-Titulo Original : My Share Of The Task A Memoir-Fabricante : Portfolio-Descripcion Original: General McChrystal is a legendary warrior with a fine eye for enduring lessons about leadership, courage, and consequence. -Tom Brokaw General Stanley McChrystal is widely admired for his hunger to know the truth, his courage to find it, and his humility to listen to those around him. Even as the commanding officer of all U.S. and coalition forces in Afghanistan, he stationed himself forward and frequently went on patrols with his troops to experience their challenges firsthand. In this illuminating New York Times bestseller, McChrystal frankly explores the major episodes and controversies of his career. He describes the many outstanding leaders he served with and the handful of bad leaders he learned not to emulate. And he paints a vivid portrait of how the military establishment turned itself, in one generation, into the adaptive, resilient force that would soon be tested in Iraq, Afghanistan, and the wider War on Terror. A compelling account of his impressive career. -The Wall Street Journal This is a brilliant book about leadership wrapped inside a fascinating personal narrative. -Walter Isaacson, author of Steve Jobs Stanley McChrystal retired in July 2010 as a four-star general in the U.S. Army. His last assignment was as the commander of the International Security Assistance Force and as the commander of U.S. forces in Afghanistan. He is currently a senior fellow at Yale Universitys Jackson Institute for Global Affairs and cofounder of the McChrystal Group, a leadership consulting firm. He and his wife, Annie, live in Virginia. Review “General McChrystal is a legendary warrior with a fine eye for enduring lessons about leadership, courage, and consequence. He took me inside the command bunker, on nighttime raids, and through the fog of war, political and military. My Share of the Task is an important, riveting, and instructive account of the triumphs and trials of America’s two longest wars.”-TOM BROKAW, author of The Greatest Generation “Written in the tradition of Ulysses S. Grant, My Share of the Task is a clear, compelling, self-critical, and utterly unpretentious memoir. I know of no better book on the nature of modern military command.”-JOHN LEWIS GADDIS, author of George F. Kennan: An American Life “This is a brilliant book about leadership wrapped inside a fascinating personal narra­tive. By describing his own life, and especially his command in Afghanistan, General McChrystal helps us understand the modern missions of the military. More than that, he provides lessons about leadership and values that are indispensable in our daily lives. It’s a deeply inspiring tale.”-WALTER ISAACSON, author of Steve Jobs and Benjamin Franklin “Stanley McChrystal has written the finest military memoir of his generation. Lucid, thoughtful, and steeped in military and strategic history, My Share of the Task is not just the story of one man’s service; it is the story of the development of a new way of war. This book is not just for aficionados of military history or for students of American foreign policy; it’s for anyone who wants to understand the challenges of leadership in America today.”-WALTER RUSSELL MEAD, author of Special Providence and God and Gold “A remarkable memoir by one of the most exceptional and thoughtful leaders of his generation.”-RORY STEWART, author of The Places in Between About the Author Stanley McChrystal retired in July 2010 as a four-star general in the U.S. Army. His last assignment was as the commander of the International Security Assistance Force and as the commander of U.S. forces in Afghanistan. He is currently a senior fellow at Yale Universitys Jackson Institute for Global Affairs and cofounder of the McChrystal Group, a leadership consulting firm. He and his wife, Annie, live in Virginia...

-Titulo Original : Super Mario How Nintendo Conquered America-Fabricante : Portfolio-Descripcion Original: About the Author Jeff Ryan, a lifelong gamer, has been featured on Salon and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey. The definitive story of the rise of Nintendo.In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry...

-Titulo Original : Nothing To Lose, Everything To Gain How I Went From Gang Member To Multimillionaire Entrepreneur-Fabricante : Portfolio-Descripcion Original: Review “Ryan Blair’s story proves how success is a choice-and finding the right mentors can change your life and destiny. Devour this book and share it with someone young you love and mentor-today!”-David Bach, #1 New York Times bestselling author of The Automatic Millionaire and founder of FinishRich “Ryan is one of the most innovative and enthusiastic young men I’ve met. He is always one step ahead of others, which means there is much we all can learn from him.”-John Wooden, UCLA Hall of Fame head coach “I can think of no better person to offer advice on how to handle a ‘nothing to lose’ moment than Ryan Blair. He has absolutely made the most of those times in his life. Anyone who is considering tough career decisions needs to grab hold of his book and these lessons.”-Dale Brown, LSU Hall of Fame head coach “We all seek excuses to keep us from greatness. Ryan Blair takes your excuses and punches them in the mouth. This book grabbed me by my shirt collar, forced me into a chair, and wouldn’t let me up until I saw how it ended.”-Chris Brogan, coauthor of Trust Agents and The Impact Equation Like many entrepreneurs, Ryan Blair had no formal business education. But he had great survival instincts, tenacity, and, above all, a nothing to lose mindset. His middle-class childhood ended abruptly when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a rough neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing. With his mentors guidance, Blair started his first company, 24/7 Tech, at age twenty-one. He has since created and sold several companies for hundreds of millions of dollars. This is an inspirational guide full of powerful stories and lessons and a road map for entrepreneurial success. About the Author Ryan Blair is a self-made multimillionaire and serial entrepreneur. He established his first company, 24/7 Tech, when he was twenty-one years old and has since created and actively invested in multiple start-ups. As the CEO of ViSalus, Blair turned the company around during the 2009 recession and, in three years , took it from $600,000 in monthly sales to $600 million in annual sales. He lives in Detroit, with his son, Reagan. Visit NothingtoLose...

-Titulo Original : #girlboss-Fabricante : PORTFOLIO-Descripcion Original: BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering...

