Marc Andreessen, cofounder, Netscape and Andreessen Horowitz “The Tapscotts have written the book, literally, on how to survive and thrive in this next wave of technology-driven disruption. Likely to become one of the iconic books of our time.” -Clay Christensen, author of The Innovator’s Dilemma “Everywhere thoughtful people are trying to understand this revolutionary technology and how it might change the world. Team Tapscott has stepped up and written the book we’ve been waiting for.” -Dan Schulman, CEO, Paypal “Occasionally a book comes along that changes the global discourse. This is likely to be one of those books. Blockchains are at the heart of the fourth industrial revolution and the Tapscotts lucidly explain why and how to capture the opportunity and avoid the dangers.” -Klaus Schwab, founder and executive chairman, World Economic Forum “A carefully researched and beautifully written book. Blockchain Revolution argues that the ‘Internet of value’ will transform our lives. A must-read book for our disruptive times.” -Dominic Barton, global managing director, McKinsey & Company “Don and Alex brilliantly illuminate the technology that could profoundly impact the way we manage issues of trust, security, and privacy for years to come.” -Indra Nooyi, chairman and CEO, PepsiCo “The great missing element in the Internet has been a ‘trust protocol,” a way of knowing that a transaction is verified and authentic. Blockchain technology could provide a foun­dation for that. It’s a revolutionary idea, and this lucid book explains why.” -Walter Isaacson, author of Steve Jobs “What a spectacular book. Mind-blowing in its expansiveness and profundity. It makes me think we’re at one of those times in technological, economic, and social history where the sky is the limit.” -Steve Wozniak, cofounder, Apple Computer and chief scientist, Prime Data“The Tapscotts provide a thorough, balanced and enlightening guide to the next big thing.”-Financial Times“Father and son duo, Don and Alex Tapscott, have impeccable timing.”- Forbes Magazine “The Tapscotts’ make the bulls’ case in clear and compelling terms.” - Fortune Magazine “Blockchain Revolution is a highly readable introduction to a bamboozling but increasingly important field.”- The Guardian “This is all very new and still unfolding but I recommend that you read Blockchain Revolution…it really is time to get with the global revolution.” - The Huffington Post “The Tapscotts have done a masterful job explaining why this is, truly, anoth...
  • Book : Go-givers Sell More - Burg, Bob
    Precio:  $49,289.00

    Book : Go-givers Sell More - Burg, Bob

    -Titulo Original : Go-givers Sell More-Fabricante : Portfolio-Descripcion Original: With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to do something they dont really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. As Burg and Mann demonstrate, its far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away. Review “Use the approach in this book and you will not only sell more, you will also live a rich and joyful life. It works!” -Spencer Johnson, M.D., author of Who Moved My Cheese? and coauthor of The One Minute Manager “I love this book. I could tell you all about how well it’s written and how full it is of knowledge, value, service and real-world examples of success and influence due to giving. Instead, I’ll say simply that Go-Givers Sell More will touch a lot of lives.” -Stephen M. R. Covey, author of The Speed of Trust “Burg and Mann have given us the perfect companion volume to their breakout bestseller, The Go-Giver. If the first book changed your thinking, this one will change your actions.” -David Bach, author of The Automatic Millionaire “If you’re serious about selling as a career, you’d be doing yourself a disservice not to read this book and follow its recommended practices.” -Tom Hopkins, author of How to Master the Art of Selling “In our company, The Go-Giver helped us move the whole organization toward providing more value and better service. We had all our store General Managers read it-and Go-Givers Sell More will be the next book we give them!” -Rick A. Lepley, President & CEO, A.C. Moore Arts & Crafts, Inc. “Go-Givers Sell More completely revolutionizes the way most people have traditionally viewed sales. If you’re ready to transform your business, watch your sales soar, and feel proud and confident as a salesperson, you need this book.” -Dr. Ivan Misner, author of Truth or Delusion? and founder of BNI “Burg and Mann have unlocked the key to superstar selling: focus on others and touch lots of lives with authentic, exceptional value. Prepare to follow their suggestions and create more abundance.” -Michael Port, author of Book Yourself Solid “Go-givers do sell more. Why? Because they shift their focus from getting to giving, and create value one customer at a time.” -Gary Keller, author of The Millionaire Real Estate Agent “This book deserves a place on your bookshelf right next to Og Mandino’s The Greatest Salesman in the World.” -Azim Jamal and Harvey McKinnon, award-winning coauthors of The Power of Giving “Beautifully reveals the paradox of genuine selling-that it’s all about the other person.” -John Assaraf, author of The Answer “Every professional on the planet needs to read this book.” -Libby Gill, author of You Unstuck “Destined to become a classic of selling from the heart.” -Chris Widener, author of The Angel Inside and The Art of Influence “Simple, practical, and above all, amazingly effective-a blueprint for achieving a successful life.” -Loula Loi Alafoyiannis, President of Euro-American Women’s Council “For those of us who have always t...
  • Book : Post Corona From Crisis To Opportunity - Galloway,...
    Precio:  $49,009.00
    Expira: 25/05/2023