-Titulo Original : One Click Jeff Bezos And The Rise Of -Fabricante : Portfolio-Descripcion Original: Review “Richard Brandt compellingly profiles one of the greatest Internet executives of the era.”-Stephen Leeb, author of The Oil Factor and Red Alert“Brandt is an award-winning magazine writer and he has the classic U.S. journalist’s approach-meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it-just like shopping on Amazon.”-Management Today Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril. About the Author Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt...

-Titulo Original : Exposure Inside The Olympus Scandal How I Went From Ceo To Whistleblower-Fabricante : Portfolio-Descripcion Original: When Michael Woodford was made president of Olympus, he became the first Westerner ever to climb to the top of one of Japan’s corporate giants. Unfortunately, soon after, his dream job turned into a nightmare. Woodford learned about a series of bizarre mergers and acquisitions deals totaling $1.7 billion-a scandal that threatened to bring down the entire company if exposed.Just weeks later, he was fired in a boardroom coup that shocked Japan and the business world. Woodford fled the country in fear for his life and went straight to the press-making him the first CEO of a global multinational to blow the whistle on his own company.Now Woodford recounts his almost unbelievable true story and paints a devastating portrait of corporate Japan.“His story is filled with mystery, suspense, and betrayal.” -Management Today“A gripping chronicle.” -Kirkus Reviews“I had walked into a John Grisham novel.” -Michael Woodford Review “A gripping chronicle by a corporate whistle-blower who achieved a stunning victory.”-Kirkus Reviews“Exposure treats readers to a fascinating inside look at bare-knuckled corporate governance…[it] should be compulsory reading for company directors and MBA students.”-The Economist “Woodford has written a brilliantly gripping book, with a great hero at its heart. His story is all the more frightening for being true.”-Rosamund Urwin, The Evening Standard (UK) “Michael Woodford took a considerable risk in exposing wrongdoing. He was a study of boldness in action.”-Lionel Barber, editor, Financial Times “Woodford’s reaction to the corporate malfeasance and corruption he discov­ered once he reached the top is even more noteworthy, though perhaps not surprising. Throughout his life he had demonstrated a willingness to speak out against what he perceived as treachery, even when it could result in financial harm or personal danger.”-Bloomberg BusinessWeek “Michael Woodford could have spent years turning a blind eye to the shady dealings of corporate executives at Olympus. Instead . . . he dove headfirst into allegations of corporate misconduct.”-Time, in naming him a 2011 Person Who Mattered “Michael Woodford is a man who did not stand by and do nothing. He stood his ground and he spoke the truth. It’s people like him who keep our soci­ety from falling into total darkness. Japan could use more people like him.”-Jake Adelstein, author of Tokyo Vice, from the Afterword “He’s the most celebrated international whistleblower of recent times. His story is filled with mystery, suspense, and betrayal.”-Management Today “Michael Woodford lost his job for his integrity.”-The Economist About the Author Michael Woodford was named Business Person of the Year by four major newspapers and won the Financial Times/ArcelorMittal Boldness in Business Person of the Year award. He lives in London...

-Titulo Original : Car Guys Vs. Bean Counters The Battle For The Soul Of American Business-Fabricante : Portfolio-Descripcion Original: “One of the most acute books about management and how com­panies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trou­ble, here is your guide.”-John Gapper, FINANCIAL TIMES When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public’s imagination with innovative car design and top-quality crafts­manship, the money would follow. The “car guys” held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM’s leadership began to put its faith in numbers and spreadsheets. Determined to eliminate the “waste” and “personality worship” of the bygone creative leaders, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed. In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number crunchers who ran the company by the bottom line and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM’s customers. Lutz’s commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. Review “This book should be required reading for every young person who seeks a business degree. That applies equally to the current management of GM.”-David E. Davis, Jr., former editor and publisher of Car and Driver“This is exactly what you’d expect from Bob Lutz: no holds barred, no punches pulled, and no stone left unturned. It’s a true insider’s perspective and a great read.”-Stephen J. Girsky, vice chairman of General Motors“Car Guys vs. Bean Counters is the best book written by an auto industry insider since Iacocca in 1984, and deserves to be shelved alongside Alfred P. Sloan’s management classic, My Years with General Motors.”-Fortune About the Author BOB LUTZ held senior leadership positions at Gm, ford, Chrysler, and BMW over the course of an unparalleled forty-seven-year career, culminating in his vice chairmanship of General motors from 2001 to 2010. He is the bestselling author of Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time...

-Titulo Original : Idea Man A Memoir By The Cofounder Of Microsoft-Fabricante : Portfolio-Descripcion Original: By his early thirties, Paul Allen was a world-famous billionaire-and that was just the beginning. In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor-combined with the resources to launch and support new initiatives-have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this classic memoir, Allen explains how he solved problems, what he learned from his many endeavors-both the triumphs and the failures-and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allens role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real. About the Author Paul Allen was the billionaire technologist and philanthropist who cofounded Microsoft with Bill Gates. He was the chairman of Vulcan Inc. and founder of the Allen Institute for Brain Science. He owned the Seattle Seahawks and the Portland Trail Blazers, and was co-owner of the Seattle Sounders pro soccer team. He passed away in October 2018.Visit paulallen...