    Book : Post Corona From Crisis To Opportunity - Galloway,...

    -Titulo Original : Post Corona From Crisis To Opportunity-Fabricante : Portfolio-Descripcion Original: New York Times bestseller! Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime. --The New York Times As good an analysis as you could wish to read. --The Financial TimesFrom bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and whos at risk to lose in a post-pandemic worldThe COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration.But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we cant stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, Our commonwealth didnt just happen, it was shaped. We chose this path--no trend is permanent and cant be made worse or corrected. Review Praise for Post Corona and Scott Galloway:Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime. -The New York Times“This book is fast, fluent and very persuasive. For anyone interested in a clear-eyed overview of what is happening now, and what that might mean in future, this is as good an analysis as you could wish to read.” -The Financial TimesConsistently provocative, informative and entertaining.-Inside Higher Ed Written with equal measures of skepticism and hope for a future beyond the pandemic, Post Corona makes for an uplifting yet grounded read. A taste of Galloway’s forward thinking helps to build a picture of what the market will look like in the next decade -- and while it doubtless will be littered with the economic casualties of Covid-19, it should also be a hotbed for newer, smarter, innovative thinking.-Investors Chronicle Entertaining and informative.-The Economist“Great insights and moments of brilliance.”--City Journal “For anyone looking for an informed and educated overview of what’s happening now and what that means for the future, this is a book you’ll struggle to put down.”--MarTech Alliance “Fascinating…It expands my mind.” --Anderson Cooper in an interview with Scott Galloway “If you’re interested in brilliant analyses of the future of a host of companies, get this book. Not to read this book at this time is like disregarding the Declaration of Independence or the Constitution at the birth ...
  • Book : The Behavior Gap Simple Ways To Stop Doing Dumb...
    Precio:  $79,559.00

    Book : The Behavior Gap Simple Ways To Stop Doing Dumb...

    -Titulo Original : The Behavior Gap Simple Ways To Stop Doing Dumb Things With Money-Fabricante : Portfolio-Descripcion Original: Its not that were dumb. Were wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but its not rational. -From The Behavior Gap Why do we lose money? Its easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-the behavior gap. Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.Richardss way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.Hell help you to: * Avoid the tendency to buy high and sell low; * Avoid the pitfalls of generic financial advice; * Invest all of your assets-time and energy as well as savings-more wisely; * Quit spending money and time on things that dont matter; * Identify your real financial goals; * Start meaningful conversations about money; * Simplify your financial life; * Stop losing money! Its never too late to make a fresh financial start. As Richards writes: Weve all made mistakes, but now its time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isnt to make the perfect decision about money every time, but to do the best we can and move forward. Most of the time, thats enough. Review Carl has a wicked way with a Sharpie. - Barry RitholtzCarl Richards is the anti-Jim Cramer. He doesnt pick stocks, and he doesnt shout. In wise, calm style, The Behavior Gap teaches us how to rein in the emotional saboteur within us-the voice that leads us to double-down when the market is peaking and to make a panicky exit when stocks are a bargain. Richards shows us that, when it comes to our financial security, slow and steady wins the race. - Dan Heath, coauthor of Made to Stick and SwitchAh, clarity! Carl Richards can see the mistakes that humans-being human- make again and again with money. Then with humor and an Ive-been-there nudge he sets them on the right course. - Jean Chatzky, author of Pay It DownThe Behavior Gap throws light on an important question: How can we think more clearly about money and its role in a happy life? Carl Richards shows how to shape our behavior to invest, save, and spend to foster greater happiness. - Gretchen Rubin, author of The Happiness ProjectWho says common sense is common? Smart, tactical, practical advice for anyone who has done dumb things with their money. - Seth Godin, author of We Are All WeirdCarl Richardss deceptively simple sketches in The Behavior Gap will make you laugh, change your relationship with money, and leave you the wealthier for it. This one is bound to be a classic! - William Bernstein, author of A Splendid Exchange and The InvestorsCarl has a knack for showing-gently and with charts!-that when it comes to money, most of us are idiots. Carl prods us to master money, rather than letting it master us. - Laura Vanderkam, author of All the Money in the WorldA brilliant guide to the ways we often trick ourselves into staying poor. Read this before you make your next financial decision. - Zac Bissonnette, author of Debt-Free UIf a picture is worth a thousand words, Carls sketches could change a life! He captures the essence of life and money. - Marty Kurtz, president of the Financial Planning As...
  • Book : Lets Get Real Or Lets Not Play Transforming The...
    Precio:  $71,849.00
    Expira: 27/12/2023