-Titulo Original : Profit First Transform Your Business From A Cash-eating Monster To A Money-making Machine-Fabricante : Portfolio-Descripcion Original: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans arent always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowiczs Profit First system, readers will learn that:- Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.- A small, profitable business can be worth much more than a large business surviving on its top line.- Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of. Review Praise for Profit First “Quit being a slave to your own business and start making some serious money. Follow Mike’s counter-intuitive advice and put profits first.” --VERNE HARNISH, author of Scaling Up“Profit First is a brilliant smack-upside-the-head revelation for entrepreneurs. Most small businesses look pretty good on the outside, yet actually struggle to stay afloat. With fascinating stories and wit, Michalowicz shows how to remove your nose from the grindstone, climb out of the quicksand, and build a business that loves you back.” -SALLY HOGSHEAD, author of Fascinate“Profit First may arguably be one of the greatest ‘hacks’ of all time. Apply the pay-yourself-first principle to your business and watch the profits roll in.”-CHRIS GUILLEBEAU, author of Born for This and The $100 Startup Profit First is a game-changer. I implemented the system into both of my businesses and increased profits by 21%. If you want to turn a profit and grow your business, you need this book. -MICHAEL PORT, author of Steal the Show Profit First completely transformed how I handle business banking. I hadnt even finished the book before immediately putting a four-account distribution system in place for new income: operating expenses, owner expenses, taxes and profit. Mikes system moved me from break-even to profitable within a month. This book is a must-read for businesses large and small. -JENNY BLAKE, author of Pivot “Twenty-five percent of small businesses have two weeks or less of cash in the bank. Seventy-five percent of businesses have a month or less of cash in the bank. Profit First disciplines show you the roadmap to avoid becoming a statistic. This book has the potential to change the next 20 years of your small business life.”-DAWN FOTOPULOS, Associate Professor of Business, The King’s College NYC; author of Accounting for the Numberphobic “Profit First is a revelation. I only wish I knew about this system when I started my first business.”-JOHN JANTSCH, author of Duct Tape Marketing and SEO for Growth“Entrepreneurs commonly confuse cash flow with profitability. Profit First makes the process so radically simple that you no longer have an excuse not to be profitable AND have cash flow!”-GREG CRABTREE, author of Simple Numbers, Straight Talk, Big Profits “Not only is Mike one of the most innovative small business authors of our time, his Profit First system-simple to apply and impactful in its results-can be the difference between constantly walking the financial tightr...

-Titulo Original : Start With Why How Great Leaders Inspire Everyone To Take Action-Fabricante : Portfolio-Descripcion Original: The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people wont truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders whove had the greatest influence in the world all think, act, and communicate the same way -- and its the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Review “Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”-WILLIAM URY, coauthor of Getting to Yes “Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.” -GENERAL CHUCK HORNER, air boss, Desert Storm “Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”-MOKHTAR LAMANI, former ambassador, special envoy to Iraq About the Author SIMON SINEK, the bestselling author of LEADERS EAT LAST and TOGETHER IS BETTER, is an optimist who believes in a brighter future for humanity. He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on START WITH WHY is the third most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy . Excerpt. © Reprinted by permission. All rights reserved. 1ASSUME YOU KNOWOn a cold January day, a forty-three-year-old man wassworn in as the chief executive of his country. By his sidestood his predecessor, a famous general who, fifteen yearsearlier, had commanded his nation’s armed forces in a warthat resulted in the defeat of Germany. The young leaderwas raised in the Roman Catholic faith. He spent the nextfi ve hours watching parades in his honor and stayed upcelebrating until three o’clock in the morning.You know who I’m describing, right?It’s January 30, 1933, and I’m describing Adolf Hitler and not,as most people would assume, John F. Kennedy.The point is, we make assumptions. We make assumptionsabout the world around us based on sometimes incomplete or falseinformation. In this case, the information I offered was incomplete.Many of you were convinced that I was describing John F. Kennedyuntil I added one minor little detail: the date.This is important because our behavior is affected by our assumptionsor our perceived truths. We make decisions based onwhat we think we know. It wasn’t too long ago that the majority ofpeople believed the world was flat. This perceived truth impacted behavior. During this period, there was very little exploration. Peoplefeared that if they traveled too far they might fall off the edgeof the earth. So for the most part they stayed put. It wasn’t untilthat minor detail was revealed-the world is round-that behaviorschanged on a ma...

-Titulo Original : Tax-free Income For Life A Step-by-step Plan For A Secure Retirement-Fabricante : Portfolio-Descripcion Original: The follow-up to the bestselling The Power of Zero, providing a blueprint to build a guaranteed, tax-free income stream that lasts for the long run. American retirees face a looming crisis. We are living longer than ever before, and most experts predict a dramatic rise in tax rates within the next ten years. The hard truth is that no matter how much you save, you are likely to outlive your money or watch it be taxed into oblivion. But when traditional retirement distribution strategies wont provide sufficient income in the face of higher taxes, what can you do?Tax-Free Income for Life lays out a comprehensive, step-by-step roadmap for a secure retirement. McKnight shows how the combination of guaranteed, inflation-adjusted lifetime income and a proactive asset-shifting strategy can shield you from longevity risk and the cascade of unintended consequences that result from higher taxes. Its an innovative and proven strategy that maximizes return while effectively neutralizing the two biggest risks to retirement savings. If ever there were a solution for the American retiree, its guaranteed tax-free income for life. About the Author David McKnight is a nationally recognized speaker whose popular workshops have been seen by thousands of Americans from coast to coast. In 2019, Davids bestselling book The Power of Zero was ranked as the #9 best financial resource in the country by Forbes Magazine. As the President of David McKnight & Company, David mentors financial advisors from across the country who specialize in a zero tax retirement approach. He and his wife Felice have seven children. Learn more at davidmcknight...

-Titulo Original : This Is Marketing You Cant Be Seen Until You Learn To See-Fabricante : Portfolio-Descripcion Original: #1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. Great marketers dont use consumers to solve their companys problem; they use marketing to solve other peoples problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who its for, but who its not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way. Review This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way. - The Financial Times About the Author Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo , the former VP of Direct Marketing at !, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin . Excerpt. © Reprinted by permission. All rights reserved. Marketing is all around us. From your very first memories to the moment before you opened this book, you’ve been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. Like the fish who doesn’t understand water, we fail to see what’s actually happening, and don’t notice how it’s changing us.It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. To grow your project, sure, but mostly to serve the people you care about. The answer to just about every question about work is really the question, “Who can you help?”Author’s NoteMarketing seeks more. More market share, more customers, more work. Marketing is driven by better. Better service, better community, better outcomes. Marketing creates culture. Status, affiliation, and people like us. Most of all, marketing is change. Change the culture, change your world. Marketers make change happ...