    Book : Lets Get Real Or Lets Not Play Transforming The...

    -Titulo Original : Lets Get Real Or Lets Not Play Transforming The Buyer/seller Relationship-Fabricante : Portfolio-Descripcion Original: The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they arent, both lose. Its no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers:- Start new business from scratch in a way both salespeople and clients can feel good about - Ask hard questions in a soft way - Close the deal by opening minds About the Author Mahan Khalsa is the founder of the FranklinCovey Sales Performance Group. Mahan is a world-renowned expert in business development and business-to-business sales, and he has worked with many clients, including Accenture, Aon, EDS, Microsoft, and Oracle. Mahan is a highly sought-after speaker, author, and business consultant who has helped clients earn billions of dollars in sales. He graduated with honors in economics from the University of California, Los Angeles, and has an MBA from Harvard University. Mahan is a founder and partner in the company Ninety Five 5 LLC, a FranklinCovey joint venture.Randy Illig is a senior consultant at the FranklinCovey Sales Performance Group (SPG). Randy joined the SPG team because of his firsthand experience and success with the group’s Helping Cilents Succeed® (HCS) sales process. He now trains, consults, and coaches clients on how to win more profitable business by using the HCS sales process. Randy is partner with Ninety Five 5 LLC, a FranklinCovey joint venture, and serves as its CEO. He is a former recipient of the Ernst & Young Entrepreneur of the Year award, the Ernst & Young “CEO Under 40” award, and the Arthur Andersen Strategic Leadership Award. Stephen R. Covey (1932-2012) was an American educator, author, businessman, and keynote speaker. His most popular book was The Seven Habits of Highly Effective People. His other books include First Things First, Principle-Centered Leadership, The Seven Habits of Highly Effective Families, The 8th Habit, and The Leader in Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time. He was a professor at the Jon M. Huntsman School of Business at Utah State University at the time of his death...
  • Book : The Innovation Stack Building An Unbeatable Business.
    Precio:  $52,129.00

    Book : The Innovation Stack Building An Unbeatable Business.