-Titulo Original : The Time-block Planner A Daily Method For Deep Work In A Distracted World-Fabricante : Portfolio-Descripcion Original: From the bestselling author of Deep Work and Digital Minimalism comes a daily planner that deploys the power of time blocking to help you focus on whats important in an increasingly distracted world.Time blocking is a time management method long used by some of the worlds most effective people, from Elon Musk to Bill Gates, and promoted by some of the smartest thinkers in productivity, from Peter Drucker to Benjamin Franklin. Its core idea is that a task list is not enough to make the most of your limited time. You should instead partition your working hours into blocks assigned to specific activities. In doing so, you can more easily protect hours for deep work, while batching shallow tasks into efficient sprints. The clarity of these blocks also encourages you to focus intensely on one thing at a time, resisting the distracting allure of inboxes, social media, and idle web surfing.For fifteen years, author Cal Newport has been extolling the benefits of time blocking. Now for the first time, this system has been captured in a daily planner that makes it easy for anyone to implement these ideas in their own professional life.The Time-Block Planner opens with an introduction from Newport to guide you through the basics of effective time blocking. Ninety days worth of time-blocking pages follow, each divided into a grid that simplifies both building daily schedules and easily updating them as circumstances change. Weekly planning pages supplement the daily planning pages, each including a big idea about productivity from Newport, inspiring you to think deeply about the week ahead. A shutdown box sits at the top of each page so you can physically and psychologically end your workday with a check of the box--a ritual widely employed by many of Newports longtime readers.You already know what work really matters. The Time-Block Planner will help you push aside distractions and other peoples demands for your time, and focus on accomplishing more of these deep efforts than you ever thought possible...

-Titulo Original : Risk A Users Guide-Fabricante : Portfolio-Descripcion Original: From the bestselling author of Team of Teams and My Share of the Task, an entirely new way to understand risk and master the unknown.Retired four-star general Stan McChrystal has lived a life associated with the deadly risks of combat. From his first day at West Point, to his years in Afghanistan, to his efforts helping business leaders navigate a global pandemic, McChrystal has seen how individuals and organizations fail to mitigate risk. Why? Because they focus on the probability of something happening instead of the interface by which it can be managed. In this new book, General McChrystal offers a battle-tested system for detecting and responding to risk. Instead of defining risk as a force to predict, McChrystal and coauthor Anna Butrico show that there are in fact ten dimensions of control we can adjust at any given time. By closely monitoring these controls, we can maintain a healthy Risk Immune System that allows us to effectively anticipate, identify, analyze, and act upon the ever-present possibility that things will not go as planned. Drawing on examples ranging from military history to the business world, and offering practical exercises to improve preparedness, McChrystalillustrates how these ten factors are always in effect, and how by considering them, individuals and organizations can exert mastery over every conceivable sort of risk that they might face. We may not be able to see the future, but with McChrystal’s hard-won guidance, we can improve our resistance and build a strong defense against what we know-and what we dont. Review Praise for Risk:“An absolute masterpiece on the subject of risk! Brilliant and highly entertaining, this book is essential reading for every leader, regardless of age or experience.” -Admiral William H. McRaven, U.S. Navy (Retired) “A brilliant user’s guide that demonstrates how managing risk is about how we lead, rather than getting mathematical equations right. Fundamental reading for any leader looking to understand and strengthen their team’s Risk Immune System.” -Annie Duke, bestselling author of Thinking in Bets and How to Decide “General McChrystal is swiftly becoming our most important leadership voice. Measured, meticulous, and filled with practical, pragmatic wisdom from both war and peace, his clear-eyed, unsentimental guidance cuts to the heart of our precarious existence. A must-read leadership bible for troubling times.” -James Kerr, bestselling author of Legacy “An essential playbook on mastering all dimensions of risk. For soldiers, educators, CEOs, entrepreneurs, government leaders, and everyone in between, the general captures, with precision and clarity, how staying risk fit can unleash your team’s maximum potential.” -Keith Krach, former under secretary of state, chairman and CEO of DocuSign and Ariba, chairman of Purdue University Board of Trustees About the Author Stanley McChrystal retired in July 2010 as a four-star general in the U.S. Army. He was Commander International Security Assistance Forces - Afghanistan. He had previously served as Director, Joint Staff and Commander Joint Special Operations Command. The author of My Share of the Task, Team of Teams, and Leaders, he is currently a senior fellow at Yale University’s Jackson Institute for Global Affairs and the cofounder of McChrystal Group, a leadership consulting firm. Anna Butrico graduated from Vanderbilt University with a degree in English after spending time at St. Anne’s College, University of Oxford. She joined McChrystal Group in 2018, where she has advised Fortune 100 companies and partnered with General McChrystal as his speechwriter. This is her first book. Excerpt. © Reprinted by permission. All rights reserved. The CommanderIt was the summer of 1965. I was ten years old, and in the weeks before my father deployed to Vietnam for another tour of combat, my parents took my five siblings and me to Lookout Mountain, Tennessee, whe...