    -Titulo Original : The Innovation Stack Building An Unbeatable Business One Crazy Idea At A Time-Fabricante : Portfolio-Descripcion Original: From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing companyIn 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldnt accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industrys assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large.But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack.McKelveys fascinating and humorous stories of Squares early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable.The Innovation Stack is a thrilling business narrative thats much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time. Review “McKelvey tells the remarkable story of how with Square, he started a business that would transform an industry, along the way unlocking a whole new model for innovation. An inspiring call to action for entrepreneurs who want to tackle problems that affect our everyday lives, with perseverance and some crazy ideas.” -Steve Case, chairman and CEO of Revolution, cofounder of AOL, and author of The Third Wave: An Entrepreneurs Vision of the Future “The Innovation Stack is a deeply useful book about the characteristics of successful companies and how and why to build one, complete with inspiring case studies that literally span centuries. But it’s also much more than that: a witty, humane exploration of living in the complicated, inequitable world we all share and are working to make it less so.” -Eric Ries, entrepreneur and bestselling author of The Lean Startup “Who can say they went up against Amazon-and won? Jim McKelvey can, and this book tells how.” -Peter Thiel, entrepreneur, investor, and author of Zero to One “Growing up in the Show Me State-aka Missouri-made me skeptical of everything . . . especially Jim McKelvey. I’d say more but I’m out of charact” -Jack Dorsey, cofounder and CEO of Twitter and Square About the Author James McKelvey is a serial entrepreneur, inventor, philanthropist and artist.He is the cofounder of Square, was chairman of its board until 2010, and still serves on the Board of Directors. In 2011, his iconic card reader design was displayed at the Museum of Modern Art. In 2016, McKelvey founded Invisibly, an ambitious project to rewire the economics of online content.In 2017, he was appointed as an Independent Director of the St. Louis Federal Reserve. Excerpt. © Reprinted by permission. All rights reserved. Introduction Suddenly, we won. For over a year, a giant monster had chased us through the graveyard of corporate corpses. Amazon, the sca...
  • Book : The Messy Middle Finding Your Way Through The Hardest
    Precio:  $61,869.00

    Book : The Messy Middle Finding Your Way Through The Hardest

    -Titulo Original : The Messy Middle Finding Your Way Through The Hardest And Most Crucial Part Of Any Bold Venture-Fabricante : Portfolio-Descripcion Original: NATIONAL BESTSELLERNAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC.NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of todays top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100 lessons, this no-nonsense book will help you: * Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. * Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. * Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture. Review “Starting a new venture is like jumping off a cliff and sewing a parachute on the way down. This book is the parachute.” -Joe Gebbia, Co-Founder & Chief Product Officer, Airbnb “This is required reading for founders. Experienced entrepreneurs all know this period Scott refers to as the messy middle and a few of us have worked our way out of it, but this is the first time Ive seen an expert-both as a founder and as an investor-break down in such detail just how to endure, optimize, and make it through.” -Alexis Ohanian, co-founder of Initialized Capital and Reddit “Scott Belsky is a master of generous work worth doing. The Messy Middle will help you see that you have more control than you dare to admit, and the ability to make a difference if you care enough. -Seth Godin, author of Linchpin Having been through the ups and downs of the messy middle many times, it’s critical to understand the challenges ahead. This insightful book empowers you to approach them head-on. Belsky’s powerful toolkit, based on hard earned experiences, is an essential guide to building a compelling product, revolutionizing an organization or growing your leadership abilities.” -Tony Fadell, inventor of the iPod, co-inventor of the iPhone, founder and former CEO of Nest, Principal at Future Shape“Building a lasting business is 1% idea and 99% resilience. The Messy Middle details the unglamorous but essential lessons every founder needs to learn.” -Jennifer Hyman, Co-Founder & CEO, Rent The Runway“The Messy Middle is one of my favorite business books of the last decade. It’s humble, smart, vulnerable, and precise. If you do complex work (don’t we all?), this book will show you how to navigate the most difficult part of any endeavor.” -Todd Henry, author of Herding TigersWith The Messy Middle, Belsky delivers a brilliant book that goes past dogma and slogans into key tactics and ideas. ... Small business teams and evolving start up teams will find The Messy Middle useful for refining every aspect of their game.- Small Business Trends About the Author Scott Belsky is an entrepreneur, author, and investor. He is currently Chief Product Officer at Adobe, serves as a board member to several early stage companies, and is a Venture Partner at Benchmark, a leading venture capital firm based in San Francisco. He was previously the founder and CEO of Behance, a leading ...
  • Book : Fix This Next Make The Vital Change That Will Level..
    Precio:  $80,319.00

    Book : Fix This Next Make The Vital Change That Will Level..