-Titulo Original : How To Change The Science Of Getting From Where You Are To Where You Want To Be-Fabricante : Portfolio-Descripcion Original: Wall Street Journal bestseller“A welcome revelation.” --The Financial TimesAward-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change. In this ground-breaking book, Milkman reveals a proven path that can take you from where you are to where you want to be, with a foreword from psychologist Angela Duckworth, the best-selling author of Grit.Change comes most readily when you understand whats standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably wont help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success. Drawing on Milkmans original research and the work of her world-renowned scientific collaborators, How to Change shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. Through case studies and engaging stories, you’ll learn: * Why timing can be everything when it comes to making a change * How to turn temptation and inertia into assets * That giving advice, even if its about something youre struggling with, can help you achieve more Whether youre a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself, How to Change offers an invaluable, science-based blueprint for achieving your goals, once and for all. Review Praise for How to Change:“Packed with research-backed paths to personal growth.” --NPR’s Life Kit “[Filled with] practical tips that can help you reduce stress, improve your mental health and live a better life.” --CNN “Simple yet profound insights.” --Behavioral Scientist “Eloquent, substantive, and uplifting…A far cry from the quick fixes and one-size-fits-all strategies described in many self-help books.” --strategy business “A roadmap for getting from where you are to where to want to be.” --The Unmistakable Creative“A must read for anyone looking to improve their habits - or their life.” --Charles Duhigg, New York Times bestselling author of The Power of Habit “If you’re dreaming of a ‘New You,’ start here.” --Dan Heath, New York Times bestselling co-author of Made to Stick and Switch Smart, pioneering and packed with the biggest breakthroughs of our decade.”--Arianna Huffington, Founder & CEO of Thrive Global “Katy Milkman is a wonder. In this book she shares all her secret sauce.” --Richard H. Thaler, recipient of the Nobel Prize in Economics and New York Times bestselling co-author of Nudge “An invaluable guide to success packed with insights that can help you achieve your financial and life goals.”--Charles R. Schwab “This book is like having the smartest friend in the world whispering in your ear. You’ll want to send Katy Milkman a thank you note.”--Daniel H. Pink, New York Times bestselling author of When, Drive, and To Sell Is Human “A masterful tour of how behavior change works.”--David Epstein, New York Times bestselling author of Range “Everyone wants to know: What makes personal change happen and stick? Milkman uses the latest science to give us answers.” --Carol Dweck, New York Times bestselling author of Mindset If you want to master tailored, science-based strategies for overcoming obstacles, read this engaging book. --Eric Schmidt, former CEO of Google “An extraordinary roadmap for overcoming the greatest challenge of all - becoming who we believe we should be.” --Gen. Stanley McChrystal, New York Times bestselling author of Team of Teams and Leaders “This book is a triple threat: evidence-based, engrossing, and full of effective strategies for making smarter choices.” --Adam Grant, New York Times bestselling author of Think Again and host of t...

-Titulo Original : Be 2.0 (beyond Entrepreneurship 2.0) Turning Your Business Into An Enduring Great Company-Fabricante : Portfolio-Descripcion Original: From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights.Whats the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship.Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. BE 2.0 pulls together the key concepts across Collins thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jims millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work. About the Author Jim Collins has produced a succession of transformative leadership books, notably Good to Great, Built to Last, How the Mighty Fall, and Great by Choice, which form the centerpiece of every leadership library around the world. Jim Collins himself has become the worlds leading thinker on what makes great companies tick, and a Socratic advisor to CEOs and leaders worldwide. Excerpt. © Reprinted by permission. All rights reserved. ...

-Titulo Original : Clockwork Design Your Business To Run Itself-Fabricante : Portfolio-Descripcion Original: Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It’s possible. And its easier than you think.If youre like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, youre bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient.Among other powerful strategies, you will discover how to:Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you. Pinpoint your businesss most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business. Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the weakest link in the chain method to find the one fix that will add the most value now.Whether you have a staff of one, one hundred, or somewhere in between, whether youre a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you. Review Praise for Clockwork “If there will ever be a patron saint for entrepreneurs, Mike Michalowicz is surely a top contender for the position. He has personally been through every point of the entrepreneurial roller coaster, which gives him the credibility to speak to entrepreneurs in the kind of honest language they want to hear. Avoiding the airy, high-altitude maxims so common in other books, Clockwork is chock full of practical and relatable advice. It reminds entrepreneurs why they set out on the adventure and offers them a toolbox to take with them.”- Simon Sinek, Optimist and author of Start With Why and Leaders Eat Last “Clockwork is a how-to-manual for helping a small business owner achieve the purpose of owning a business - time and financial freedom. Masterful job Mike!”- Gino Wickman, author of Traction and Creator of EOS When your business runs like clockwork, you can finally go off the clock! In this fun book, Mike shows how you, too, can achieve the dream of an enterprise that thrives while you enjoy all life has to offer.- Laura Vanderkam, author of Off the Clock and What the Most Successful People Do Before Breakfast Clockwork teaches you to own your business rather than run your business. It will give you more free time, more automated cash and more freedoms to be yourself. Im grateful for this easy to implement system.- Donald Miller, author of Building a StoryBrand Does it feel like your business owns you rather than you owning your business? This is the book that will help you build a business that works for you -- rather than the other way round! - L. David Marquet, Captain, US Navy (retired), author of Turn the Ship Around! Are you drowning in work? Many - if not most - entrepreneurs are barely keeping their heads above the rising tide of tasks demanding their attention. What if you could design your business so that you could climb above the grind and focus on just the work you really want to do? In Mike Michalowicz’s newest book, he sets out a seven-point plan for doing just that. Read CLOCKWORK and take the f...