    -Titulo Original : Fix This Next Make The Vital Change That Will Level Up Your Business-Fabricante : Portfolio-Descripcion Original: From Mike Michalowicz, the author of PROFIT FIRST, CLOCKWORK, and THE PUMPKIN PLAN, comes the ultimate diagnostic tool for every entrepreneur.The biggest problem entrepreneurs have is that they dont know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent -- but theres no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.Fortunately, Mike Michalowicz has a simple system to help you eradicate these frustrations and get your business moving forward, fast. Mike himself has lived through the struggles and countless distractions of entrepreneurship, and devoted years to finding a simple way to pinpoint exactly where to direct attention for rapid growth. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up.Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights told through the stories of real entrepreneurs. Now, Fix This Next offers a simple, unique, and wildly powerful business compass that has already helped hundreds of companies get to the next level, and will do the same for you. Immediately. Review As a fellow business author, I rarely read anything in my own genre-but I make an exception for every one of Mikes books. I always go away feeling educated, challenged, and fired up to make improvements in my business. (Im still not going to wear a vest, though.)-Chris Guillebeau, author of The Money Tree and Side Hustle“Mike is a genius.” -Don Miller, author of Building a Story Brand “Similar to the human body, a business has specific needs for it to grow healthily. Fix This Next explains the make-up of your business and how to pinpoint where its health it compromised’-JJ Virgin, author of The Virgin Diet “All small business owners get stuck and are not sure what to do next. Mike Michalowicz shows you the very next step in growing your business right now.” -Barry Moltz, Small Business Expert “Every single business coach should be using the Fix This Next process for every client they work with. No question.” -Taki Moore, author of Million Dollar Coach About the Author Mike Michalowicz (mi-CAL-low-wits) launched and sold two multimillion-dollar companies and is the author of Profit First, The Pumpkin Plan, Clockwork, and The Toilet Paper Entrepreneur. He is the host of the American Express Turning Points podcast, and he is a popular speaker who has shared his insights on business and entrepreneurship at TEDx, CreativeLive, INCmty, and others. His columns have appeared in The Wall Street Journal, Box Pro magazine, Entrepreneur, OPEN Forum, Harvard Business Review, and more. Excerpt. © Reprinted by permission. All rights reserved. INTRODUCTION“I OWE YOU A BEER!”The subject line of Dave Rinn’s email caught my attention. I read on.“I was just sitting here buried. I recently lost one staff member to a lateral move and another is in Hawaii. Instead of three of us carrying the load, I was here alone, crushed under it. We used to just do everything that came our way, but with two people out, it was clear that our approach of putting equal importance on every­thing wasn’t working. We need to do the right things, not every­thing. Yet I was feeling paralyzed by the multitude of choices. It was like trying to go down every path at once. I didn’t know what to do next.” Sitting here buried. Feeling paralyzed. Don’t know what to do next. Yup. That sounds about right. Some business owners feel this way from time to time. Most business owners feel this way all the time. That relentless weight of being buried by...
  • Book : Trust Me, Im Lying Confessions Of A Media Manipulator
    Precio:  $42,169.00

    Book : Trust Me, Im Lying Confessions Of A Media Manipulator

    -Titulo Original : Trust Me, Im Lying Confessions Of A Media Manipulator-Fabricante : Portfolio-Descripcion Original: The cult classic that predicted the rise of fake news-revised and updated for the post-Trump, post-Gawker age. Hailed as astonishing and disturbing by the Financial Times and essential reading by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. Its all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online-and get traded up the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.” Review “Holiday effectively maps the news media landscape. . . . Media students and bloggers would do well to heed Holiday’s informative, timely, and provocative advice.” - Publishers Weekly “This book will make online media giants very, very uncomfortable.” - Drew Curtis, founder, Fark “Ryan Holiday’s brilliant expose of the unreality of the Internet should be required reading for every thinker in America.” - Edward Jay Epstein, author of How America Lost Its Secrets: Edward Snowden, the Man and the Theft “[Like] Upton Sinclair on the blogosphere.” - Tyler Cowen, MarginalRevolution , author of Average Is Over “Ryan Holiday is the internet’s sociopathic id.” - Dan Mitchell, SF Weekly “Ryan Holiday is a media genius who promotes, inflates, and hacks some of the biggest names and brands in the world.” - Chase Jarvis, founder and CEO, CreativeLive “Ryan has a truly unique perspective on the seedy underbelly of digital culture.” - Matt Mason, former director of marketing, BitTorrent “While the observation that the internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end. . . . Trust Me, I’m Lying provides valuable food for thought regarding how we receive- and perceive- information.” - New York Post About the Author RYAN HOLIDAY is the bestselling author of The Obstacle Is the Way, Ego Is the Enemy, Growth Hacker Marketing, Perennial Seller, and other books about marketing, culture, and the human condition. His work has been translated into twenty-eight languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas. Excerpt. © Reprinted by permission. All rights reserved. I BLOGS MAKE THE NEWS It is not news that sells papers, but papers that sell news. -BILL BONNER, MOBS, MESSIAHS, AND MARKETS I call to your attention an article in the New York Times written at the earliest of the earliest junctures of the 2012 presidential election, nearly two years before votes would be cast.11 It told of a then obscure figure, Tim Pawlenty, the governor of Minnesota. Pawlenty was not yet a presidential candidate...
  • Book : The Four The Hidden Dna Of Amazon, Apple, , And...
    Precio:  $42,169.00