-Titulo Original : Thinking In Bets Making Smarter Decisions When You Dont Have All The Facts-Fabricante : Portfolio-Descripcion Original: Wall Street Journal bestseller! Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result.In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?Even the best decision doesnt yield the best outcome every time. Theres always an element of luck that you cant control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making? Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, its difficult to say Im not sure in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions dont always lead to great outcomes and bad decisions dont always lead to bad outcomes.By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you dont, youll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. Youll become more confident, calm, compassionate and successful in the long run. Review A big favorite among investors these days. -The New York Times A compact guide to probabilistic domains like poker, or venture capital... Recommend for people operating in the real world. -Marc Andreessen “Outstanding.” -Jason Zweig, The Wall Street Journal Duke’s discussion is full of wisdom and also of fun, warmth, humor and humanity. Her sharp, data-driven analysis comes with a large lesson, which is that losers should be willing to forgive themselves: Sometimes the right play just doesn’t work. -Cass Sunstein, co-author of NudgeAn elegant fusion of poker-table street-smarts and cognitive science insights. This book will make you both a shrewder and wiser player in the game of life. -Philip E. Tetlock, author of SuperforecastingThinking in Bets offers a compelling, and eminently useful, new way to think about lifes decisions. Annie Duke has written an important, and often hilarious, book that will help you understand your own shortcomings--and make smarter choices as a result. You can bet on it. -Maria Konnikova, author of The Confidence Game and MastermindThe insights Duke offers in this book are incredibly helpful when we contemplate decisions in the face of multiple possible outcomes, and that renders her book enormously applicable to the world of investing. -Howard Marks, co-chairman, Oaktree Capital Management and author of The Most Important ThingThrough wonderful storytelling and sly wit, Annie Duke has crafted the ultimate guide to thinking about risk. We can all learn how to make better decisions by learning from someone who made choices for a living, with millions on the line. -Charles Duhigg, author of The Power of Habit and Smarter Faster Better Brilliant. Buy ten copies and give one to everyone you work with. Its that good. -Seth Godin, author of The Icarus DeceptionA mind-bending and indispensable book for entrepreneurs, leaders, and anyone who faces risk on a regula...

-Titulo Original : Topgrading, 3rd Edition The Proven Hiring And Promoting Method That Turbocharges Company Performance-Fabricante : Portfolio-Descripcion Original: Review “Stated simply, the best talent wins and Topgrading helps identify and hire the best talent. This is true for internal promotions and external hires.”-KEN CAMP, CEO, Hillenbrand“The Topgrading interview process is one of the best tools in our arsenal for getting an in-depth understanding of high-potential managers. It probably improved our success promoting high-potential managers from maybe 50% to over 80%.”-BILL CONATY, former Senior Vice President of Human Resources, General Electric“The most valuable management skill a person can have is the ability to produce high-talent teams. Nothing else even comes close. That’s why Brad Smart’s Topgrading approach should be a top priority process in your organization.”-PRICE PRITCHETT, Ph.D., Chairman and CEO, PRITCHETT LP“Topgrading is the best practice I know of for hiring and promoting people who turn out to be A Players. In a not-for-profit, that can translate into raising more money to educate the public, and that can save lives . . . Having the best talent at every salary level is crucial.”-CASS WHEELER, former CEO, American Heart Association“Turnover came down, and sales and profits skyrocketed. With 98% hiring success due to Topgrading, the business took off.”-JACK HARRINGTON, then CEO, Virtual Technology, now CEO, Thales Raytheon Systems“When I look back at the dramatic success of our company, I can clearly point to the implementation of Topgrading as the pivotal moment that made our success pos­sible. I implore every business owner to make Topgrading mandatory. A Topgraded team is the ultimate secret weapon to crush the competition.”-RICHARD ROSSI, Co-Founder, EnvisionEMI“We’ve Topgraded the entire company and our sales and profits have soared.”-ORRIN KLOPPER, CEO, Netsurit “BRAD HELPED US DEVELOP THE TOOLS TO PICK A-PLAYER LEADERS AT GE.” -JACK WELCH Great companies, large and small, rise or fall because of their talent; the more high performers on your team, the more successful your organization will be. Of course, that’s easier said than done. Research shows that only about 25% of all new hires turn out to be high performers. But companies that have used Brad Smart’s Topgrading system over the past two decades have boosted their hiring success rates dramatically-sometimes even to 90%. Three huge problems account for the typical poor results in hiring: dishonesty (via deceptive resumes), incomplete information (via shallow interviews), and lack of verifiability (via biased references). Topgrading shows how to solve all three problems. Instead of hir­ing by your gut reactions to resumes and interviews, you can start using a scientifically honed process that compels candidates to be totally honest. Smart, one of the world’s foremost experts on hiring, has personally helped hundreds of compa­nies double, triple, or even quadruple their hiring success rates. His clients have ranged from global giants such as General Electric and Honeywell to midsize and small businesses in every field imagin­able, and to not-for-profits such as the American Heart Association. And hundreds of thousands of readers have applied the lessons and tools of the first two editions of Topgrading. The Topgrading system makes hiring easier, faster, and more successful than any other process. And it works at every level, from the front lines to senior management. For the first time in seven years, Smart has fully revised and updated Topgrading with many new tools, techniques, and case studies. This edition now features 40 companies of all sizes, across a wide range of industries and home countries. It’s the most advanced and useful version of Topgrading ever. The third edition includes:Simplified Topgrading methods for entry-level jobs.The new Topgrading Snapshot, which screens out weak candidates in just 15 seconds.The latest version of the acclaimed Topgrading Interview script.Case studies from 35 companies not featured in any previous edition.Many additional i...

-Titulo Original : Never Pay The First Bill And Other Ways To Fight The Health Care System And Win-Fabricante : Portfolio-Descripcion Original: From award-winning ProPublica reporter Marshall Allen, a primer for anyone who wants to fight the predatory health care system--and win.Every year, millions of Americans are overcharged and underserved while the health care industry makes record profits. We know something is wrong, but the layers of bureaucracy designed to discourage complaints make pushing back seem impossible. At least, this is what the health care power players want you to think.Never Pay the First Bill is the guerilla guide to health care the American people and employers need. Drawing on 15 years of investigating the health care industry, reporter Marshall Allen shows how companies and individuals have managed to force medical providers to play fair, and shows how you can, too. He reveals the industrys pressure points and how companies and individuals have fought overbilling, price gouging, insurance denials, and more to get the care they deserve. Laying out a practical plan for protecting yourself against the systems predatory practices, Allen offers the inspiration you need and tried-and-true strategies such as: Analyze and contest your medical bills, so you dont pay more than you should Obtain the billing codes for a procedure in advance Write in an appropriate treatment clause before signing financial documents Get your way by suing in small claims courtFew politicians and CEOs have been willing to stand up to the medical industry. It is up to the American people to equip ourselves to fight back for the sake of our families--and everyone else. About the Author Marshall Allen is a reporter for ProPublica, where he covers the health care industry. He is a Pulitzer Prize finalist and recipient of the Harvard Kennedy Schools Goldsmith Prize for Investigative Reporting. He teaches investigative reporting at the Newmark Graduate School of Journalism at the City University of New York, and has spoken at various conferences across the country. Prior to journalism, he spent five years in full-time ministry, including three years in Kenya...

-Titulo Original : Secrets Of Sand Hill Road Venture Capital And How To Get It-Fabricante : Portfolio-Descripcion Original: A Wall Street Journal Bestseller!What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. Thats where youll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.Whether youre trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance: * Why most VCs typically invest in only one startup in a given business category. * Why the skill you need most when raising venture capital is the ability to tell a compelling story. * How to handle a down round, when startups have to raise funds at a lower valuation than in the previous round. * What to do when VCs get too entangled in the day-to-day operations of the business. * Why you need to build relationships with potential acquirers long before you decide to sell. Filled with Kupors firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn. Review Worth far more than its cover price... I wish Id had it available to me when I was first looking for startup funding.Eric Ries, bestselling author of The Lean Startup and The Startup Way, from the forewordAs someone who’s helped a small company become a huge, valuable company, I know firsthand the power of the startup ecosystem and entrepreneurship. This book is the definitive book on navigating VC as part of that. Eric Schmidt, former executive chairman and CEO of Google; technical advisor, Alphabet “I’ve observed thousands of founders and thought a lot about what it takes to create something important and to achieve outlier success. Kupor’s book takes founders who want to do both through everything from how VCs raise money and evaluate deals, to how to think about term sheets and set up boards. It’s a valuable resource for any founder who wants to work with VCs.” Sam Altman, partner and president Y Combinator; co-founder of OpenAI “As more and more startups consider an IPO, it is exciting for us to play a part in giving millions of new investors the opportunity to share in the value and future growth of these seminal companies. But it all begins with the early investors who ‘venture’ into uncharted territory to help make these companies possible, by backing the entrepreneurs behind them. Secrets of Sand Hill Road is the definitive guide to how to engage the VC community, including governance and other best practices in a startup’s journey to a successful public company. Adena Friedman, President and CEO of Nasdaq; former managing director and CFO, Carlyle Group “From acquiring startups, to leading a company, to working to select the next leader of an iconic company, I’ve seen it all. It’s become clear to me that startups drive the kind of innovation that big companies can’t easily do. Secrets of Sand Hill Road provides a useful overview for the next generation of leaders seeking to start such companies.” John W. Thompson, chairman, Microsoft; former CEO of Symantec “Despite its explosive growth, the world of venture capital remains mysterious to many entrepreneurs seeking funding and to the public more generally. Scott Kupor provides an informative account of the way in which these investors select and nurture young companies. Josh Lerner, head of the Entrepreneurial Management Unit at Harvard Business School Andreessen Horowitz’ managing partner Scott Kupor has writt...

-Titulo Original : Pivot The Only Move That Matters Is Your Next One-Fabricante : Portfolio-Descripcion Original: Whats next? is a question we all have to ask and answer more frequently in an economy where the average job tenure is only four years, roles change constantly even within that time, and smart, motivated people find themselves hitting professional plateaus. But how do you evaluate options and move forward without getting stuck? Jenny Blake--a former training and career development specialist at Google who now runs her own company as a career and business consultant and speaker--has a solution: the pivot. Pivoting is a crucial strategy for Silicon Valley tech companies and startups but it can also be a successful strategy for individuals looking to make changes in their work lives. This book will introduce you to the Pivot Method and show you how to to take small, smart steps to move in a new direction--now and throughout your entire career.No matter your age, industry, or bank account balance, Jennys advice will help you move forward with confidence. Pivot also includes valuable insight for leaders who want to have more frequent career conversations with their teams to help talented people move and grow within their roles and the broader organization.If change is the only constant, lets get better at it. Your career success and satisfaction depends on your ability to navigate change well and this book can help you do so. Review A sharply reasoned and immensely practical guide to crafting a meaningful working life in an unpredictable world. -Cal Newport, author of Deep Work If you dont manage your career, who will? Jenny Blake is here to remind us that we live in a different time, and the possibilities are endless-as long as were willing to pivot. -Seth Godin, author of What To Do When Its Your Turn If you should trust anyone in the career space about the way to thrive in the new world of work, it is Jenny Blake. Pivot is packed with practical, actionable and repeatable ways to remain relevant and highly employable. Jenny shares her signature killer tools and processes for the benefit of us all.-Pamela Slim, author of Body of Work and Escape from Cubicle Nation To pivot well is the difference between millions and failure. Former Googler and entrepreneur Jenny Blake (one of my favorite human beings) dissects the pivot, how to do it, and how to do it right.” -James Altucher, author of Choose Yourself and Choose Yourself Guide to Wealth Its not a matter of if youll need to pivot your career, its a matter of when. Let Jenny Blake show you how with this wildly practical guide to the career changes headed your way. -Jon Acuff, author of Do Over Changing jobs or careers can be daunting. Pivot is an invaluable guide for planning and succeeding in your next professional reinvention.-Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor at Duke Universitys Fuqua School of Business “Feeling stuck? Its time to try something new. All that stands between you and your next adventure is a bit of strategy, planning, and preparation. If a change is in your future, Pivot is your guide.”-Josh Kaufman, bestselling author of The Personal MBA and The First 20 Hours Pivot is a book you will turn to again and again, whether youre seeking a new career direction, a second career after retirement, or just on the lookout for new ways to use your talents. Jenny Blake takes a strength-based approach to managing the risk that comes with making a change and provides tons of helpful examples and exercises.”-Daniel H. Pink, author of To Sell is Human and Drive Non-traditional career journeys are not only the new normal; theyre how innovators throughout history changed their world and ours. With actionable insights and lucid prose, Jenny Blake illuminates the path to building your own destiny.-Shane Snow, bestselling author of Smartcuts and co-founder of Contently Wondering what your next move is? Read this book! Jenny Blake is one of the wisest and freshest voices on the subject...