    Book : The Four The Hidden Dna Of Amazon, Apple, , And...

    -Titulo Original : The Four The Hidden Dna Of Amazon, Apple, , And Google-Fabricante : Portfolio-Descripcion Original: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, , and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. Review “An existential alarm bell wrapped in a business lesson wrapped in an entertaining and often hilarious (and, yes, occasionally blue-languaged) series of stories built with great writing. It keeps you entertained to make sure you’re informed.” - 800-CEO-READ“Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Inc., Apple Inc., Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance.” -Brad Stone, Bloomberg Technology “As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, , and Google built massive empires.” -Publishers Weekly, “The Top 10 Business Books of Fall 2017”This is that rare book that not only informs but entertains. Youll never look at these four companies the same way again. - Jonah Berger, author of Contagious “Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.” -Calvin McDonald, CEO of Sephora “The Four is an essential, wide-ranging powerhouse of a book that, like Scott Gal­loway himself, marries equal parts incisive, entertaining, and biting. As in his leg­endary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read.” -Adam Alter, author of Drunk Tank Pink “If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.” -Philip Elmer-DeWitt, Fortune“Scott Galloway’s The Four is a bareback ride upon the four horses of the economic apocalypse - Apple, Amazon, and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this - or more likely, buy it on Amazon.” Tom Upchurch, Wired About the Author Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s...
  • Book : A Shot To Save The World The Inside Story Of The...
    Precio:  $57,999.00

    Book : A Shot To Save The World The Inside Story Of The...

    -Titulo Original : A Shot To Save The World The Inside Story Of The Life-or-death Race For A Covid-19 Vaccine-Fabricante : Portfolio-Descripcion Original: An inspiring and informative page-turner. -Walter IsaacsonLonglisted for the FT/McKinsey Business Book of the Year Award The authoritative account of the race to produce the vaccines that are saving us all, from the #1 New York Times bestselling author of The Man Who Solved the MarketFew were ready when a mysterious respiratory illness emerged in Wuhan, China in January 2020. Politicians, government officials, business leaders, and public-health professionals were unprepared for the most devastating pandemic in a century. Many of the world’s biggest drug and vaccine makers were slow to react or couldn’t muster an effective response. It was up to a small group of unlikely and untested scientists and executives to save civilization. A French businessman dismissed by many as a fabulist. A Turkish immigrant with little virus experience. A quirky Midwesterner obsessed with insect cells. A Boston scientist employing questionable techniques. A British scientist despised by his peers. Far from the limelight, each had spent years developing innovative vaccine approaches. Their work was met with skepticism and scorn. By 2020, these individuals had little proof of progress. Yet they and their colleagues wanted to be the ones to stop the virus holding the world hostage. They scrambled to turn their life’s work into life-saving vaccines in a matter of months, each gunning to make the big breakthrough-and to beat each other for the glory that a vaccine guaranteed. A #1 New York Times bestselling author and award-winning Wall Street Journal investigative journalist lauded for his “bravura storytelling” (Gary Shteyngart) and “first-rate” reporting (The New York Times), Zuckerman takes us inside the top-secret laboratories, corporate clashes, and high-stakes government negotiations that led to effective shots. Deeply reported and endlessly gripping, this is a dazzling, blow-by-blow chronicle of the most consequential scientific breakthrough of our time. It’s a story of courage, genius, and heroism. It’s also a tale of heated rivalries, unbridled ambitions, crippling insecurities, and unexpected drama. A Shot to Save the World is the story of how science saved the world. Review One of the most exciting dramas in medical history... A Shot to Save the World is a thrilling account based on great reporting and access to all of the teams. An inspiring and informative page-turner.” --Walter Isaacson, author of #1 New York Times bestseller, The Code Breaker Captivating account...gripping...tough to put down. --Publishers Weekly (starred review) “An intensely researched, rewarding account of an impressive medical triumph.” --Kirkus Reviews A page-turning drama...Brings you inside the room of the largest drug makers to give readers a birds-eye view of the big decisions and behind-the-scenes machinations that span from Washington to China. --Andrew Ross Sorkin, columnist, The New York Times, co-anchor of CNBCs Squawk Box Zuckerman answers a question still circulating among both vaccine fans and skeptics: How could scientists develop the Covid-19 vaccines so quickly? The vaccine-science book for a vaccine skeptic. --The New York Times A propulsive narrative...the single best book Ive read on the real world of scientific entrepreneurship…Highly recommended. --Paul Kedrosky, Investor and partner at SK Venture Cinematic.--Brian Williams, MSNBC An assured account of the research, the ideas and the personalities. Like many great scientific tales, the story features serendipity, failures, tenacity, frustration and temper tantrums. --Nature A Must Read --Town & Country “A superb scientific drama of failure, determination and triumph” --The Economist, Best Books of 2021 Financial Times, Best Books of 2021, Business About the Author Gregory Zuckerman is the author of The Greatest Trade Ever, The Frackers, and The Man Who Solved the Market and is a Special Writer at the Wall Street Journal. At the J...
  • Book : The 3-minute Rule Say Less To Get More From Any Pitch
    Precio:  $47,659.00

    Book : The 3-minute Rule Say Less To Get More From Any Pitch

    -Titulo Original : The 3-minute Rule Say Less To Get More From Any Pitch Or Presentation-Fabricante : Portfolio-Descripcion Original: Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule.Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds-from Fortune 100 CEOs to PTA presidents-use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations-from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.Simplify. Say less. Get More. Review Please read The 3-Minute Rule. It absolutely will empower your career, reorder your priorities and improve your life. Brant is an extraordinary leader. Its a great privilege to learn from him and be mentored by him. This book makes it possible for everyone.--KATHY IRELAND, Chair, CEO and Chief Designer, kathy ireland® Worldwide For any leader or entrepreneur who wants to get their message heard, The 3-Minute Rule should be their guidebook. The methods are clear, concise, and absolutely necessary.--LEWIS HOWES, author of The School of GreatnessWhats the secret to a great presentation? The answer is hidden in plain sight on the cover of The 3-Minute Rule. What I discovered in this book will become a huge shock wave in business. once you understand the techniques here, you can successfully pitch to anyone. Im using it myself!--OREN KLAFF, author of Pitch Anything and Flip the ScriptThis book knocked my socks off. Brant expertly teaches how to say more with less so I should keep this short and just say: Buy this book.--VANESSA VAN EDWARDS, author of CaptivateIf there was a Pitch Rescue, Id trust Brant Pinvidic to save the day. Brant has the skills and intuition to pitch in some of the toughest situations and achieve brilliant results. If you are about to pitch anything to anyone and you havent read this book... SHUT IT DOWN!--JON TAFFER, host of Bar Rescue and author of Dont Bullsh*t YourselfHaving been on the receiving end of Brants pitches I can tell you there is nobody more qualified to teach the methods outlined in The 3-Minute Rule--hes the master!--DAVE HOWE, president, Strategy and Commercial Growth at NBCUniversal Cable Entertainment“Ditch the theatrics, the flashy slides, and the long-winded explanations. Brant Pinvidic’s game-changing approach to making pitches and presentations proves that if you simplify your information all you need is three minutes. No gimmicks, just results.”--TONY ROBBINS, author of MONEY Master the Game and Unshakeable About the Author Brant Pinvidic is an award-winning film director, veteran television producer, C-level sales and presentation coach, host of the top-rated podcast Why Im Not..., and a columnist for Forbes. He has been named to the Hollywood Reporters 30 Most Powerful Reality TV Sellers and is widely recognized as one of the great creative sales leaders in Hollywood. Pinvidic grew up in Canada as a serial entrepreneur before moving to the entertainment industry. His endless energy, quest for adventure, and the 3-Minute Rule have helped make him one of the most sought after C-...
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