-Titulo Original : Leadership Is Language The Hidden Power Of What You Say--and What You Dont-Fabricante : Portfolio-Descripcion Original: Wall Street Journal BestsellerFrom the acclaimed author of Turn the Ship Around!, former US Navy Captain David Marquet, comes a radical new playbook for empowering your team to make better decisions and take greater ownership.You might imagine that an effective leader is someone who makes quick, intelligent decisions, gives inspiring speeches, and issues clear orders to their team so they can execute a plan to achieve your organizations goals. Unfortunately, David Marquet argues, thats an outdated model of leadership that just doesnt work anymore.As a leader in todays networked, information-dense business climate, you dont have full visibility into your organization or the ground reality of your operating environment. In order to harness the eyes, ears, and minds of your people, you need to foster a climate of collaborative experimentation that encourages people to speak up when they notice problems and work together to identify and test solutions. Too many leaders fall in love with the sound of their own voice, and wind up dictating plans and digging in their heels when problems begin to emerge. Even when you want to be a more collaborative leader, you can undermine your own efforts by defaulting to command-and-control language weve inherited from the industrial era.Its time to ditch the industrial age playbook of leadership. In Leadership is Language, youll learn how choosing your words can dramatically improve decision-making and execution on your team. Marquet outlines six plays for all leaders, anchored in how you use language: * Control the clock, dont obey the clock: Pre-plan decision points and give your people the tools they need to hit pause on a plan of action if they notice something wrong. * Collaborate, dont coerce: As the leader, you should be the last one to offer your opinion. Rather than locking your team into binary responses (Is this a good plan?), allow them to answer on a scale (How confident are you about this plan?) * Commit, dont comply: Rather than expect your team to comply with specific directions, explain your overall goals, and get their commitment to achieving it one piece at a time. * Complete, not continue: If every day feels like a repetition of the last, youre doing something wrong. Articulate concrete plans with a start and end date to align your team. * Improve, dont prove: Ask your people to improve on plans and processes, rather than prove that they can meet fixed goals or deadlines. Youll face fewer cut corners and better long-term results. * Connect, dont conform: Flatten hierarchies in your organization and connect with your people to encourage them to contribute to decision-making.In his last book, Turn the Ship Around!, Marquet told the incredible story of abandoning command-and-control leadership on his submarine and empowering his crew to turn the worst performing submarine to the best performer in the fleet. Now, with Leadership is Language he gives businesspeople the tools they need to achieve such transformational leadership in their organizations. Review Early praise for Leadership is Language“Full of compelling advice on how to lead more effectively by choosing your words more wisely.” --ADAM GRANT, author of Originals and Give and Take, and host of the TED podcast WorkLife “Leaders have to make difficult decisions every day under conditions of uncertainty. How can they get the best information and ideas from their people to help them decide? Leadership is Language is a refreshing, actionable framework that helps you navigate uncertainty and tackle thorny problems by bringing out the best in your people.” --ANNIE DUKE, author of Thinking in Bets “In Turn The Ship Around, Marquet challenged us to change the way we lead; Now, in Leadership is Language, he challenges us to change the way we talk as leaders - dropping the archaic language of command and control and learning the language of creativity, collabor...

-Titulo Original : The Wealthy Gardener Lessons On Prosperity Between Father And Son-Fabricante : Portfolio-Descripcion Original: A heartwarming series of stories and practical wisdom on entrepreneurship and wealth in the vein of Rich Dad, Poor Dad, written by a financially independent father for his ambitious son.Soon after he opened his vineyard for business many years ago, the Wealthy Gardener noticed a puzzling fact. Everyone wanted money, but only a few people managed to accumulate it. The reason, he realized, is that most people focus on short term gains instead of achieving lasting wealth.As he grew old and aware of his dwindling time on this Earth, the Wealthy Gardener began to share his hard-earned wisdom with the financially troubled in his community, patiently mentoring those who asked for his practical advice on the ways of prosperity.The parable of the Wealthy Gardener is far more than an admonishment to earn more or spend less; it is about timeless principles. As his lessons reveal, financial freedom is a means to power and control over our lives. Without money, we are subject to the demands and whims of others. With money, we are sheltered from the storm, and we can extend that shelter to our loved ones.Poised to become an intimate financial classic, The Wealthy Gardener will inspire readers to find their own noble purpose and relieve their money worries once and for all. No matter your income level, skillset, or unique economic disadvantages, the lessons in this book will show you the path forward. All you need is the will to work, the desire to succeed, and the motivation to learn. About the Author John Soforic is the owner of a real estate business and enjoys total financial freedom. He wrote The Wealthy Gardener to distill his own wisdom on money and success for his son, who was entering adulthood. He has lived in Mount Pleasant, Pennsylvania with his wife, Patti, for over 30 years...